Name

84.51˚

Legal name

84.51° LLC

Website

https://8451.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Retail Data Science and Retail Media

NAICS

Marketing Research and Public Opinion Polling (541910), Advertising Agencies (541810), Media Buying Agencies (54183), Advertising, Public Relations, and Related Services (5418)

akta.pro primary industry

Product & Brand PR (Consumer & B2B) (BPAFADAH)

akta.pro secondary industry

Consumer & Lifestyle PR (MPAAADAB)

Keywords

• Retail data science
• Consumer insights analytics
• Retail media network
• Loyalty marketing platform
• Programmatic advertising

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Kroger Precision Marketing (Retail Media): Advertising services enabling brands to reach Kroger shoppers through programmatic audio, CTV, and display advertising. Makes media more addressable, actionable, and accountable with measurable campaign results including incremental sales lift and ROAS.
2. 84.51° Insights Platform Subscriptions: SaaS analytics platform providing subscription-based access to Stratum, Collaborative Cloud, and In-Queries tools for consumer and purchase behavior analysis.
3. Custom Research & Analytics: Custom research and analytics services including consumer research and behavioral analytics for CPG brands.
4. Loyalty Marketing: Targeted and personalized marketing programs including Best Customer Communications to help position brands for customer loyalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

84.51° is a retail data science, insights, and media company that sells analytics, loyalty marketing, and retail media solutions to consumer packaged goods (CPG) brands, agencies, and publishers. It monetizes first-party purchase data from 62+ million U.S. households sourced through the Kroger Plus loyalty program via subscription SaaS analytics (Stratum, Collaborative Cloud, In-Queries), retail media advertising (Kroger Precision Marketing and Kroger Ad Platform), and custom research services.

Product overview

84.51° is a retail data science, insights, and media company offering a unified platform architecture combining analytics, activation, and advertising solutions. The core portfolio includes 84.51° Insights (comprising 84.51° Stratum for household performance analytics, 84.51° Collaborative Cloud for data collaboration, 84.51° In-Queries for ad-hoc querying, and Research & Analytics including Consumer Research and Behavioral Analytics), 84.51° Loyalty Marketing (including Best Customer Communications for targeted personalized marketing), and Kroger Precision Marketing for retail media advertising. Supporting platforms include 84.51° Prism for customer activation and the Kroger Ad Platform for self-serve advertising management. All solutions are powered by first-party retail data from over 62 million U.S. households sourced through the Kroger Plus loyalty card program.

Differentiator

Problem solved

Functional benefit

Brands

• 84.51° Stratum: Breakthrough analytics solution providing customer behavior insights
• 84.51° Collaborative Cloud
• 84.51° In-Queries
• Best Customer Communications
• Kroger Ad Platform
• 84.51° Prism
• 84.51° Stratum

Products and services

• 84.51° Stratum Breakthrough self-serve analytics solution providing household performance metrics, profiling insights, and modality analysis through a unified Performance Dashboard with same-hour availability for custom attributes. Used by CPG brands, agencies, and publishers to understand shoppers' path to purchase.
• 84.51° Collaborative Cloud Data collaboration platform enabling secure sharing and analysis of retail data assets across partners and clients.
• 84.51° In-Queries Ad-hoc querying solution allowing users to explore and extract insights from retail data assets.
• Kroger Precision Marketing (KPM) Retail media advertising solution enabling brands to reach purchase-based audiences through on-site and off-site programmatic advertising, dynamic creative optimization, and measurement capabilities. Consolidates retail media, consumer insights, and loyalty marketing under a single team.
• Kroger Ad Platform Self-serve advertising platform for brands to manage retail media campaigns, access shopper analytics, and optimize ad performance across Kroger properties via programmatic audio, CTV, and display.
• 84.51° Prism Customer activation and engagement platform leveraging insights to drive personalized marketing across channels.
• Best Customer Communications Industry-leading targeted and personalized marketing communications programs that turn insights into activation to help brands build loyalty with their customers.
• Consumer Research Custom research services providing qualitative and quantitative insights into consumer behavior and purchase patterns for CPG brands and partners.
• Behavioral Analytics Analytics services examining consumer purchase behavior, shopping patterns, and decision-making processes across online and in-store channels.
• Agent Monday Weekly AI-generated insights report that uses generative AI to pull retail data from 84.51° Stratum and deliver customizable email digests with key insights for brands. Available to qualifying 84.51° Stratum subscribers.

Quantifiable outcome

• 2X to 4X ROAS for featured alcohol brands through in-store digital screens (wine and spirits departments)
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability10 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KrogercoreStrategic or Co-development Partner84.51° is a wholly-owned data subsidiary of The Kroger Company. Kroger provides first-party retail data from 62+ million households through the Kroger Plus loyalty program, while 84.51° provides analytics, AI capabilities, and retail media services back to Kroger. In July 2025, Kroger consolidated its retail media, consumer insights, and loyalty marketing services under 84.51°.
• DegreedcoreTechnology or IntegrationLearning Experience Platform partnership for workforce development. Degreed provides customized training pathways, gamified badging programs, quarterly learning themes, and API-based skill tracking. The partnership delivered $40,000+ in external training cost savings and $1 million in technology cost savings, with 400% increase in Pathway minutes completed.
• Kroger's Autism at Work ProgramminorStrategic or Co-development PartnerCollaboration with Kroger's Autism at Work program alongside the Our Abilities Associate Resource Group to create resources supporting neurodivergent associates and customers. Partnership extends 84.51°'s neurodiversity and accessibility initiatives beyond the company to the broader Kroger organization.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Roundel (Target): Target's in-house retail media network offering media and insights powered by Target's shopper data — a peer retailer-media-network competing for the same CPG brand budgets as KPM.
• Walmart Connect: Walmart's retail media business leveraging Walmart's first-party shopper data and on-site/off-site ad inventory — the largest direct competitor to Kroger Precision Marketing for CPG ad dollars.
• The Trade Desk: Independent demand-side platform for programmatic advertising across CTV, audio, and display — a broader incumbent whose bidding and measurement infrastructure competes for the same omnichannel CPG budgets 84.51° accesses via KPM.

Direct peers

• Catalina: Retailer-backed personalization and retail media network operator using shopper purchase data to power targeted advertising and loyalty programs for CPG brands — closely mirrors the KPM / Best Customer Communications model.
• Kantar: Multinational research and analytics consultancy providing consumer insights, retail analytics, and audience measurement to CPG clients — a comparable insights-and-data peer to 84.51° on the analytics layer.
• NielsenIQ: Global consumer intelligence and retail measurement firm selling CPG-focused audience, panel, and purchase-based insights that compete head-to-head with 84.51° Stratum and Collaborative Cloud subscriptions.
• Circana: Formed from the IRI/NPD merger, Circana is a retail measurement and consumer insights provider serving CPG brands with point-of-sale and shopper data analytics — directly overlapping 84.51°'s Stratum, In-Queries, and behavioral analytics offerings.
• Neptune Retail Solutions: Successor to Quotient Technology, Neptune operates digital promotions and retail media across multiple grocery banners — a direct competitor for CPG media budgets and household-targeted offers.

Emerging players

• Criteo: Commerce media platform powering off-site retargeting and retail media for brands and agencies — overlaps with 84.51°'s programmatic off-site expansion and self-serve Kroger Ad Platform.
• LiveRamp: Data collaboration platform enabling secure sharing and activation of first-party data across partners — a comparable infrastructure peer to 84.51° Collaborative Cloud in the retail-data clean room category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/84-51
• Xx.com/8451group
• Facebookfacebook.com/884722444902750

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 84.51˚