Jasper Yeast

What Jasper Yeast does

Jasper Yeast is a privately-held, bootstrapped craft beverage supplier founded in 2016 and headquartered in Dulles, Virginia, that produces and distributes premium liquid yeast strains to craft breweries, cider makers, seltzer producers, and non-alcoholic beer manufacturers across the United States, the United Kingdom, and the Netherlands. Its core technology is a dedicated liquid yeast propagation laboratory utilizing qPCR (quantitative polymerase chain reaction) contamination detection capable of identifying a single bacterium or diastaticus cell in one milliliter of slurry, paired with proprietary yeast strains developed in-house, including JY302 Gravity Bender for high-gravity beers, JY303 Particle Wave for natural non-GMO thiol production, NA304 Dez (Saccharomycodes ludwigii) for low- and non-alcoholic beer, JY274 Warpfeed for seltzer, and a High Pressure Lager process that compresses lager fermentation to seven days.

The company monetizes primarily through unit-priced liquid yeast pitches, with pricing varying by gravity, temperature, and oxygen levels via a proprietary Pitch Calculator tool, supplemented by labware sales (Pyrex bottles, flasks, petri dishes), specialty equipment (Yeast Brinks, TC-to-DIN adapters), Warpfeed nutrients, and branded merchandise. Go-to-market is a sales-led direct motion via phone and email with personalized technical consultation, supported by a content-driven marketing strategy built around the Prop Culture blog, social media presence, brewing events, and memberships in the Brewers Association, MBAA, ASBC, and European craft brewing associations. The company ships directly to customers with cold-chain logistics and has demonstrated 36-hour international delivery to the UK, with a developing online ordering system intended to broaden channel reach.

Jasper Yeast is co-owned and operated by founders Jasper Akerboom, PhD (Wageningen University, former head of brewing at Lost Rhino Brewing Company) and Travis Tedrow (Siebel Institute alumnus, 12 years at Capital City Brewing and Gordon Biersch), supported by a small team of fewer than 50 employees including a resident brewer, UK and NL sales managers, and production/lab technicians. The company has received only one disclosed external capital event, a $20,000 FedEx Small Business Grant in May 2024, and operates without institutional investors, subsidiaries, or parent company.

Name

Jasper Yeast

Legal name

Jasper Yeast

Website

https://jasperyeast.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Jasper Yeast produces and distributes proprietary liquid yeast strains for craft breweries, cider makers, seltzer producers, and non-alcoholic beer manufacturers in the US, UK, and Netherlands, leveraging qPCR contamination detection and specialized strains developed by its co-founders.

Ownership category

akta.pro rank

Product category

Craft Brewing Yeast and Fermentation Ingredients

NAICS

Beverage Manufacturing (3121)

SIC

Malt Beverages (2082)

akta.pro primary industry

Beverage Fermentation Cultures (Beer, Wine, Cider, Kombucha, Fermented Soft Drinks) (AFAJAJAC)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Beer Brewing & Brands (CRADAIAA)

Keywords

• Liquid yeast production
• Craft brewing supplies
• Yeast propagation
• Fermentation ingredients
• Brewery lab equipment

Headquarters

HQ city

Dulles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Liquid Yeast Sales: Primary revenue from selling liquid yeast strains for craft brewing, cider, seltzer, and other fermentation applications. Pricing based on pitch calculations considering gravity, temperature, oxygen levels, and strain.
2. Lab Equipment Sales: Sales of laboratory equipment including yeast storage brinks, Pyrex bottles, Erlenmeyer flasks, petri dishes, conical tubes, beakers, and TC to DIN adapters.
3. Merchandise: Branded merchandise including t-shirts, hoodies, hats, beanies, stickers, drinkware, and patches.
4. Pitch Calculator Services: Provides free pitch rate calculator tool for customers to determine correct yeast quantities. Serves as customer acquisition and retention tool for yeast sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Jasper Yeast produces and sells high-viability liquid yeast strains for craft beverage producers, including ales, lagers, sours, seltzers, ciders, sake, and specialty strains such as thiol-producing, high-ABV, and low-alcohol variants. The company also sells complementary brewing labware, yeast storage brinks, fermentation nutrients (Warpfeed), and TC-to-DIN adapters, and provides a free Pitch Calculator tool and technical consultation to breweries placing orders by phone or email.

Product overview

Jasper Yeast is a liquid yeast supplier for craft beverage producers offering a portfolio of yeast strains organized by brewing style (American Ale, Belgian Ale, British Isles, Hazy IPA, German Ale, Hefeweizen, Lager, Norwegian Kveik, Polish, Quick Sour, Sake, Seltzer, Special Strains, Thiol, Brettanomyces, Farmhouse & Saison, Bacteria, Cider). The core product is their liquid yeast strains, supplemented by specialty products including JY302 (Gravity Bender for high-ABV beers), JY303 (Particle Wave for thiol production), NA304 (Dez for low-alcohol beers), and JY274 (Warpfeed seltzer yeast). Supporting offerings include a Pitch Calculator tool, labware equipment (Pyrex bottles, Erlenmeyer flasks, petri dishes), Yeast Brink storage containers, Warpfeed Nutrients, and TC-to-DIN adapters. The company also provides educational content through their Prop Culture blog.

Differentiator

Problem solved

Functional benefit

Products and services

• Liquid Yeast Strains (style portfolio) Portfolio of premium liquid yeast strains for craft beverage producers, organized by brewing style including American Ale, Belgian Ale, British Isles, Hazy IPA, German Ale, Hefeweizen, Lager, Norwegian Kveik, Polish, Quick Sour, Sake, Seltzer, Special Strains, Thiol, Brettanomyces, Farmhouse & Saison, Bacteria, and Cider; targeted at commercial breweries and homebrew supply retailers.
• JY302 - Gravity Bender (Specialty Yeast)
• JY303 - Particle Wave (Specialty Yeast)
• NA304 - Dez (Specialty Yeast)
• JY274 - Warpfeed (Seltzer Yeast)
• Labware
• Yeast Brink Storage Container
• Anti-Gravity Warpfeed Nutrients
• TC to DIN Adapter
• Jasper Yeast Branded Merchandise

Quantifiable outcome

• Liquid yeast achieves nearly 99% viability when properly grown and stored, compared to highly variable cell counts in dry yeast
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor.

• Brewers AssociationminorOthersIndustry membership organization supporting craft brewers; Jasper Yeast maintains membership for industry engagement and credibility
• Master Brewers Association of the Americas (MBAA)minorOthersProfessional brewing association; Jasper Yeast featured on MBAA Podcast episodes #153 and #280
• American Society of Brewing Chemists (ASBC)minorOthersScientific organization for brewing chemistry; membership supports technical credibility
• Virginia Craft Brewers GuildminorOthersState guild supporting Virginia craft breweries; Jasper Yeast maintains membership
• Brewers Association of MarylandminorOthersState guild supporting Maryland craft breweries
• Craft Brouwers (Netherlands)minorOthersDutch craft brewers association supporting Netherlands market presence
• SIBA (Society of Independent Brewers Association, UK)minorOthersUK brewing association supporting UK market operations

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Imperial Organic Yeast: Specializes in organic liquid yeast for craft brewing and homebrew, with a curated strain catalog and similar pro-brewer and homebrew channel mix.
• White Labs: The most recognized liquid yeast supplier for craft brewing in the US, offering a similarly broad strain portfolio plus a brewpub and educational programs. Direct head-to-head competitor in craft brewery accounts.
• Omega Yeast Labs: Chicago-based craft-focused liquid yeast lab with a comparable strain breadth, direct-to-brewery sales model, and similar emphasis on technical support and content marketing.
• Escarpment Laboratories: Canadian craft-yeast lab with a similar specialty-strain development philosophy, including thiol-releasing and non-conventional yeasts, competing for North American craft accounts.
• Wyeast Laboratories: Long-established liquid yeast pure culture supplier for craft and home brewers; one of the historical category leaders and a direct competitor on strain portfolio and viability claims.

Broad incumbents

• Lallemand Brewing: Large, diversified fermentation microbe supplier serving global brewing, wine, and distilling markets with both dry and liquid yeast. Competes with Jasper in craft brewery procurement on breadth and price.
• Fermentis (Lesaffre): Lesaffre's dry yeast brand targeting commercial and craft brewers globally. Overlaps with Jasper on brewery yeast demand and competes primarily on convenience and shelf stability rather than liquid pitch quality.

Emerging players

• Mangrove Jack's: New Zealand-origin brand widely distributed through homebrew retail; overlaps with Jasper's homebrew shop channel and competes for the same craft-curious consumer.
• CellarScience: Specialty nutrient and yeast supplier for pro and home brewers; overlaps with Jasper's nutrient and equipment ecosystem (e.g., Warpfeed) rather than its core liquid yeast.

Others

• Brewers Supply Group (BSG): Major brewing ingredients distributor carrying competitor yeast lines; functions as a channel that Jasper does not currently access and that shapes brewery purchasing decisions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/JasperYeast
• Facebookfacebook.com/jasperyeast
• Instagraminstagram.com/jasperyeast

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jasper Yeast