Ilirija
Ilirija d.d. (ZSE: ILRA) is a Croatian hospitality company operating four hotels, two villas, a campsite, and a full-service marina in Biograd na Moru, plus unique event venues (Arsenal Zadar, Event Boat Nada). It serves European leisure travelers, nautical tourists, and corporate MICE clients through direct and B2B sales channels.
- Company typePublic
- Founded1959
- HeadquartersBiograd, Croatia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Ilirija does
Ilirija d.d. is a publicly traded Croatian hospitality company (ZSE: ILRA) headquartered in Biograd na Moru, operating one of the most diversified tourism portfolios in the Zadar region. Founded in 1959, the company runs four hotels (Hotel Ilirija 4-star, Hotel Kornati 4-star, Hotel Adriatic 3-star superior, Hotel Villa Donat), two luxury villas (Villa Primorje, Ražnjevića Dvori A.D. 1307), Camp Park Soline (camping, mobile homes, glamping), and Marina Kornati — a full-service nautical facility hosting 15+ charter companies with 300+ boats and 70 dry dock spaces. The company also operates Arsenal Zadar (a 16th-century Venetian building converted to a 1,000-guest multimedia event venue), Event Boat Nada (a 35m floating venue), the Ilirija Travel agency, the Ilirija Club loyalty program (16,000+ members), and Ilirija Wellness. Total employment is 101-250 people.
The business model is direct-to-consumer with a sales-led overlay for MICE: a multi-language website (HR/EN/DE/IT/SL) and reservation center handle individual bookings, while a dedicated B2B sales team targets corporate groups, weddings, and conferences. Revenue streams span accommodation (hotels, villas, camping pitches and mobile homes), marina berth contracts (annual and transit) and charter commissions, food and beverage (300-seat Marina Kornati restaurant, hotel F&B, beach club), event services, wellness, and curated excursion packages. Pricing is seasonal with early-booking (10-20%) and last-minute (10%) discounts, and includes a 1.50 EUR/day tourist tax and tiered marina contract structures (minimum 6-month annual berth). Underlying technology consists of standard hospitality PMS, SSL-secured transactions, and the Croatian eVisitor tourist registration system; no proprietary AI/ML or data platform is disclosed.
Ilirija serves three primary customer segments: leisure travelers and families from European feeder markets (Slovakia, Hungary, Croatia, Romania, BiH), nautical tourists and boat owners utilizing Marina Kornati as a home port for Kornati archipelago cruising, and corporate/MICE clients using its differentiated event venues. The vertically integrated structure — controlling hotels, campground, marina, restaurants, event venues, and travel agency — creates a one-stop tourism offering uncommon among Croatian competitors, while unique heritage and maritime venues (Arsenal Zadar, Event Boat Nada, Ražnjevića Dvori) provide asset-based differentiation.
Ilirija firmographics
Firmographics- Name
- Ilirija
- Legal name
- ILIRIJA d.d. za ugostiteljstvo i turizam
- Website
- https://ilirijabiograd.com
- Company type
- Public
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Ilirija d.d. (ZSE: ILRA) is a Croatian hospitality company operating four hotels, two villas, a campsite, and a full-service marina in Biograd na Moru, plus unique event venues (Arsenal Zadar, Event Boat Nada). It serves European leisure travelers, nautical tourists, and corporate MICE clients through direct and B2B sales channels.
- Ownership category
- akta.pro rank
Ilirija industry classification
Industry- Product category
- Coastal Hospitality & Tourism
- NAICS
- Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), RV (Recreational Vehicle) Parks and Recreational Camps (72121), Scenic and Sightseeing Transportation, Water (48721), Other Traveler Accommodation (72119)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Water Transportation (4400)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
- akta.pro secondary industries
- KOA/Chain & Franchise Campgrounds (THAMAJAG), Luxury Beachfront & Waterfront Villas (THAMAEAE), Resort Convention Hotels (THAGALAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)
Keywords
Where Ilirija is headquartered
LocationHeadquarters
- HQ city
- Biograd
- HQ country
- Croatia
- HQ region
- Europe
Offices4 records
Markets served
Ilirija business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others
Revenue model
- Hotel Accommodation: Revenue from hotel rooms at Hotel Ilirija (4-star), Hotel Adriatic (3-star+), Hotel Kornati (4-star), and Hotel Villa Donat (3-4 star). Includes room rentals, half-board, full-board, and bed & breakfast packages. Additional revenue from minibar, room service, and ancillary hotel services.
- Villa Rentals: Premium villa accommodations including Villa Primorje (4-star luxury) and Ražnjevića Dvori A.D. 1307 (traditional estate). Rental includes breakfast, linens, towels, utilities, and final cleaning. Targets high-end travelers and exclusive events.
- Camping - Camp Park Soline: Campsite revenue from pitches and mobile home rentals (glamping options). Includes camping parcels, mobile homes, and glamping family tents. Pet-friendly options available.
- Marina Services - Marina Kornati: Nautical tourism revenue including annual berths, transit/daily berths, boat service (crane up to 10t, travel lift 50t capacity), dry dock storage (70 spaces). Charter company partnerships generate commission-based income.
- Charter Services: Over 300 boats available through 15+ charter companies based at Marina Kornati. Revenue from charter broker services and commissions.
- Food & Beverage: Restaurant and bar services including Restaurant Marina Kornati (300 seats), hotel restaurants, Beach Club Ilirija, Lavender Lounge Bar, and Park Soline restaurant. Catering for events and weddings.
- Events & Celebrations: MICE and event services including conferences, seminars, weddings, banquets, special events, and team building. Venues include Arsenal Zadar (1000 guests), Event Boat Nada (130 guests), Ražnjevića Dvori, Villa Primorje, and hotel conference spaces. Full-service planning through Ilirija Travel.
- Wellness & Health Tourism: Ilirija Wellness and health programs including spa treatments, wellness center Salvia, and health tourism services.
- Loyalty Program: Ilirija Club membership (16,000+ members) with accommodation discounts up to 20%, restaurant discounts 10%, and promotional wellness pricing. Annual membership based on booking history.
- Group Experiences: Curated group excursion packages including historical tours, wine experiences, culinary tours, and nature exploration. Minimum 6 participants, available year-round.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Rate - Hotels (Hotel Ilirija, Hotel Kornati, Hotel Adriatic) |
| One time/ perpetual license | Pay-as-you-go | Villa Primorje / Ražnjevića Dvori A.D. 1307 |
| Unit Pricing | Pay-as-you-go | Camp Park Soline - Pitches |
| Unit Pricing | Pay-as-you-go | Camp Park Soline - Mobile Homes |
| Subscription | Multi-year contract | Marina Kornati - Annual Berth |
| Unit Pricing | Pay-as-you-go | Marina Kornati - Transit/Daily Berth |
| Usage-based | Pay-as-you-go | Marina Service Zone |
| Subscription | Annual | Ilirija Club Loyalty |
| Unit Pricing | Pay-as-you-go | Group Experiences |
| Other | Pay-as-you-go | Additional Fees |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Ilirija product offering
Product offeringCore offering
Ilirija d.d. is a vertically integrated coastal tourism company that operates hotels, villas, a campsite, a full-service marina, restaurants, and event venues in and around Biograd na Moru, Croatia. Its core business is lodging and hospitality (four hotels, two luxury villas, Camp Park Soline with pitches, mobile homes, and glamping), complemented by nautical tourism at Marina Kornati (berths, boat service, charter broker services with 300+ boats), and full-service MICE and wedding event production across unique venues including Arsenal Zadar, Event Boat Nada, and Ražnjevića Dvori A.D. 1307.
Product overview
Ilirija is a hospitality company operating a multi-segment tourism portfolio centered on its Ilirija Resort in Biograd na Moru, Croatia. The offering spans four distinct product lines: (1) Hotels & Villas — four hotel properties (Hotel Ilirija, Hotel Adriatic, Hotel Kornati, Hotel Villa Donat) plus two luxury villas (Villa Primorje, Ražnjevića Dvori A.D. 1307); (2) Camp Park Soline — a campsite with pitches, mobile homes, and glamping tents; (3) Marina Kornati — a full-service nautical marina with charter services, boat service zone, and a 300-seat waterfront restaurant; and (4) Events & Venues — providing MICE and wedding services across owned and managed venues including the historic Arsenal Zadar, Event Boat Nada, hotel conference halls, and beach/island locations. Supporting services include the Ilirija Club loyalty program, wellness facilities, and curated excursion packages. Founded in 1959, Ilirija d.d. is one of Croatia's leading coastal tourism companies.
Differentiator
Problem solved
Functional benefit
Brands
- Ilirija Club: Loyalty program offering up to 20% discount on accommodation, 10% at restaurants and bars, promotional wellness prices, and discounts on selected excursions. Over 16,000 members.
- Ilirija Travel
- Arsenal Zadar
- Event Boat Nada
Products and services
- Hotel Ilirija 4-star beachfront hotel in Biograd na Moru offering half board and full board accommodations with wellness facilities, indoor and outdoor pools, and direct sea access for leisure travelers and families.
- Hotel Adriatic 3-star superior hotel in Biograd na Moru offering accommodations with access to resort amenities, beach, and dining facilities for individual travelers and families.
- Hotel Kornati 4-star seafront hotel in Biograd na Moru with wellness center access and comprehensive resort facilities for leisure guests.
- Hotel Villa Donat Historic villa property in Sv. Filip i Jakov comprising a 4-star historical villa with 16 rooms and a 3-star annex, featuring restaurant, bar, and outdoor pool.
- Villa Primorje 4-star luxury villa set among centuries-old olive trees and pines, offering private accommodations with terraces overlooking the sea and full catering services for intimate stays or celebrations.
- Ražnjevića Dvori A.D. 1307 Traditional stone house estate located in Polača, offering rustic accommodations with authentic Dalmatian ambiance for rural retreats and exclusive events.
- Camp Park Soline Campsite in a pine forest setting near the sea offering pitches, mobile homes, and glamping tents for nature-focused holidaymakers, including pet-friendly options.
- Marina Kornati Full-service marina in the heart of the Adriatic near the Kornati archipelago offering annual and transit berths, boat service facilities (crane up to 10t, travel lift 50t, 70 dry dock spaces), and access to nautical tourism services.
- Restaurant Marina Kornati Traditional Dalmatian konoba-style restaurant with 300 seats, offering local seafood and meat specialties including grilled dishes and peka preparations to resort and marina guests.
- Arsenal Zadar 16th-century Venetian historic building converted to a modern multimedia event venue in Zadar's city center, accommodating up to 1,000 guests for conferences, concerts, exhibitions, weddings, and galas.
- Event Boat Nada 35-meter event vessel convertible to a conference center, bar, or party space, accommodating up to 130 passengers with catering services for corporate and private events at sea.
- Meetings & Events Services Full-service MICE (Meetings, Incentives, Conferences, Events) services including weddings, congresses, team building, and family celebrations across multiple unique Ilirija venues.
- Ilirija Club Loyalty Program Free membership loyalty program with over 16,000 members offering up to 20% accommodation discounts, 10% restaurant and bar discounts, wellness promotional prices, and excursion discounts across Ilirija properties.
- Ilirija Wellness Spa and wellness facilities including Salvia wellness center offering beauty treatments, hairdressing, solarium, and relaxation services to resort guests.
- Ilirija Experience Curated experiences including concerts, excursions, boat trips to Kornati National Park, wine tastings, and airport transfers available to resort guests and groups.
Companies that use Ilirija
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles4 records
Ilirija technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ilirija partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Charter Novak d.o.o.coreCharter company based at Marina Kornati offering motorboat, sailing boat, and catamaran rentals. Provides boat service and sales of nautical equipment. Contact: Mario Novak, +385 91 211 3102.
- Croatia Yachting d.o.o.coreCharter company at Marina Kornati offering motorboat, sailing boat, and catamaran rentals. Also sells Hanse boats. Contact: Domagoj Milišić, +385 21 332 332.
- Euronauic d.o.o.coreCharter company offering motorboat, sailing boat, and catamaran rentals with boat service. Contact: Katarina Vuje vić Babara, +385 98 163 6058.
- Euroyacht d.o.o.coreCharter company specializing in sailing boats and catamarans with boat service. Contact: Ifran Omićević, +385 91 433 5505.
- First Class Sailing d.o.o.coreCharter company for sailing boats and catamarans. Contact: Siniša Radojčić, +385 99 217 4406.
- Full Team d.o.o.coreSailing boat charter with boat service. Contact: Ivan Nikša, +385 23 384 502.
- Go Mar d.o.o.coreSailing boat charter with boat service. Contact: Gordan Borčilo, +385 98 278 088.
- Green Wave Yacht Charter d.o.o.coreSailing boat charter with boat service. Contact: Snježana Tolić, +385 98 178 2612.
- Grginić JahtecoreMotorboat charter with service and boat production. Contact: Klaudijo Grginić, +385 91 519 5328.
- Haret Projekt d.o.o.coreMotorboat charter with boat service and sales. Contact: Borna Mudrovčić, +385 95 510 4253.
- Lenka Mediteran Yachting d.o.o.coreCharter for motorboats, sailing boats, and catamarans with underwater activities. Biograd-based. Contact: Jure Česarek, +385 99 330 3100.
- Pitter d.o.o.coreCharter for motorboats, sailing boats, and catamarans with boat service. Contact: Marin Katičin, +385 98 403 249.
- Timeless Yacht Charter d.o.o.coreSailing boat and motorboat charter. Contact: Marjan Djuras, +385 95 347 7355.
- Twin Port Marine d.o.o.coreBoat charter and Bayliner boat service. Contact: Ištan Kračonji, +385 99 736 7070.
- City Galleria ZadarminorLinked brand property under Ilirija d.d. portfolio. Shopping center in Zadar.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Ilirija competitors and assessment
Company assessmentBroad incumbents
- Valamar Riviera: Croatia's largest tourism company, operating a portfolio of hotels, resorts, and camps across Istria, Kvarner, and Dalmatia. Directly comparable to Ilirija as a publicly listed Croatian multi-property hospitality operator, but at significantly larger scale and broader geographic footprint.
- D-Marin: International marina operator with several Adriatic locations offering berths, boat services, and yacht management. Comparable to Marina Kornati for nautical tourism services and superyacht/yacht berth offerings.
- Maistra: Croatian hospitality group operating hotels and resorts primarily in Istria (Rovinj, Poreč), part of the Adris Grupa. Comparable as a Croatian resort operator with hotels, camping, and F&B; differs in geographic concentration in Istria rather than Dalmatia.
- Plava Laguna: Istrian hospitality company operating hotels, apartments, and camps in Poreč. Comparable as an integrated Croatian resort operator with similar multi-segment offering (lodging, camping, F&B, events).
Direct peers
- Sunčani Hvar: Croatian hospitality company operating hotels on Hvar island, focused on sun-and-sea resort tourism. Comparable as a Croatian listed resort operator serving Mediterranean leisure demand, though with narrower scope (hotels only, no marina/camping).
- Aminess Hotels & Resorts: Croatian hospitality group operating hotels, resorts, camps, and marina services in Istria and Kvarner. Comparable as a multi-segment Croatian resort operator combining lodging, camping, marina, and F&B.
- Liburnia Riviera Hoteli: Croatian hotel company operating multiple properties in Opatija and Kvarner region, including hotels, villas, and wellness offerings. Most directly comparable as a Croatian listed resort/hotel operator with a similar scale and heritage property portfolio.
- ACI (Adriatic Croatia International Club): Croatia's largest chain of marinas, operating over 20 marinas along the Croatian coast. Directly comparable to Marina Kornati as a Croatian marina operator serving nautical tourism in the Adriatic.
Regional players
- Marina Punat (Marina Hotels): One of the oldest and largest marinas in Croatia, located on the island of Krk, also operating hospitality services. Comparable to Marina Kornati as a long-established Croatian marina operator with integrated boat services.
- Istra Camping (Kamp Istra / Plitvice Holiday Resort operator group): Operator of upscale Croatian camping and glamping resorts, including pitches, mobile homes, and glamping tents. Comparable to Camp Park Soline for the camping and glamping segment of Ilirija's offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights6 records
Customer concentration
Ilirija social profiles
Digital presenceIlirija financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ilirija leadership team
Management profileNumber of profiles
Profiles1 record
Ilirija funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ilirija M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ilirija
What does Ilirija do?
Ilirija d.d. is a vertically integrated coastal tourism company that operates hotels, villas, a campsite, a full-service marina, restaurants, and event venues in and around Biograd na Moru, Croatia. Its core business is lodging and hospitality (four hotels, two luxury villas, Camp Park Soline with pitches, mobile homes, and glamping), complemented by nautical tourism at Marina Kornati (berths, boat service, charter broker services with 300+ boats), and full-service MICE and wedding event production across unique venues including Arsenal Zadar, Event Boat Nada, and Ražnjevića Dvori A.D. 1307.
Is Ilirija a public or private company?
Ilirija is a public company. It is classified as public and is currently operating.
When was Ilirija founded?
Ilirija was founded in 1959. It employs 101 to 250 people.
Where is Ilirija based?
Ilirija is headquartered in Biograd, Croatia, in the Europe region.
How does Ilirija make money?
Ten revenue lines are on record. Hotel Accommodation is the primary driver. The others are villa Rentals, camping - Camp Park Soline, marina Services - Marina Kornati, charter Services, food & Beverage, events & Celebrations, wellness & Health Tourism, loyalty Program and group Experiences.
Who are Ilirija's main competitors?
Broad incumbents on record are Valamar Riviera, D-Marin, Maistra and Plava Laguna. Direct peers are Sunčani Hvar, Aminess Hotels & Resorts, Liburnia Riviera Hoteli and ACI (Adriatic Croatia International Club). Regional players are Marina Punat (Marina Hotels) and Istra Camping (Kamp Istra / Plitvice Holiday Resort operator group).
Does Ilirija have an API?
No public API is recorded for Ilirija.
What industry is Ilirija in?
Ilirija's product category is Coastal Hospitality & Tourism. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive), with a secondary code of THAMAJAG, KOA/Chain & Franchise Campgrounds. Its NAICS code is 7211 and its SIC code is 7000.