Weber Shandwick
Weber Shandwick is a global public relations and strategic communications firm, subsidiary of Omnicom Group, serving enterprise, government, healthcare, and consumer clients across six continents through three pillars: Advisory, Create, and I/O (AI/data/tech).
- Company typePrivate
- Founded2001
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Weber Shandwick does
Weber Shandwick is a global public relations and strategic communications firm founded in 2001 and headquartered in New York, operating as a wholly-owned subsidiary of Omnicom Group (NYSE: OMC) under The Weber Shandwick Collective (TWSC). The firm serves enterprise corporations, government and public sector clients, healthcare and life sciences organizations, retail/CPG brands, technology companies, and nonprofits across six continents with offices in 20+ cities including London, Hong Kong, Tokyo, Mexico City, Berlin, Paris, Abu Dhabi, and Bangalore. Its services are organized around three integrated pillars: Weber Advisory (corporate reputation, crisis, financial communications, public affairs, organizational change), Weber Create (earned-first creative, cultural intelligence, influencer and social), and Weber I/O (AI acceleration, digital strategy, performance marketing, analytics), supported by sub-brands such as United Minds, Resolute Digital, Flipside Group, and RADIUS.
The firm's technology stack centers on Weber I/O as the AI, data, and technology division. Proprietary assets include the Advisory AI Platform (powered by an Acxiom data alliance covering 2.6 billion verified profiles), the Cultural Choreography Suite, Narrative Intelligence tools that track brand portrayal across language models, a GPT-4-based Business Intelligence Chatbot deployed in Microsoft Teams, and a mobile AI lab (GoLab). AI capabilities span generative AI, predictive analytics, NLP, knowledge retrieval, process automation, and autonomous agents. Weber Shandwick generates revenue through professional services engagements structured as projects or annual retainers, delivered via direct enterprise sales relationships across regional hubs. The firm does not publicly disclose standalone financials, as it is consolidated within Omnicom's reporting; named flagship clients include Mars (20+ year partnership), AstraZeneca, Novartis, IKEA, Qatar Airways, Carhartt, and Delta Dental of California.
Weber Shandwick firmographics
Firmographics- Name
- Weber Shandwick
- Legal name
- Weber Shandwick
- Website
- https://webershandwick.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Weber Shandwick is a global public relations and strategic communications firm, subsidiary of Omnicom Group, serving enterprise, government, healthcare, and consumer clients across six continents through three pillars: Advisory, Create, and I/O (AI/data/tech).
- Ownership category
- akta.pro rank
Where Weber Shandwick is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices20 records
Markets served
Weber Shandwick business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Communications Services: Weber Shandwick generates revenue through providing professional communications and public relations services to corporate, government, and nonprofit clients. Services span advisory counsel, creative campaigns, media relations, crisis management, and technology/AI integration services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Weber Shandwick product offering
Product offeringCore offering
Weber Shandwick is a global public relations and communications agency providing strategic advisory, creative campaigns, and AI-powered technology services to enterprise clients. The firm delivers work through three core pillars—Weber Advisory (corporate reputation, crisis, public affairs, financial communications), Weber Create (earned creative, influencer marketing, cultural intelligence), and Weber I/O (AI, data, performance marketing, analytics). It serves corporate, government, and nonprofit clients across more than 20 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Weber Advisory
- Weber Create
- Weber I/O
- RADIUS
- United Minds
- Diverse Interactive
Quantifiable outcome
- 1.85B+ earned impressions for SNICKERS campaign (42% above benchmark)
- +5 more outcomes
Companies that use Weber Shandwick
Customer profileNamed customers15 records
Segments7 records
Ideal customer profiles3 records
Weber Shandwick technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability10 records
Feature6 records
Weber Shandwick partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- ZENDATA CybersecuritycoreWeber Shandwick and ZENDATA Cybersecurity partnered to deliver an integrated cyber crisis solution across EMEA, combining Weber's crisis communications expertise with ZENDATA's cybersecurity capabilities to address the growing threat landscape for clients.
- Diverse InteractivecoreThe Weber Shandwick Collective acquired Diverse Interactive, a UK-based AR and VR technology agency, to expand capabilities in extended reality, immersive experiences, metaverse, and digital transformation. The acquisition included a 12-member team integration.
- AcxiomcoreStrategic alliance with Acxiom providing ethically sourced, privacy-first data to power the Advisory AI Platform and Weber I/O technology. Acxiom's deterministic identity graph covers 2.6 billion verified global profiles, enabling data-driven insights for client communications.
- AstraZenecaflagshipOmnicom Public Relations Group partnership managing AstraZeneca communications including 16 positive Phase 3 studies and 43 major regional approvals in oncology, earning Diamond SABRE Award for superior achievement in measurement and evaluation.
- Marsflagship20+ year partnership with Mars including creative campaigns such as Pringles Big Game execution, Pop-Tarts Edible Mascot, and earned media strategy. Weber Shandwick emerged as earned media winner from Mars review.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Weber Shandwick competitors and assessment
Company assessmentDirect peers
- Ogilvy PR: WPP-owned PR and influence arm of Ogilvy, integrating earned media with creative and advertising like Weber Shandwick's Create + Advisory offering.
- Edelman: World's largest privately held PR firm and closest direct competitor to Weber Shandwick across corporate reputation, consumer marketing, healthcare, and technology communications globally.
- Havas PR & Communications: Havas-owned global PR network offering corporate, consumer, and healthcare communications comparable to Weber Shandwick's three-pillar model.
- MSL Group: Publicis-owned global PR and integrated communications agency with overlapping earned-media, influencer, and public-affairs offerings.
- Golin: Interpublic-owned global PR and integrated communications agency competing for the same tech, healthcare, and consumer enterprise briefs.
- Ketchum: Omnicom PR sibling agency with comparable global reach and similar earned-media + advisory + analytics service model overlapping Weber Shandwick's verticals.
- Hill & Knowlton: Legacy global PR firm (WPP) with strong public affairs and corporate advisory practices directly comparable to Weber Shandwick's Advisory pillar.
- FleishmanHillard: Global PR agency also part of Omnicom Public Relations Group, competing head-to-head with Weber Shandwick for the same Fortune 500 and public-sector clients.
- Burson Cohn & Wolfe (BCW): WPP-owned global PR network with similar enterprise, healthcare, and crisis capabilities competing directly for multinational AOR assignments.
Emerging players
- Real Chemistry: Fast-growing data-driven healthcare and consumer PR/communications agency; an emerging competitor with AI-first positioning that overlaps Weber Shandwick's healthcare and Weber I/O offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Weber Shandwick social profiles
Digital presenceWeber Shandwick financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weber Shandwick leadership team
Management profileNumber of profiles
Profiles4 records
Weber Shandwick subsidiaries and ownership
Company hierarchySubsidiaries6 records
Weber Shandwick funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weber Shandwick M&A and investment
M&A and investmentM&A8 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weber Shandwick
What does Weber Shandwick do?
Weber Shandwick is a global public relations and communications agency providing strategic advisory, creative campaigns, and AI-powered technology services to enterprise clients. The firm delivers work through three core pillars—Weber Advisory (corporate reputation, crisis, public affairs, financial communications), Weber Create (earned creative, influencer marketing, cultural intelligence), and Weber I/O (AI, data, performance marketing, analytics). It serves corporate, government, and nonprofit clients across more than 20 countries.
Is Weber Shandwick a public or private company?
Weber Shandwick is a private company. It is classified as corporate owned and is currently operating.
When was Weber Shandwick founded?
Weber Shandwick was founded in 2001. It employs 1,001 to 5,000 people.
Where is Weber Shandwick based?
Weber Shandwick is headquartered in New York, United States, in the North America region.
How does Weber Shandwick make money?
One revenue line is on record: professional Communications Services.
Who are Weber Shandwick's main competitors?
Direct peers on record are Ogilvy PR, Edelman, Havas PR & Communications, MSL Group, Golin, Ketchum, Hill & Knowlton, FleishmanHillard and Burson Cohn & Wolfe (BCW). Real Chemistry is listed as an emerging player.
Does Weber Shandwick have an API?
No public API is recorded for Weber Shandwick.