Loanspark
Loanspark is a subscription-based BLaaS (Business Lending as a Service) platform that lets B2B partners—SaaS providers, brokers, banks, and accounting firms—embed a marketplace of 100+ business lenders under their own brand. The company handles origination, underwriting, and funding on partners' behalf across 47 US states.
- Company typePrivate
- Founded2020
- HeadquartersNewton, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Loanspark does
Loanspark operates a subscription-based Business Lending as a Service (BLaaS) platform that enables B2B organizations—including vertical SaaS providers, commercial and mortgage brokers, banks and credit unions, accounting firms, and marketing agencies—to embed a white-label or co-branded small business lending offering under their own identity within seven days. The company handles loan origination, underwriting, and funding on behalf of partners through a combination of its own personnel and technology, allowing partners to monetize customer financing needs via broker and referral fees without competing with their customers for the lending relationship.
The underlying technology stack centers on a marketplace of 100+ funding institutions and lending programs, a matching engine that evaluates over 100 data points to score approval probability and pricing, and an integrated point-of-sale and loan origination system that operates in real time. Loan products span residential property, commercial property, SBA 7A, short-term business, construction, equipment, business lines of credit, bank term loans, merchant cash advances, equipment financing, commercial real estate, and e-commerce financing. Supporting infrastructure includes embedded widgets for partner websites, a dedicated partner portal, API access, and integrations with Mastercard, Middesk, LexisNexis, Stripe, DigitalOcean, and Vanta. The platform is NMLS-licensed in 47 states, holds a California Finance Law Brokers License, and is SOC 2 Type 2 certified, and the BLaaS category trademark was registered in April 2025.
The business model combines recurring subscription revenue from partners for platform access with transaction-based broker and referral fees on funded loans. GTM is channel-led, with strategic distribution partnerships including BDO Alliance USA, TOA Global, and Tax Titans for the CPA and tax professional vertical, plus technology partners for the underlying stack. The company operates a 100% distributed workforce of 11-50 employees headquartered in Newton, Massachusetts, is privately held, and reports no institutional funding rounds to date. Loanspark has expanded to Canada and has accumulated multiple industry awards, including 2024 and 2025 Stevie Awards and PAN Finance's 2023 Lending Service of the Year.
Loanspark firmographics
Firmographics- Name
- Loanspark
- Legal name
- Loanspark, LLC
- Website
- https://loanspark.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Loanspark is a subscription-based BLaaS (Business Lending as a Service) platform that lets B2B partners—SaaS providers, brokers, banks, and accounting firms—embed a marketplace of 100+ business lenders under their own brand. The company handles origination, underwriting, and funding on partners' behalf across 47 US states.
- Ownership category
- akta.pro rank
Loanspark industry classification
Industry- Product category
- Embedded Lending Platform
- NAICS
- Mortgage and Nonmortgage Loan Brokers (52231)
- SIC
- Loan Brokers (6163)
- akta.pro primary industry
- B2B Channel Partners & Referral Agencies (Cross-Industry Referral) (FSAEAMAN)
- akta.pro secondary industries
- Embedded Lending & Credit (POS, Working Capital, Credit Lines) (FSAGALAD), SBA/USDA Government-Backed Loan Intermediation (FSAEAEAI), Small-Dollar Short-Term Installment Loans (Non-payday) (FSAKAMAI)
Keywords
Where Loanspark is headquartered
LocationHeadquarters
- HQ city
- Newton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Loanspark business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription Revenue: Partners pay subscription fees for access to Loanspark's BLaaS platform, technology, marketplace, and support services. Enables partners to become small business lenders.
- Broker/Referral Fees: Partners earn broker or referral fees when their customers get funded through the Loanspark marketplace. Loanspark pays partners to partner with them.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Subscription-based BLaaS platform with customizable product menu |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Loanspark product offering
Product offeringCore offering
Loanspark operates a subscription-based Business Lending as a Service (BLaaS) platform that enables B2B partners—including SaaS providers, commercial brokers, banks, accounting firms, and marketing agencies—to offer embedded small business lending products under their own brand within 7 days. The platform combines a marketplace of 100+ funding institutions with proprietary matching technology that uses over 100 data points to pair borrowers with optimal lending programs, and includes an integrated loan originations and underwriting engine that Loanspark personnel use to process, underwrite, and fund loans on behalf of partners.
Product overview
Loanspark is a BLaaS (Business Lending as a Service) platform that operates as a single unified product ecosystem. The core offering is the BLaaS platform, which combines a Marketplace as a Service matching technology, a Loan Originations System, Partner Portal, and Embedded Widgets. Through this platform, partners can offer a comprehensive menu of loan products including Residential Property Loans, Commercial Property Loans, SBA 7A Loans, Short Term Business Loans, Construction Loans, Equipment Loans, Business Lines of Credit, Bank Term Loans, Merchant Cash Advances, Equipment Financing, Commercial Real Estate Loans, and E-commerce Financing. The platform enables partners to become small business lenders in under 7 days through a subscription-based model.
Differentiator
Problem solved
Functional benefit
Brands
- Conversations With Michael Barnett Podcast: A podcast hosted by Loanspark CEO Michael Barnett featuring interviews with founders and executives discussing industry trends and innovation.
- BLaaS
- Loanspark Trust Center
Products and services
- BLaaS (Business Lending as a Service) Subscription-based embedded lending platform that enables any organization to become a small business lender in less than 7 days by connecting funding institutions and lending programs through marketplace matching technology. Sold to B2B partners including SaaS providers, commercial brokers, banks, accounting firms, and marketing agencies.
- Marketplace as a Service
- Loan Originations System State-of-the-art loan originations system integrated with point-of-sale and underwriting engines, enabling Loanspark personnel to efficiently process, underwrite, and fund loans on behalf of partners in real-time.
- Partner Portal Web-based portal (partners.loanspark.com) for approved co-brand referral partners to manage applications, track referrals, access the platform, and submit loan management activities.
- Embedded Widgets Embeddable lending widgets that allow partners to integrate Loanspark's lending capabilities directly into their own websites and platforms.
Quantifiable outcome
- Become a small business lender in under 7 days
- +2 more outcomes
Companies that use Loanspark
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Loanspark technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability1 record
Feature4 records
Loanspark partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and strategic.
- Tax TitanscoreLoanspark partnered with Tax Titans to offer small businesses an innovative blend of lending and tax services, merging Loanspark's BLaaS with Tax Titans' marketplace for tax professionals. This partnership aims to simplify financial management and promote SMB growth through enhanced financial access and tax support.
- BDO Alliance USAcoreLoanspark joined BDO Alliance USA to offer Business Lending as a Service to its members' SMB customers. The partnership enables CPA firms within the BDO network to offer business lending services, bridging funding gaps and enhancing customer advisory services.
- TOA GlobalcoreLeading global accounting offshoring services provider TOA Global and Loanspark inked a deal that revolutionizes business lending for CPA firms. The partnership brings business lending solutions closer to accounting firms and SMBs.
- MastercardstrategicLoanspark continues its work with Mastercard to facilitate a smoother lending process. Partnership enhances lending processes and provides a more secure experience for co-branded partners and their SMB customers.
- MiddeskstrategicPartnership with Middesk to facilitate smoother lending process and provide identity verification services for SMB customers.
- LexusNexisstrategicPartnership with LexusNexis to facilitate smoother lending process through data and analytics services.
- DigitalOceanstrategicLoanspark uses DigitalOcean, a top American-based cloud infrastructure provider, to host their application. Full use of security products embedded within the DigitalOcean ecosystem.
- VantastrategicLoanspark uses Vanta for automated compliance monitoring, ensuring data security controls, application security controls, and infrastructure platform are monitored 24/7/365.
Scale indicators3 records
Recent moves7 records
Expansion highlights6 records
Loanspark competitors and assessment
Company assessmentDirect peers
- Currency: Currency embeds financial services (lending, payments) into accounting and SMB software platforms — the closest analog to Loanspark's CPA-firm and Vertical SaaS partner thesis, with similar B2B referral-driven loan origination.
- Kapitus: Kapitus provides SMB working capital, SBA loans, and equipment financing through a mix of direct and partner channels — comparable in loan product breadth and broker/origination economics to Loanspark's marketplace.
- Forward Financing: Forward Financing provides revenue-based working capital to SMBs through both direct and partner channels — overlapping short-term business loan products and broker-driven distribution that Loanspark enables through its marketplace.
- Biz2Credit: Biz2Credit runs an SMB lending marketplace matching borrowers to lenders across SBA, term, and working capital products — directly overlapping Loanspark's product menu and broker-driven economics.
- Fundbox: Fundbox provides SMB working-capital credit and invoice financing, increasingly through embedded/API integrations — a comparable business model of brokering/underwriting SMB credit through digital channels and partner integrations.
- National Funding: National Funding is an SMB loan broker and direct lender providing working capital, equipment financing, and SBA loans — a comparable broker-driven SMB credit business with overlapping product categories.
- Lendio: Lendio operates a SMB loan marketplace connecting borrowers to a network of lenders, with broker/referral economics — directly analogous to Loanspark's marketplace model, though Lendio focuses on direct borrower acquisition rather than embedded B2B partner distribution.
- Canopy: Canopy is an SMB loan servicing and management platform serving lenders and originators — adjacent but comparable as part of the SMB credit infrastructure stack where Loanspark's loan origination and underwriting engine sits.
- Parafin: Parafin provides embedded capital and lending infrastructure to SaaS platforms — a direct competitor in the embedded B2B lending category, though Parafin underwrites on balance sheet while Loanspark brokers.
Broad incumbents
- BlueVine: BlueVine is an established digital SMB banking and lending platform offering lines of credit, term loans, and invoice factoring — a broader incumbent whose SMB product set overlaps significantly with Loanspark's marketplace menu.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Loanspark social profiles
Digital presenceLoanspark compliance and trust
Trust signalCompliance2 records
Loanspark financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loanspark leadership team
Management profileNumber of profiles
Profiles2 records
Loanspark funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loanspark M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loanspark
What does Loanspark do?
Loanspark operates a subscription-based Business Lending as a Service (BLaaS) platform that enables B2B partners—including SaaS providers, commercial brokers, banks, accounting firms, and marketing agencies—to offer embedded small business lending products under their own brand within 7 days. The platform combines a marketplace of 100+ funding institutions with proprietary matching technology that uses over 100 data points to pair borrowers with optimal lending programs, and includes an integrated loan originations and underwriting engine that Loanspark personnel use to process, underwrite, and fund loans on behalf of partners.
Is Loanspark a public or private company?
Loanspark is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Loanspark founded?
Loanspark was founded in 2020. It employs 11 to 50 people.
Where is Loanspark based?
Loanspark is headquartered in Newton, United States, in the North America region.
How does Loanspark make money?
Two revenue lines are on record. Subscription Revenue is the primary driver. The others are broker/Referral Fees.
Who are Loanspark's main competitors?
Direct peers on record are Currency, Kapitus, Forward Financing, Biz2Credit, Fundbox, National Funding, Lendio, Canopy and Parafin. BlueVine is listed as a broad incumbent.
Does Loanspark have an API?
Yes. Loanspark operates a Partner API which is listed as an operational component on their status page. Partners can access APIs for integration purposes. However, no public API documentation URL, developer portal, SDK, authentication method, rate limits, or versioning details are explicitly provided in the available source content.
What industry is Loanspark in?
Loanspark's product category is Embedded Lending Platform. Its primary akta.pro industry code is FSAEAMAN, B2B Channel Partners & Referral Agencies (Cross-Industry Referral), with a secondary code of FSAGALAD, Embedded Lending & Credit (POS, Working Capital, Credit Lines). Its NAICS code is 52231 and its SIC code is 6163.