The Russell Home

What The Russell Home does

The Russell Home for Atypical Children, Inc. is a 501(c)(3) nonprofit residential care facility founded in 1951 in Orlando, Florida, by Mrs. Russell, who first opened her home to a child with an occupational license dated November 13, 1951. The organization was incorporated as a nonprofit in 1967 and claims the distinction of being the first residential facility in the United States dedicated to brain-damaged children. It operates a single 15,000 sq. ft. home at 510 Holden Avenue that provides 24/7 specialized care, educational programs (classrooms, cooking, piano, arts, dance), physical therapy, and medical care coordination for approximately 23 residents with severe disabilities including brain damage, cerebral palsy, Down syndrome, and microcephaly. Care is delivered across three shifts (7am-3pm, 3pm-11pm, 11pm-7am) with kitchen staff preparing roughly 90 meals per day, and is provided free of charge to residents and their families — the organization is entirely donor-funded and receives no government support.

The Russell Home's business model is a hybrid charitable model combining (i) tax-deductible monetary donations from individuals and corporate sponsors (e.g., Southwest Airlines, T.G. Lee Dairy, Harvill's Produce, Orange Buick GMC, Wittmer Clinic, ABC Wines & Spirits), (ii) retail revenue from two wholly owned storefronts — the Thrift Store at 5517 S. Orange Avenue selling donated antiques, clothing, and household goods, and the Boutique at 5529 S. Orange Avenue selling designer apparel (Gucci, Tory Burch, Miu Miu, Lilly Pulitzer, Vineyard Vines), and (iii) event-based fundraising, anchored by an Annual Gala (8th edition scheduled October 24, 2026, at Rosen Plaza Hotel) and an Annual Golf Tournament (held at Hawk's Landing Golf Club). Project 300 is a recurring monthly giving program seeking 300 families at $100/month to underwrite caregiver, medical, and home services — currently 75 contributors enrolled. Go-to-market is community-led: word-of-mouth, civic organizations, churches, social media (Facebook, Instagram), an email newsletter, and the russellhome.org website.

The organization is family-led across generations — founder Mrs. Russell, her daughter Judy Harris, and granddaughters Vantrease Harris-Blair (Executive Director) and Betty Harris-T.-Hoover (Coordinator) — with additional staff including Pam Brazell (HR Manager) and Alvin Harris (Thrift Store Manager). There is no technology platform, app, or proprietary software underlying operations; the underlying infrastructure is physical (facility, kitchen, two retail locations) and human (caregivers, nurses, volunteers, and a Crossroads Church-led weekly chapel program). The home was expanded from 5,500 sq. ft. to 15,000 sq. ft. in 2018 through community-funded remodeling, adding seven bathrooms, a game room, theater, large family dining room, and two classrooms.

Name

The Russell Home

Legal name

The Russell Home for Atypical Children, Inc.

Website

https://russellhome.org

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

11–50 employees

Short description

The Russell Home is a 501(c)(3) nonprofit in Orlando, Florida providing 24/7 residential care for approximately 23 children and adults with severe disabilities, funded entirely through donations, two retail storefronts, and annual fundraising events.

Ownership category

akta.pro rank

Product category

Special Needs Residential Care

NAICS

Other Residential Care Facilities (6239), Residential Intellectual and Developmental Disability Facilities (623210)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Small Residential Care Homes (RCFE/Board & Care) (HLADABAF)

akta.pro secondary industry

Faith-Based / Nonprofit Assisted Living Providers (HLADABAH)

Keywords

• Special needs care
• Residential disability care
• Nonprofit fundraising
• Community charity services
• Disability support services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Thrift Store: The Russell Home Thrift Store at 5517 S. Orange Avenue sells community-donated items including antiques, clothing, household décor, kitchen accessories, and dinnerware. All proceeds support Russell Home operations.
2. Boutique: The Russell Home Boutique at 5529 S. Orange Avenue sells designer clothing, shoes, and accessories from brands such as Gucci, Tory Burch, Miu Miu, Lilly Pulitzer, and Vineyard Vines. All funds support Russell Home operations.
3. Monetary Donations: Individual and corporate monetary donations are accepted via PayPal on the organization's website and by phone. The Russell Home relies on donations for all expenses beyond thrift store and boutique income. Corporate sponsors (Southwest Airlines, T.G. Lee Dairy, ABC Wines & Spirits, Orange Buick GMC, Pelliconi, Howard Wholesale, McCoy, and others) provide financial and in-kind support.
4. Project 300 Recurring Donations: Project 300 seeks 300 committed families pledging $100 per month (billed monthly via PayPal) to provide caregivers, medical care, and home services. As of the latest update, 75 contributors had enrolled.
5. Event-Based Fundraising: Annual fundraising events include the 8th Annual Gala (October 24, 2026) with sponsorship tiers up to $25,000 (Lead Sponsor), and an annual charity golf tournament (October 11, 2025). Individual ticket sales range from $175 (single) to $325 (couple).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Russell Home operates a single-site, 24/7 residential care facility in Orlando providing round-the-clock specialized care, educational programs, physical therapy, and a home-like environment for approximately 23 severely disabled children and adults. It is entirely donor-funded and free to residents. The organization sustains operations through monetary donations, a Thrift Store selling community-donated goods, a Boutique selling designer clothing and accessories, and annual fundraising events (gala, golf tournament).

Product overview

The Russell Home for Atypical Children is a single-site residential care facility offering around-the-clock specialized care for severely disabled children and adults in Central Florida. The organization operates two retail fundraising arms—a thrift store and a boutique—and hosts annual fundraising events including galas and golf tournaments. Project 300 is a recurring monthly donation program. This is not a technology platform but a charitable organization whose 'services' are the care programs and fundraising retail operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Russell Home Residential Care for Atypical Children 24/7 residential care facility providing specialized caregiving, educational classroom programs, physical therapy, medical care coordination, and a home-like environment for severely disabled children and adults in Central Florida. Services are provided free of charge to residents and are funded entirely by donations.
• Russell Home Thrift Store Retail thrift store at 5517 S. Orange Avenue, Orlando, selling community-donated antiques, clothing, household décor, kitchen accessories, and dinnerware. Open Tuesday–Saturday 9am–4pm, with donations accepted Tuesday–Saturday 9am–3pm. All proceeds directly support Russell Home operations.
• Russell Home Boutique Boutique at 5529 S. Orange Avenue, Orlando, selling designer clothing, shoes, and accessories from brands including Gucci, Tory Burch, Miu Miu, Lilly Pulitzer, and Vineyard Vines. Open Tuesday–Saturday 10am–2pm. All funds support Russell Home operations.
• Project 300 Monthly Giving Program Subscription-style recurring donation program targeting 300 families pledging $100 per month to fund caregivers, medical care, and home services for residents. As of the latest update, 75 contributors had enrolled. Tax-deductible and billed monthly via PayPal.

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered minor and core.

• Southwest AirlinesminorOthersCorporate sponsor of The Russell Home, appearing on the corporate sponsors section of the giving page. Provides support for the organization's fundraising and operations.
• T.G. Lee DairycoreOthersT.G. Lee Dairy has been donating milk to the Russell Home since 1947 — marking over 71 years of continuous support as of 2018. One of the longest-standing corporate donor relationships in the organization's history.
• Harvill's ProducecoreOthersHarvill's Produce has been donating produce weekly to the Russell Home for 47 years as of 2018. A foundational long-term donor relationship.
• Orange Buick GMCcoreOthersOrange Buick GMC has hosted the Annual Golf Tournament benefiting the Russell Home for 40 years as of 2018, making it one of the most sustained corporate partnerships in the organization's event fundraising history.
• Wittmer Clinic of Chiropractic (Dr. Scott Wittmer, D.C.)coreOthersDr. Scott Wittmer and his clinic have been collecting food and monetary donations for the Russell Home annually for 40 years. Each December, patients, staff, and friends donate groceries, delivered via U-Haul truck — the largest annual food delivery for the Home.
• Airboat Santa / East Lake Camp (Dave Johnson)minorOthersMr. Dave Johnson of East Lake Camp has hosted an annual breakfast and Santa arrival on an airboat for Russell Home children for 40 years as of 2018, a beloved holiday tradition.
• ABC Wines & SpiritsminorOthersCorporate sponsor listed on the Russell Home giving page.
• PelliconiminorOthersCorporate sponsor listed on the Russell Home giving page.
• Howard WholesaleminorOthersCorporate sponsor listed on the Russell Home giving page.
• McCoyminorOthersCorporate sponsor listed on the Russell Home giving page.
• Florida Association of Christian Child Caring Agencies (FACCCA)minorOthersThe Russell Home is a proud member of the Florida Association of Christian Child Caring Agencies, an industry membership organization for Christian child-caring agencies in Florida.
• Rosen Plaza HotelminorOthersVenue partner for the 8th Annual Russell Home Gala (October 24, 2026), providing the event space at Rosen Plaza Hotel in Orlando.
• Hawk's Landing Golf Club (Orlando World Center Marriott)minorOthersVenue partner for the Annual Russell Home Golf Tournament, held annually at Hawk's Landing Golf Club at the Orlando World Center Marriott.
• The Crossroads Church (Steve Brock and Martin Bird)minorOthersPastors Steve Brock and Martin Bird from The Crossroads Church in Apopka conduct a weekly chapel service ('Do You Know My Jesus') for Russell Home residents every Friday, a tradition for 10 years as of 2018.
• Red Ranch & Rescue FarmminorOthersField trip destination for Russell Home residents; provided horse-riding experiences for special needs residents.

Scale indicators7 records

Recent moves7 records

Broad incumbents

• Sevita Health (formerly The MENTOR Network): National provider of home and community-based services including residential supports for individuals with intellectual and developmental disabilities — broader portfolio with overlapping service category.
• Devereux Advanced Behavioral Health: One of the largest U.S. nonprofits providing residential and behavioral health services for children and adults with intellectual/developmental disabilities and behavioral health needs — broader portfolio but overlapping service category at much greater scale.
• Boys Town: National nonprofit providing residential, educational, and behavioral health services for at-risk children and families — comparable residential care model for children with special needs at much larger, multi-state scale.

Direct peers

• The Arc of Florida: Statewide chapter of The Arc providing advocacy and direct services including residential support for individuals with intellectual and developmental disabilities — directly overlapping population and service model.
• Florida United Methodist Children's Home: Faith-affiliated Florida nonprofit providing residential care and services for children and families in need — comparable residential children's care model within the same state.
• MacDonald Training Center: Tampa-based nonprofit providing residential, employment, and day services for adults with intellectual and developmental disabilities — comparable population and service model within Florida.
• Quest, Inc. Central Florida nonprofit supporting children and adults with developmental disabilities through residential group homes, day programs, and therapy — directly comparable service mix in the same region.
• UCP of Central Florida: United Cerebral Palsy of Central Florida provides residential, educational, and therapy services for children and adults with cerebral palsy and other disabilities in the same Central Florida market — directly comparable population, geography, and service mix.
• Sunrise Community of Central Florida: Provides residential, day, and supported-living services to individuals with intellectual and developmental disabilities across Central Florida — overlapping service model and geographic footprint.

Regional players

• Lighthouse Central Florida: Central Florida nonprofit serving people with vision impairments through residential and day programs — overlapping geography and disability-services mission, though narrower population focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/russellhomeorg
• Instagraminstagram.com/russellhome
• Xx.com/bettyrussellho1
• LinkedInlinkedin.com/company/russell-home

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Russell Home