Maistra
Maistra d.d. is one of Croatia's leading tourism companies, operating 35+ hotels, resorts, and campsites across four brands (Maistra Collection, Maistra Select, Camping Maistra, City Vibes) in Rovinj, Vrsar, Dubrovnik, and Zagreb, serving leisure, family, luxury, and corporate guests via direct digital booking.
- Company typePrivate
- Founded1954
- HeadquartersRovinj, Croatia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Maistra does
Maistra d.d. is one of Croatia's leading tourism and hospitality companies, operating a portfolio of more than 35 hotels, resorts, and campsites under four distinct brands: Maistra Collection (luxury and premium hotels in Rovinj), Maistra Select (seaside hotels and resorts in Istria and Dubrovnik), Camping Maistra (nature campsites in Istria), and City Vibes (urban hotels in Zagreb). The company serves leisure travelers, families, luxury travelers, active-holiday seekers, and corporate/MICE customers across its destinations in Rovinj, Vrsar, Dubrovnik, and Zagreb. Property types range from five-star collection hotels (e.g., Grand Park Hotel Rovinj, Hotel Monte Mulini) to naturist campsites established in 1961.
Maistra's core commercial engine is a direct-to-consumer digital distribution model built around maistra.com and dedicated iOS/Android mobile applications, supported by the MaiStar Rewards Club loyalty program (offering up to 20% discount on direct bookings, point accumulation, and member benefits) and a best-price guarantee that intentionally disincentivizes OTA intermediation. The company layers revenue streams beyond accommodation including food and beverage (fine dining, all-day restaurants), curated experiences (yacht charters, balloon rides, truffle hunting, wine tours, fine dining in Pula Arena), and conferences/events for corporate and wedding clients. Pricing is dynamic and quote-based by property, season, and room type rather than via standardized published tiers.
Maistra is a Croatian joint-stock company (dioničko društvo) listed on the Zagreb Stock Exchange under the MAIS ticker, and a member of the diversified Adris Group conglomerate. In July 2024, Maistra (jointly with HUP-ZAGREB) secured a €200 million loan from the International Finance Corporation (IFC) with maturity in September 2036, supporting its operational and capital expenditure pipeline. Founded in 1954 and headquartered in Rovinj, the company employs between 1,001 and 5,000 people across its Croatian footprint.
Maistra firmographics
Firmographics- Name
- Maistra
- Legal name
- MAISTRA d.d.
- Website
- https://maistra.hr
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Maistra d.d. is one of Croatia's leading tourism companies, operating 35+ hotels, resorts, and campsites across four brands (Maistra Collection, Maistra Select, Camping Maistra, City Vibes) in Rovinj, Vrsar, Dubrovnik, and Zagreb, serving leisure, family, luxury, and corporate guests via direct digital booking.
- Ownership category
- akta.pro rank
Maistra industry classification
Industry- Product category
- Hospitality Services
- NAICS
- Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Other Traveler Accommodation (72119), Recreational and Vacation Camps (except Campgrounds) (721214)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- Resort Convention Hotels (THAGALAC), Destination Spa Resorts (THAGAMAA), Nature Lodges & Eco-Resorts (THAAAAAI), Large-Scale Headquarters Convention Hotels (THAGALAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)
Keywords
Where Maistra is headquartered
LocationHeadquarters
- HQ city
- Rovinj
- HQ country
- Croatia
- HQ region
- Europe
Offices4 records
Markets served
Maistra business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain
Revenue model
- Accommodation Services: Revenue from hotel rooms, resort stays, and campsite accommodations across 35+ properties in Croatia
- Food and Beverage: Revenue from fine dining restaurants, all-day eateries, and gastronomic experiences offered at properties
- Experiences and Tours: Revenue from curated experiences including yacht charters, balloon rides, truffle hunting, wine tours, and adventure activities
- Conferences and Events: Revenue from conference facilities, meeting rooms, and wedding/event hosting services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Dynamic pricing based on property, season, and room type |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Maistra product offering
Product offeringCore offering
Maistra operates more than 35 hotels, resorts, residences and campsites across Croatia under four sub-brands (Maistra Collection, Maistra Select, Camping Maistra and City Vibes), selling accommodation, food and beverage, conference and event services, curated destination experiences and campsite rentals primarily to leisure and family travellers via direct digital channels.
Product overview
Maistra d.d. is one of the leading tourism companies in Croatia, operating a portfolio of more than 35 hotels, resorts, and campsites across four distinct brands: Maistra Collection (luxury/premium hotels in Rovinj), Maistra Select (seaside hotels and resorts in Istria and Dubrovnik), Camping Maistra (nature campsites in Istria), and City Vibes (urban hotels in Zagreb). The company also offers the MaiStar Rewards Club loyalty program, unique experiences, conference facilities, and weddings services. Destinations include Rovinj, Vrsar, Zagreb, Dubrovnik, and Istria.
Differentiator
Problem solved
Functional benefit
Brands
- Maistra Collection: Collection of unique luxury and premium hotels on beautiful locations in Rovinj
- Maistra Select
- Camping Maistra
- City Vibes
- MaiStar Rewards Club
- Events
Products and services
- Maistra Collection
Quantifiable outcome
- Up to 20% discount for MaiStar Rewards Club members
Companies that use Maistra
Customer profileSegments5 records
Ideal customer profiles2 records
Maistra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Maistra partnerships and signals
Strategic signalScale indicators3 records
Expansion highlights5 records
Maistra competitors and assessment
Company assessmentOthers
- TUI Group: Global integrated tourism group operating hotels, resorts, and cruises across the Mediterranean. Comparable as a source of demand and competitive supply in the same leisure and resort segments, and as a potential partnership channel for Croatian resort inventory.
- Accor Hotels:
Direct peers
- Valamar Riviera: Croatia's largest tourism company, operating hotels and resorts across Istria, Kvarner, and Dubrovnik. Direct competitor in the same Croatian resort market, with similar brand portfolio structure (luxury, premium, camping) and overlapping MICE offering.
- Falkensteiner Hotels & Residences: Austrian-headquartered hotel group with significant Croatian Adriatic presence. Direct competitor in the family, leisure, and premium resort segment across overlapping Mediterranean destinations.
- Liburnia Hotels & Villas: Croatian hotel operator focused on Opatija Riviera and Kvarner region. Direct peer in coastal Croatia, comparable in scale and mid-to-upper upscale positioning, sharing family and leisure traveler segments.
- Plava Laguna: Major Istrian hotel and campsite operator headquartered in Porec with overlapping properties in Vrsar and Rovinj area. Direct competitor in the same primary Croatian destination, with comparable resort, camping, and family-focused offerings.
- Aminess Hotels & Campsites: Croatian hotel and camping group operating on Istria and Kvarner coast. Direct peer in the mid-market resort and campsite segment, competing for similar leisure and family travelers in overlapping coastal locations.
Regional players
- Ilirija d.d. Croatian public tourism and hospitality company listed on Zagreb Stock Exchange, operating hotels, marinas, and campsites on the Adriatic. Comparable in scale, listing status, and integrated hospitality portfolio structure.
- Sunčani Hvar d.d. Croatian public hotel company operating properties on Hvar island. Comparable as a Croatian-listed coastal hotel operator, though primarily Hvar-focused with somewhat smaller scale.
Broad incumbents
- Meliá Hotels International: Global Spanish hotel group with Mediterranean-focused portfolio including presence in Croatia. Comparable as a broad Mediterranean resort operator with overlapping leisure and MICE segments, though larger and more geographically diversified.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maistra social profiles
Digital presenceMaistra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maistra leadership team
Management profileNumber of profiles
Maistra funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maistra M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maistra
What does Maistra do?
Maistra operates more than 35 hotels, resorts, residences and campsites across Croatia under four sub-brands (Maistra Collection, Maistra Select, Camping Maistra and City Vibes), selling accommodation, food and beverage, conference and event services, curated destination experiences and campsite rentals primarily to leisure and family travellers via direct digital channels.
Is Maistra a public or private company?
Maistra is a private company. It is classified as public and is currently operating.
When was Maistra founded?
Maistra was founded in 1954. It employs 1,001 to 5,000 people.
Where is Maistra based?
Maistra is headquartered in Rovinj, Croatia, in the Europe region.
How does Maistra make money?
Four revenue lines are on record. Accommodation Services are the primary driver. The others are food and Beverage, experiences and Tours and conferences and Events.
Who are Maistra's main competitors?
Others on record are TUI Group and Accor Hotels. Direct peers are Valamar Riviera, Falkensteiner Hotels & Residences, Liburnia Hotels & Villas, Plava Laguna and Aminess Hotels & Campsites. Regional players are Ilirija d.d. and Sunčani Hvar d.d.. Meliá Hotels International is listed as a broad incumbent.
Does Maistra have an API?
No public API is recorded for Maistra.
What industry is Maistra in?
Maistra's product category is Hospitality Services. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAGALAC, Resort Convention Hotels. Its NAICS code is 7211 and its SIC code is 7000.