What Just People does

Just People, Inc. is a private 501(c)(3) nonprofit founded in 1995 by Becky Dowling and headquartered at 1412 Oakbrook Drive in Norcross, Georgia. The organization provides support services to adults with developmental disabilities, mental illnesses, and head injuries across the Atlanta metro area, organized around an integrated suite of programs: Community Living, Day Program (Norcross, weekdays 9AM–4PM), Social Program, Independent Living Program, Supported Employment, Sports Program (Special Olympics accredited), and the Just People Achievement Academy. Two staffed residential communities anchor the offering — Fulton County Village (56 units in Roswell) and Hall County Village (85 units on 22 acres in Flowery Branch, including a 20-unit continued care building for aging residents) — operated in partnership with property manager Beckel Inc. The organization has been CARF internationally accredited continuously since 2004.

Revenue mechanics blend Medicaid waiver reimbursements (the primary recurring stream for developmental disabilities and mental health services), private pay, tax-deductible donations via PayPal and partner programs (Amazon Smile, Kroger Community Rewards), scholarships, and event fundraising (notably an annual Golf Tournament with $250–$2,500 sponsorship tiers). Distribution is direct: services are delivered by Just People staff at its own facilities or in community settings, with intake managed by a dedicated DDP & Intake Coordinator through a process of initial meetings, trial days, and respite stays. Technology is intentionally lightweight — a virtual day program ('Just Connect') delivered via Zoom, Facebook, Instagram, YouTube, and a proprietary JP Mobile App — and is positioned around member engagement rather than AI-driven automation.

Go-to-market is community-led: member acquisition runs on family referrals, healthcare provider and social service agency partnerships, and recurring community events (annual Golf Tournament, December Open House, quarterly Just Families & Friends support group). Employer relationships with major retail and institutional logos (Kroger, Publix, Walmart, Target, TJMaxx, Old Navy, PetSmart, Sam's Club, Emory University, Little Caesars, local hospitals and hotels) are leveraged for the Supported Employment Program rather than as paying customers. The organization maintains an active digital presence on Facebook, Instagram, YouTube, and LinkedIn, plus a monthly email newsletter. Primary customer segments are adults with developmental disabilities, mental illnesses, and head injuries; secondary segments include family members/caregivers and the aging population with disabilities (SILO).

Name

Just People

Legal name

Just People, Inc.

Website

https://justpeople.org

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Disability Support Services

NAICS

Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120), Residential Intellectual and Developmental Disability Facilities (623210), Residential Intellectual and Developmental Disability Facilities (62321)

SIC

Services-Social Services (8300), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Disability Services & Independent Living Support (BPAGACAG)

akta.pro secondary industries

Special Needs Adult Day Programs (Developmental/Physical Disabilities, Seniors) (HLADAIAI), Active Adult (55+) Independent Living Communities (HLADAAAD)

Keywords

• Disability support services
• Independent living programs
• Supported employment services
• Community integration programs
• Adult day programs

Headquarters

HQ city

Norcross

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Medicaid Waivers: Payment for services through state Medicaid waiver programs for developmental disabilities and mental health services.
2. Private Pay: Direct payment by families or individuals for services not covered by insurance or Medicaid.
3. Donations: Tax-deductible donations as a 501(c)(3) nonprofit organization. Accepts one-time and recurring monetary donations.
4. Event Fundraising: Annual fundraising events including a Golf Tournament in Memory of Larry Doyal, with sponsorship opportunities ranging from $250-$2,500.
5. Scholarships: Financial assistance available for families in need to supplement service costs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels10 records

Core offering

Just People is a private 501(c)(3) non-profit organization that provides a comprehensive suite of support services to adults with developmental disabilities, mental illnesses, and head injuries. Its offering spans a Day Program, Community Living Program, Social Program, Independent Living Program, Supported Employment Program, Sports Program, and the Just People Achievement Academy, delivered alongside staffed residential apartment villages in Georgia. The organization also operates the Just Connect virtual day program for remote participation.

Product overview

Just People, Inc. is a private, not-for-profit organization offering a comprehensive suite of support services for adults with developmental disabilities, mental illnesses, and head injuries. The organization operates through multiple interconnected programs including the Community Living Program, Day Program, Social Program, Independent Living Program (ILP), Supported Employment Program, and Sports Program. These programs are supported by residential housing through two apartment village communities (Fulton County Village in Roswell and Hall County Village in Flowery Branch), the Just People Achievement Academy for educational instruction, and the Just Connect virtual day program. Services include medication monitoring, transportation, job development, social activities, independent living skills training, and Special Olympics participation. The organization has been internationally accredited by CARF since 2004.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Living Program

Quantifiable outcome

• Over 80% of members work in the community
• +2 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Beckel Inc.coreStrategic or Co-development PartnerBeckel Inc. is a property management company that partners with Just People to operate two apartment communities (Fulton Village in Roswell and Hall Village in Flowery Branch). Beckel understands the needs of people with limited income who are developmentally disabled, mentally ill, or have a head injury.
• CARF InternationalcoreOthersCARF provides international accreditation for rehabilitation facilities. Just People has been accredited since 2004.
• Special OlympicscoreOthersSpecial Olympics provides accreditation for Just People's Sports Program. Over 85 athletes are registered with Special Olympics Georgia, participating in local, state, and regional events.
• DBHDD (Georgia Department of Behavioral Health and Developmental Disabilities)coreOthersGeorgia state agency that provides background check and fingerprinting systems for staff qualification. All staff complete mandatory DBHDD training.
• Alta's Program for Adults with Developmental Disabilities (Special Pops)minorStrategic or Co-development PartnerA case manager volunteers as head coach for this program serving adults with developmental disabilities.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Easterseals Southern Georgia: Easterseals is a national nonprofit providing disability and community-based living services, including day programs, residential support, and employment services for adults with developmental disabilities. Directly comparable to Just People's integrated care model, though operating at a much larger multi-state scale.
• BrightSpring Health Services: BrightSpring (formerly ResCare/Kindred at Home) is a large public/home-based care provider offering residential, community living, and employment support to individuals with intellectual and developmental disabilities, including in Georgia. Comparable service lines to Just People, but at enterprise scale.
• Sevita Health (formerly The MENTOR Network): Sevita provides home and community-based services, supported living, day programs, and supported employment for adults with intellectual and developmental disabilities and brain injuries nationally. Just People serves a similar I/DD and TBI population with a comparable service mix.
• Dungarvin: Dungarvin operates residential, day, and supported employment programs for adults with intellectual and developmental disabilities across multiple states. Overlaps directly with Just People's independent living, day program, and employment offerings.
• RHA Health Services: RHA provides behavioral health, intellectual/developmental disability, and substance abuse services, including supported housing and day programs in the Southeast. Comparable to Just People's mix of mental illness and I/DD services in the Carolinas/Georgia region.

Direct peers

• The Arc Georgia: The Arc is a national nonprofit serving people with intellectual and developmental disabilities through advocacy, residential, day, and employment programs. The Georgia chapter is a close peer in mission, population served, and Georgia footprint.
• Community Options, Inc. Community Options operates residential, day, and employment programs for people with developmental disabilities, with a strong Southeast US presence. Directly comparable in service mix and population.

Emerging players

• National Care Advisors (sub of Sevita): A specialized care management provider for individuals with acquired brain injury, paralleling Just People's head-injury member segment. Operates at smaller scale and with a more clinical focus.

Regional players

• NextStep Behavioral Solutions (Georgia): NextStep is a Georgia-based provider of behavioral and developmental disability services including day programs, residential supports, and community living. Directly comparable in geography, mission, and program mix.

Others

• Special Olympics Georgia: Special Olympics Georgia is the accreditation and program partner for Just People's Sports Program (over 85 registered athletes). While not a direct competitor, it is a meaningful ecosystem participant and could absorb or refer members.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/JustPeopleInc
• Facebookfacebook.com/JustPeopleInc
• LinkedInlinkedin.com/company/justpeopleinc
• Instagraminstagram.com/_justpeopleinc_
• Xx.com/JustPeople_Inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just People