Quay Australia
- Company typePrivate
- Founded2004
- HeadquartersSan Francisco, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
Quay Australia firmographics
Firmographics- Name
- Quay Australia
- Legal name
- Quay Eyeware, Inc.
- Website
- https://quayaustralia.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Quay Australia industry classification
Industry- Product category
- Fashion Eyewear
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
- akta.pro secondary industries
- Luxury & Designer Eyewear (CRAAAKAD), Sunglasses & Luxury Eyewear (CRAKAEAE)
Keywords
Where Quay Australia is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Quay Australia business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Eyewear Product Sales: One-time purchase model for sunglasses, prescription glasses, and blue light glasses. Price points range from $75 to $175 for standard frames, with prescription versions and polarized options at premium pricing. Revenue generated from direct consumer transactions via owned e-commerce and retail stores.
- Accessories: Sales of eyewear accessories including cases, cleaning products, and other complementary items to the core eyewear product line.
- Gift Cards (E-gift Cards): Digital gift cards sold to customers, representing stored value that can be redeemed for future purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Sunglasses - $75 to $125 |
| Unit Pricing | Pay-as-you-go | Polarized Sunglasses - $95 to $105 |
| Unit Pricing | Pay-as-you-go | Prescription Glasses (RX) - $75 to $175 |
| Unit Pricing | Pay-as-you-go | Accessories - Price varies |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Quay Australia product offering
Product offeringCore offering
Quay Australia designs and retails fashion eyewear including non-prescription sunglasses, prescription glasses, blue light glasses, and related accessories. Products are sold primarily through its Shopify-based D2C website, supported by AR Virtual Try-On, owned retail stores, and a network of authorized resellers.
Product overview
Quay Australia is an online eyewear retailer offering a focused portfolio centered on stylish sunglasses and prescription eyewear. The core offering consists of non-prescription sunglasses available in multiple frame shapes (aviator, square, cat eye, shield, round, narrow) and prescription eyewear through an online collection, with select polarized options. Blue light filtering glasses address digital screen exposure concerns. The product range spans price points from $75 to $175, with promotional Buy One Get One Free offers. Supporting offerings include accessories (cases, cleaning supplies), e-gift cards, and the QUAY Rewards loyalty program for US customers. A Virtual Try-On feature enables customers to visualize frames on their face using device camera technology.
Differentiator
Problem solved
Functional benefit
Products and services
- Non-Prescription Sunglasses Fashion sunglasses sold direct-to-consumer for everyday style use by individual consumers.
- Prescription Eyewear Optical frames with prescription lenses sold online, supported by stored pupillary distance to simplify repeat purchases for individual consumers needing vision correction.
- Blue Light Glasses Eyewear with blue light filtering lenses intended for consumers who use screens daily and want a fashion-forward alternative to traditional optical frames.
- Eyewear Accessories Complementary accessory products sold alongside Quay eyewear to support care, storage, and styling of sunglasses and optical frames for individual consumers.
- E-Gift Cards Digital gift cards redeemable on Quay's website for individual consumers purchasing gifts of Quay eyewear and accessories.
Quantifiable outcome
- 30-day return policy ensures customer satisfaction
- +1 more outcomes
Companies that use Quay Australia
Customer profileSegments3 records
Ideal customer profiles1 record
Quay Australia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Quay Australia partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Quay Australia competitors and assessment
Company assessmentDirect peers
- Warby Parker: Pioneering DTC eyewear brand selling prescription glasses, sunglasses, and blue light eyewear online with home try-on. Quay competes with Warby Parker directly across prescription, sunglasses, and blue light at a more affordable price band.
- Le Specs: Australian heritage affordable fashion sunglasses brand with global distribution and frequent influencer collaborations. Closely comparable to Quay on heritage, price band, and fashion-led positioning.
- Zenni Optical: Online-first affordable eyewear retailer offering prescription glasses and sunglasses at sub-$100 price points. Competes with Quay's RX and blue light lines on price and online convenience.
- EyeBuyDirect: Value online eyewear retailer carrying prescription frames, sunglasses, and blue light glasses. Overlaps with Quay's prescription and fashion sunglasses offering at similar price points.
- Goodr: DTC affordable sunglasses brand targeting active lifestyle and fashion-conscious buyers with a strong social media presence. Comparable GTM motion and price tier to Quay.
- Privé Revaux: Celebrity-co-founded affordable fashion sunglasses brand selling direct-to-consumer at sub-$50 price points. Competes with Quay for the trend-driven, value-conscious sunglasses buyer.
Broad incumbents
- Sunglass Hut: Global retail chain operated by EssilorLuxottica selling premium and designer sunglasses. Competes with Quay's physical retail channel and carries overlapping fashion sunglasses brands.
- Ray-Ban: Iconic sunglasses brand owned by EssilorLuxottica and sold globally through retail and DTC. Sets the benchmark brand and pricing power Quay must compete against in fashion sunglasses.
- Oakley: Sport and lifestyle eyewear brand under EssilorLuxottica with polarized and performance lines. Comparable to Quay's polarized offerings and global retail footprint.
Emerging players
- Lensabl: Online prescription eyewear and lens replacement startup. Adjacent to Quay's online RX line, with overlap in the digital-first vision correction buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Quay Australia social profiles
Digital presenceQuay Australia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Quay Australia leadership team
Management profileNumber of profiles
Profiles3 records
Quay Australia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Quay Australia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Quay Australia
What does Quay Australia do?
Quay Australia designs and retails fashion eyewear including non-prescription sunglasses, prescription glasses, blue light glasses, and related accessories. Products are sold primarily through its Shopify-based D2C website, supported by AR Virtual Try-On, owned retail stores, and a network of authorized resellers.
Is Quay Australia a public or private company?
Quay Australia is a private company. It is classified as private equity controlled and is currently operating.
When was Quay Australia founded?
Quay Australia was founded in 2004. It employs 101 to 250 people.
Where is Quay Australia based?
Quay Australia is headquartered in San Francisco, United States, in the North America region.
How does Quay Australia make money?
Three revenue lines are on record. Eyewear Product Sales are the primary driver. The others are accessories and gift Cards (E-gift Cards).
Who are Quay Australia's main competitors?
Direct peers on record are Warby Parker, Le Specs, Zenni Optical, EyeBuyDirect, Goodr and Privé Revaux. Broad incumbents are Sunglass Hut, Ray-Ban and Oakley. Lensabl is listed as an emerging player.
Does Quay Australia have an API?
No public API is recorded for Quay Australia.
What industry is Quay Australia in?
Quay Australia's product category is Fashion Eyewear. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription), with a secondary code of CRAAAKAD, Luxury & Designer Eyewear. Its NAICS code is 45613 and its SIC code is 3851.