TreeServe
TreeServe is a private equity-backed platform that consolidates regional tree care service providers across six U.S. states, delivering tree removal, plant healthcare, and storm response services to residential and commercial property owners.
- Company typePrivate
- Founded2025
- HeadquartersJacksonville, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What TreeServe does
TreeServe, LLC is a private equity-backed tree care services platform headquartered in Jacksonville, Florida, formed in 2025 by Soundcore Capital Partners with a stated strategy of building the premier tree care platform in the U.S. industry. The company delivers tree and stump removal, plant and shrub healthcare, and emergency and storm-related tree services to residential and commercial property owners through a network of four acquired and operated regional providers: Schneider Tree Care (Greenville, South Carolina), Dave Leonard Tree Specialists, JL Tree Service, and one additional unnamed operator. Following two September 2025 acquisitions and a December 2025 acquisition, TreeServe operates across six states in the Northeast, Southeast, and Midwest United States.
Underlying technology is not disclosed in available sources; the platform's primary architectural feature is operational rather than technological — a multi-brand roll-up structure that preserves the legacy brands and reputations of acquired regional operators while consolidating back-office, safety, and compliance functions at the parent level. The company has built a centralized executive team led by CEO Cheri Michaels, with dedicated roles for operations (Cyrus DeVere, COO), revenue generation (Mark Froio, CRO, joined April 2026 from HomeX Services Group, Terminix International, and Anticimex), and safety/compliance (Dane Buell, VP).
The business model is a vertically integrated, multi-brand field services platform: TreeServe monetizes through direct-to-customer service delivery (tree removal, plant healthcare, storm response) via its regional brands, with pricing details not publicly disclosed. Distribution is direct sales and field operations across the six-state footprint. The company employs between 101 and 250 people and is pursuing additional acquisitions as the primary growth lever, with the CRO hire indicating a coming shift toward more formalized sales motions and recurring-revenue contracts.
TreeServe firmographics
Firmographics- Name
- TreeServe
- Legal name
- TreeServe, LLC
- Website
- https://calltreeserve.com/
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- TreeServe is a private equity-backed platform that consolidates regional tree care service providers across six U.S. states, delivering tree removal, plant healthcare, and storm response services to residential and commercial property owners.
- Ownership category
- akta.pro rank
TreeServe industry classification
Industry- Product category
- Tree Care Services
- NAICS
- Landscaping Services (561730)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Tree Care & Arborist Services (IMAIAIAB)
- akta.pro secondary industries
- Tree Removal & Dismantling (HSAIADAB), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Pruning & Crown Management (HSAIADAA)
Keywords
Where TreeServe is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Markets served
TreeServe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Distribution channels1 record
TreeServe product offering
Product offeringCore offering
TreeServe provides residential and commercial tree care services across the Northeast, Southeast, and Midwest U.S. Its core offerings include tree removal, stump removal, plant and shrub healthcare, and emergency storm damage services. The company operates as a private-equity-backed platform that has acquired regional arboricultural brands—Schneider Tree Care, Dave Leonard Tree Specialists, and JL Tree Service—to build a multi-state tree care operator headquartered in Jacksonville, Florida.
Product overview
TreeServe operates as a unified tree care service platform backed by private equity firm Soundcore Capital Partners. The platform consolidates four acquired tree care service providers (Schneider Tree Care, Dave Leonard Tree Specialists, JL Tree Service, and one additional unnamed provider) across the Northeast, Southeast, and Midwest United States, with operations spanning six states. The company provides tree care and plant healthcare services to residential and commercial customers, pursuing a strategy to build the premier tree care platform in the industry.
Differentiator
Problem solved
Functional benefit
Brands
- Schneider Tree Care: Tree care and plant healthcare services provider based in Greenville, South Carolina
- Dave Leonard Tree Specialists
- JL Tree Service
Products and services
- Tree removal Professional removal of trees for residential and commercial property owners, including hazardous and storm-damaged trees, delivered through TreeServe's owned and operated arborist crews and acquired regional brands across the Northeast, Southeast, and Midwest U.S.
- Stump removal Grinding and removal of tree stumps left after tree felling, provided to residential and commercial property owners served by TreeServe's multi-state platform.
- Plant and shrub healthcare Healthcare and treatment services for plants and shrubs on residential and commercial properties, addressing disease, pests, and general plant health, offered as part of TreeServe's integrated arboricultural service portfolio.
- Emergency storm services Rapid-response arboricultural services for storm-related tree damage, including fallen, leaning, or otherwise storm-damaged trees on residential and commercial properties across TreeServe's six-state service area.
Companies that use TreeServe
Customer profileSegments1 record
Ideal customer profiles2 records
TreeServe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
TreeServe partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
TreeServe competitors and assessment
Company assessmentDirect peers
- Monster Tree Service: Monster Tree Service is a franchised, multi-location tree care services platform - a direct analog to TreeServe's PE-backed, acquisition-driven scaling strategy and service offering.
- Bartlett Tree Experts: Bartlett Tree Experts operates a national network of offices providing arborist-led tree care, plant healthcare, and consulting services to residential and commercial clients, making it a direct comparable on service model and customer base.
- Asplundh Tree Expert Co. Asplundh is a large, privately held tree care and vegetation management firm serving utilities, municipalities, and commercial customers, comparable to TreeServe in core arborist services and geographic breadth.
- The Davey Tree Expert Company: Davey Tree is one of the largest employee-owned tree care companies in North America, providing pruning, removal, plant healthcare, and storm response to utility, residential, and commercial customers across a multi-state footprint - directly comparable in scope and service breadth to TreeServe.
- SavATree: SavATree is a leading US tree, shrub, and lawn care services company offering tree removal, pruning, plant healthcare, and integrated services to residential and commercial clients, closely matching TreeServe's service mix and multi-region platform model.
Broad incumbents
- TruGreen: TruGreen is the largest US lawn care services company owned by Siris Capital; an adjacent incumbent offering plant and turf healthcare to residential customers, partially overlapping with TreeServe's plant healthcare value proposition.
- BrightView Tree Care Services: BrightView Holdings is the largest US commercial landscaping services company with a dedicated tree care division; a broad incumbent that overlaps with TreeServe's commercial tree services customer base.
Others
- Tree Care Industry Association (TCIA): TCIA is the leading trade association for the tree care industry, setting accreditation standards and certifying arborists; an ecosystem participant shaping TreeServe's operating environment rather than a direct competitor.
- Arbor Day Foundation: The Arbor Day Foundation is a large nonprofit organization in tree planting, education, and advocacy; thematically relevant to TreeServe's tree care mission but not a commercial competitor.
Emerging players
- Yellowstone Landscape: Yellowstone Landscape is a PE-backed commercial landscape services provider in the Sun Belt region that complements tree care with broader grounds maintenance, comparable as another acquisition-driven outdoor services platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
TreeServe social profiles
Digital presenceTreeServe financial estimates
Financial estimateRevenue estimate
Valuation estimate
TreeServe leadership team
Management profileNumber of profiles
Profiles4 records
TreeServe subsidiaries and ownership
Company hierarchySubsidiaries3 records
TreeServe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TreeServe M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TreeServe
What does TreeServe do?
TreeServe provides residential and commercial tree care services across the Northeast, Southeast, and Midwest U.S. Its core offerings include tree removal, stump removal, plant and shrub healthcare, and emergency storm damage services. The company operates as a private-equity-backed platform that has acquired regional arboricultural brands—Schneider Tree Care, Dave Leonard Tree Specialists, and JL Tree Service—to build a multi-state tree care operator headquartered in Jacksonville, Florida.
Is TreeServe a public or private company?
TreeServe is a private company. It is classified as private equity controlled and is currently operating.
When was TreeServe founded?
TreeServe was founded in 2025. It employs 101 to 250 people.
Where is TreeServe based?
TreeServe is headquartered in Jacksonville, United States, in the North America region.
Who are TreeServe's main competitors?
Direct peers on record are Monster Tree Service, Bartlett Tree Experts, Asplundh Tree Expert Co., The Davey Tree Expert Company and SavATree. Broad incumbents are TruGreen and BrightView Tree Care Services. Others are Tree Care Industry Association (TCIA) and Arbor Day Foundation. Yellowstone Landscape is listed as an emerging player.
Does TreeServe have an API?
No public API is recorded for TreeServe.
What industry is TreeServe in?
TreeServe's product category is Tree Care Services. Its primary akta.pro industry code is IMAIAIAB, Tree Care & Arborist Services, with a secondary code of HSAIADAB, Tree Removal & Dismantling. Its NAICS code is 561730 and its SIC code is 700.