New Hope For Kids

What New Hope For Kids does

New Hope for Kids, Inc. is a Florida-registered 501(c)(3) nonprofit organization founded in 1996 and headquartered at 544 Mayo Avenue, Maitland, FL. It operates the Center for Grieving Children and the Wishes for Kids program (originally founded in 1985 as Children's Wish), serving children ages 2-18 and their families in Central Florida who are coping with the death of a loved one or with life-threatening illnesses. The organization grants approximately 24 wishes per year and supports bereaved children through counseling, support groups, therapeutic activities, summer camps, and the Young Adult Grief Support program. Supplementary offerings include the New Hope for Kids Scholarship, the Holiday Toy Drive, and the Garden of Hope therapeutic facility.

Name

New Hope For Kids

Legal name

New Hope For Kids, Inc.

Website

https://newhopeforkids.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

New Hope for Kids is a Maitland, FL-based 501(c)(3) nonprofit that provides grief support services for bereaved children and grants wishes to children with life-threatening illnesses across Central Florida.

Ownership category

akta.pro rank

Product category

Children's Nonprofit Social Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industries

Family Engagement & Caregiver Support Programs (SEL/Mental Health) (EDAKAMAK), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO)

Keywords

• Children's grief support
• Wish granting programs
• Bereavement counseling services
• Nonprofit social services
• Community fundraising events

Headquarters

HQ city

Maitland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations and Contributions: General donations from individuals supporting grief support programs and wish granting for children with life-threatening illnesses.
2. Corporate Sponsorships and Partnerships: Corporate partners sponsor events, wish programs, and garden elements. Levels range from $750 to $7,500 for Art of the Vine event sponsorship.
3. Special Events Fundraising: Annual events including Art of the Vine gala (wine/fundraising event with BMW raffle), BMW Drawing of Chance, runDisney participation, and Holiday Toy Drive generate revenue through ticket sales, sponsorships, and donations.
4. Grant Funding: Grants from foundations including Winter Park Health Foundation and Orlando Magic Youth Foundation support program operations.
5. Program Sponsorship: Adopt-a-Wish program allows donors to fully or partially fund wishes at $4,000, $2,000, or $1,000 levels. Camp scholarships at $50 per child.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

New Hope for Kids is a 501(c)(3) nonprofit organization that provides grief support services to bereaved children ages 2-18 and grants wishes to children with life-threatening illnesses in Central Florida. The organization operates two core programs — the Center for Grieving Children (counseling, support groups, and therapeutic activities) and Wishes for Kids (once-in-a-lifetime wish experiences averaging $4,000 per wish). Supplementary offerings include Young Adult Grief Support, a summer Kamp, and the New Hope for Kids Scholarship.

Product overview

New Hope for Kids is a nonprofit organization (501(c)(3)) operating as a single unified charitable entity with multiple programmatic offerings. The organization serves two primary populations: children grieving the death of a loved one and children with life-threatening illnesses. The core programs include the Center for Grieving Children (grief support services) and Wishes for Kids (wish-granting program). Supplementary offerings include Young Adult Grief Support, New Hope for Kids Kamp (summer camp), and the New Hope for Kids Scholarship. The organization also operates fundraising and community engagement programs including the annual Art of the Vine gala, BMW Drawing of Chance raffle, runDisney charity running program, Holiday Toy Drive, and Get Acquainted Lunch events. The Garden of Hope serves as a therapeutic outdoor facility. Established in 1996, it is the largest independent child-based grief support program in Central Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Center for Grieving Children The organization's primary grief support program providing counseling, support groups, and therapeutic activities to children ages 2-18 who have experienced the death of a loved one. Serves as the largest independent child-based grief support program in Central Florida.
• Wishes for Kids A wish-granting program for children ages 2-18 fighting life-threatening illnesses, providing once-in-a-lifetime experiences to children and their families. Grants approximately 24 wishes annually with an average wish cost of $4,000.
• Young Adult Grief Support Grief support services specifically designed for young adults (ages 18-25) navigating grief from loss of a loved one, providing age-appropriate support as they transition into adult roles.
• New Hope for Kids Kamp A summer camp experience for children in the organization's grief support and wish programs, providing therapeutic recreation and peer support in a camp setting.
• New Hope for Kids Scholarship Annual scholarship program providing financial support to students who have previously attended the organization's Grief or Wish programs within the past five years.

Quantifiable outcome

• Over 1,700 wishes granted to children with life-threatening illnesses
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Fields BMW of Winter ParkcoreGTM or Marketing PartnerFields BMW of Winter Park is the host venue for the Art of the Vine gala and donates vehicles for the annual BMW Drawing of Chance fundraiser. The partnership provides the organization's largest fundraising prize and premium event venue.
• Disney (runDisney)minorGTM or Marketing PartnerNew Hope for Kids was selected as a participating charity for the 2026 Disney Wine & Dine 10K race, receiving 25 exclusive bibs for runners to fundraise on behalf of the organization.
• National Alliance for Children's Grief (NACG)minorStrategic or Co-development PartnerNew Hope for Kids participates in NACG's Children's Grief Awareness Day campaigns and uses the NACG Action Center to advocate for grieving children. Affiliated with national standards and resources for children's grief support.
• Maitland City CouncilminorOthersMaitland City Council recognized New Hope for Kids on Children's Grief Awareness Day, acknowledging the organization's service to the local community.
• Corporate Sponsors (Art of the Vine)coreGTM or Marketing PartnerMultiple corporate sponsors support the annual Art of the Vine gala at sponsorship levels from $750 to $7,500, receiving table seating, advertising, logo placement, and event recognition.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Comfort Zone Camp: National nonprofit running free grief camps and programs for bereaved children ages 7–17, with a direct overlap to NHFK's New Hope for Kids Kamp grief camp offering.
• Ele's Place: Nonprofit operating peer-support grief support centers for children and families, similar service model to NHFK's Center for Grieving Children. Comparable mission, programming, and beneficiary profile.
• Dougy Center: Pioneering nonprofit providing peer-support grief programs for children, teens, young adults, and families. Directly comparable to NHFK's Center for Grieving Children as a specialty grief-support service provider.
• Good Grief (NJ): Nonprofit providing grief support services to children, teens, and families after the death of a parent, sibling, or loved one. Closely parallel mission, beneficiary type, and program structure to NHFK's Center for Grieving Children.

Others

• National Alliance for Children's Grief (NACG): National membership and advocacy organization serving more than 850 children's grief support programs. NHFK is an affiliated program participant via NACG campaigns and Action Center.

Broad incumbents

• Children's Wish Foundation International: International 501(c)(3) granting wishes to children with life-threatening illnesses. Comparable model and beneficiary population to NHFK's Wishes for Kids, with a national/international footprint.
• Starlight Children's Foundation: National nonprofit delivering programs (including wish-adjacent experiences) to seriously ill children and families. Comparable beneficiary population and program-design philosophy to the Wishes for Kids program.
• Make-A-Wish Foundation: National 501(c)(3) that grants wishes to children with life-threatening illnesses, the dominant incumbent in the wish-granting category. Directly comparable to New Hope for Kids' Wishes for Kids program, though at vastly larger scale and national footprint.

Regional players

• Orlando Health Foundation / Arnold Palmer Hospital for Children: Major Central Florida pediatric hospital whose referral ecosystem is the upstream source of wish-eligible children in NHFK's catchment. Comparable regional ecosystem partner rather than direct service competitor.
• Russell Home for Incurables / Russell Center: Central Florida nonprofit providing support services for children and adults with disabilities or chronic conditions. Comparable regional, mission-driven provider footprint; partial overlap rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@NewHopeforKidsOrlando
• Facebookfacebook.com/NewHopeforKids
• LinkedInlinkedin.com/company/new-hope-for-kids
• Instagraminstagram.com/newhopeforkids
• Xx.com/newhope_forkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Hope For Kids