What Act+Acre does

Act+Acre (legal entity Act & Acre, Inc.) is a New York-based, privately held scalp wellness and haircare brand founded by certified Trichologist and celebrity hairstylist Helen Reavey, operating under a Delaware corporation with a reported headcount of 1–10 employees. The company targets individual consumers concerned with hair thinning and loss, scalp sensitivity (including dandruff, psoriasis, and seborrheic dermatitis), scalp hydration, and oil control, organizing its product catalog around four 'shop by concern' verticals: Thick+Full, Scalp Relief, Hair Hydration, and Oil Control. Products are 100% plant-based, vegan, silicone- and paraben-free, carbon-neutral certified, and positioned in the premium clean-beauty segment at price points ranging from $24 (entry-level serums) to $190 (high-end systems).

The company's core technical differentiator is its patented Cold Processed® manufacturing method, granted US patent protection in 2018, which uses hyperbaric chambers, ice-cold water, and 1,200 pounds of pressure while keeping internal temperatures below 68°F — claimed to preserve 97% more Vitamin E than traditional heat processing. Around this process the brand layers proprietary ingredient complexes including H2-Grow Complex™ (Apple Stem Cells), H3-Grow+ Complex™ (Grape Stem Cells), Amino M3 Complex™ (scalp-microbiome balancing), and Multi-Molecular Hyaluronic Acid. Efficacy is supported by clinical studies conducted with Princeton Research Education Service and Complife, with disclosed outcomes such as 56% less visible hair fall-out in 12 weeks, 95% sebum removal, and 90% new-hair-growth metrics. The product portfolio spans scalp serums, shampoos, conditioners, treatments, the Thick + Full Capsules supplement, curated bundles/systems, and adjacent tools including a showerhead filter, scalp gua sha, and scalp dermastamp.

The business model is a direct-to-consumer e-commerce brand operating through actandacre.com on Shopify, with a subscription motion offering 30% off the first order and 20% off recurring shipments, a 2-minute scalp quiz for product matching, and a tiered unit-pricing structure. Distribution is complemented by a wholesale partnership with Sephora (where the brand sits in the 'Planet Aware' sustainable-beauty category) and additional specialty beauty retailers. Marketing is led by founder-driven content (the Act+Acre Almanac blog), sustained earned-media coverage in Vogue, Harper's Bazaar, Elle, Marie Claire, Glamour, and InStyle, and consecutive Allure Best of Beauty awards in 2024 and 2025. To date the company has raised approximately $10M across a 2018 round of $2,999,000, a 2021 SEC-registered exempt offering of $7,001,707, and a 2022 round associated with Cult Capital; ownership remains founder-controlled with no disclosed private equity or strategic investor.

Name

Act+Acre

Legal name

Act & Acre, Inc.

Website

https://actandacre.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Act+Acre is a New York-based, direct-to-consumer scalp wellness and haircare brand that sells patented Cold Processed® serums, shampoos, and systems to individual consumers concerned with hair thinning, scalp sensitivity, hydration, and oil control, distributed through its Shopify storefront and Sephora.

Ownership category

akta.pro rank

Product category

Hair and Scalp Care Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE)

akta.pro secondary industries

Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG)

Keywords

• Scalp care products
• Hair care systems
• Cold processed haircare
• Scalp serums
• Hair wellness supplements

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Marketing or Sales, Supply Chain, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Product Sales (Direct-to-Consumer): One-time purchases of haircare products including serums, shampoos, conditioners, treatments, and systems. Products range from $24 to $190, sold directly through actandacre.com e-commerce platform.
2. Subscription Model: Recurring subscription purchases offering 30% off first subscription and 20% off subsequent orders. Includes automatic shipping protection and convenient refill options for repeat customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Act+Acre develops, manufactures, and sells a portfolio of scalp and hair wellness products—including scalp serums, shampoos, conditioners, treatments, supplements, tools, and curated systems—using its patented Cold Processed® manufacturing method that combines plant-based ingredients under hyperbaric pressure below 68°F to preserve ingredient potency. Products are sold directly to consumers through the company's e-commerce storefront and through retail partners such as Sephora.

Product overview

Act+Acre is a scalp wellness brand offering a comprehensive portfolio of hair care products centered on its patented Cold Processed® technology. The product line spans scalp serums (Stem Cell Scalp Serum™, 3% Stem Cell Peptide Treatment, Daily Hydro™ Scalp Serum, Scalp Relief Cooling Serum, 4% Niacinamide Oily Scalp Serum), hair cleansing and conditioning systems (Balancing Shampoo, Stem Cell Shampoo/Conditioner, Daily Hydro™ Hydrating Shampoo/Conditioner), treatment products (Scalp Detox Oil, Salicylic Acid Scalp Exfoliator, Conditioning Hair Mask), supplements (Thick + Full Capsules), styling tools (Microfiber Hair Towel, Detangling Hair Brush, Scalp Gua Sha Tool, Scalp Dermastamp), water filtration (Showerhead Filter), and curated bundles (Scalp Relief System, Essential Hydration System, Thick + Full Hair System, Oil Control Pro System, Scalp Discovery Set). The brand differentiates through trichologist-developed formulations, clinically proven ingredients, and its proprietary Cold Processed® manufacturing method that uses ice cold water and high pressure to preserve ingredient potency. Products are 100% plant-based, silicone and paraben free, vegan, and carbon neutral certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Stem Cell Scalp Serum™ A lightweight, leave-in scalp treatment clinically shown to reduce visible hair fall-out by 56% in 12 weeks, powered by the H2-Grow Complex™ with Apple Stem Cells to support hair follicle health for thicker, fuller-looking hair.
• 3% Stem Cell Peptide Treatment An intensive daily scalp treatment powered by Capixyl™ at clinical levels and the H3-Grow+ Complex™ with grape stem cells, growth peptides, and caffeine to support the appearance of fuller, denser hair.
• Daily Hydro™ Scalp Serum A daily leave-on scalp serum with Multi-Molecular Hyaluronic Acid (0.5%) and Amino Acids (5%) that delivers intense hydration to soothe dry scalps and support long-term hair hydration.
• Microbiome Cooling Scalp Serum An instant soothing scalp serum featuring the Amino M³ Complex™ and sphingomonas ferment extract to balance the scalp microbiome and provide cooling relief for irritated scalps.
• 4% Niacinamide Oily Scalp Serum A targeted serum with 4% Niacinamide (topical vitamin B3) to control excess scalp oil and odor, visibly balance sebum levels, and extend time between washes.
• Stem Cell Shampoo A plant-based shampoo supporting hair follicle health for fuller, thicker-looking hair using the Cold Processed® formula with antioxidant-rich ingredients.
• Stem Cell Conditioner A plant-based conditioner that restores damaged ends and improves hair strength using the Cold Processed® formula.
• Balancing Shampoo A gently cleansing shampoo using the Cold Processed® formula with botanical oils including ylang-ylang, amaranth, lavender, and moringa to cleanse the scalp and nourish hair.
• 1% Vitamin B-5 Fine Hair Conditioner A lightweight yet deeply hydrating conditioner formulated for fine hair with 1% Vitamin B-5 to nourish without weighing hair down.
• Daily Hydro™ Hydrating Shampoo A hydrating shampoo that cleanses while providing hydration and reducing frizz as part of the Daily Hydro™ hydration collection.
• Daily Hydro™ Hydrating Conditioner A hydrating conditioner that repairs, smooths frizz, and strengthens hair over time as part of the Daily Hydro™ hydration collection.
• Conditioning Hair Mask A restorative hair mask that restores lasting moisture to dry, damaged hair, usable as a deep 20-minute treatment or standard 2–5 minute rinse.
• Scalp Detox Oil A pre-cleanse oil with vitamin E-rich baobab, moringa, amaranth, basil leaf, ylang ylang, and vetiver oils to break down product buildup while moisturizing.
• Salicylic Acid Scalp Exfoliator A gentle salicylic acid scalp exfoliator that clears loose flakes and combats excess scalp sebum as part of the Scalp Relief collection.
• Fulvic Acid Volumizing Dry Shampoo A non-aerosol, benzene-free dry shampoo formulated with fulvic acid and rice/tapioca starches to absorb oil, remove odor, and deliver 65 minerals to nourish the scalp.
• 2% Squalane Anti-Frizz Leave-In Conditioner

Quantifiable outcome

• 56% less visible hair fall-out in 12 weeks
• +7 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

One partnership is on record.

• SephoracoreChannel Partner/ Reseller/ DistributorSephora is a major retail distribution partner for Act+Acre, featuring the brand in their online store with a dedicated 'Planet Aware' category for sustainable beauty products meeting criteria for ingredients, packaging, and corporate transparency.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Function of Beauty: Personalized haircare brand with subscription model and quiz-driven product recommendations. Comparable in DTC model, subscription recurring revenue, and customization-led marketing.
• Olaplex: Premium bond-building and scalp-focused haircare brand with similar clinical-claims positioning, Sephora distribution, and prestige pricing. Comparable in targeting the ingredient-conscious, results-oriented haircare consumer.
• Ouai: Celebrity hairstylist-founded haircare brand with premium positioning and Sephora distribution. Comparable in founder-driven brand identity, prestige pricing, and clean-beauty positioning.
• Briogeo: Clean, plant-based haircare DTC brand with Sephora distribution and similar premium clean-beauty positioning. Comparable in ingredient-conscious formulations and direct-to-consumer plus retail omnichannel model.
• Prose: Personalized DTC haircare brand with quiz-driven recommendations and custom formulations. Comparable in direct-to-consumer e-commerce model, subscription offerings, and individualized scalp/hair solutions.
• R+Co: Professional-grade haircare brand with editorial credibility and Sephora-equivalent prestige retail presence. Comparable in celebrity-stylist-adjacent brand identity, premium positioning, and editorial-driven marketing approach.

Broad incumbents

• Kérastase: L'Oréal-owned premium professional haircare brand with extensive salon and retail distribution. Comparable in targeting the premium scalp/hair wellness consumer and clinically-validated positioning, but operates at significantly larger scale and broader portfolio.
• Nutrafol: Hair wellness supplement and scalp care brand with clinically-validated claims targeting thinning/hair loss. Comparable in clinical evidence-driven marketing, scalp-first positioning, and overlapping customer segments (hair thinning, postpartum hair loss).
• Hims & Hers: Telehealth platform with hair loss treatment offerings, including clinical-grade formulations. Comparable in targeting the hair-thinning/loss consumer with clinically-validated, packaged solutions, though Hims operates at vastly larger scale across multiple health verticals.

Emerging players

• Vegamour: Plant-based hair growth and scalp wellness brand with vegan, clean-beauty positioning. Comparable in plant-based, clean-beauty ethos and hair-thinning/wellness focus, though Vegamour leans more heavily on ingestible supplements.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ActandAcre
• LinkedInlinkedin.com/company/act-acre

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Act+Acre