The Hoffman Agency

What The Hoffman Agency does

The Hoffman Agency is a privately held, independent global communications consultancy founded in 1987 in Silicon Valley and headquartered at 746 The Alameda, Suite 20, San Jose, CA. The firm specializes in integrated communications for technology companies across software, hardware, telecommunications, semiconductors, and consumer technology, with additional practice areas in startup communications, talent acquisition marketing, and tech-led storytelling for non-tech companies. It operates 12+ offices across the United States (San Jose), the United Kingdom, DACH, France, and nine Asia-Pacific markets (Hong Kong, China, Indonesia, Japan, Korea, Malaysia, Singapore, Taiwan), managing campaigns through a single global P&L structure designed to deliver coordinated multi-market execution.

The agency's core service portfolio spans 14 specialized communication offerings, including earned media, earned AI discovery, story studio, social media, earned search, crisis communications, corporate communications, trainings, content marketing, branding and design, performance content, employee communications, and employer branding. Its flagship proprietary asset is GEDI (Generative Engine Discovery Insights), launched in 2026, an in-house audit engine that runs prompts simultaneously across ChatGPT, Claude, Gemini, and Perplexity to measure how brands appear in generative AI engines, which sources drive AI citations, and how to improve AI-era discoverability. GEDI is protected as a trade secret and delivered exclusively as a consulting engagement rather than a standalone product. The agency also owns proprietary frameworks such as the Periodic Table of Business Storytelling methodology and has accumulated brand validation including PRovoke Media's Global Technology Agency of the Year (2023), PRCA Asia-Pacific Specialist and Very Large Consultancy wins (2025), and 167 industry awards in 2025.

The Hoffman Agency generates revenue through custom-quoted professional services engagements, including retainer agreements and project-based work for B2B technology clients across global markets; pricing is not publicly disclosed and is scoped to geography and client requirements. Distribution is consultative direct sales led by regional Managing Directors and global C-suite officers, including Chief Global Officer Caroline Hsu, Chief Digital Officer Takeo Apitzsch, CFO and EVP Global Operations Lydia Lau, and President and CEO Lou Hoffman. The company has executed inorganic expansion through acquisitions of Eloquenza (2022) and CCGroup (2025), and continues to invest in new verticals such as fintech via dedicated SVP leadership.

Name

The Hoffman Agency

Legal name

The Hoffman Agency

Website

https://hoffman.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

101–250 employees

Short description

The Hoffman Agency is an independent global communications consultancy founded in 1987, serving technology companies across 12+ markets in the Americas, Europe, and Asia-Pacific through integrated earned media, storytelling, and its proprietary GEDI AI-discovery audit engine.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Corporate & Financial Communications PR (MPAAADAA)

akta.pro secondary industries

Brand Campaign & Integrated Communications Agencies (MPAAAAAC), Data, Analytics & AI Consulting (BPAHAEAF), Social Media & Community Management (BPAFAAAE)

Keywords

• Technology public relations
• Communications consultancy
• Earned media services
• Corporate communications
• Integrated marketing communications

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Communications Consulting Services: Integrated communications consultancy providing strategic PR, earned media, content marketing, and communications services to technology companies. Revenue is generated through consulting engagements, retainer agreements, and project-based work for B2B tech clients across global markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Hoffman Agency is an integrated global communications consultancy that provides public relations, earned media, content marketing, social media, crisis communications, and storytelling services to technology companies. The firm operates across 12+ global offices with a single P&L structure, delivering multi-market campaigns and proprietary tools including GEDI for measuring brand visibility in generative AI engines.

Product overview

The Hoffman Agency is an integrated global communications consultancy specializing in technology companies. The portfolio consists of GEDI (Generative Engine Discovery Insights), the agency's proprietary AI discovery audit tool, as a core product, supported by a comprehensive suite of 14 specialized communication services including Earned Media, Earned AI Discovery, Story Studio, Social Media, Earned Search, Crisis Communications, Corporate Communications, Trainings, Content Marketing, Branding & Design, Performance Content, Employee Communications, and Employer Branding. Additional specialized offerings include Talent Acquisition Consulting, Startup PR Services, Multiple Markets/Global PR, Brand Innovation Consulting, Tech Stories for Non-Tech Companies, and B2B Blogging Strategy. The agency operates across 13 global offices spanning North America, Europe, and Asia-Pacific.

Differentiator

Problem solved

Functional benefit

Brands

• GEDI (Generative Engine Discovery Insights): Proprietary audit and insight engine that measures how brands appear in generative AI engines, showing visibility, accuracy, narrative alignment, and authority across multiple AI platforms.

Products and services

• Earned Media Core PR service focused on securing media coverage to build credibility and increase market awareness through journalist relationships for technology companies.
• Earned AI Discovery Strategic consulting service helping brands measure, decode, and improve their visibility in AI-generated answers, powered by GEDI technology.
• Story Studio Content development service using proprietary storytelling methodology including the Periodic Table of Business Storytelling to create compelling narratives for clients.
• Social Media Social media management and campaign execution services across multiple platforms for technology brands.
• Earned Search SEO and search optimization services focused on organic visibility and search rankings.
• Crisis Communications Reputation management and crisis response services for handling public relations emergencies.
• Corporate Communications Internal and external corporate messaging strategy and execution services.
• Trainings Media training and communication skills workshops for client executives and spokespeople.
• Content Marketing Strategic content creation and distribution including white papers, blogs, and thought leadership content.
• Branding & Design Brand identity development and visual design services including logos, microsites, and marketing collateral.
• Performance Content Data-driven content optimization services focused on measurable engagement and conversion outcomes.
• Employee Communications Internal communications strategy and execution to align employees with company messaging and culture.
• Employer Branding and Recruitment Marketing Talent acquisition marketing services including employer branding, recruitment microsites, and candidate journey campaigns.
• Talent Acquisition Consulting Specialized recruitment strategy consulting for technical professionals, using laser-focused campaigns targeting college grads to industry veterans, including microsites and targeted messaging.
• Startup PR Services Communications support for startups including credibility building, funding announcements, creative tactics, and narrative development for companies with limited legacy profile.
• Multiple Markets / Global PR Multi-market campaign execution across global geographies with single P&L management and collaborative team approach.
• GEDI (Generative Engine Discovery Insights) Proprietary audit and insight engine that analyzes how brands appear in generative AI engines, showing visibility across scenarios, competitive positioning, and which sources drive AI answers. Delivered as a consulting and advisory engagement.

Quantifiable outcome

• 22.6% of LLM-generated vendor recommendations cite earned media content (364 citations across 75 domains)
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hotwire: Global tech-focused communications agency comparable in size, target market, and service offering to The Hoffman Agency. Both serve B2B technology clients with PR, content, and integrated communications globally.
• Bospar: Tech-focused PR and communications agency serving enterprise B2B technology companies with earned media and integrated campaigns. Directly comparable in tech PR specialization.
• Lewis Global Communications: Global communications agency specializing in B2B technology with multi-market delivery model. Similar client focus, integrated communications approach, and geographic footprint.
• Walker Sands: Tech-focused PR and integrated marketing agency serving B2B technology and SaaS clients. Directly comparable in target market, business model, and tech specialization.
• Finn Partners: Independent global PR and integrated marketing agency with a strong technology practice. Comparable scope of services and tech client focus, slightly larger scale.

Broad incumbents

• Weber Shandwick: Global PR and communications agency with strong technology sector presence. Broader service portfolio than Hoffman with overlapping tech client capabilities.
• Edelman: World's largest independent PR firm with substantial technology practice and broader service portfolio. Overlaps in tech PR but operates at significantly larger scale and broader scope.
• FleishmanHillard: Global public relations and communications agency with significant technology practice and broader integrated marketing capabilities. Operates at much larger scale across multiple verticals.
• Ketchum: Global communications consultancy with technology practice and broader integrated marketing services. Larger scale with multi-vertical client base and broader geographic reach.

Emerging players

• SHIFT Communications: Tech-focused PR agency serving consumer and B2B technology clients with PR and social media services. Smaller scale than Hoffman but directly comparable in tech specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dailybrew
• YouTubeyoutube.com/@The_Hoffman_Agency
• Facebookfacebook.com/TheHoffmanAgency
• LinkedInlinkedin.com/company/the-hoffman-agency
• Instagraminstagram.com/hoffman_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Hoffman Agency