SHE Media
SHE Media is a PMC-owned multi-brand women's media company operating SheKnows, Flow Space, StyleCaster, and Soaps, alongside the 5,000+ publisher SHE Media Collective, monetized through the proprietary Atlas Data Studio ad management platform and Meaningful Marketplaces.
- Company typePrivate
- Founded2014
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What SHE Media does
SHE Media is a mission-driven women's media company operating a multi-brand platform anchored by four flagship editorial properties: SheKnows (parenting and lifestyle), Flow Space (women's whole life health), StyleCaster (fashion, beauty, and pop culture), and Soaps (entertainment). The company serves 74M+ monthly uniques and 350M+ social followers, ranked in the Top 10 of the lifestyle category per ComScore Media Metrix (March 2023). Underpinning the editorial layer is Atlas Data Studio, a proprietary ad management platform that powers next-generation targeting through Permutive-powered cookieless first-party audience segments, IBM Watson and AdMantX contextual alignment, and integrations with Integral Ad Science, Magnite, Xandr, LiveRamp, and Google Certified Publishing Partner (GCPP) infrastructure. SHE Media is a wholly-owned subsidiary of Penske Media Corporation (PMC), which provides access to a broader media portfolio including Variety, Rolling Stone, and Billboard.
SHE Media makes money through a hybrid advertising and partnership model: Direct Sold high-CPM campaigns (premium video, native, high-impact, emerging formats) sold by an enterprise field sales team; programmatic advertising across Atlas Data Studio; revenue sharing with the SHE Media Collective, a curated network of 5,000+ independent publishers and creators who grant exclusive ad inventory access in exchange for monetization technology, audience growth services, and editorial exposure; Meaningful Marketplaces, which connects advertisers with BIPOC, women-owned, Latinx, AAPI, and LGBTQIA+-owned publishers; and branded content plus live events including the annual Co-Lab at SXSW and the Flow Space Women's Health Summit. GTM combines enterprise field sales for brand advertisers and agencies, application-based partner recruitment for publishers (requiring 50K+ monthly page views), and product-led programmatic buying through Atlas Data Studio. Customer segments include enterprise brand advertisers and agencies, independent publishers and content creators, socially conscious advertisers pursuing DEI-aligned spend, and women consumers aged 18-54+.
SHE Media firmographics
Firmographics- Name
- SHE Media
- Legal name
- SheMedia, LLC
- Website
- https://shemedia.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SHE Media is a PMC-owned multi-brand women's media company operating SheKnows, Flow Space, StyleCaster, and Soaps, alongside the 5,000+ publisher SHE Media Collective, monetized through the proprietary Atlas Data Studio ad management platform and Meaningful Marketplaces.
- Ownership category
- akta.pro rank
SHE Media industry classification
Industry- Product category
- Digital Advertising Platform
- NAICS
- Advertising Agencies (541810), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Advertising, Public Relations, and Related Services (5418)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310), Miscellaneous Publishing (2741)
- akta.pro primary industry
- Community-Integrated Publishing Platforms (MPACAIAI)
- akta.pro secondary industries
- White-Label/Hosted Publishing Platforms (MPACAIAJ), Creator Publishing & Membership Platforms (Writer-Centric) (MPACAIAD), Digital & Programmatic Media Buying (Display, Video, CTV, Audio) (BPAFABAB)
Keywords
Where SHE Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SHE Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Programmatic Advertising: Revenue from programmatic ad placements across the publisher network using real-time bidding and automated ad serving through the Atlas Data Studio platform.
- Direct Sold Advertising: High-CPM direct sold campaigns to brands and agencies, including high-impact, premium video, native, and emerging ad formats.
- Publisher Network Monetization: SHE Media Collective provides monetization services to publishers in exchange for exclusive ad inventory access, sharing revenue from programmatic and direct campaigns.
- Meaningful Marketplace Sponsorships: Branded content, sponsored campaigns, and event sponsorships focused on diverse publishers and BIPOC-owned media properties.
- Events and Branded Content: Custom content development, event sponsorships (SXSW Co-Lab, Flow Space Women's Health Summit), and immersive storytelling partnerships with brands.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SHE Media product offering
Product offeringCore offering
SHE Media operates a digital media and advertising platform built around four flagship editorial brands (SheKnows, Flow Space, StyleCaster, Soaps) and the SHE Media Collective of 5,000+ independent publishers. The company monetizes its owned-and-operated and partner inventory through the proprietary Atlas Data Studio ad management platform, selling direct-sold and programmatic advertising to brands and agencies seeking to reach women audiences, alongside custom branded content, sponsorships, and live event programs such as the SHE Media Co-Lab at SXSW and the Flow Space Women's Health Summit.
Product overview
SHE Media is a mission-driven multi-brand media company operating a platform-plus-modules architecture. At its core are four flagship editorial brands—SheKnows (parenting and health), Flow Space (women's whole life health), StyleCaster (fashion and beauty), and Soaps (entertainment)—serving audiences across health, lifestyle, and cultural verticals. Supporting the owned media is the SHE Media Collective, a partner network of 5,000+ independent publishers monetized through Atlas Data Studio, SHE Media's proprietary ad management platform featuring next-generation targeting powered by 1st party behavioral data and contextual alignment tools. The Meaningful Marketplaces initiative connects advertisers with diverse-owned publishers. Content and events capabilities span custom branded content, live summits including the annual Co-Lab at SXSW and Flow Space Women's Health Summit, the Collective Intel LinkedIn event series, and the Finding Flow video podcast. Video content is distributed across owned properties and YouTube.
Differentiator
Problem solved
Functional benefit
Brands
- SheKnows: Premier lifestyle site for active moms covering health, entertainment, lifestyle, and parenting content
- Flow Space
- StyleCaster
- Soaps
Products and services
- SHE Media Collective Application-based partner network of 5,000+ independent publishers, bloggers, creators, and influencers (requires 50,000+ monthly pageviews) that provides ad tech monetization, traffic growth strategies, audience development support, editorial exposure on flagship sites, and access to premium demand partners in exchange for exclusive ad inventory access.
- Atlas Data Studio Proprietary ad management platform delivering next-generation audience targeting through Permutive-powered 1st-party behavioral data segments, IBM Watson and AdMantX contextual alignment, layered 2nd and 3rd-party data, and real-time insights and retargeting; available to advertisers as a Google Certified Publishing Partner (GCPP) programmatic and direct-sold buying environment.
- SheKnows Premier lifestyle digital media brand for active moms, producing original editorial content across health, entertainment, lifestyle, and parenting verticals that drives advertising inventory and audience engagement for advertisers targeting women.
- Flow Space Digital and live media platform focused on women's whole life health, covering brain health, heart health, medical innovation, longevity, menopause, and more through science-backed storytelling; sold to advertisers as a brand-safe environment for women's health campaigns and as the editorial home of the Flow Space Women's Health Summit.
Quantifiable outcome
- 74M+ monthly uniques reaching women across lifestyle content categories
- +3 more outcomes
Companies that use SHE Media
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
SHE Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability5 records
Feature4 records
SHE Media partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- Mirror DigitalcoreStrategic partnership announced March 2026 combining strengths in digital publishing, audience data, cultural expertise, and premium publishing to enhance inclusive and culturally relevant media for brands. The collaboration aims to create a new model for inclusive, performance-driven media serving leading brands.
- Google (GCPP Partner)coreSHE Media is a Google Certified Partner (GCPP), one of only a handful of publishers worldwide to achieve this accreditation. The partnership provides access to programmatic advertising infrastructure and validates SHE Media's standards for inventory management, fraud mitigation, and performance.
- PermutivecoreCookieless audience segmentation platform enabling real-time behavioral targeting based on on-site user signals including pageview frequency, time spent, scroll depth, and ad engagement.
- IBM WatsonsupportingWatson AI technology leveraged for niche contextual alignment to identify and target relevant editorial contexts for advertising placements.
- AdmantXsupportingContextual targeting technology for identifying relevant editorial environments and ensuring brand-safe advertising adjacency.
- Integral Ad Science (IAS)coreAd measurement and brand safety verification used to vet all sites in the SHE Media Collective network, actively preventing invalid traffic with fraud targets below 5%.
- MagnitesupportingProgrammatic advertising technology partner providing access to Magnite Vendor Marketplace and curated marketplaces.
- Xandr (Microsoft)supportingXandr Curated Marketplace integration for programmatic demand, part of Microsoft's advertising technology portfolio.
- LiveRamp (LiveRamp + ATS)supportingIdentity resolution and data connectivity platform enabling cross-device targeting and addressable audience activation.
- Group BlackcorePartnership to launch the Group Black Network for Black publishers, enabling advertisers to support diverse-owned media through targeted investments.
- Penske Media Corporation (PMC)coreSHE Media is a subsidiary of Penske Media Corporation, gaining access to PMC's portfolio of iconic brands including Rolling Stone, Variety, Billboard, and others, and shared technology infrastructure.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
SHE Media competitors and assessment
Company assessmentDirect peers
- Dotdash Meredith: Dotdash Meredith is the largest digital and print publisher in the US, operating iconic lifestyle brands (People, Better Homes & Gardens, Allrecipes, Investopedia) with proprietary DMP and direct-sold programmatic advertising. Directly comparable as a multi-brand digital publishing platform monetized through premium advertising to women and lifestyle audiences.
- Group Black: Group Black is a media collective representing Black-owned publishers and creators, offering advertisers targeted access to diverse audiences. Comparable as a publisher network addressing the same DEI-focused advertiser demand that SHE Media's Meaningful Marketplace targets; SHE Media has a strategic partnership with Group Black.
- PopSugar: PopSugar is a digital media brand targeting millennial and Gen Z women with lifestyle, entertainment, fitness, and parenting content monetized through branded content and programmatic advertising. Comparable to StyleCaster and SheKnows in audience demographics and advertising-supported digital publishing business model.
- Refinery29: Refinery29 is a digital media company targeting young women with original content across entertainment, fashion, beauty, and wellness verticals, monetized through branded content and advertising. Comparable to SHE Media's flagship brands in audience targeting and women's lifestyle content with similar advertising-supported model.
- BuzzFeed: BuzzFeed operates a portfolio of digital media brands including HuffPost and Tasty, monetized through programmatic advertising, branded content, and commerce. Comparable as a multi-brand digital publisher serving millennial/Gen Z audiences with advertising-supported revenue model and similar scale challenges in programmatic CPMs.
- Everyday Health Group: Everyday Health Group operates health and wellness media brands (Everyday Health, What to Expect, The Bump) with premium direct-sold pharma and wellness advertising. Comparable to Flow Space and SheKnows health verticals in audience targeting and pharma/healthcare advertiser focus; previous employer of SHE Media's Chief Commercial Officer.
- Well+Good: Well+Good is a digital wellness media brand targeting health-conscious millennial and Gen Z women, monetized through branded content, programmatic advertising, and events. Comparable to Flow Space in women's wellness audience targeting and similar content-plus-events business model.
- MindBodyGreen: MindBodyGreen is a digital wellness media brand focusing on nutrition, fitness, and mindfulness content with a similar content-and-commerce model. Comparable to Flow Space in women's whole-life health content vertical and premium wellness advertiser relationships.
Broad incumbents
- Hearst Media (Magazines & Digital): Hearst operates a portfolio of women's lifestyle magazines (Cosmopolitan, Elle, Harper's Bazaar, Good Housekeeping) plus digital properties with significantly larger scale and broader category coverage than SHE Media. Comparable as a women's lifestyle publishing incumbent, but operates at much larger scale with diversified portfolio strategy.
Regional players
- Starter Story (acquired by Zapier) / CafeMom: CafeMom was a legacy digital community for mothers with similar SheKnows audience targeting, though now significantly diminished. Listed as a comparable historical peer in mom-focused digital publishing, but currently operates at materially smaller scale than SHE Media's properties.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SHE Media social profiles
Digital presenceSHE Media compliance and trust
Trust signalCompliance7 records
SHE Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
SHE Media leadership team
Management profileNumber of profiles
Profiles19 records
SHE Media subsidiaries and ownership
Company hierarchySubsidiaries5 records
SHE Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SHE Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SHE Media
What does SHE Media do?
SHE Media operates a digital media and advertising platform built around four flagship editorial brands (SheKnows, Flow Space, StyleCaster, Soaps) and the SHE Media Collective of 5,000+ independent publishers. The company monetizes its owned-and-operated and partner inventory through the proprietary Atlas Data Studio ad management platform, selling direct-sold and programmatic advertising to brands and agencies seeking to reach women audiences, alongside custom branded content, sponsorships, and live event programs such as the SHE Media Co-Lab at SXSW and the Flow Space Women's Health Summit.
Is SHE Media a public or private company?
SHE Media is a private company. It is classified as corporate owned and is currently operating.
When was SHE Media founded?
SHE Media was founded in 2014. It employs 101 to 250 people.
Where is SHE Media based?
SHE Media is headquartered in New York, United States, in the North America region.
How does SHE Media make money?
Five revenue lines are on record. Programmatic Advertising is the primary driver. The others are direct Sold Advertising, publisher Network Monetization, meaningful Marketplace Sponsorships and events and Branded Content.
Who are SHE Media's main competitors?
Direct peers on record are Dotdash Meredith, Group Black, PopSugar, Refinery29, BuzzFeed, Everyday Health Group, Well+Good and MindBodyGreen. Hearst Media (Magazines & Digital) is listed as a broad incumbent. Starter Story (acquired by Zapier) / CafeMom is listed as a regional player.
Does SHE Media have an API?
No public API is recorded for SHE Media.
What industry is SHE Media in?
SHE Media's product category is Digital Advertising Platform. Its primary akta.pro industry code is MPACAIAI, Community-Integrated Publishing Platforms, with a secondary code of MPACAIAJ, White-Label/Hosted Publishing Platforms. Its NAICS code is 541810 and its SIC code is 2721.