What Kreyol Essence does

Kreyol Essence is a Miami-based, privately held beauty brand founded in 2013 that formulates and sells hair, scalp, and skincare products built around two core ingredients: Haitian Black Castor Oil (HBCO) and wild-harvested Haitian Moringa Oil. The company's processing method — beans roasted, hand-crushed, and screen-filtered without refining — is designed to retain up to 90% ricinoleic acid content, and its clinically tested formulations have shown 95% faster hair growth agreement, 100% reduced scalp itch, and 92% stronger/shinier hair in independent studies. The product portfolio spans five core collections (HBCO oils in multiple variants, Save Our Scalp serums and treatments, Rosemary Mint scalp care shampoo/conditioner, Moringa skincare, and Multivitamin styling products), plus clinical-grade bundle systems such as the F*** Hair Loss 4-Step System and the Stella Jean Haitian Heritage Hair System, a men's grooming kit, and a travel line.

The business operates a hybrid go-to-market: a direct-to-consumer Shopify storefront as the primary revenue engine, supplemented by retail distribution at Ulta Beauty (50+ stores), Mom's Organic Market (18 locations), and JCPenney Salon. Pricing spans roughly $15-$160 across individual SKUs and bundles, with bundle discounts of 20-43% off, free shipping over $75, Afterpay installment options, and a Subscribe & Save auto-ship program supporting recurring revenue. Marketing leverages Shark Tank visibility, a 4.9/5 rating across 62,423 verified reviews, features in Forbes, Inc., Cosmopolitan, Marie Claire, and Into The Gloss, plus a hair quiz personalization tool and Beauty101 educational content. A social-impact mission underpins the brand: the company reports supporting 300 women producers, 5,500 farmers, 1,000,000 castor plants cultivated, and 30,000 households impacted in Haiti through its supply chain.

Name

Kreyol Essence

Legal name

Kreyol Essence

Website

https://kreyolessence.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Kreyol Essence is a Miami-based beauty brand founded in 2013 that sells clinically tested hair, scalp, and skincare products formulated with Haitian Black Castor Oil and Moringa Oil, serving textured-hair consumers, hair-loss sufferers, men's grooming buyers, and skincare customers via DTC Shopify, Ulta Beauty, and specialty retailers.

Ownership category

akta.pro rank

Product category

Natural Hair Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE), Styling Products (Gels, Sprays, Mousses, Creams) (CRABABAC)

Keywords

• Natural hair care
• Castor oil treatments
• Scalp care solutions
• Hair growth serums
• Organic beauty products

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase model for individual products and bundled systems. Products range from $15-$160. E-commerce storefront with real-time inventory and shipping.
2. Subscribe & Save Program: Auto-ship subscription program offering convenience with automatic deliveries at customer-selected frequency. Promotes customer retention and predictable recurring revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Kreyol Essence manufactures and sells natural hair and skincare products formulated with Haitian Black Castor Oil and Moringa Oil. The company offers hair oils, scalp treatments, serums, masks, shampoos, conditioners, and curated system bundles targeting hair growth, scalp health, hair retention, and textured hair care. It also operates a subscription auto-ship program and a personalized Hair Quiz service.

Product overview

Kreyol Essence is a scalp and hair care brand built around Haitian Black Castor Oil and Moringa Oil as core ingredients, offering both individual products and curated system bundles. The portfolio centers on five core collections: the Haitian Black Castor Oil Collection (signature oils in multiple variants), the Save Our Scalp (SOS) Collection (targeted serums and treatments for thinning), the Rosemary Mint + HBCO Collection (scalp care shampoo/conditioner), the Moringa Skincare Collection (facial oils and cleansers), and the Multivitamin Styling Collection (curl creams, mousses, and serums). These individual products are combined into purpose-built bundles and systems including the F*** Hair Loss 4-Step System (clinical-grade protocol), Intense Scalp + Grow Wash Day System, Save My Crown/Save My Hairline targeted duos, and the Stella Jean Heritage System. Men's grooming is served through The Everyday King Kit, while travelers can access the Travel Collection. The company differentiates through clinically tested formulations, 100% natural ingredients sourced from Haiti, and a social mission supporting Haitian farmers and women. A hair quiz personalizes recommendations, and an auto-ship Subscribe & Save program enables recurring purchases.

Differentiator

Problem solved

Functional benefit

Brands

• Stella Jean Haitian Heritage Hair System: Limited-edition hair system developed with fashion designer Stella Jean, celebrating Haitian heritage.

Quantifiable outcome

• 95% agreed Haitian Black Castor Oil improved faster hair growth in clinical study
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Ulta BeautycoreChannel Partner/ Reseller/ DistributorMajor beauty retailer partnership with 50+ store locations across the US including IL, GA, AZ, TX, NY, CO, MN, IN, DE, PA. Products sold in-store and online through Ulta.com.
• Mom's Organic MarketcoreChannel Partner/ Reseller/ DistributorSpecialty organic/natural products retailer with 18 store locations across DC, Maryland, Virginia, and Pennsylvania. Aligned values around natural, sustainable products.
• JCPenney SalonminorChannel Partner/ Reseller/ DistributorDepartment store salon chain offering Kreyol Essence products as part of hair care services at select locations.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mielle Organics: Direct competitor in natural haircare for textured hair with clinically positioned products (Rosemary Mint Scalp & Hair Strengthening Oil) and a similar DTC-plus-mass-retail model. Acquired by Procter & Gamble in 2023, making it the most direct benchmark for Kreyol Essence's positioning and a key threat on shelf and ad spend.
• Carol's Daughter: Heritage natural haircare brand founded for textured hair with strong DTC and mass-retail presence, including Target and Ulta. Acquired by L'Oréal, it competes head-to-head in the same hair oils, scalp treatments, and curl systems categories as Kreyol Essence.
• SheaMoisture: Natural and textured-hair care brand offering oils, scalp treatments, shampoo, and conditioner using ethically sourced African ingredients. Owned by Unilever; comparable mission-driven positioning and similar product architecture to Kreyol Essence's HBCO and Moringa collections.
• Camille Rose: Natural haircare brand specializing in oils, treatments, and curl products for textured hair, sold through DTC, Sephora, and specialty retailers. Directly competes with Kreyol Essence in hair oils and scalp/elixirs with similar pricing tiers.
• As I Am: Curly and coily haircare brand with clinically oriented product claims and broad retail distribution including Target and Sally Beauty. Direct competitor in moisture, scalp health, and curl definition categories.
• Pattern Beauty: Textured-hair brand founded by Tracee Ellis Ross offering shampoos, conditioners, styling products, and treatments for curly and coily hair. Strong DTC presence and Sephora distribution; competes with Kreyol Essence on the textured-hair shopper and on the celebration-of-heritage brand narrative.
• The Mane Choice: Black-founded textured-haircare brand offering scalp and hair growth products sold through Walmart, Target, and Sally Beauty. Direct competitor on hair growth and scalp health claims using naturally derived ingredients.
• Tgin (Thank God It's Natural): Natural haircare brand for textured hair sold through Target, Walmart, and Sally Beauty, offering oils, masks, and scalp treatments. Comparably sized and positioned independent brand competing in the same channels and price points.
• Briogeo: Clean, natural haircare brand offering scalp and hair treatments with Sephora distribution and clinical-leaning positioning. Direct competitor in the scalp-health and hair-density category that Kreyol Essence targets with its Save Our Scalp collection.

Emerging players

• Act+Acre: Emerging scalp-care brand focused on cold-pressed scalp oils and treatments for hair health. Competes in the same scalp-care category with a similar premium, ingredient-forward positioning; smaller scale but overlapping customer segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kreyolessence

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kreyol Essence