Lendo Group
Lendo Group operates Scandinavia's leading financial services marketplace, connecting over 1 million monthly users in Sweden, Norway, and Denmark with 200+ bank and insurance partners across its Lendo, Mybanker, and Compricer brands via a performance commission model.
- Company typePrivate
- Founded2007
- HeadquartersÖsmo, Sweden
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Lendo Group does
Lendo Group operates Scandinavia's leading marketplace for financial services, connecting consumers with banks and financial institutions across Sweden, Norway, and Denmark. The group runs five consumer brands: Lendo (consumer loans, business loans, secured loans, credit cards, and mortgages in all three markets), Mybanker (Denmark's leading banking portal covering over 80% of Danish banking brands for bank switching and home loan comparison), and Compricer (Sweden's largest personal finance comparison service spanning insurance, electricity, and loans). The platform serves more than 1 million monthly users and works with over 200 bank and financial institution partners under a 'no cure, no pay' performance commission model, supplemented by Compricer's CPC-based affiliate revenue. The technology stack is a modern cloud-native architecture on Google Cloud Platform using Go microservices, PostgreSQL, RabbitMQ, Kubernetes, and Docker, with React on the frontend, Snowflake as the data warehouse, and a PSD2 license enabling open-banking data-driven product matching. Lendo Group was founded in 2007 in Sweden, expanded to Norway in 2012 and Denmark in 2017, acquired Mybanker and Compricer in 2022, and was sold by Vend Marketplaces (formerly Schibsted) to Clar Global AB for $101 million, with the transaction completing in March 2026. The company employs over 300 people across offices in Stockholm, Oslo, and Copenhagen, representing more than 20 nationalities.
Lendo Group firmographics
Firmographics- Name
- Lendo Group
- Legal name
- Lendo Group
- Website
- https://lendo.group
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lendo Group operates Scandinavia's leading financial services marketplace, connecting over 1 million monthly users in Sweden, Norway, and Denmark with 200+ bank and insurance partners across its Lendo, Mybanker, and Compricer brands via a performance commission model.
- Ownership category
- akta.pro rank
Lendo Group industry classification
Industry- Product category
- Financial Marketplace
- NAICS
- Mortgage and Nonmortgage Loan Brokers (522310), Credit Intermediation and Related Activities (522)
- SIC
- Loan Brokers (6163), Personal Credit Institutions (6141)
- akta.pro primary industry
- Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching) (FSAGAHAL)
- akta.pro secondary industries
- Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking) (FSAGAHAC), Pricing, Risk-Based Offer & Limit Management (FSAGAHAE), P2P Credit Lines / Revolving Marketplace Lending (FSAKAHAK)
Keywords
Where Lendo Group is headquartered
LocationHeadquarters
- HQ city
- Ösmo
- HQ country
- Sweden
- HQ region
- Europe
Offices3 records
Markets served
Lendo Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Commission from Financial Partners: Lendo Group operates on a 'no cure, no pay' commission model where they earn revenue when customers are successfully matched with financial products from partner banks and institutions. Goals are always aligned with partners through this performance-based arrangement.
- Financial Product Comparison Services: Revenue generated from comparison services across consumer loans, mortgages, business loans, credit cards, insurance, and electricity. Compricer generates revenue through CPC (cost-per-click) affiliate services.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Lendo Group product offering
Product offeringCore offering
Lendo Group operates an online marketplace that connects Scandinavian consumers with 200+ banks and financial institutions to compare and apply for consumer loans, mortgages, business loans, credit cards, and insurance products. The platform is delivered through five brands (Lendo Sweden/Norway/Denmark, Mybanker Denmark, Compricer Sweden) and earns commission from partner banks on successful customer matches under a 'no cure, no pay' model. The company also offers Personal Finance Management tools including MyPages, the Kreddy app, credit checks, and debt and economy overview services.
Product overview
Lendo Group operates as Scandinavia's leading marketplace for financial services, comprising three core brands: Lendo (Sweden, Norway, Denmark), Mybanker (Denmark), and Compricer (Sweden). The platform functions as a multi-product marketplace connecting consumers with financial institutions. Lendo serves as the core loan marketplace offering consumer loans, mortgages, business loans, credit cards and secured loans. Mybanker provides banking portal services enabling bank switching and home loan comparisons covering 80%+ of the Danish market. Compricer serves as Sweden's largest personal finance comparison service for insurance, electricity and loans. The group also offers Personal Finance Management (PFM) services including MyPages and Kreddy app, providing tools for debt overview, credit monitoring, and transaction tracking. With over 120 bank partners and PSD2 licensing, the platform enables fully digital, transparent financial services across three Scandinavian markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Lendo Leading Scandinavian marketplace for consumer loans, business loans, secured loans, credit cards, and mortgages, operating in Sweden, Norway, and Denmark. Enables customers to compare loan offers from multiple lenders to make informed financial decisions.
- Mybanker Denmark's leading banking portal that creates transparency and mobility in the banking market. The 'change bank' service covers over 80% of the Danish banking market's brands and enables consumers to compare home loans and switch banks easily.
- Compricer Sweden's largest comparison service for private finances, helping consumers save money by comparing and switching suppliers in areas such as insurance, electricity, and loans. Registered as an insurance distributor with the Swedish Companies Registration Office under Finansinspektionen supervision.
Quantifiable outcome
- Millions of Scandinavians use Lendo Group services each month
- +2 more outcomes
Companies that use Lendo Group
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Lendo Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature6 records
Lendo Group partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Banks and Financial Institutions (200+ partners)coreLendo Group collaborates with over 200 banks and financial institutions across Scandinavia. Partners define their desired customer profiles within the platform based on filters and receive only relevant applications and volume. The 'no cure, no pay' model ensures goals are always aligned between Lendo Group and its financial partners.
- TF Bank GroupcoreTF Bank Group is highlighted as a key partner, having developed a strong and open-minded partnership with Lendo Group for digital financial services distribution in Scandinavia.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Lendo Group competitors and assessment
Company assessmentDirect peers
- Sambla: Swedish-based loan broker and financial product comparison platform operating across the Nordics, directly competing with Lendo's core consumer loan and mortgage comparison marketplace. Operates a very similar B2B2C bank-aggregation model in the same geographies.
- Zmarta: Nordic loan broker and price comparison service active in Sweden, Norway, and Denmark, competing head-to-head with Lendo on consumer loan and refinancing aggregation. Shares the same bank-partner commission model and target customer base.
- Insplanet: Swedish insurance comparison and brokerage platform, directly comparable to Lendo's Compricer brand on the insurance distribution side of the marketplace business. Operates with similar commission-based intermediary economics in Sweden.
Broad incumbents
- MoneySupermarket Group: UK-listed financial services price comparison marketplace covering insurance, banking, and home services. Larger, established incumbent offering an analogous bank-aggregator and commission model to Lendo across multiple product verticals.
- GoCompare: UK financial and insurance price comparison website owned by Future plc. Comparable as a broad comparison marketplace monetizing via affiliate/commission revenues, though narrower than Lendo on credit and banking verticals.
- Compare the Market: UK-based financial and home services comparison marketplace. Comparable on commission-based marketplace economics and consumer-facing aggregation, though with a different geographic focus.
- Klarna: Swedish-headquartered fintech offering consumer credit, BNPL, and banking products across Europe and the US. Comparable as a Nordic financial services brand increasingly competing on consumer credit distribution, though Klarna is also a direct lender rather than purely a marketplace.
Emerging players
- BankBazaar: India-headquartered online financial marketplace for credit cards, loans, and insurance products. Comparable marketplace/aggregation model linking consumers with multiple lenders, though operating in an emerging-market context rather than the Nordics.
- Creddo: Swedish consumer loan comparison platform that emerged as a digital-first challenger to Lendo and Sambla. Comparable as a Nordic loan-aggregation marketplace targeting the same consumer credit demand, though at a smaller scale.
Others
- Tink: Visa-owned European open banking platform providing PSD2-based account aggregation and financial data infrastructure. Comparable as enabling technology underpinning the open banking data flows Lendo relies on for its PSD2-driven product matching.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Lendo Group social profiles
Digital presenceLendo Group compliance and trust
Trust signalCompliance3 records
Lendo Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lendo Group leadership team
Management profileNumber of profiles
Profiles1 record
Lendo Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Lendo Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lendo Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lendo Group
What does Lendo Group do?
Lendo Group operates an online marketplace that connects Scandinavian consumers with 200+ banks and financial institutions to compare and apply for consumer loans, mortgages, business loans, credit cards, and insurance products. The platform is delivered through five brands (Lendo Sweden/Norway/Denmark, Mybanker Denmark, Compricer Sweden) and earns commission from partner banks on successful customer matches under a 'no cure, no pay' model. The company also offers Personal Finance Management tools including MyPages, the Kreddy app, credit checks, and debt and economy overview services.
Is Lendo Group a public or private company?
Lendo Group is a private company. It is classified as corporate owned and is currently operating.
When was Lendo Group founded?
Lendo Group was founded in 2007. It employs 101 to 250 people.
Where is Lendo Group based?
Lendo Group is headquartered in Ösmo, Sweden, in the Europe region.
How does Lendo Group make money?
Two revenue lines are on record. Commission from Financial Partners are the primary driver. The others are financial Product Comparison Services.
Who are Lendo Group's main competitors?
Direct peers on record are Sambla, Zmarta and Insplanet. Broad incumbents are MoneySupermarket Group, GoCompare, Compare the Market and Klarna. Emerging players are BankBazaar and Creddo. Tink is listed as an others.
Does Lendo Group have an API?
No public API is recorded for Lendo Group.
What industry is Lendo Group in?
Lendo Group's product category is Financial Marketplace. Its primary akta.pro industry code is FSAGAHAL, Marketplace & Loan Aggregation Platforms (Borrower-Lender Matching), with a secondary code of FSAGAHAC, Alternative Data & Credit Scoring (Cashflow, Telco, Utility, Open Banking). Its NAICS code is 522310 and its SIC code is 6163.