Catman Solution

What Catman Solution does

CatMan Solution A/S is a Copenhagen-based Power BI consulting and managed analytics firm that has specialized since 2002 in handling large, fragmented datasets for retailers and consumer goods suppliers in the Nordic and broader Northern European FMCG/CPG market. The company delivers tailored Power BI dashboards and data infrastructure for more than 100 mid-to-large FMCG clients — including Unilever, Mondelez, BAT, L'Oréal, Colgate, Ferrero, Fiskars, Pågen, Fazer and Essity — covering sales analytics, category management, promotion effectiveness, perfect-store execution, and store-level performance. Its underlying technology stack rests on Microsoft Power BI, Microsoft Fabric (introduced in the June 2024 Fabric LiveWire migration using Azure Logic Apps, Azure Event Grid, and a silver/gold medallion lakehouse), and three proprietary components: the Redwood Database connector (100+ data sources), the CatMan Next CPG-specific Power BI data model (mastering thousands of industry measures), and the MasterData Model for unifying cross-system reference data. The company has Microsoft Gold Partner status in Data Analytics and integrations into the NielsenIQ Partner Network and the Tjek shopper-data platform.

The business model is hybrid: a subscription-format analytical suite for CPG companies provides recurring revenue, while project-based consulting engagements (data integration, platform builds, training) handle customization and one-off implementations; entry into the funnel is supported by free 30-minute consulting calls and content-led demand generation (website, blog, LinkedIn, YouTube, newsletter, customer case studies). The company operates via direct enterprise sales and consulting engagements with mid-to-large CPG organizations; pricing is not publicly disclosed. On 15 September 2025, CatMan was acquired by Redslim, an end-to-end data management specialist backed by the private equity firm Astorg, with co-founder Erik Svensen and other leaders remaining with the combined entity to maintain full business continuity — extending CatMan's Nordic-centric footprint into a 55+ country distribution platform.

Name

Catman Solution

Legal name

CatMan Solution A/S

Website

https://catmansolution.com

Company type

Private

Founded year

2002

Operating status

Acquired

Headcount range

11–50 employees

Short description

CatMan Solution A/S is a Copenhagen-based Power BI consulting and managed analytics firm serving 100+ mid-to-large FMCG/CPG companies in Northern Europe with proprietary data harmonization, CPG-specific Power BI data models, and tailored sales, category, promotion, and store-level dashboards. It was acquired by Astorg-backed Redslim in September 2025.

Ownership category

akta.pro rank

Product category

Business Intelligence Analytics

NAICS

Custom Computer Programming Services (541511), Management Consulting Services (54161), Computer Systems Design and Related Services (54151), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Workflow & Case Management (Human-Centric BPM) (HDAEAHAA)

Keywords

• Power BI consulting
• FMCG data analytics
• CPG business intelligence
• Retail data solutions
• Microsoft Fabric services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Services: CatMan Solution offers an analytical suite created exclusively for CPG companies available in subscription format. This provides a smooth day-to-day experience for clients, enabling CPG companies to benefit from the company's best practice approach and expertise within the FMCG industry. Subscription format allows for ongoing service delivery and support.
2. Consulting Services: Project-based consulting engagements for building data management systems, integrating Power BI into existing systems, and creating customized platforms. CatMan Solution works hands-on with clients as a trusted Power BI service partner to implement Power BI solutions in weeks rather than months.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CatMan Solution operates as a Power BI consulting firm and managed analytics service provider, delivering a subscription-based Power BI analytics suite built exclusively for CPG/FMCG companies. Its offerings include Sales Analytics, Category Analytics, Perfect Store, and One View, complemented by consulting services that tailor data models and reporting to client business requirements. The company supports over 100 of the largest FMCG organisations in the Nordic region with end-to-end data management, proprietary data models, and 100+ data connectors.

Product overview

CatMan Solution is a Power BI consulting firm and managed analytics service provider serving mid-to-large CPG/FMCG organisations in Northern Europe and globally. The company's offering combines a subscription-based analytics platform with consulting services. The core subscription platform includes Sales Analytics, Category Analytics, Perfect Store, and One View — all delivered as tailored Power BI dashboards. Underpinning these products are proprietary technology components: The Redwood Database (data connector supporting 100+ sources), the MasterData Model (data unification), CatMan Next (CPG-specific Power BI data model), and PowerApps. The company also offers project-based Consulting Services for custom platform builds and integrations. CatMan operates as a Microsoft Gold Partner in Data Analytics and was acquired by Redslim in September 2025. The company was founded in 2002 as A-Ware Software Development.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales Analytics

Quantifiable outcome

• Monthly reporting reduced from 2-3 days to less than 1 hour
• +4 more outcomes

Named customers18 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• RedslimcoreStrategic or Co-development Partner · 15 September 2025Redslim, backed by Astorg, acquired CatMan Solution in September 2025 to create a global data powerhouse. The acquisition combines Redslim's end-to-end data management capabilities with CatMan's deep retailer data harmonization and Power BI visualization expertise. The combined entity enables manufacturers and retailers to get more comprehensive market views with access to Retail Direct data for promotion and price management, placement optimization, and market share growth.
• MicrosoftcoreTechnology or IntegrationCatMan Solution is part of the Microsoft Partner Network with Gold Competency level in Data Analytics. Microsoft Power BI is the strategic platform for CatMan's solutions. The partnership involves dedicated cooperation where Microsoft technologies form the foundation of CatMan's analytics offerings.
• NielsenIQcoreStrategic or Co-development PartnerCatMan Solution joined the NielsenIQ Partner Network, gaining streamlined access to industry-leading retail measurement data. This partnership enables CatMan to help clients make sense of disparate data sources and bridge insights, with opportunities to scale the collaboration internationally and expand their client base.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Redslim: End-to-end data management specialist for FMCG/CPG that acquired CatMan in September 2025. Both serve global CPG manufacturers and retailers with retail data harmonization, market data management, and analytics services spanning POS, sell-in, and syndicated sources.
• Edge by Ascential: Ecommerce and retail analytics platform serving global brands with marketplace, pricing, and category insights. Comparable to CatMan in providing CPG-tailored analytics on top of large, harmonized retail data sets.
• AFS Technologies: Provider of software and analytics solutions for food and beverage manufacturers and retailers, including trade promotion, category management, and retail execution. Directly comparable to CatMan's CPG focus on promotion and category analytics.

Broad incumbents

• NielsenIQ: Global leader in retail measurement and consumer intelligence serving CPG manufacturers and retailers. CatMan is a NielsenIQ Partner Network member, and both compete for CPG analytics budgets where CatMan layers Power BI visualization on top of syndicated retail data.
• Circana (formerly IRI): Major CPG and retail analytics provider combining POS, panel, and media data. Comparable to CatMan at the data layer and competitive in category management and promotion effectiveness analytics that CatMan also delivers via Power BI.
• dunnhumby: Customer data science and analytics firm specializing in retailer-CPG collaboration (e.g., Tesco Clubcard). Comparable to CatMan in combining retailer and CPG data for category, assortment, and promotion insights at scale.
• Avanade: Large Microsoft-focused consultancy and Power BI / Azure implementation partner. Direct competitor for Power BI enterprise implementation work and a credible alternative for CPG clients evaluating BI partners.
• Slalom: Global consulting firm with deep Microsoft and data analytics practices serving CPG/retail clients. Competes with CatMan on enterprise Power BI consulting, data strategy, and category analytics engagements.

Regional players

• 84.51°: Kroger-owned retail and CPG data analytics subsidiary serving North American brands. Comparable in CPG data harmonization and analytics depth but focused on the US market rather than CatMan's Nordic footprint.

Emerging players

• KPI Partners: Specialist data and analytics consultancy with Microsoft Gold Partner credentials focused on Power BI, Azure, and data engineering. Comparable as a smaller Power BI implementation peer pursuing similar mid-to-enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=xFTOIJLOHg4
• LinkedInlinkedin.com/company/catmansolution

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catman Solution