Vivo

What Vivo does

Vivo is the consumer and enterprise telecommunications brand of Telefônica Brasil S.A. (B3: VIVT3; CNPJ 02.558.157/0001-62), the publicly-listed Brazilian subsidiary of Spanish multinational Telefónica S.A., headquartered in São Paulo. The company operates Brazil's largest telecommunications infrastructure, offering mobile services across prepaid (Vivo Pré), controlled (Vivo Controle), postpaid (Vivo Pós), and entry-level (Vivo Easy Lite) plan tiers, plus international roaming in 175+ countries via Vivo Travel. The fixed-line portfolio includes Vivo Fibra (FTTH at 400 Mbps to 10 Gbps with Wi-Fi 6/7), Vivo Casa 5G (portable 5G home internet), Vivo TV (120+ channels streaming), and the Vivo Total bundle combining fiber with postpaid mobile at claimed savings up to 40%.

The technology stack is built on owned spectrum and fiber assets — including 5G leadership validated externally (5G Global Awards fastest network for two consecutive years, nPerf 2026 best fixed internet and best Wi-Fi/5G globally, Opensignal 2026 best broadband Brazil). Vivo monetizes primarily through subscription billing on monthly cycles, with promotional 12-month indexed contracts; revenue streams span mobile subscriptions, fixed broadband, TV streaming, business solutions (dedicated internet, VPN, SIP trunking, PABX virtual), resold cloud infrastructure (AWS, Azure, IBM Cloud, Huawei Cloud via Vivo Cloud Plus), productivity tools (Microsoft 365, Google Workspace with Gemini), cybersecurity (McAfee, Vivo XDR, Defesa Digital, MDM), IoT (M2M, fleet, smart agriculture), financial services (Vivo Pay loans, insurance), and device resale. Distribution runs through company retail, authorized dealers, the Vivo Store e-commerce site, WhatsApp and 0800 phone sales, an enterprise field sales team, and a wholesale channel (Vivo Atacado) targeting ISPs (provedores). Customer segments split between mass-market B2C consumers and a B2B portfolio addressing SMEs to large enterprises, with sector-specific solutions for agriculture, healthcare, education, and retail.

Name

Vivo

Legal name

Telefônica Brasil S.A

Website

https://vivo.com.br

Company type

Public

Founded year

2013

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Vivo is the consumer and enterprise brand of Telefônica Brasil S.A. (B3: VIVT3), operating Brazil's largest telecom network with market-leading 5G and fiber (up to 10Gbps). It serves B2C consumers across mobile, fiber, TV, and bundled plans, and B2B customers with cloud, security, IoT, and managed connectivity services.

Ownership category

akta.pro rank

Product category

Telecommunications Services

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications Carriers (except Satellite) (51711)

SIC

Services-Telephone Interconnect Systems (7385), Cable & Other Pay Television Services (4841)

akta.pro primary industry

Consumer Mobile Network Operators (Retail MNOs) (HDAIAAAA)

akta.pro secondary industry

Virtual MVPDs (Live TV Streaming Bundles) (MPABAHAE)

Keywords

• Mobile telecommunications
• Fiber broadband internet
• 5G mobile services
• Subscription pay TV
• Enterprise connectivity solutions

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Mobile Services: Recurring subscription revenue from post-paid plans (Pós), control plans (Controle), pre-paid services, and mobile internet. Includes voice, SMS, and data services with various data caps and bonus data promotions.
2. Fixed Broadband (Fibra): Monthly subscription revenue for fiber optic internet services at various speed tiers (600 Mega to 10 Giga). Includes bundled services with Wi-Fi equipment.
3. TV Services: Subscription revenue from Vivo TV streaming service with multiple channel packages including basic, extended, advanced, and complete tiers.
4. Business Solutions: Enterprise services including dedicated internet, cloud services, IoT solutions, PABX, SIP Trunking, 0800 numbers, and Microsoft 365/Google Workspace partnerships.
5. Digital Services and App Subscriptions: Revenue from bundled and add-on streaming services (Netflix, Disney+, HBO Max, Globoplay, Spotify, Apple Music, YouTube Premium), cybersecurity (McAfee), and other digital content subscriptions.
6. Hardware Sales: Retail sales of smartphones, electronics, accessories, smartwatches, and home entertainment equipment through Vivo's online store.
7. Value-Added Services: Additional revenue streams including insurance, device protection, financial services (loans/credit through Vivo Pay), and consortium plans for device purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Vivo is Brazil's largest telecommunications operator, delivering mobile voice and data services (postpaid, control, prepaid and tourist plans), fiber optic fixed broadband (Vivo Fibra) at speeds from 400Mbps to 10Gbps, 5G home wireless internet (Vivo Casa 5G), and subscription TV (Vivo TV with 120+ channels). The company bundles these into combined mobile-plus-home offers (Vivo Total) and extends its portfolio into digital services including cloud, cybersecurity, IoT, financial services (Vivo Pay) and device sales, serving both individual consumers via the Vivo brand and corporate clients via the Vivo Empresas business unit.

Product overview

Vivo is a comprehensive telecommunications provider operating as a subsidiary of Telefônica Brasil, offering a unified portfolio of mobile, fixed-line, internet, and digital services for both consumer and enterprise segments. The consumer offering centers on mobile plans (Vivo Pós-Pago, Vivo Controle, Vivo Easy Lite, Vivo Pré-Pago), home internet via fiber optic (Vivo Fibra with speeds up to 10Gbps), 5G home connectivity (Vivo Casa 5G), subscription TV (Vivo TV with 120+ channels), and the combined Vivo Total bundle integrating fiber and postpaid services. The enterprise segment provides dedicated internet, corporate VPNs, satellite connectivity, voice solutions (PABX Virtual, SIP Trunking, 0800 numbers), and an extensive digital services portfolio including cloud infrastructure (AWS, IBM, Azure, Huawei), productivity tools (Microsoft 365, Teams, Google Workspace), IoT solutions (fleet management, smart agriculture), cybersecurity (McAfee, XDR, Defesa Digital), and mobile device management. Additional offerings include financial services (Vivo Pay loans, insurance), smart home solutions (Casa Inteligente), device sales through retail stores, and loyalty program Vivo Valoriza with AI-powered benefits including Google Gemini AI Plus integration.

Differentiator

Problem solved

Functional benefit

Brands

• Vivo Fibra: Fixed broadband internet service using fiber optic technology
• Vivo TV
• Vivo Pós
• Vivo Controle
• Vivo Pré
• Vivo Easy Lite
• Vivo Total
• Vivo Casa 5G
• Vivo Travel
• Vivo Valoriza
• Vivo Empresas
• Vivo Gaming
• Vivo Universitários

Products and services

• Vivo Pós-Pago

Quantifiable outcome

• 5G Global Winner 2025 - Fastest 5G network in the world (second consecutive year)
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature4 records

Partnerships

27 partnerships are on record, tiered major, core and minor.

• AmazonmajorGTM or Marketing PartnerAmazon Prime is bundled as a courtesy benefit with many Vivo plans (6 months free on fiber plans, 3 months on mobile plans). Vivo offers exclusive Amazon offers and discounts through the Vivo Valoriza program. Amazon also sells devices through the Vivo store.
• GooglemajorTechnology or IntegrationPartnership includes Google Gemini AI integration (6-12 months free with plans), Google One cloud storage (up to 12 months free), Google Workspace for business (R$49/month), and Google Workspace with Gemini included for business productivity.
• ApplemajorGTM or Marketing PartnerApple Music offered as courtesy (6 months on some plans), Apple devices sold through Vivo stores, Apple iPhone exclusive offers and promotions for Vivo customers.
• AWS (Amazon Web Services)coreTechnology or IntegrationVivo offers AWS cloud services as part of its digital solutions portfolio for business customers.
• MicrosoftcoreTechnology or IntegrationMicrosoft 365 offered at R$36.23/month per user with Vivo. Includes Word, Excel, Teams, Copilot Chat. Mobile customers receive +2GB bonus data. Vivo markets Microsoft Teams Essentials and full Office suite.
• IBM CloudcoreTechnology or IntegrationVivo offers IBM Cloud as part of its business cloud solutions portfolio.
• Microsoft AzurecoreTechnology or IntegrationVivo Cloud Azure services offered as part of the digital business solutions portfolio.
• Huawei CloudcoreTechnology or IntegrationVivo offers Huawei Cloud as part of its business digital solutions for cloud infrastructure.
• McAfeemajorTechnology or IntegrationMcAfee antivirus and cybersecurity solutions offered to both consumer and business customers. McAfee Protection included in fiber plans, McAfee Premium for business security solutions, McAfee social network protection for mobile plans.
• SamsungmajorGTM or Marketing PartnerSamsung devices (Galaxy smartphones, tablets, wearables) sold through Vivo stores. Special offers and bundle deals for Vivo customers on Samsung products.
• MotorolamajorGTM or Marketing PartnerMotorola smartphones sold through Vivo stores with exclusive offers for Vivo customers.
• AsaasminorStrategic or Co-development PartnerAsaas financial management platform included with business mobile plan at R$39.99/month to help SMEs manage finances.
• GetnetminorGTM or Marketing PartnerPayment processing partnership offering reduced rates and free POS terminal rental for businesses (upon minimum billing).
• NetflixmajorGTM or Marketing PartnerNetflix available as add-on app subscription through Vivo plans, often included in Vivo Total bundles with promotional pricing.
• Disney+majorGTM or Marketing PartnerDisney+ available as add-on through Vivo plans, included in Vivo Total combo packages at promotional rates.
• HBO MaxmajorGTM or Marketing PartnerHBO Max available as add-on subscription through Vivo with promotional pricing, included in Vivo Total family plans.
• GloboplaymajorGTM or Marketing PartnerGloboplay streaming service available as add-on through Vivo plans, bundled in Vivo Total packages.
• YouTube PremiummajorGTM or Marketing PartnerYouTube Premium and YouTube Music included in various Vivo plans, available as add-on subscription with promotional pricing.
• SpotifymajorGTM or Marketing PartnerSpotify Premium available as add-on subscription through Vivo with exclusive promotional rates for Vivo customers.
• NBAminorGTM or Marketing PartnerNBA app included in some fiber plans (NBA Básico) offering live games from the basketball league.
• LocalizaminorGTM or Marketing PartnerLocaliza car rental offers available through Vivo Valoriza loyalty program for business customers.
• BuserminorGTM or Marketing PartnerBuser bus travel service discounts (20% first trip, 5% recurring) available through Vivo Valoriza program.
• WellhubminorGTM or Marketing PartnerWellhub employee benefits platform offering 30% discount on monthly investment for businesses through Vivo Valoriza.
• Melhor EnviominorGTM or Marketing PartnerMelhor Envio shipping discounts (20% on first 10 shipments) available through Vivo Valoriza program.
• GupyminorGTM or Marketing PartnerGupy recruitment and selection platform with 50% off for first 3 months available through Vivo Valoriza.
• Magazine LuizaminorGTM or Marketing PartnerMagazine Luiza offers 10% discount available through Vivo Valoriza program.
• TelefônicacoreStrategic or Co-development PartnerTelefônica Brasil S.A. is the parent company of Vivo, providing corporate governance, strategy, and international connectivity through the broader Telefonica group.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Claro Brasil: Claro is the Brazilian arm of América Móvil and the largest direct competitor to Vivo across mobile, fixed broadband (Claro net), and pay TV. It competes on price, speed and bundled content, making it the most directly comparable quad-play peer in Brazil.
• TIM Brasil: TIM Brasil (Telecom Italia group) is a top-tier mobile network operator in Brazil offering postpaid, prepaid, and fixed broadband (TIM Live). Like Vivo, it is pursuing 5G leadership and enterprise services, making it a tight competitor in the same addressable market.
• Oi (Oi Fibra / Oi Soluções): Oi is Brazil's third major incumbent offering mobile, fiber broadband, and B2B solutions. Although its mobile business has been restructured, it remains a peer across fixed broadband (Oi Fibra) and enterprise services where Vivo Empresas competes.

Broad incumbents

• Vodafone: Vodafone is a major European telecom incumbent with mobile, fixed broadband, and enterprise services. Comparable on converged bundles, IoT, and B2B digital services, though geographically distinct from Vivo.
• Deutsche Telekom: Deutsche Telekom is the parent of T-Mobile US and T-Systems, operating fixed and mobile networks across Europe. Comparable to Vivo and its parent Telefónica on converged telecom, enterprise IT/cloud services, and 5G investment scale.
• AT&T: AT&T is a large US-based incumbent telecom offering wireless, fiber, and business services. It is a broad comparable for Vivo's converged consumer/enterprise strategy, network investments, and content bundling, even though it operates in a different geography.
• T-Mobile US: T-Mobile US is a major US wireless carrier that has expanded into fixed wireless access and fiber via partnerships. Comparable to Vivo as a mobile-first operator extending into home internet and bundled content.
• Verizon Communications: Verizon is a US telecom incumbent with leading wireless and Fios fiber operations plus enterprise services. Comparable to Vivo on 5G leadership, fiber footprint, and B2B digital services, though at a different scale and geography.

Regional players

• Liberty Latin America: Liberty operates cable, broadband, and mobile across the Caribbean and parts of Latin America (Cable & Wireless, VTR, Liberty). Comparable to Vivo as a regional telecom with quad-play and B2B services, though serving different South American and Caribbean geographies.

Others

• Telefónica S.A. (parent): Telefónica S.A. is Vivo's ultimate parent and operates similar telecom and digital services businesses across Spain, UK (O2), Germany, and Latin America. Comparable as the strategic and operational holding group, sharing platforms like Open Gateway.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Vivoemrede
• YouTubeyoutube.com/user/Vivo
• Facebookfacebook.com/vivo
• LinkedInlinkedin.com/company/vivo-telefonicabr
• Instagraminstagram.com/vivo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivo