Monster Tree Service
Monster Tree Service is the United States' first national tree care franchise, delivering arboricultural services — removal, pruning, plant health care, and 24/7 emergency response — to residential and commercial customers through 60+ independently owned franchise locations across 35+ states, operated under parent company Authority Brands.
- Company typePrivate
- Founded2008
- HeadquartersDoylestown, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Monster Tree Service does
Monster Tree Service is the United States' first and only national franchise in the tree care industry, founded in 2008 in Doylestown, Pennsylvania, and operating today through 60+ independently owned and operated franchise locations across more than 35 US states. The company delivers a comprehensive arboricultural service portfolio to residential and commercial customers, organized around seven core offerings: tree removal (including crane-assisted removal and stump grinding), tree and shrub pruning and trimming, tree and shrub health care, 24/7 emergency services, consulting arborist services, commercial tree services, and professional tree planting. Core service work is augmented by a differentiated plant health care (PHC) module suite — Tree Growth Regulators, the Soil Health Care Program, trunk injection treatments, hygroscopic humectants, and Emerald Ash Borer treatments — that extends the offering beyond commodity removals into recurring-care programs.
Technology and methodology center on field-based arboricultural expertise rather than software: TRAQ-certified arborists perform tree risk assessments, crane-assisted removals handle large or hazardous trees, pneumatic soil excavation protects root zones, and proprietary horticultural treatments (hormonal growth regulators, microbial biostimulants, targeted trunk injections) improve tree health and longevity. No AI, software platforms, or data products are part of the stack.
The business model is franchise-based: independently owned operators serve defined local territories under the Monster Tree Service brand, paying royalties to franchisor Monster Franchising SPE LLC, which is owned by Authority Brands (a multi-brand home services franchisor whose portfolio also includes Lawn Squad, Mosquito Squad, ASP, Screenmobile, Junkluggers, and others). Revenue at the franchise level is generated primarily through job-based pricing for tree removal ($100–$1,800 per job), plus subscription/recurring quarterly billing for Soil Health Care Programs and premium pricing for 24/7 emergency response. Customer acquisition is driven by free on-site estimates, local SEO on territory-specific landing pages, educational content (Monster Tips blog), organic social, and customer referrals. Customer mix is dominated by residential homeowners with a smaller commercial property segment, and leadership consists of Founder/Owner Greg Osborn and President Joseph Markey.
Monster Tree Service firmographics
Firmographics- Name
- Monster Tree Service
- Legal name
- Monster Franchising SPE LLC
- Website
- https://whymonster.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Monster Tree Service is the United States' first national tree care franchise, delivering arboricultural services — removal, pruning, plant health care, and 24/7 emergency response — to residential and commercial customers through 60+ independently owned franchise locations across 35+ states, operated under parent company Authority Brands.
- Ownership category
- akta.pro rank
Monster Tree Service industry classification
Industry- Product category
- Tree Care Services
- NAICS
- Support Activities for Forestry (1153), Support Activities for Agriculture and Forestry (115)
- SIC
- Services-Management Services (8741), Services-Miscellaneous Business Services (7380)
- akta.pro primary industry
- Tree Removal & Dismantling (HSAIADAB)
- akta.pro secondary industries
- Tree Pruning & Crown Management (HSAIADAA), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Emergency Storm Damage Response & Hazard Mitigation (HSAIADAG), Tree Planting & Transplanting (HSAIADAE), Cabling, Bracing & Structural Support (HSAIADAF), Tree Care & Arborist Services (BPABADAD)
Keywords
Where Monster Tree Service is headquartered
LocationHeadquarters
- HQ city
- Doylestown
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Monster Tree Service business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Tree Removal Services: One-time service revenue from tree removal including standard removal and crane-assisted removal. Pricing varies based on tree height, diameter, condition, and location. Average costs range from $100-$1800 per job.
- Tree Pruning and Trimming: Ongoing maintenance services including routine trimming, corrective pruning, deadwooding, crown reduction, and cabling/bracing. Can be one-time or recurring maintenance contracts.
- Plant Health Care Services: Recurring soil health programs, fertilization services, tree growth regulator treatments, and pest/disease management including emerald ash borer treatments. Often structured as quarterly or seasonal programs.
- Emergency Tree Services: 24/7 emergency response services for storm damage, fallen trees, and urgent removal needs. Premium pricing for after-hours and urgent response.
- Stump Grinding: Post-tree-removal stump grinding services to completely remove tree stumps from properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tree Removal - Standard Jobs |
| Unit Pricing | Pay-as-you-go | Emergency Tree Services |
| Subscription | Quarterly | Soil Health Care Program |
| Other | Pay-as-you-go | Free Estimates |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Monster Tree Service product offering
Product offeringCore offering
Monster Tree Service operates as the nation's first tree care franchise, delivering arboricultural services through 60+ independently owned and operated franchise locations across the United States. Core offerings include tree removal (including crane-assisted removal and stump grinding), tree and shrub pruning/trimming, plant health care, 24/7 emergency storm response, consulting arborist services, commercial tree services, and professional tree planting.
Product overview
Monster Tree Service operates as the nation's first tree care franchise, offering a comprehensive suite of arboricultural services through independently owned and operated locations across the United States. The core service portfolio centers on seven primary offerings: Tree Removal (including crane-assisted removal and stump grinding), Tree/Shrub Pruning & Trimming (with cabling, inspection, deadwooding, and crown reduction), Tree and Shrub Health Care, Emergency Services available 24/7, Consulting Arborist Services, Commercial Tree Services, and Professional Tree Planting. These core services are enhanced by specialized add-on modules including Tree Growth Regulators for growth management, the Soil Health Care Program for holistic soil treatment, Hygroscopic Humectants for moisture retention, Trunk Injections for targeted pest and disease treatment, and Emerald Ash Borer Treatments for ash tree protection. The company was founded in 2008 in Pennsylvania and has grown to become one of the largest national tree services with locations across multiple states.
Differentiator
Problem solved
Functional benefit
Products and services
- Tree Removal
Quantifiable outcome
- Trees can survive 1-3 years of emerald ash borer infestation with proper treatment, compared to certain death without intervention
- +2 more outcomes
Companies that use Monster Tree Service
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
Monster Tree Service technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Monster Tree Service partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Authority BrandscoreAuthority Brands is the parent company and franchisor for Monster Tree Service. As the leading provider of in-home services, Authority Brands supports franchisee success through brand building, operational resources, and shared services infrastructure. Monster Tree Service is part of a family of home service brands including Lawn Squad, Mosquito Squad, ASP America's Swimming Pool Company, Screenmobile, Junkluggers, DoodyCalls, The Cleaning Authority, DRYmedic, Mister Sparky, Benjamin Franklin Plumbing, One Hour Heating & Air Conditioning, Woofie's, and Homewatch CareGivers.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
Monster Tree Service competitors and assessment
Company assessmentDirect peers
- Davey Tree Expert Company: One of the largest employee-owned tree service companies in North America, offering residential and commercial tree care, removals, and plant health care. Direct peer with national footprint, certified arborist workforce, and broad service portfolio overlapping Monster's core offerings.
- Bartlett Tree Experts: National arborist service firm with offices across the U.S., providing tree removal, pruning, and plant health care to residential and commercial customers. Comparable in service depth, certified arborist model, and emphasis on scientific tree care.
- SavATree: National tree, shrub, and lawn care company with a regional franchise-like model. Closely comparable to Monster Tree Service in service mix (tree removal, pruning, PHC), customer base (residential and commercial), and geographic reach across the U.S. Northeast and Mid-Atlantic.
- Asplundh Tree Expert: Major U.S. tree care and utility vegetation management company with national reach. Direct peer in core tree removal and pruning services, though more weighted toward utility-line clearance contracts than residential service.
Broad incumbents
- TruGreen: Largest U.S. residential lawn care franchise with national footprint. Comparable in franchise-led residential services model and recurring lawn health care programs, but not a direct tree care competitor — useful comparable for franchise unit economics and recurring revenue mix.
- BrightView Holdings: Largest U.S. commercial landscaping services company, offering tree care as part of broader landscape maintenance contracts. Comparable in commercial tree services and tree risk assessment but operates at much larger contract scale and is not franchise-based.
Emerging players
- Joshua Tree Experts: Regional tree care company operating across the Mid-Atlantic with residential tree removal, pruning, and plant health care. Comparable service mix and customer base to Monster, but with smaller geographic footprint and emerging regional scale.
- U.S. Lawns: National commercial landscape maintenance franchise under Neighborly. Comparable in franchise structure and commercial property customer base, with some overlap in tree and shrub services but primarily focused on turf and grounds maintenance.
- The Grounds Guys: National residential and commercial landscape maintenance franchise under Neighborly. Comparable franchise model targeting the same residential customer base, with overlapping but broader scope (lawn care, landscaping, seasonal cleanup) and limited dedicated tree care depth.
Others
- Lawn Squad: Sister franchise brand under Authority Brands offering lawn care services to residential customers. Comparable in franchise model, Authority Brands ownership, and overlapping customer base, but focused on turf rather than tree care — strong cross-sell/expansion adjacency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Monster Tree Service social profiles
Digital presenceMonster Tree Service financial estimates
Financial estimateRevenue estimate
Valuation estimate
Monster Tree Service leadership team
Management profileNumber of profiles
Profiles2 records
Monster Tree Service funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Monster Tree Service M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Monster Tree Service
What does Monster Tree Service do?
Monster Tree Service operates as the nation's first tree care franchise, delivering arboricultural services through 60+ independently owned and operated franchise locations across the United States. Core offerings include tree removal (including crane-assisted removal and stump grinding), tree and shrub pruning/trimming, plant health care, 24/7 emergency storm response, consulting arborist services, commercial tree services, and professional tree planting.
Is Monster Tree Service a public or private company?
Monster Tree Service is a private company. It is classified as corporate owned and is currently operating.
When was Monster Tree Service founded?
Monster Tree Service was founded in 2008. It employs 1 to 10 people.
Where is Monster Tree Service based?
Monster Tree Service is headquartered in Doylestown, United States, in the North America region.
How does Monster Tree Service make money?
Five revenue lines are on record. Tree Removal Services are the primary driver. The others are tree Pruning and Trimming, plant Health Care Services, emergency Tree Services and stump Grinding.
Who are Monster Tree Service's main competitors?
Direct peers on record are Davey Tree Expert Company, Bartlett Tree Experts, SavATree and Asplundh Tree Expert. Broad incumbents are TruGreen and BrightView Holdings. Emerging players are Joshua Tree Experts, U.S. Lawns and The Grounds Guys. Lawn Squad is listed as an others.
Does Monster Tree Service have an API?
No public API is recorded for Monster Tree Service.
What industry is Monster Tree Service in?
Monster Tree Service's product category is Tree Care Services. Its primary akta.pro industry code is HSAIADAB, Tree Removal & Dismantling, with a secondary code of HSAIADAA, Tree Pruning & Crown Management. Its NAICS code is 1153 and its SIC code is 8741.