Xiaomi India

Name

Xiaomi India

Legal name

Xiaomi India

Website

https://mi.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Consumer Electronics

NAICS

Computer and Electronic Product Manufacturing (334), Computer and Peripheral Equipment Manufacturing (33411), Electronics and Appliance Retailers (4492)

SIC

Telephone & Telegraph Apparatus (3661), Electronic Computers (3571), Electronic Components & Accessories (3670)

akta.pro primary industry

Smartphone & Feature Phone OEMs (CRACALAA)

akta.pro secondary industries

Consumer Tablets (HDACAMAA), Mobile Operating Systems & Firmware (Android forks, OEM UI, Feature Phone OS) (CRACALAE), Smartphone Components & Modules (Displays, Cameras, Batteries, Sensors, RF modules) (CRACALAD)

Keywords

• Consumer electronics
• Smartphones
• Smart TVs
• Wearable devices
• Smart home products

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel

Revenue model

1. Smartphone Sales: Primary revenue stream from selling smartphones across Xiaomi, Redmi, and POCO brands. Revenue declined from ₹39,099 crore (FY22) to ₹23,977 crore (FY25). Non-phone revenue accounts for 15-18% of total business.
2. AIoT/Ecosystem Products: Tablets, smart TVs, wearables, smart home devices, and accessories. Large screen TV revenue growing 200% YoY. Pad 7 captured 32-37% of India's premium tablet market.
3. Software and Services: HyperOS software services, extended warranty, and after-sales service offerings including premium service centres.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Xiaomi India designs, manufactures, and sells consumer electronics including smartphones (under Xiaomi, Redmi, and POCO brands), tablets, smart TVs, wearables, and AIoT ecosystem products. The company also develops the proprietary HyperOS operating system and Xiaomi HyperMind AI platform that connects devices across the Human x Car x Home smart ecosystem. Non-phone ecosystem products account for 15-18% of total revenue, with 90%+ local manufacturing in India.

Product overview

Xiaomi India operates a multi-brand portfolio strategy with Xiaomi handling flagships, Redmi serving mainstream segments, and POCO targeting performance buyers. The product ecosystem spans smartphones (Xiaomi 17 Ultra, Xiaomi 17T, Redmi Note 15 series, Redmi A7 series, POCO X8 Pro, POCO M8), tablets (Xiaomi Pad 8, Redmi Pad 2 Pro), smartwatches and bands (Xiaomi Watch S5, Xiaomi Smart Band 10 Pro), smart TVs (Xiaomi TV S Mini LED, 75-inch QLED), robot vacuums, and the HyperOS operating system that connects devices through AI-powered interconnectivity.

Differentiator

Problem solved

Functional benefit

Brands

• Xiaomi: Flagship smartphones and premium ecosystem products including TVs, tablets, and wearables
• Redmi
• POCO

Products and services

• Xiaomi 17 Ultra Ultra-premium flagship smartphone featuring Snapdragon 8 Elite Gen 5 chipset, 6,000mAh battery with 90W wired and 50W wireless charging, and Leica-tuned camera system, positioned for affluent Indian consumers seeking premium imaging.
• Xiaomi 17 Flagship smartphone with Leica co-engineered cameras and proprietary Offline Communication feature enabling network-free voice calls up to 1.9 km.
• Xiaomi 17T Premium smartphone with MediaTek Dimensity 8500 Ultra processor, Leica-powered 50MP triple camera, 6.59-inch 1.5K OLED 144Hz display, and 6,500mAh battery with 67W HyperCharge.
• Xiaomi Pad 8 Premium tablet featuring 9,200mAh battery with 45W fast charging, Qualcomm Snapdragon 8s Gen 4 processor, and HyperOS 3 based on Android 16.
• Redmi Note 15 Pro 5G Series Mid-range smartphone with 200MP camera, 6,500mAh+ battery, and 100W fast charging, priced from Rs 29,999 to Rs 43,999.
• Redmi Note 15 Mainstream smartphone featuring Samsung's 108MP ISOCELL HM9 sensor, 5,520mAh battery, with 4 years of OS upgrades and 6 years of security patches.
• Redmi A7 Pro 5G Budget 5G smartphone with Unisoc T8300 chipset, 6,300mAh battery, 6.9-inch 120Hz display, four years Android OS updates and six years security patches.
• Redmi A7 Series Budget smartphone series with Redmi A7 Pro 4G at Rs 11,499 and Redmi A7 4G at Rs 10,499, targeting affordable value segment.
• Redmi Note 15 SE Budget smartphone with 5,800mAh battery, 120Hz curved AMOLED display, and vegan leather finish variant.
• POCO M8 5G Budget 5G smartphone with Snapdragon 6 Gen 3 processor, 6.77-inch Flow AMOLED 120Hz display, 50MP dual AI camera, 5,520mAh battery with 45W charging.
• POCO X8 Pro Series Performance smartphone series featuring Dimensity 9500s 3nm flagship chipset, up to 9,000mAh batteries, gaming displays with 120FPS support, priced from Rs 29,999 to Rs 43,999.
• Redmi Pad 2 Pro Mid-range tablet with 12,000mAh battery, AI capabilities, and extended software support.
• Xiaomi Watch S5 Smart smartwatch with 46mm display, positioned as a smart all-day companion for fitness and daily use.
• Xiaomi Smart Band 10 Pro Fitness and health tracking smart band with extended battery life.
• Xiaomi TV S Mini LED Series Mini LED television featuring Quantum MagiQ display technology, 4K resolution, 120Hz refresh rate, up to 1,200 nits peak brightness, available in 55-inch and 65-inch models.
• 75-inch QLED TV Large-screen premium television with QLED technology, part of Xiaomi's 3-screen premiumisation journey spanning televisions, tablets, and smartphones.
• Xiaomi Robot Vacuum 5 Pro AI-powered home cleaning robot with intelligent navigation and deep cleaning capabilities.
• Xiaomi HyperOS Human-centric operating system designed for the Human x Car x Home smart ecosystem, featuring AI integration through HyperMind and interconnectivity across Xiaomi, Redmi, and POCO devices.

Quantifiable outcome

• 56.7% growth in average selling prices for smartphone portfolio
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Three partnerships are on record, tiered major and core.

• FlipkartmajorChannel Partner/ Reseller/ Distributor · 23 April 2026Exclusive sales partner for POCO devices in India including POCO X8 Pro series launch with dedicated landing pages and promotional offers.
• LeicacoreStrategic or Co-development Partner · 2 March 2026Global imaging strategic cooperation with Leica for co-engineered cameras in Xiaomi flagship devices including Xiaomi 17 series. Leica provides optical expertise and imaging algorithms for premium smartphone photography capabilities.
• Amazon IndiamajorChannel Partner/ Reseller/ Distributor · 12 February 2026Primary e-commerce sales partner for Xiaomi and Redmi devices in India. Hosts dedicated product microsites, exclusive launches, and promotional campaigns including bank offers.

Scale indicators17 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Samsung India: Samsung India is Xiaomi's most direct competitor across smartphones (Galaxy S/Z/A series), tablets (Galaxy Tab), and smart TVs. Both companies compete in the premium segment and operate extensive service centre networks; Samsung leads in ultra-premium where Xiaomi is repositioning.
• Vivo India: Vivo India is a top smartphone competitor with similar multi-brand strategy (Vivo, iQOO, T-series) and aggressive offline retail expansion. Has gained share in the mid-premium segment where Xiaomi's Redmi Note and Xiaomi 17 series compete.
• OPPO India: OPPO India competes directly with Xiaomi in mid-range and premium smartphones, with a strong offline retail presence and Reno/find series in premium. Part of the same BBK group as Vivo, sharing supply chain and component sourcing.
• OnePlus India: OnePlus India competes head-to-head with Xiaomi's flagship Xiaomi 17 series in the premium segment, known for performance-oriented devices. Also part of BBK Electronics group with overlapping R&D and supply chain.
• Realme India: Realme India directly competes with Xiaomi's Redmi and POCO brands in the budget and mid-range smartphone segments. Both target young, value-conscious consumers and use similar online-first distribution strategies.
• Apple India: Apple India is the dominant player in the ultra-premium smartphone segment (₹70,000+) where Xiaomi is now competing with the Xiaomi 17 Ultra. Apple's brand premium and ecosystem lock-in set the benchmark Xiaomi is trying to challenge.
• Motorola India: Motorola India competes with Xiaomi in mid-range and budget smartphone segments, and has expanded its presence in foldable phones. Shares similar distribution via online channels and offers near-stock Android experience.

Emerging players

• Nothing Technology India: Nothing India is an emerging smartphone brand targeting the same design-conscious, tech-savvy consumers as POCO and the mid-premium Xiaomi line. Differentiates via unique industrial design and software experience on Android.
• Google Pixel India: Google Pixel India competes in the premium and mid-premium smartphone segments with a software-first, AI-driven proposition. Represents a Western alternative to Xiaomi's HyperOS ecosystem approach in the premium tier.

Broad incumbents

• LG Electronics India: LG India competes with Xiaomi in the smart TV category (LG OLED/LED vs Xiaomi Mini LED/QLED) and is an incumbent player that Xiaomi will also compete against in the planned large appliances launch. Operates established dealer/service network across India.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCR59Xjv9bcmjeeUuUZn7dkg
• Facebookfacebook.com/XiaomiSupportGlobal
• LinkedInlinkedin.com/company/xiaomi-india

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Xiaomi India