MYOB
MYOB provides cloud accounting, payroll, BAS and tax compliance, and ERP software to more than one million sole traders, small businesses, and mid-market firms across Australia and New Zealand. The platform combines proprietary AI features with Acumatica ERP and 350+ app integrations.
- Company typePrivate
- Founded1991
- HeadquartersGlen Waverley, Australia
- Headcount1,001–5,000
- GTM typeB2B
- OfferingSoftware
What MYOB does
MYOB is an Australian-headquartered business management software company that delivers accounting, payroll, tax compliance, and enterprise resource planning (ERP) solutions to sole traders, small businesses, mid-market firms, and accounting practices across Australia and New Zealand. The company serves more than one million users, with products segmented across four primary customer tiers: Solo by MYOB (a mobile-first app targeting Australia's 1.6 million sole operators), MYOB Business Lite/Pro and AccountRight tiers (for small and growing businesses), MYOB Acumatica (cloud ERP for mid-sized enterprises in manufacturing, construction, wholesale distribution, field services, and non-profits), and the MYOB Practice suite (practice management, document management via Nimbus, and tax/BAS tools for accountants and bookkeepers).
The platform is built on a cloud SaaS architecture that integrates Australian regulatory compliance — including GST tracking, Business Activity Statement (BAS) preparation, and ATO Single Touch Payroll reporting — directly into product workflows. MYOB's technology stack spans proprietary in-product AI capabilities, Acumatica ERP infrastructure for mid-market deployments, and an Open Banking layer built on Mastercard's accredited infrastructure via Australia's Consumer Data Right framework, providing approximately 50 new bank and specialist connections. Differentiated AI features include AI BAS (Australia's first AI-enabled BAS preparation agent), AI Business Insights, Smart Reconciliation, and Smart Invoice Reminders, with a broader AI roadmap developed under a five-year strategic partnership with Microsoft that leverages Foundry, Copilot Studio, and Agent 365. The platform connects to 350+ third-party apps and holds SOC 2 Type II and ISO 27001 certifications.
MYOB generates revenue primarily through tiered SaaS subscriptions sold on annual billing cycles (Solo, Business Lite, Business Pro, Payroll Only, AccountRight Plus, AccountRight Premier) and higher-value MYOB Acumatica ERP contracts delivered through direct field sales, with professional services provided by accredited implementation partners. The company operates a multi-channel GTM combining self-serve product-led growth for SMBs (including free trials and mobile app downloads) with enterprise field sales for mid-market customers, an accountant and bookkeeper partner channel that drives indirect recommendations, and a marketplace of 350+ integrated applications. Headquartered in Glen Waverley, Australia with offices in Sydney and Auckland, MYOB employs 1,001–5,000 staff and has pursued an active M&A strategy, completing five acquisitions in 2022 (Tall Emu, Nimbus Portal Solutions, Aztech Solutions, GT Business Solutions, and Flare) to extend into ERP, document management, and HR and financial services for SMEs.
MYOB firmographics
Firmographics- Name
- MYOB
- Legal name
- MYOB Australia Pty Ltd
- Website
- https://myob.com.au
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- MYOB provides cloud accounting, payroll, BAS and tax compliance, and ERP software to more than one million sole traders, small businesses, and mid-market firms across Australia and New Zealand. The platform combines proprietary AI features with Acumatica ERP and 350+ app integrations.
- Ownership category
- akta.pro rank
MYOB industry classification
Industry- Product category
- Cloud Accounting and Business Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
Keywords
Where MYOB is headquartered
LocationHeadquarters
- HQ city
- Glen Waverley
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
MYOB business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations
Revenue model
- SaaS Subscriptions: MYOB generates primary revenue through subscription-based SaaS plans tiered by business size and features. Plans include Solo, Business Lite, Business Pro, AccountRight Plus, and AccountRight Premier, with varying feature sets and price points targeting sole traders, small businesses, and medium-to-large enterprises.
- ERP Enterprise Solutions: Revenue from MYOB Acumatica ERP platform targeting mid-sized businesses and enterprises, delivered through direct sales and implementation partners with higher-value contracts.
- Professional Services: Implementation and planning services for ERP customers, delivered through accredited implementation partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Solo - For sole operators working on the go |
| Subscription | Annual | Business Lite - For sole traders and small businesses up to 2 employees |
| Subscription | Annual | Business Pro - For small to medium businesses with multiple employees |
| Subscription | Annual | Business Payroll Only - Standalone payroll for up to 4 employees |
| Subscription | Annual | AccountRight Plus - For established businesses needing pay runs and inventory |
| Subscription | Annual | AccountRight Premier - For complex businesses managing multiple locations, jobs or currencies |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels7 records
MYOB product offering
Product offeringCore offering
MYOB provides cloud-based accounting, payroll, and business management software for small and medium-sized enterprises in Australia and New Zealand. The platform serves sole operators via the Solo mobile app, growing small businesses through tiered MYOB Business plans (Lite, Pro, AccountRight Plus, AccountRight Premier, Payroll Only), mid-market enterprises through the MYOB Acumatica cloud ERP platform, and accountants and bookkeepers via MYOB Practice solutions. Core features include AI-powered BAS automation, bank reconciliation, invoicing, payroll with ATO Single Touch Payroll compliance, GST tracking, inventory management, and an ecosystem of 350+ integrated apps.
Product overview
MYOB is a comprehensive business management software platform serving sole operators, small businesses, medium and large enterprises, and accountants/bookkeepers across Australia and New Zealand. The product portfolio operates as a platform-plus-modules architecture: Solo by MYOB serves sole traders with an all-in-one mobile app for admin, banking, and payments; MYOB Business (Lite, Pro, Payroll Only, AccountRight Plus, AccountRight Premier) provides tiered accounting, payroll, and inventory solutions for growing businesses; MYOB Acumatica serves as the cloud ERP platform for mid-sized enterprises with AI-driven automation, financial management, and supply chain capabilities; and MYOB Practice solutions (Practice Manager, Nimbus Document Manager, Practice Tax, Practice BAS, Client Accounting) address accounting practice operations. The platform incorporates AI capabilities including AI BAS for automated BAS preparation, AI Business Insights for financial analytics, Smart Reconciliation for automated bank matching, and Smart Invoice Reminders for accounts receivable management. MYOB also operates a marketplace with 350+ integrated applications.
Differentiator
Problem solved
Functional benefit
Brands
- Solo by MYOB: All-in-one mobile app for sole traders to manage admin, banking, and payments
- MYOB Business Lite
- MYOB Business Pro
- MYOB Business AccountRight
- AI BAS
- MYOB Acumatica
- Nimbus Document Manager
- MYOB Practice
- MYOB Team
- MYOB Assist
Products and services
- Solo by MYOB All-in-one mobile app for sole traders to manage admin, banking, invoicing, expenses, and payments. Now includes Banking functionality for working on the go.
- MYOB Business Lite
- MYOB Business Pro Full-featured business management solution for small to medium businesses with multiple employees, including payroll, inventory management, and comprehensive accounting capabilities.
- MYOB Business Payroll Only Standalone payroll solution for businesses that need payroll functionality for up to 4 employees without full accounting software.
- AI BAS Australia's first AI-enabled Business Activity Statement solution. AI agent that continuously prepares BAS throughout the quarter, flagging missing receipts, identifying GST issues, and flagging uncategorized transactions. Currently in beta.
- MYOB Business AccountRight Plus Established business solution with advanced features including accelerated pay runs and inventory management for businesses needing to scale operations.
- MYOB Business AccountRight Premier Comprehensive solution for complex businesses managing multiple locations, jobs, or currencies, including full feature set for inventory, payroll, and multi-entity financial management.
- MYOB Acumatica Cloud ERP platform for mid-sized businesses in Australia and New Zealand, including AI-driven accounts payable automation, expense creation, anomaly detection, predictive forecasting, supply chain visibility, and production scheduling tools. Targets manufacturing, construction, field services, wholesale distribution, and non-profit sectors.
- MYOB Practice Manager Practice management solution for accountants and bookkeepers to manage practice operations and client needs.
- Nimbus Document Manager Cloud document management solution for accountants and practices, providing document versioning, workflows, and online checklists.
- MYOB Practice Tax Tax preparation and filing solution for accounting practices and bookkeepers.
- MYOB Practice BAS BAS preparation and lodgment solution for accounting practices.
- Client Accounting (Workpapers) Workpapers and reporting solution for accountants to manage client accounting engagements.
Quantifiable outcome
- 17 hours per month saved on administration for initial Solo by MYOB customers
- +3 more outcomes
Companies that use MYOB
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
MYOB technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature8 records
MYOB partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship, core and minor.
- MicrosoftflagshipFive-year strategic partnership announced April 2026 to develop and deploy AI tools for small and mid-sized businesses in Australia and New Zealand. Microsoft provides dedicated engineering support and cloud technologies including Foundry, Copilot Studio, and Agent 365. Both companies jointly fund, build, and scale new products. The partnership includes an AI Academy program to train MYOB staff and establishes governance standards for AI agents. Branded under 'Powered by Microsoft' banner, targeting 3.28 million SMBs. First jointly developed features expected to launch later in 2026.
- MastercardcoreMastercard provides Open Banking connectivity infrastructure through its accredited Open Finance infrastructure under Australia's Consumer Data Right framework. The integration adds approximately 50 new connection options covering major banks and specialist institutions, reducing setup time through secure digital authentication and improving cashflow visibility for businesses.
- AcumaticacoreMYOB integrates AI into its Acumatica platform to enhance decision-making, cost management, and operational efficiency for construction firms and other mid-market businesses. MYOB Acumatica is the company's primary ERP offering for medium and large businesses.
- Scalare PartnersminorMYOB is a partner in Scalare Partners' The Founders Union platform, an AI-powered startup services platform providing curated access to resources, education, community, and investment options for startups.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
MYOB competitors and assessment
Company assessmentDirect peers
- Xero: Xero is the leading cloud accounting platform for SMBs in Australia and New Zealand, with strong brand presence and a similar product portfolio spanning bookkeeping, payroll, and ecosystem apps—directly competing with MYOB in the same customers and use cases.
- Reckon: Reckon is an Australian-listed accounting and practice management software provider with overlapping products in bookkeeping, payroll, and tax practice tools. It competes with MYOB's small business and accountant/bookkeeper segments in Australia.
- FreshBooks: FreshBooks is a cloud accounting platform targeting service-based small businesses and freelancers with invoicing, expense tracking, and time billing—directly comparable to MYOB Solo and MYOB Business Lite for sole operators and small businesses.
- Wave Accounting: Wave provides free and low-cost cloud accounting, invoicing, and payroll software primarily targeting very small businesses and sole traders. It is a direct competitor to MYOB Solo for the most price-sensitive end of MYOB's target market.
Broad incumbents
- Intuit QuickBooks: Intuit QuickBooks is the global leader in SMB accounting software with a comprehensive suite including accounting, payroll, invoicing, and now AI-powered features (Intuit Assist). It competes with MYOB across geographies including in Australia, bringing scale advantages and aggressive AI investment.
- Sage: Sage provides accounting, payroll, and ERP software for SMBs and mid-market businesses globally, including Sage Business Cloud and Sage Intacct. It overlaps with MYOB's accounting and payroll offerings for both small businesses and the mid-market ERP segment.
- NetSuite (Oracle): NetSuite is Oracle's cloud ERP platform serving small and mid-market businesses with financials, inventory, CRM, and ecommerce. It competes with MYOB Acumatica for mid-sized businesses in Australia and New Zealand needing cloud ERP.
- SAP Business One: SAP Business One is a cloud/on-premise ERP solution for small and mid-sized businesses, directly comparable to MYOB Acumatica for mid-market customers needing financial management, inventory, and operational ERP capabilities.
Others
- Acumatica: Acumatica is the underlying cloud ERP platform that MYOB Acumatica is built upon and extended for the Australian/NZ market. It is a technology partner rather than direct competitor in MYOB's core geographies but offers comparable mid-market ERP functionality globally.
Emerging players
- Zoho Books: Zoho Books is part of the broader Zoho suite, providing cloud accounting for SMBs with strong automation and a competitive price point. It represents an emerging, cost-competitive alternative for small businesses evaluating MYOB's entry tiers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
MYOB social profiles
Digital presenceMYOB compliance and trust
Trust signalCompliance2 records
MYOB financial estimates
Financial estimateRevenue estimate
Valuation estimate
MYOB leadership team
Management profileNumber of profiles
Profiles2 records
MYOB subsidiaries and ownership
Company hierarchySubsidiaries5 records
MYOB funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MYOB M&A and investment
M&A and investmentM&A13 records
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MYOB
What does MYOB do?
MYOB provides cloud-based accounting, payroll, and business management software for small and medium-sized enterprises in Australia and New Zealand. The platform serves sole operators via the Solo mobile app, growing small businesses through tiered MYOB Business plans (Lite, Pro, AccountRight Plus, AccountRight Premier, Payroll Only), mid-market enterprises through the MYOB Acumatica cloud ERP platform, and accountants and bookkeepers via MYOB Practice solutions. Core features include AI-powered BAS automation, bank reconciliation, invoicing, payroll with ATO Single Touch Payroll compliance, GST tracking, inventory management, and an ecosystem of 350+ integrated apps.
Is MYOB a public or private company?
MYOB is a private company. It is classified as private equity controlled and is currently operating.
When was MYOB founded?
MYOB was founded in 1991. It employs 1,001 to 5,000 people.
Where is MYOB based?
MYOB is headquartered in Glen Waverley, Australia, in the Oceania region.
How does MYOB make money?
Three revenue lines are on record. SaaS Subscriptions are the primary driver. The others are ERP Enterprise Solutions and professional Services.
Who are MYOB's main competitors?
Direct peers on record are Xero, Reckon, FreshBooks and Wave Accounting. Broad incumbents are Intuit QuickBooks, Sage, NetSuite (Oracle) and SAP Business One. Acumatica is listed as an others. Zoho Books is listed as an emerging player.
Does MYOB have an API?
Yes. MYOB offers a public developer API with a Developer Program (https://developer.myob.com/). The API enables developers to build integrations and automations with MYOB products. Specific API type (REST, GraphQL, etc.), authentication methods, rate limits, and sandbox availability are not detailed in the available source material. Developer documentation is at developer.myob.com.
What industry is MYOB in?
MYOB's product category is Cloud Accounting and Business Management Software. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites. Its NAICS code is 54151 and its SIC code is 7370.