Springs Window Fashions

What Springs Window Fashions does

Springs Window Fashions, founded in 1939 and headquartered in Middleton, Wisconsin, is a private manufacturer of custom window treatments serving residential and commercial markets across North America, Mexico, and Europe. The company operates a multi-brand platform under Clearlake Capital Group ownership (since 2021), with nine brands holding #1 or #2 market positions across major channels: Bali for retail, Graber for independent dealers, Mecho and SWFcontract for commercial specification, Sunburst for premium shutters, SunSetter for retractable awnings, B&C International for European distribution, Vitale for affordable custom offerings, and PowerShades for smart motorized shades in the CEDIA/HTI channel. Product lines span cellular, roller, and solar shades, wood and composite blinds, shutters, drapery, and motorized controls, with hundreds of patents covering everything from easy-install headrails to automated solar tracking algorithms. The company employs approximately 9,000 associates across 20+ North American locations and operates through 14,000+ purchase locations globally.

Springs makes money primarily through project-based sales of custom-made-to-specification window treatments across B2B and B2C channels. Pricing is quote-based per project rather than list, varying by product type, materials, and customization level. Distribution spans five distinct go-to-market motions: national retail partnerships (Bali through major chains, Lowe's SF&I program across 1,700+ stores); independent dealer networks (Graber Expert network with full measuring and installation); commercial specification (Mecho and SWFcontract to architects, designers, and general contractors); company-owned retail showrooms (Sunburst nationwide); and direct smart-home integration (PowerShades targeting CEDIA and HTI integrators). Core proprietary technology includes the Mecho SolarTrac 4.0 automated solar tracking system, the Graber Visualizer augmented reality and AI-powered preview tool, and motorized controls with voice and smart-home integration.

The business model is asset-intensive in custom manufacturing (wood processing in Grayling, MI; contract manufacturing in Reynosa, Mexico since 1997) but channel-diversified across retail, dealer, commercial, consumer showroom, and integration channels. Under Clearlake Capital's O.P.S. playbook, Springs has pursued active bolt-on M&A (Sunburst 2023, PowerShades 2025) and operational professionalization, with a December 2024 capital raise and refinancing extending debt maturities to fund continued growth. The company's value proposition centers on energy efficiency (cellular shades reducing heat transfer up to 64-74%), safety (cordless and motorized controls for child and pet households), and customization at scale, supported by certifications including LEED Gold, Cradle to Cradle, GREENGUARD Gold, and OEKO-TEX.

Name

Springs Window Fashions

Legal name

Springs Window Fashions, LLC

Website

https://springswindowfashions.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Springs Window Fashions is a private manufacturer of custom window treatments, operating a multi-brand platform (Bali, Graber, Mecho, Sunburst, SunSetter, PowerShades, others) across retail, dealer, commercial, showroom, and smart-home integration channels in North America and Europe.

Ownership category

akta.pro rank

Product category

Window Coverings

NAICS

Blind and Shade Manufacturing (337920), Window Treatment Retailers (449122), Curtain and Linen Mills (31412)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Miscellaneous Furniture & Fixtures (2590)

akta.pro primary industry

Window Treatments & Shading Systems (Blinds, Shades, Awnings) (IMADAIAN)

akta.pro secondary industries

Custom Drapery & Made-to-Measure Window Coverings Retail (CRAIAKAD), Commercial Window Treatments Retail (Office, Hospitality, Healthcare) (CRAIAKAG), Outdoor Window Shades & Awnings Retail (Exterior Shades, Retractable Awnings) (CRAIAKAH), Window Coverings Manufacturing (Curtains/Drapes/Sheers/Valances) (IMAOAKAC)

Keywords

• Custom window treatments
• Residential window coverings
• Commercial shade systems
• Motorized blinds shades
• Retractable patio awnings

Headquarters

HQ city

Middleton

HQ country

United States

HQ region

North America

Offices10 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Window Treatment Sales: Virtually all products are custom made to exact specifications for each project. Revenue is generated through the sale of custom shades, blinds, shutters, drapery, awnings, and motorization/automation solutions across residential and commercial markets.
2. Multi-Brand Product Portfolio: Revenue generated through multiple brands (Bali, Graber, Mecho, Sunburst, SunSetter, SWFcontract, Horizons, Vitale, B&C International, PowerShades) across retail, dealer, and commercial channels.
3. Retail Channel Sales: Bali brand sold through major national retailers. Sunburst products sold through national retailers and company-owned showrooms across the country.
4. Commercial & Contract Sales: High quality and technologically advanced products sold under Mecho and SWFcontract brands to architects, designers, general contractors, and commercial businesses.
5. Acquisition-Driven Growth: The company grows through acquisitions (Sunburst, PowerShades, MechoSystems, B&C International, SunSetter, Mariak, Patrician, Horizons, etc.) expanding product categories, channel presence, and geographic reach.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

Springs Window Fashions manufactures and supplies a complete line of custom-made window coverings—including cellular, roller, and solar shades; wood and composite blinds; shutters; drapery; and retractable awnings—under a multi-brand portfolio (Bali, Graber, Mecho, Sunburst, SunSetter, SWFcontract, Horizons, Vitale, B&C International, PowerShades). Products are sold through major national retailers, independent residential dealers, commercial specification channels (architects, designers, general contractors), and company-owned showrooms across North America and Europe. The company also offers motorization and automation solutions including the Mecho SolarTrac 4.0 solar-tracking system and the Graber Visualizer augmented reality preview tool.

Product overview

Springs Window Fashions is North America's premier window covering company offering a diverse portfolio of custom window treatments under multiple acquired and owned brands. The company operates as a multi-brand platform with leading positions across residential retail (Bali), dealer channels (Graber), and commercial segments (Mecho, SWF Contract). The product portfolio includes cellular shades, roller shades, solar shades, wood and composite blinds, shutters, drapery, retractable awnings (SunSetter), and motorized/automated shade systems. Key technology offerings include the Mecho SolarTrac 4.0 automated solar shade system and the Graber Visualizer augmented reality tool. Recent acquisitions (Sunburst Shutters 2023, PowerShades 2025) have expanded capabilities in premium shutters and smart home automation. Products are custom-made to exact specifications for residential and commercial markets.

Differentiator

Problem solved

Functional benefit

Brands

• Bali: America's retail market leader of custom window coverings, offering a full array of beautiful, quality window treatments. Sold through major retailers.
• Graber
• SWFcontract
• Mecho
• Horizons Window Fashions
• Sunburst
• SunSetter
• B&C International
• Vitale
• PowerShades

Products and services

• Bali Custom Window Coverings Bali is America's retail market leader of custom window coverings, offering a full array of shades, blinds, shutters, and drapery sold through major national retailers for consumers seeking accessible, quality window treatments through familiar retail channels.
• Graber Custom Window Treatments Graber is a leading brand of custom window treatments sold by professional dealers and designers, offering smart, high-quality solutions with full-service measuring and installation for homeowners seeking premium custom products.
• SWFcontract Commercial Window Treatments SWFcontract supplies architects and general contractors with innovative commercial window treatments that set the standard for business environments, including high-performance and code-compliant products.
• Mecho Commercial Solar Shade Solutions Mecho leads the commercial shade industry with high-tech solar shade solutions that engineers, designers, and architects rely on for commercial projects, including the SolarTrac 4.0 automated system.
• Horizons Window Fashions Custom Shades and Drapery Horizons offers highly customized shades and drapery that help homeowners express unique creativity through innovative window solutions, sold through the dealer/designer channel.
• Sunburst Premium Custom Shutters Sunburst is a high-quality manufacturer of premium custom window treatments, specifically premium shutters, with company-owned showrooms across the country providing a best-in-class customer experience.
• SunSetter Retractable Patio Awnings SunSetter is America's #1 best-selling brand of retractable awnings and sun control solutions, helping homeowners transform patios, decks, and porches into comfortable outdoor retreats.
• B&C International European Window Treatments B&C International, based in the Netherlands, is one of Europe's leading suppliers of custom and ready-made window treatments sold under the Bece, Decosol, and private label brands across multiple European countries.
• Vitale Custom Window Treatments Vitale offers an affordable, streamlined selection of custom, quality window treatments designed to help homeowners easily create a home they love.
• PowerShades Smart Motorized Shades and Automation PowerShades is a Missouri-based provider of smart motorized shades and automation technology that combines high-quality shading solutions with effortless style, functionality, and convenience for residential applications and CEDIA/HTI home technology integration markets.
• Mecho SolarTrac 4.0 Automated Solar Shade System Mecho SolarTrac 4.0 is an automated commercial shading system that raises and lowers solar shades based on algorithms predicting sun position, reducing solar heat gain and the need for artificial lighting in commercial buildings.
• Graber Visualizer Augmented Reality Tool The Graber Visualizer is an augmented reality tool that enables customers to preview how thousands of window treatment options and combinations will look in their space via uploaded photos or in real time using a mobile device.

Quantifiable outcome

• Cellular shades reduce heat transfer by up to 64% (Architectural Testing Incorporated)
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Lowe'scoreChannel Partner/ Reseller/ DistributorSprings is Lowe's national SF&I (sell, furnish, and install) partner for window treatments with the Graber Shop at Home brand. Supports Lowe's 1,700+ store locations. Design consultants and window treatment specialists cross 800+ thresholds weekly. Springs achieved LTR score of 86.3% — highest in Lowe's décor division.
• WayForward ResourcesminorOthers40-year partnership supporting food and housing security in the Madison community. Springs donated 800+ lbs of food and 600+ pairs of socks in 2023. Associates helped with rebranding from Middleton Outreach Ministries to WayForward Resources.
• Habitat for Humanity of Dane CountyminorOthersLongtime supporter of Habitat for Humanity building homes in Dane County. Springs gathers 80+ employees to volunteer framing houses in the greater Madison area. Tradition of supporting local families achieve homeownership.
• Window Covering Safety Council and Window Covering Manufacturing AssociationminorStrategic or Co-development PartnerSprings partners with these industry bodies to ensure every product meets the highest standards for window covering safety. Company recommends cordless and motorized control options for homes with children and pets.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/talentswf
• Facebookfacebook.com/springs-window-fashions-145638168833182
• LinkedInlinkedin.com/company/springs-window-fashions

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Springs Window Fashions