What Snaplii does

Snaplii Inc. is a Toronto-based digital wallet founded in 2021 that lets North American consumers purchase digital gift cards from more than 500 brand partners (including Uber, Disney, Amazon, DoorDash, Walmart, Target, Tim Hortons, and Subway) and earn instant cashback of 5-15% credited to a non-expiring in-app balance called Snaplii Cash. The platform is built on payment infrastructure inherited from parent SnapPay, a licensed Canadian cross-border payments company, and supports multi-currency transactions in USD, CAD, and RMB across roughly 400,000 physical and digital merchant locations in the US and Canada. Snaplii generates revenue primarily through retailer commissions on gift card purchases, retaining the spread between commissions earned (5-12%) and cashback paid to users, with secondary revenue from a 1% processing fee on cancellations and refunds.

In April-May 2026 Snaplii launched Agent-to-Merchants (A2M), described as North America's first real-world AI payment layer, which exposes an MCP-native Python API and open-source GitHub implementation that allows AI agents built on Claude, OpenClaw, and other clients to autonomously execute purchases within pre-funded, merchant-bounded, one-time transaction credentials. The A2M product requires no merchant integration because it leverages the existing gift card network, and Snaplii has positioned itself at the intersection of consumer fintech and agentic commerce through a March 2026 $30-for-$20 new-user promotion, a November 2025 iQIYI VIP partnership for Asian entertainment content, and a flagship Visa HQ demonstration during Fintech Week SF in May 2026.

The company is privately held, headquartered at 191 The West Mall in Etobicoke, Ontario, reports 1-10 employees, and operates with a product-led growth model supplemented by API-first distribution to developers; an undisclosed funding round in December 2021 was led by Silicon Valley Capital with BitRock Capital, Celtic House Asia Partners, Taihill Venture, and Ying Fund participating, and no institutional revenue, ARR, or GMV figures have been disclosed.

Name

Snaplii

Legal name

Snaplii Inc.

Website

https://snaplii.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Snaplii is a Toronto-based digital wallet serving North American consumers with instant cashback on 500+ brand gift cards, and operates Agent-to-Merchants, an MCP-native AI payment API that lets AI agents autonomously execute real-world purchases within pre-funded controlled boundaries.

Ownership category

akta.pro rank

Product category

Digital Wallet & Cashback Platform

NAICS

Credit Card Issuing (522210), Sales Financing (52222)

SIC

Finance Services (6199)

akta.pro primary industry

General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)

akta.pro secondary industries

International / Multi-Currency Wallets (FSAMAEAL), Government Benefit & EBT / Social Program Cards (FSAMANAF)

Keywords

• Digital wallet app
• Cashback rewards
• Gift card marketplace
• AI payment layer
• Agentic commerce

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Retailer Commission Sharing: Snaplii generates revenue by receiving commissions from retailers for directing customers to purchase gift cards through the platform. A portion of these commissions is shared back to users as cashback rewards (5-12% on purchases). The spread between commission received and cashback paid represents the company's primary revenue stream.
2. Gift Card Transaction Fees: When users purchase gift cards, Snaplii earns transaction revenue through its licensed payment infrastructure. The company notes a 1% processing fee for cancellations and refunds.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Snaplii is a digital wallet mobile app where consumers buy digital gift cards from 500+ national and international brands and earn instant non-expiring cashback (Snaplii Cash) of up to 15% per purchase. It complements the wallet with Agent-to-Merchants (A2M), an MCP-native payment API that lets AI agents execute autonomous real-world purchases using pre-funded, scoped, single-use credentials built on the existing gift card and Prepaid Payment Network rails.

Product overview

Snaplii is a digital wallet and smart shopping platform built around two core product modules: Gift Cards and Snaplii Cash. Users purchase digital gift cards from 500+ brand partners (including Uber, Disney, DoorDash, Amazon, Nike, and many retail, dining, and travel brands) and earn instant cashback rewards of up to 15% on every purchase. The Snaplii Cash balance never expires and compounds with each transaction. The platform has expanded into AI payments with its Agent-to-Merchants (A2M) module, enabling AI agents to execute autonomous purchases through a pre-funded, controlled payment layer. A partnership with iQIYI adds VIP entertainment memberships to the app's offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Snaplii Cash: The spendable balance earned on purchases through the Snaplii platform. It never expires and compounds with every purchase.
• Agent-to-Merchants (A2M)

Products and services

• Snaplii Digital Wallet A digital wallet and smart shopping mobile app where users register via phone number verification, fund the wallet, buy digital gift cards from 500+ brand partners, and earn instant Snaplii Cash cashback on every transaction, usable like real money on the next purchase.
• Gift Cards Digital gift cards from 500+ national and international brands (Uber, Disney, Roblox, DoorDash, Amazon, Nike, etc.) sold inside the Snaplii app, earning instant Snaplii Cash cashback upon payment.
• Snaplii Cash A spendable cashback balance earned instantly (up to 15%) on every gift card purchase inside Snaplii; never expires, compounds with each purchase, and is redeemable toward future gift card purchases.
• Agent-to-Merchants (A2M) North America's first real-world AI payment layer, built on gift cards and the Prepaid Payment Network, that issues pre-funded, tokenized, single-use payment credentials so AI agents can execute autonomous purchases across 500+ brands and 400,000+ North American locations without merchant integration.
• iQIYI International VIP Memberships iQIYI International VIP memberships sold inside the Snaplii app, giving US and Canadian users ad-free access to premium Asian dramas, movies, and shows.

Quantifiable outcome

• 350,000+ registered users across North America
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and flagship.

• iQIYIcoreStrategic or Co-development Partner · 1 November 2025iQIYI and Snaplii partnered to launch iQIYI International VIP memberships in North America through the Snaplii app. Starting November 1, 2025, users in the US and Canada can purchase ad-free Asian entertainment content memberships, providing access to premium Asian dramas, movies, and shows while expanding iQIYI's international reach.
• FluzcoreTechnology or IntegrationSnaplii sources gift cards from over 400 brands through a partnership with Fluz's API. This integration enables the Snaplii wallet to offer digital gift cards from national and international partners, powering the core cashback reward mechanism on the platform.
• VisaflagshipGTM or Marketing PartnerSnaplii was selected to demo its Agent-to-Merchants AI payment technology at Visa's Mission Rock headquarters in San Francisco during Fintech Week SF (May 28, 2026). The invite-only AI Insiders: Fintech and Payments salon featured Snaplii among five AI-native fintech companies presenting rapid-fire demos to 150 founders, payments operators, and investors.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• PayPal: PayPal operates one of the largest digital wallets globally, with consumer and merchant payment infrastructure. It is a broad incumbent whose Honey and PayPal Rewards offerings overlap with Snaplii's cashback value proposition.
• Honey (PayPal): Honey, owned by PayPal, offers coupons, price tracking, and cashback through a browser extension and app. It is a broad incumbent competing with Snaplii in cashback and digital savings, backed by PayPal's scale.
• Cash App (Block): Cash App, owned by Block, is a broad digital wallet offering P2P payments, merchant checkout, and cashback rewards. It is a broad incumbent in the same general-purpose digital wallet category as Snaplii.

Emerging players

• Skyfire: Skyfire is an emerging AI-native payment network enabling autonomous AI agents to execute transactions. It is a directly comparable emerging player in the agentic commerce payment category Snaplii's A2M targets.

Direct peers

• Fetch Rewards: Fetch Rewards is a receipt-scanning and digital rewards platform with hundreds of brand partners offering cashback and gift card redemptions. It competes with Snaplii for consumer mindshare in the cashback gift card category.
• Dosh: Dosh is a card-linked cashback wallet that automatically rewards users for purchases at participating merchants. It overlaps with Snaplii's cashback wallet positioning and merchant-funded rewards model.
• Ibotta: Ibotta is a leading mobile cashback rewards app offering rebates on grocery and online purchases, with a large brand partner network. It directly competes with Snaplii for the same cashback-driven consumer wallet in North America.
• Rakuten: Rakuten is the largest cashback and digital coupon platform in North America, offering cashback on online and in-store purchases through a large merchant network. It is the most direct competitor to Snaplii's consumer cashback gift card model.
• Drop: Drop is a rewards platform offering cashback on everyday purchases across hundreds of brands, with points redeemable for gift cards. It directly competes with Snaplii's gift-card-funded cashback mechanism.

Others

• Fluz: Fluz is the gift card API partner that powers Snaplii's inventory of 400+ brands. It is both a supplier and a structural adjacent — Fluz also operates its own consumer cashback app competing for the same end users.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/snaplii
• GitHubgithub.com/Snaplii-Inc/agent-to-merchant-payments
• YouTubeyoutube.com/@snaplii
• LinkedInlinkedin.com/company/snaplii
• Instagraminstagram.com/snaplii

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snaplii