ParkMobile
ParkMobile is a U.S. smart parking and mobility platform offering a mobile app for on-demand parking payments, reservations, and fleet management, serving consumers, municipalities, universities, and event venues across 400+ cities.
- Company typePrivate
- Founded2011
- HeadquartersAtlanta, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What ParkMobile does
ParkMobile is a U.S. smart parking and mobility platform headquartered in Atlanta, Georgia, operating as a subsidiary of Arrive (formerly EasyPark Group). The company provides a mobile application (iOS and Android) and web platform that allow drivers to find, pay for, and reserve parking across on-street meters and off-street facilities, with additional functionality including license-plate-based contactless entry/exit (ParkMobile Go and Camera Parking), Apple Pay and Google Pay integration, and EV charging discovery via a Parkopedia-powered eMSP integration. Its product suite extends beyond consumers to enterprise and institutional customers: ParkMobile for Business serves fleet operators with centralized expense tracking and reporting; ParkMobile 360 is an operator management platform with AI camera access, payment processing, and analytics; and verticalized offerings address municipalities, colleges, event venues, transit hubs, airports, and private operators.
The company's distribution footprint covers over 400 U.S. cities including 7 of the top 10 metropolitan areas, with city-wide deployments including Baltimore, Buffalo, Columbus, SFMTA, West Lafayette, Royal Oak, and Miami. The platform had reached approximately 18 million users by February 2020 (roughly 1 in 13 U.S. drivers), was ranked #3 in the app store navigation category, and is supported by partnerships with Flash (off-street parking, EV charging, and AI camera infrastructure targeting 8,000 new locations by Q1 2026), Parkopedia (EV charging data and eMSP), and integrations with Apple/Google identity and payment stacks. ParkMobile monetizes through transaction fees on consumer parking payments, B2C premium subscriptions, B2B fleet management subscriptions, white-label app licensing, and emerging managed services around EV charging.
Revenue is generated through a mix of consumer transaction fees on parking sessions at on-street meters and off-street facilities, recurring B2C subscriptions with premium discounts and offers, B2B subscriptions for fleet management with centralized multi-user vehicle administration, white-label licensing (including the ParkMaui app), and managed services tied to the EV charging integration via Flash. Pricing for end users is set by parking facility operators and municipalities rather than ParkMobile itself; ParkMobile offers a free basic membership to drive consumer adoption. Distribution combines a self-serve, mobile-first PLG motion for individual drivers with enterprise field sales targeting municipalities, universities, and large event venues, supplemented by the Flash partnership as a channel into 8,000 additional off-street locations and by white-label/OEM distribution.
ParkMobile firmographics
Firmographics- Name
- ParkMobile
- Legal name
- ParkMobile, LLC
- Website
- https://parkmobile.io
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ParkMobile is a U.S. smart parking and mobility platform offering a mobile app for on-demand parking payments, reservations, and fleet management, serving consumers, municipalities, universities, and event venues across 400+ cities.
- Ownership category
- akta.pro rank
ParkMobile industry classification
Industry- Product category
- Smart Parking Software
- NAICS
- Parking Lots and Garages (812930), Parking Lots and Garages (81293)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics) (TLAJAIAC)
- akta.pro secondary industries
- On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Shared Parking & Marketplace Platforms (B2B/B2C Space Sharing, Aggregators) (TLAJAIAH)
Keywords
Where ParkMobile is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ParkMobile business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Consumer Parking Transactions: Users pay for parking sessions through the mobile app. The platform charges transaction fees on parking payments made at on-street meters and off-street facilities. Revenue is generated as a percentage or fixed fee per transaction.
- B2C Subscriptions (Non-Basic Membership): Subscription tiers offering premium features including discounts, special offers, and enhanced functionality. B2C subscriptions are billed automatically on a recurring monthly basis and renew continuously until cancelled.
- B2B Subscriptions (ParkMobile for Business): Business accounts providing fleet management, expense tracking, and multi-user vehicle management. Companies pay subscription fees for administrative features and team management capabilities. Enrollment in B2B subscriptions occurs when using ParkMobile for commercial purposes.
- EV Charging Integration: Partnership with Flash includes EV charging technology deployment, expanding revenue opportunities into electric vehicle charging services at parking facilities.
- Platform Licensing: White-label application licensing, including the ParkMaui branded app distributed under a different name in the Google Play Store.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Basic membership - Free access to parking services |
| Subscription | Monthly | B2C Non-Basic Membership - Premium subscription with added discounts and offers |
| Subscription | Monthly | B2B Business Subscription - Fleet management and commercial parking management |
| Unit Pricing | Pay-as-you-go | Venue Parking - Event and stadium parking rates |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels9 records
ParkMobile product offering
Product offeringCore offering
ParkMobile provides a cloud-based smart parking platform accessible via iOS and Android apps, enabling drivers to find, pay for, and reserve on-street and off-street parking without returning to meters. The company also delivers a B2B fleet management portal (ParkMobile for Business), an operator platform (ParkMobile 360) for parking operators, and specialized deployments for municipalities, universities, event venues, and airports with integrated payment processing and ANPR/ALPR camera infrastructure.
Product overview
ParkMobile is a comprehensive smart parking platform offering a unified ecosystem of parking solutions. The core ParkMobile App enables consumers to find and pay for on-street and off-street parking, make advance reservations, and use contactless camera-based parking through license plate recognition. The platform extends to enterprise solutions including ParkMobile for Business (fleet expense management), ParkMobile 360 (operator management platform), and specialized solutions for municipalities, event venues, college campuses, and transit/airports. Payment processing, real-time insights, and AI-powered optimization round out the operator-facing capabilities. The platform also integrates EV charging services through partnerships and supports Apple Pay, Google Pay, Apple Sign-In, and Google Sign-In for seamless user experience.
Differentiator
Problem solved
Functional benefit
Brands
- ParkMobile for Business: A business portal solution for managing company parking, vehicles, users, expenses, and detailed monthly reports.
- ParkMobile 360
- ParkMaui
Products and services
- ParkMobile App Flagship consumer mobile application (iOS and Android) that lets drivers find available parking, start on-demand parking sessions by zone code or QR scan, reserve spots in advance, and extend or end sessions remotely with push notification reminders. Free basic tier with optional premium subscription.
- ParkMobile for Business B2B subscription portal for companies managing vehicle fleets, allowing administrators to handle multiple vehicles and users, track parking expenses, and pull detailed monthly reports from a centralized account. Provides access to over 800 locations nationwide.
- ParkMobile 360 End-to-end parking management platform for parking operators and providers, delivering AI camera access, payment infrastructure, digital payment processing, transparent pricing, and frictionless parking experiences across managed facilities.
- ParkMobile for Municipalities City-wide smart parking solution for municipal governments and parking authorities enabling contactless mobile payments at on-street meters, off-street facility management, real-time utilization data, enforcement tools, and smart city program integrations.
- ParkMobile for Event Venues Parking reservation and management solution for stadiums, arenas, and entertainment venues supporting pre-sold parking passes, VIP areas, discount/promo codes, dynamic pricing, and streamlined event-day parking operations.
- ParkMobile for College Campuses Campus parking management solution for universities and colleges supporting permit management, daily decision parking, virtual permits, event parking management with promo codes, and license-plate-based enforcement for students, faculty, staff, and visitors.
- ParkMobile for Transit & Airports Parking solution for airports and transit hubs offering integrated parking management, traveler reservation systems, EV charging support, and seamless connectivity with ground transportation networks.
- ParkMaui White-Label App White-label mobile application licensing offering that allows partners to deploy the ParkMobile parking platform under their own brand name, with full data processing handled by ParkMobile.
- US eMSP Service (EV Charging Integration) Electric Mobility Service Provider offering that integrates EV charging station discovery and payment into the ParkMobile platform, allowing EV drivers to locate and pay for charging through the same interface used for parking.
Quantifiable outcome
- Reduced parking confusion and enforcement complications for universities
- +4 more outcomes
Companies that use ParkMobile
Customer profileNamed customers24 records
Segments6 records
Ideal customer profiles5 records
ParkMobile technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature6 records
ParkMobile partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, flagship and minor.
- City of Royal Oak, MichigancoreParkMobile partnered with City of Royal Oak, Michigan to implement a city-wide parking platform for digital parking management.
- SFMTA (San Francisco Municipal Transportation Agency)flagshipParkMobile partnered with SFMTA on a smart city parking program to implement contactless mobile payments at San Francisco parking meters, supporting the city's smart city initiatives.
- City of Buffalo, NYcoreMayor Christopher P. Scanlon announced launch of ParkMobile in Buffalo, bringing smart parking and data insights to the city for improved urban mobility management.
- City of West Lafayette, IndianacoreParkMobile partnered with City of West Lafayette to modernize parking infrastructure with digital payment and management solutions.
- ParkopediacoreParkopedia and ParkMobile launched a U.S. eMSP (electric Mobility Service Provider) service, integrating Parkopedia's EV charging point data with ParkMobile's parking platform to provide comprehensive parking and charging information for EV drivers.
- City of BaltimoreflagshipParkMobile partnered with City of Baltimore to implement a city-wide parking platform covering on-street and off-street parking operations across the municipality.
- FlashflagshipParkMobile and Flash formed a strategic partnership to accelerate digital transformation of the parking industry across North America. The combined entity will deploy AI camera, access, and payment infrastructure for parking operators to deliver frictionless parking experiences. The partnership will process over one billion transactions annually and expand ParkMobile's network to 8,000 new off-street locations. Plans for 2025 include transparent pricing, expanded digital payment options, and AI-driven recommendations for drivers across thousands of parking locations.
- Gulf Shores International AirportcoreGulf Shores International Airport in Alabama finalized a deal with ParkMobile for smart parking solutions as part of transitioning from general aviation to commercial service.
- Allegiant AirminorAllegiant signed as launch airline for Gulf Shores International Airport commercial service, operating six non-stop routes. Allegiant passengers may benefit from ParkMobile parking integration.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
ParkMobile competitors and assessment
Company assessmentDirect peers
- SpotHero: SpotHero is a leading North American parking reservation marketplace serving drivers, operators, and municipalities. It directly competes with ParkMobile on off-street reservations, B2B fleet solutions, and consumer mobile parking, with overlapping enterprise and consumer customer bases.
- PayByPhone: PayByPhone (owned by Volkswagen Financial Services) is one of ParkMobile's closest direct competitors in mobile on-street parking payments across North American and European cities. It serves the same municipal and consumer segments with a comparable app-based payment and enforcement integration model.
- Passport Labs: Passport provides mobile payment, parking enforcement, and permitting technology to municipalities and universities across North America. It competes head-to-head with ParkMobile for city-wide RFPs and university campus parking contracts.
- Flowbird Group: Flowbird is a sister brand under Arrive (formerly EasyPark Group) that supplies parking meters, pay-and-display machines, and integrated parking platforms globally. It competes with ParkMobile in PARCS hardware and integrated payment solutions while sharing parent-level R&D and distribution.
- PARK NOW: PARK NOW is another Arrive-owned mobile parking payment brand operating primarily in Europe. It is highly comparable as a sister product with overlapping technology stack and serves as the closest analogue for ParkMobile's international expansion potential.
- T2 Systems: T2 Systems is a leading provider of parking management technology for universities, hospitals, and municipalities. It directly competes with ParkMobile in the higher-education parking segment with permits, enforcement, and mobile payment modules.
- BestParking: BestParking is a consumer-facing parking reservation and comparison platform covering major US cities. It overlaps with ParkMobile's reservation and discovery product for off-street parking and competes for the same driver-facing search demand.
- Flash Parking: Flash is both a strategic partner to ParkMobile and a peer in off-street parking technology, offering AI camera access, EV charging, and operator SaaS. Post-2024 partnership the companies are partially integrated, but Flash's standalone off-street and EV charging product overlaps with ParkMobile 360 and ParkMobile Go.
Regional players
- JustPark: JustPark is the UK's leading parking reservation marketplace and mobile payment app. It is comparable to ParkMobile's consumer reservation and pre-booking product but operates primarily in the UK rather than North America, limiting direct head-to-head competition.
Broad incumbents
- Google Maps: Google Maps is a broader incumbent that now surfaces parking availability, payment links, and parking-related navigation features. While not a direct parking operator, its scale and driver mindshare compete with ParkMobile for top-of-funnel parking discovery.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ParkMobile social profiles
Digital presenceParkMobile compliance and trust
Trust signalCompliance6 records
ParkMobile financial estimates
Financial estimateRevenue estimate
Valuation estimate
ParkMobile leadership team
Management profileNumber of profiles
Profiles6 records
ParkMobile funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ParkMobile M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ParkMobile
What does ParkMobile do?
ParkMobile provides a cloud-based smart parking platform accessible via iOS and Android apps, enabling drivers to find, pay for, and reserve on-street and off-street parking without returning to meters. The company also delivers a B2B fleet management portal (ParkMobile for Business), an operator platform (ParkMobile 360) for parking operators, and specialized deployments for municipalities, universities, event venues, and airports with integrated payment processing and ANPR/ALPR camera infrastructure.
Is ParkMobile a public or private company?
ParkMobile is a private company. It is classified as corporate owned and is currently operating.
When was ParkMobile founded?
ParkMobile was founded in 2011. It employs 101 to 250 people.
Where is ParkMobile based?
ParkMobile is headquartered in Atlanta, United States, in the North America region.
How does ParkMobile make money?
Five revenue lines are on record. Consumer Parking Transactions are the primary driver. The others are B2C Subscriptions (Non-Basic Membership), B2B Subscriptions (ParkMobile for Business), EV Charging Integration and platform Licensing.
Who are ParkMobile's main competitors?
Direct peers on record are SpotHero, PayByPhone, Passport Labs, Flowbird Group, PARK NOW, T2 Systems, BestParking and Flash Parking. JustPark is listed as a regional player. Google Maps is listed as a broad incumbent.
Does ParkMobile have an API?
Yes. The Services contain APIs. ParkMobile provides an API as part of its platform for third-party integrations. Specific API documentation, endpoints, authentication methods, and rate limits are not publicly detailed in the available source material.
What industry is ParkMobile in?
ParkMobile's product category is Smart Parking Software. Its primary akta.pro industry code is TLAJAIAC, Smart Parking Technology Platforms (Occupancy Sensors, Guidance, Reservations, Analytics), with a secondary code of TLAJAIAA, On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones). Its NAICS code is 812930 and its SIC code is 7500.