Yedpay by PCG

What Yedpay by PCG does

Yedpay by PCG is a Hong Kong-headquartered payment technology company that operates as a principal-member merchant acquirer with direct connectivity to Visa, Mastercard, UnionPay, JCB, AMEX, Alipay, WeChat Pay, and PayMe by HSBC. The Payment Cards Group Limited (PCG), established in 2016, runs three wholly-owned operating units — Yedpay (digital payment acceptance brand), A3A (cloud-native payment processing platform), and BBMSL (payment solutions and PayMe-by-HSBC acquirer) — and has extended its footprint into Singapore and the broader Asia-Pacific region. Co-founder and COO Beatrice Tai leads operations alongside undisclosed executive leadership.

The platform is cloud-native and API-first, built around a RESTful interface (current version v1.95.4-20260623) that exposes transaction creation, pre-authorization, settlement, store/operator management, QR/barcode generation, and webhook endpoints. It supports HKD and USD, and is certified to PCI DSS Level 1, PCI DSS COTS, PCI DSS CPoC, EMV Level 2 and Level 3, and ISO 27001. Differentiation centers on direct acquiring (principal membership eliminates intermediary processors) and SoftPOS — branded AbbyPay — which converts NFC-enabled smartphones into PCI-compliant payment terminals, removing hardware capex for merchants. In Nov 2025, PCG demonstrated a 5-second cross-border stablecoin settlement pilot at the Cyberport Venture Capital Forum, indicating movement into regulated digital-asset settlement rails.

Monetization rests on transaction-based processing fees (published rates of 1.5% for Alipay and 2.5% for WeChat Pay and cross-border card), with enterprise pricing quote-based and undisclosed. Distribution is hybrid: a self-serve merchant portal and developer documentation target SMBs and ISVs; ISO/ISV white-label channels and event-driven enterprise field sales (MarTech Summit, Cyberport VC Forum, Low Carbon Living Symposium) target larger merchants such as Big Boss Taxi, Toys"R"Us, STAY BAR, and More Yogurt. 2025 product additions — Corporate Cards, Business Financing using alternative payment data, AbbyPay SoftPOS, and the stablecoin pilot — indicate a deliberate broadening from pure take-rate processing into embedded finance and digital-asset settlement.

Name

Yedpay by PCG

Legal name

The Payment Cards Group Limited

Website

https://yedpay.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Yedpay by PCG is a Hong Kong-based, principal-member merchant acquirer operating a cloud-native, PCI DSS and ISO 27001-certified payments platform with REST APIs, SoftPOS (AbbyPay), and direct connections to Visa, Mastercard, UnionPay, Alipay, WeChat Pay, and PayMe by HSBC, serving retail, hospitality, transportation, e-commerce merchants, and ISVs across the Asia-Pacific region.

Ownership category

akta.pro rank

Product category

Payment Processing Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Finance Services (6199)

akta.pro primary industry

Integrated Payment Processors (PSP/Acquirer) (FSAMABAA)

akta.pro secondary industries

Merchant Payment Gateways (API/Hosted Checkout) (FSAMACAA), Payment Processing & Acquiring Infrastructure (FSAGABAC), Merchant Acquiring & Processing Platforms (BPAMAFAB), Smart Routing, Cascading & Payment Optimization (FSAMACAJ)

Keywords

• Cloud payment processing
• Payment gateway services
• Merchant acquiring
• Softpos solutions
• Payment api platform

Headquarters

HQ city

Sham Shui Po

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Payment Processing Fees: Transaction-based fees charged to merchants for processing payments through multiple gateways including Alipay, WeChat Pay, Visa, Mastercard, UnionPay, and digital wallets. Fee structure varies by gateway with rates ranging from 1.5% to 2.5% depending on payment method.
2. API and Platform Services: Revenue generated from API access, sandbox environments, and developer tools for ISVs and ISOs integrating payment capabilities into their platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Yedpay by PCG operates an all-in-one cloud-native payment processing platform that provides direct acquiring processing, multi-gateway payment acceptance (Alipay, WeChat Pay, Visa, Mastercard, UnionPay, PayMe), and SoftPOS technology for merchants, ISVs, and ISOs. The company offers in-store, mPOS, unattended, QR, and online payment capabilities through its own RESTful API infrastructure, alongside ancillary corporate cards and business financing solutions.

Product overview

Yedpay by PCG operates as a cloud-native payment technology company offering an all-in-one payment platform with multiple integrated products and modules. The core offering is the Yedpay Cloud Payment Platform supporting e-commerce, in-store, and SoftPOS payment acceptance. The product portfolio includes: the main cloud payment platform, E-Commerce Payment and In-Store Payment modules, SoftPOS technology (also branded as AbbyPay) for POS-free mobile payments, the Yedpay Merchant Portal for payment management, Yedpay API for developer integration, Corporate Cards for expense management, and Business Financing services. The platform differentiates through direct acquiring processing technology (principal member of major card schemes) and ISO 27001-compliant cloud infrastructure, serving businesses across retail, hospitality, parking, EV charging, and vending sectors in Hong Kong and the Asia-Pacific region.

Differentiator

Problem solved

Functional benefit

Brands

• AbbyPay: POS-Free Digital Payment Solution (SoftPOS) that transforms NFC-enabled smartphones into secure payment terminals, enabling merchants to accept cashless payments anytime, anywhere.

Products and services

• Yedpay Cloud Payment Platform All-in-one cloud payment processing platform enabling businesses, ISVs, and ISOs to provide seamless payment terminals or online payment services across retail, hospitality, parking, EV charging, and vending sectors.
• E-Commerce Payment Online payment processing solution supporting web/app payments and marketplace transactions with comprehensive gateway integrations including Alipay, WeChat Pay, Visa, Mastercard, and UnionPay.
• In-Store Payment Physical retail payment solution supporting retail, hospitality, parking, EV charging, and vending sectors with various payment terminals and QR code options.
• AbbyPay SoftPOS Solution POS-free digital payment solution powered by SoftPOS technology that transforms NFC-enabled smartphones into secure payment terminals with bank-level encryption and PCI DSS compliance, enabling merchants to accept cashless payments without dedicated hardware.
• Yedpay Merchant Portal Online merchant dashboard for managing payments, including user access creation, transaction monitoring, instant refunds, payment link creation, and T+1 settlement options.
• Yedpay API REST API enabling developers to integrate payment processing capabilities, manage transactions, handle settlements, and access real-time payment data programmatically. Supports all major payment methods including Alipay, WeChat Pay, UnionPay, VISA, Mastercard, AMEX, and JCB.
• Corporate Cards Corporate card solutions tailored to meet the specific needs of businesses in streamlining their expense management. Available by request.
• Business Financing Business financing solutions for merchants to increase their cash flow by leveraging alternative payment data. Available by request.

Quantifiable outcome

• 5-second cross-border stablecoin settlement demonstrated at Cyberport Venture Capital Forum
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• VisacoreStrategic or Co-development PartnerPCG partnered with Visa on a discount program for mainland Chinese customers, enabling Visa cardholders to access promotional offers through Yedpay's payment network.
• SUNMIcoreTechnology or IntegrationSUNMI collaborated with Yedpay to demonstrate SoftPOS implementation through integration with their Smart Desktop Terminal at the Low Carbon Living Symposium 2025, showcasing practical merchant deployment scenarios.
• PayMe by HSBCcoreChannel Partner/ Reseller/ DistributorBBMSL, under PCG, became a payment acquirer for PayMe by HSBC, enabling merchants to accept PayMe payments. The partnership includes joint promotional campaigns with merchants like More Yogurt and Toys"R"Us.
• GreenCornerminorStrategic or Co-development PartnerSoftPOS supports green lifestyle reward programs such as GreenCorner, promoting sustainable consumption and commerce through integrated loyalty rewards.
• BBMSLcoreTechnology or IntegrationBBMSL is a payment solutions provider under PCG that has developed capabilities for PayMe acceptance and promotional campaign execution with merchant partners.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Adyen: Global integrated payment processor and acquirer offering unified online, in-store, and platform payments across APAC. Direct competitor to Yedpay's acquiring and gateway services for enterprise merchants in Hong Kong and Singapore.
• Stripe: Global payment processor with strong developer-first APIs and growing APAC presence. Competes with Yedpay's e-commerce gateway, API platform, and developer tooling for SMB and ISV integrations.

Direct peers

• AsiaPay (PayDollar): Hong Kong-headquartered payment service provider offering multi-currency, multi-channel processing with strong Asia wallet support (Alipay, WeChat Pay, UnionPay). Closest direct peer given shared HK base, wallet focus, and merchant acquirer positioning.
• HKT Payment / HKT POS: Hong Kong Telecom's merchant payment arm providing POS terminals, SoftPOS, and QR acceptance to local merchants. Directly competes with Yedpay in HK retail, F&B, and taxi verticals with similar omnichannel positioning.

Regional players

• 2C2P: Southeast Asia-focused payment processor offering acquiring, gateways, and alternative payments across Thailand, Singapore, and beyond. Comparable regional acquirer competing for the same APAC merchant wallet footprint.
• Octopus Cards Limited: Hong Kong's dominant stored-value and QR payment network. Competes for HK retail and transit acceptance volumes and represents a major alternative payment method Yedpay must coexist with rather than displace.
• Tap & Go by HKT: HKT-issued stored-value and contactless payment product competing for HK consumer wallet share at the point of sale alongside Yedpay's accepted methods.

Others

• PayMe by HSBC: HSBC-owned HK consumer wallet that Yedpay/BBMSL acquires for — simultaneously a channel partner and a competitive wallet for HK consumer payment share. Comparable as a payment method that merchants must support.
• WeChat Pay HK: Tencent's Hong Kong wallet that Yedpay natively accepts. Competes for the same consumer payment wallet share and serves as both a payment rail partner and an indirect competitor for HK merchant mindshare.
• AlipayHK: Ant Group's Hong Kong e-wallet natively supported by Yedpay. Competes for consumer payment share while being a key acceptance method Yedpay must integrate for HK and cross-border merchants.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@yedpay8264/videos
• Facebookfacebook.com/yedpay
• LinkedInlinkedin.com/company/yedpay-limited
• Instagraminstagram.com/yedpay
• Xx.com/yedpay

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yedpay by PCG