Giti Tire
- Company typePrivate
- Founded1951
- HeadquartersSingapore, Singapore
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Giti Tire firmographics
Firmographics- Name
- Giti Tire
- Legal name
- Giti Tire Pte Ltd.
- Website
- https://giti.com
- Company type
- Private
- Founded year
- 1951
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Giti Tire industry classification
Industry- Product category
- Tire Manufacturing
- NAICS
- Tire Manufacturing (except Retreading) (326211), Tire Manufacturing (32621), Tire and Tube Merchant Wholesalers (42313), Tire and Tube Merchant Wholesalers (423130)
- SIC
- Tires & Inner Tubes (3011), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Light Truck/SUV Tires Manufacturing (IMANAKAB)
- akta.pro secondary industries
- Tires Manufacturing (IMACAIAK), Off-the-Road (OTR) & Heavy Equipment Tires Manufacturing (IMANAKAD), Tires, wheels & related supplies distribution (CRAOANAD)
Keywords
Where Giti Tire is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices8 records
Markets served
Giti Tire business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Original Equipment (OE) Tire Sales: Supplying tires directly to automotive manufacturers as part of new vehicle assembly. Revenue generated from bulk orders to vehicle manufacturers such as BMW, BYD, and Volkswagen for OE fitment.
- Replacement/Aftermarket Tire Sales: Sales through extensive dealer network including 90,000+ retail service terminals in China and direct sales channels. E-commerce through Tmall, JD.com, and Douyin for consumer direct purchases.
- Commercial Fleet Tire Sales: Dedicated fleet website and B2B sales channel for commercial truck and bus tire customers with volume-based pricing and service agreements.
- Motorsports Sponsorship: Tire supply and sponsorship agreements with racing championships including Formula Regional Middle East Championship, Lotus Cup China, and WS Racing Nürburgring for brand exposure and technology validation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Consumer replacement tires - pricing not publicly disclosed |
| Transaction based/ take rate | Multi-year contract | Commercial fleet tires - quote-based pricing |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Giti Tire product offering
Product offeringCore offering
Giti Tire manufactures and sells a comprehensive portfolio of tires for passenger cars, SUVs/4x4 vehicles, commercial trucks and buses, electric vehicles, and motorsport applications. The company operates five manufacturing plants globally and supplies OE tires to major automakers including BMW, BYD, and Volkswagen while distributing replacement tires through a network of 100,000+ sales service terminals and e-commerce channels across 130+ countries.
Product overview
Giti Tire is a global tire manufacturer offering a comprehensive portfolio of passenger car, commercial vehicle, SUV/4x4, and motorsport tires. The product lineup is organized into distinct sub-brands including GitiComfort (comfort and efficiency), GitiSynergy (electric vehicle-focused), GitiSport (high-performance sports), GitiControl (handling and control), and Giti4x4 (off-road/SUV) series. These are supported by technology platforms including AdvanZtech 2.0 for passenger tires and T5启智科技 for commercial tires, enabling advanced simulation, AI-driven R&D, and sustainable materials development. The company also offers specialized technologies like Giti Silent (foam-based noise reduction), GitiSeal (self-sealing), and GitiRunFlat (run-flat capability), along with a Tire Performance Simulator tool for product comparison. Commercial offerings extend to truck and bus tires through the fleet.giti.com platform, while motorsport products like the GitiCompete GTR1 serve racing applications.
Differentiator
Problem solved
Functional benefit
Brands
- GitiComfort: Comfort-oriented passenger car tire series focused on quiet, smooth rides and fuel efficiency.
- GitiControl
- GitiSport
- Giti4x4
- GitiSynergy
- GitiCompete
- GitiWinterControl
- GitiWinterVan
- Giti Xross
- 佳安轮胎
- 兰威轮胎
- 长城轮胎
Products and services
- GitiComfort Series
Quantifiable outcome
- OE nominations on 675+ vehicle models globally
- +2 more outcomes
Companies that use Giti Tire
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Giti Tire technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature5 records
Giti Tire partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, strategic and flagship.
- BMW GroupcoreOE nominations for iX1 and iX2 electric vehicles with GitiSynergy H3 tire specifically developed for BMW's electric vehicle lineup. Strategic partnership providing tires for BMW's premium EV models.
- BYDcoreSupplied tires for Yangwang U9 Xtreme hypercar - a premium electric hypercar requiring specialized high-performance tires. Demonstrates Giti's capability in ultra-high-performance EV applications.
- VolkswagencorePartnership for ID.Buzz world record attempt using Volkswagen's electric van to demonstrate tire performance and endurance capabilities.
- HORIBA MIRAstrategicDriving simulation partnership using HORIBA MIRA's simulation technology for tire development and testing validation. Enables virtual testing and accelerated development cycles.
- Formula Regional Middle East ChampionshipflagshipOfficial tire sponsor for Formula Regional Middle East Championship racing series. Provides tires for competition vehicles while gaining brand exposure in regional motorsport.
- Lotus Cup ChinacoreOfficial Race Tire partner for Lotus Cup China racing series. Supplies high-performance tires for Lotus sports car competition.
- WS RacingcoreNürburgring partnership for endurance racing and performance validation. WS Racing competes at the Nürburgring 24 Hours providing real-world validation of tire technology.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Giti Tire competitors and assessment
Company assessmentDirect peers
- Yokohama Rubber Company: Japanese tire manufacturer with a comparable mix of passenger, SUV, and commercial tires plus motorsports involvement. Similar global manufacturing footprint and Asian heritage make it a direct comparable for Giti in premium and EV tire segments.
- Nexen Tire: South Korean tire manufacturer with comparable size, Asian manufacturing base, and product portfolio across passenger, SUV, and EV segments. Competes directly with Giti in OEM fitments and global replacement channels.
- Kumho Tire: South Korean tire manufacturer with similar positioning in passenger and SUV replacement tires and a comparable mix of OE and aftermarket revenue. Competes head-to-head with Giti in mid-tier tire categories and EV tire development.
- Toyo Tire: Japanese tire maker with overlapping passenger, SUV, and light truck tire portfolios and similar global distribution scale. Both companies emphasize motorsports validation (Toyo in drift/off-road, Giti in circuit racing) and target the mid-tier replacement market.
- Hankook Tire: South Korean global tire manufacturer with comparable scale and product portfolio spanning passenger, SUV, and commercial tires. Directly competes with Giti in OE nominations and aftermarket distribution across Asia, Europe, and North America.
Broad incumbents
- Pirelli: Italian premium tire manufacturer focused on high-performance, motorsports, and premium passenger/SUV tires. Competes with Giti in high-performance OE applications (where Giti has BYD Yangwang wins) and motorsport validation programs.
- Sumitomo Rubber Industries (Dunlop): Japanese tire manufacturer producing Dunlop and Falken brands across passenger, SUV, and commercial segments. Larger and more diversified than Giti, with broader premium positioning and stronger motorsports heritage (Formula 1).
- Continental AG (Tire division): German tire manufacturer with a premium global brand and strong European OE presence. Competes with Giti in OE nominations for European automakers (BMW, VW) and premium replacement segments, though with much higher pricing power.
- Bridgestone Corporation: World's largest tire manufacturer with comprehensive passenger, commercial, and specialty tire portfolios. Global leader in OE nominations, premium replacement, and motorsports; represents the upper-bound scale competitor for Giti.
- Michelin: Premium global tire leader with strong sustainability programs and EV tire leadership. Competes with Giti in OE nominations and premium replacement; sets the brand-value ceiling that Giti is approaching as the 8th most valuable tire brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Giti Tire social profiles
Digital presenceGiti Tire compliance and trust
Trust signalCompliance2 records
Giti Tire financial estimates
Financial estimateRevenue estimate
Valuation estimate
Giti Tire leadership team
Management profileNumber of profiles
Profiles3 records
Giti Tire subsidiaries and ownership
Company hierarchySubsidiaries8 records
Giti Tire funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Giti Tire M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Giti Tire
What does Giti Tire do?
Giti Tire manufactures and sells a comprehensive portfolio of tires for passenger cars, SUVs/4x4 vehicles, commercial trucks and buses, electric vehicles, and motorsport applications. The company operates five manufacturing plants globally and supplies OE tires to major automakers including BMW, BYD, and Volkswagen while distributing replacement tires through a network of 100,000+ sales service terminals and e-commerce channels across 130+ countries.
Is Giti Tire a public or private company?
Giti Tire is a private company. It is classified as family owned and is currently operating.
When was Giti Tire founded?
Giti Tire was founded in 1951. It employs 5,001 to 10,000 people.
Where is Giti Tire based?
Giti Tire is headquartered in Singapore, Singapore, in the Asia region.
How does Giti Tire make money?
Four revenue lines are on record. Original Equipment (OE) Tire Sales are the primary driver. The others are replacement/Aftermarket Tire Sales, commercial Fleet Tire Sales and motorsports Sponsorship.
Who are Giti Tire's main competitors?
Direct peers on record are Yokohama Rubber Company, Nexen Tire, Kumho Tire, Toyo Tire and Hankook Tire. Broad incumbents are Pirelli, Sumitomo Rubber Industries (Dunlop), Continental AG (Tire division), Bridgestone Corporation and Michelin.
Does Giti Tire have an API?
No public API is recorded for Giti Tire.
What industry is Giti Tire in?
Giti Tire's product category is Tire Manufacturing. Its primary akta.pro industry code is IMANAKAB, Light Truck/SUV Tires Manufacturing, with a secondary code of IMACAIAK, Tires Manufacturing. Its NAICS code is 326211 and its SIC code is 3011.