SENTURY

What SENTURY does

Qingdao Sentury Tire Co., Ltd. (青岛森麒麟轮胎股份有限公司) is a Chinese tire manufacturer founded in 2007 and listed on the Shenzhen Stock Exchange (ticker 002984) since September 2020. The company designs, manufactures, and sells high-performance semi-steel radial tires, aviation tires, and related products under three international brands — Sentury (森麒麟), Landsail (路航), and Delinte (德林特) — plus the high-end Qirin line. Its products span passenger car, SUV, winter/ice, all-terrain, racing, commercial light truck, and aviation applications, sold in 150+ countries to over 50 million car owners as well as automotive OEMs including Guangqi Toyota and Volkswagen.

The company operates a globally distributed production network anchored by an intelligent, fully automated smart factory in Qingdao (5 million-unit radial tire line) and a subsidiary plant in Thailand (Sentury Tire Thailand, producing since 2015), with a new facility under construction in Kenitra, Morocco to access European and US markets. Core technology differentiators include the world's first commercial graphene conductive static tire production line, proprietary aviation tire manufacturing equipment covered by utility-model patents, and CAAC-certified civilian aviation tires (China's first private enterprise to achieve this). Sentury supplements its tire business with the Qirin Cloud Store and Qirin Tong mobile applications for dealer and end-customer engagement, plus the Qirin Bao warranty program.

Sentury generates revenue primarily through unit sales of tires at $50–$120 per tire — positioning below premium brands such as Michelin and Goodyear — distributed via a global dealer network, OEM supply agreements, brand e-commerce flagship stores in China, and motorsport sponsorships (Dakar Rally, DriftKings Series, FIA F4). Customer segments span aftermarket consumers (the majority of volume), automotive OEMs (both EV and traditional), and a small but strategic aviation/commercial aircraft segment. Recent operating commentary indicates that 2024 and 2025 each set record-high revenue and profit, with the company pursuing an '833plus' strategy to build 8 smart manufacturing bases, 3 R&D centers, and 3 experience centers globally.

Name

SENTURY

Legal name

青岛森麒麟轮胎股份有限公司

Website

https://senturytire.com.cn

Company type

Public

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Sentury (Qingdao Sentury Tire) is a Chinese radial and aviation tire manufacturer selling under the Sentury, Landsail, and Delinte brands across 150+ countries. It serves aftermarket consumers and automotive OEMs from smart factories in China, Thailand, and (soon) Morocco, priced below premium global brands.

Ownership category

akta.pro rank

Product category

Automotive Tire Manufacturing

NAICS

Tire Manufacturing (32621), Tire Manufacturing (except Retreading) (326211), Tire and Tube Merchant Wholesalers (42313)

SIC

Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Tires Manufacturing (IMACAIAK)

akta.pro secondary industries

Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ)

Keywords

• Radial tire manufacturing
• Passenger vehicle tires
• Aviation tire production
• Automotive OEM tire supply
• Smart factory tire manufacturing

Headquarters

HQ city

Qingdao Shi

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sales (OEM and Aftermarket): Sentury Tire generates revenue primarily from manufacturing and selling tires under multiple brands (Sentury, Landsail, Delinte) to both original equipment manufacturers (OEMs) and the replacement/aftermarket channel. Pricing ranges from $50-$120 per tire, significantly below major brands like Michelin and Goodyear.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Qingdao Sentury Tire manufactures and sells high-performance semi-steel radial tires under multiple brands (Sentury/森麒麟, Landsail/路航, Delinte/德林特) for passenger cars, SUVs, commercial light trucks, and racing/off-road applications. The company also develops and supplies civil aviation tires. Products are sold via OEM supply to automakers and a global dealer/aftermarket distribution network across 150+ countries, priced between $50 and $120 per tire.

Product overview

Sentury Tire (青岛森麒麟轮胎股份有限公司) is a Chinese tire manufacturer headquartered in Qingdao, founded in 2009 and listed on Shenzhen Stock Exchange (stock code: 002984). The company operates three main tire brands: Sentury Tire (森麒麟) as the core brand targeting mid-to-high-end budget consumers, Landsail (路航) as a racing-focused brand with motorsport heritage, and Delinte (德林特) as a performance brand. The product portfolio encompasses passenger car tires, SUV tires, commercial/light truck tires, winter tires, and specialized racing/off-road tires. Sentury differentiates itself through intelligent manufacturing ('smart factory' production facilities), aviation tire technology development, and global expansion including manufacturing facilities in Thailand and Morocco. The company also offers digital customer engagement through mobile applications (麒麟云店APP and 麒麟通APP) and warranty services through 麒麟保 program.

Differentiator

Problem solved

Functional benefit

Brands

• Landsail (路航): Racing-focused tire brand under Sentury, competing in international motorsport events including Dakar Rally, FIA F4, and DriftKing Series
• Delinte (德林特)
• Qirin (麒麟)

Products and services

• Sentury (森麒麟) Tires Mid-to-high-end budget consumer and OEM tire brand covering passenger, SUV, commercial light truck, winter, racing, and off-road applications, manufactured at smart factory facilities and priced $50-$120 per tire.
• Landsail (路航) Tires Racing-derived tire brand offering passenger, SUV, and motorsport tires built on technology validated through international racing competition.
• Delinte (德林特) Tires Performance consumer tire brand offering products for passenger cars, SUVs, winter conditions, and specialized applications including mud terrain (DX-9) and off-road (CLX-9, CLX-10) variants.
• Qirin (麒麟) High-Performance Tires Premium high-performance tire series including Qirin 990 and Qirin 990 Pro, featuring advanced tread compounds, optimized land-sea ratio design, and reduced rolling resistance for fuel efficiency.
• Civil Aviation Tires Civilian aviation tires developed for commercial aircraft including the Boeing 737, certified by CAAC and produced using specialized vulcanization and clamping equipment.
• Qilin Cloud Store (麒麟云店) Mobile Application Mobile application providing cloud store services for Sentury's dealer and consumer channels as part of its digital customer engagement platform.
• Qilin Tong (麒麟通) Mobile Application Mobile application providing customer service and tire maintenance guidance for end users.
• Qilin Bao (麒麟保) Tire Warranty Program Tire warranty and protection service program offered with tire purchases to consumers.

Quantifiable outcome

• Ranked 58th among global top 75 tire manufacturers in 2016, up from 63rd in 2013
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Morocco (Kenitra)coreStrategic or Co-development PartnerQingdao Sentury Tire is building a manufacturing facility in Kenitra, Morocco, as part of a nearly $8 billion automotive investment cluster in Morocco. The Morocco plant represents Sentury's strategic expansion into Africa and proximity to European markets, leveraging Morocco's free trade agreements with EU and US. 93% of Morocco's automotive investment is concentrated in Kenitra.
• DriftKings Series EuropecoreStrategic or Co-development PartnerIn November 2022, Landsail (Sentury's brand) and DriftKings Europe (漂移之王) signed a global strategic cooperation agreement. Landsail ApexKing AK01 tire became the global strategic partner of DriftKings Series, with cooperation spanning road racing events, driver exchange, cultural exchange, talent development, international standards development, and equipment R&D.
• Northeast Asia Ice Auto Carnival (东北亚冰雪汽摩嘉年华)coreStrategic or Co-development PartnerIn November 2022, Landsail tires signed a strategic partnership with the Northeast Asia Ice Auto Carnival organized by Jilin Province Sports Bureau and Yanbian Prefecture Government. Landsail ICE STAR IS35 tires equipped participants in this annual ice racing event.
• Guangqi Toyota (广汽丰田)coreChannel Partner/ Reseller/ DistributorSentury Tire successfully matched its new energy vehicle tires with Guangqi Toyota's 铂智7 model, marking Sentury's entry into OEM supply for major Chinese EV manufacturers.
• German Volkswagen (德国大众)coreChannel Partner/ Reseller/ DistributorSentury Tire is batch supplying tires for Volkswagen Touareg, demonstrating successful entry into supply for a premium international OEM brand.
• Reform Automotive (深圳Reform变革改装)minorStrategic or Co-development PartnerIn June 2022, Landsail tires signed a strategic cooperation agreement with Reform Automotive to equip Shadow Tank300 modified high-performance urban off-road vehicles with Landsail LS588 SUV tires (285/40R21, 305/40R22).
• Qingdao Kejie Robot Co., Ltd. (青岛科捷机器人有限公司)minorStrategic or Co-development PartnerIn February 2021, Sentury acquired a 5.2744% stake in Qingdao Kejie Robot for 21 million CNY. Kejie Robot specializes in smart logistics and automation for tire manufacturing, supporting Sentury's intelligent manufacturing capabilities.
• Gotion High-Tech (国轩高科)coreStrategic or Co-development PartnerGotion High-Tech is building a $1.3 billion battery factory in Kenitra, Morocco, alongside Sentury Tire in the same automotive cluster.

Scale indicators9 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• Kumho Tire: Korean mid-tier global tire manufacturer with similar passenger/SUV product mix and racing sponsorship program; comparable technology profile and global distribution footprint to Sentury.
• Bridgestone: Global #1 tire manufacturer with full-spectrum passenger, commercial, and aviation tire portfolio; relevant incumbent benchmark for Sentury's aviation tire ambitions and overall scale aspirations.
• Hankook Tire: Korean global tire maker with established mid-tier positioning, broad OEM relationships, and global manufacturing; comparable mid-price tier but at larger scale and broader brand recognition than Sentury.
• Michelin: Global premium tire leader and reference benchmark for the aviation tire segment Sentury is entering; Michelin sets the technology and pricing ceiling that Sentury's budget and mid-tier products position below.

Direct peers

• GITI Tire: Singapore-listed, China-founded global tire manufacturer with manufacturing in China, Indonesia, and the US; comparable multi-brand strategy and mid-tier replacement market positioning to Sentury.
• Triangle Tire: Chinese tire manufacturer with engineering and OE/OEM capabilities across passenger, commercial, and specialty tires; directly comparable in OEM strategy and Chinese export-oriented business model.
• Linglong Tire: Major Chinese tire manufacturer with global manufacturing footprint (Thailand, Serbia) and similar OEM ambitions; directly comparable product mix in passenger, SUV, and light truck radials at value price points.
• Sailun Group: Shandong-based Chinese tire manufacturer with comparable global expansion (Vietnam, Cambodia, Mexico plants) and a similar value-tier positioning in radial passenger and truck tires; competes head-to-head with Sentury in replacement and OEM channels.

Emerging players

• CEAT Ltd: Indian tire manufacturer (RPG Group) with passenger, two-wheeler, and commercial tire portfolio; comparable mid-tier positioning and emerging export orientation to Sentury.
• MRF Ltd: India's largest tire manufacturer with growing international presence; comparable value-tier positioning in passenger and commercial radials and emerging global OEM credentials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors9 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENTURY