What Nueva Network does

Nueva Network is a U.S.-based independent multi-platform audio media company founded in 2021 and headquartered in New York City, operating as a 100% minority-owned business that distributes audio content to U.S. Hispanic audiences through terrestrial radio, digital audio, podcasts, social media, and experiential programs. The company reports a footprint of 600+ radio stations across 114 markets and the top 100 DMAs, claiming 97% reach of the U.S. Hispanic market, 20M radio listeners, and a 50M addressable audience across nationally syndicated programs.

The product portfolio is structured around five core capabilities: a Radio Network and National Syndication of exclusive, talent-led programs (Alex 'El Genio' Lucas Show, Stephanie 'Chiquibaby', Álvaro Morales 'El Brujo', Linda Cavazos & Alex Loe, Heriberto Murrieta, Jimena Aguilar); a Digital Audio and Podcast Platform with 1.2M+ downloads per episode on flagship shows plus the bilingual 'Mujeres Create' podcast; an Experiential Programs arm; first-party-data Audience Targeting (behavioral, age/gender, language, contextual, time-of-day, location, retargeting); and the Hispanic Audience Accelerator, co-developed with AdGrid. Distribution is augmented by partnerships including Latino Media Network (Jimena Aguilar en Vivo expansion to 7 markets), Minivela (vertical shorts), and the co-launched VIVO Sports: After Party social live streaming platform for the 2026 Summer of Futbol.

The business model is sales-led, monetizing through advertising and sponsorships sold directly to brands and agencies seeking culturally fluent access to U.S. Hispanic consumers; no public pricing or named advertiser logos are disclosed. Customer segments are horizontal across the U.S. Hispanic market with primary personas of brands targeting Spanish-dominant consumers and Latino soccer fans aged 18-49. Strategic go-to-market combines owned digital, organic and paid social, experiential events (e.g., the 2nd Annual NYC Upfront at Sony Hall), podcast content, PR/earned media, and affiliate/partnership distribution. Reported headcount is 1-10, indicating a heavily affiliate-driven, asset-light operating model despite the scale of distribution.

Name

Nueva Network

Legal name

Nueva Network

Website

https://nuevanetwork.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Founded in 2021, Nueva Network is an independent, minority-owned multi-platform audio media company that distributes radio, digital audio, podcasts, social, and experiential content to U.S. Hispanic audiences, selling advertising and sponsorships to brands and agencies through a 600+ station syndication footprint.

Ownership category

akta.pro rank

Product category

Hispanic Audio Media Advertising

NAICS

Radio and Television Broadcasting Stations (5161), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Radio Broadcasting Stations (4832), Services-Advertising (7310)

akta.pro primary industry

Spanish-Language & Multicultural Radio Networks (MPABABAG)

akta.pro secondary industries

International/Multilingual Streaming Channels (MPABAHAI), Local Multicultural/Language Broadcasters (Spanish/Asian/Other Local Markets) (MPABACAI), Content Adaptation & Versioning (Cutdowns, Social/DOOH, Localization for Assets) (MPAAAMAJ)

Keywords

• Hispanic audio advertising
• Radio syndication network
• Digital audio media
• Bilingual podcast content
• Latino audience targeting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Advertising & Sponsorships: Turnkey access to national radio, premium digital audio, podcasts, social media, and experiential programs for brands and agencies seeking to connect with Latino audiences. Includes customizable sponsorship opportunities.
2. Branded Content & Sponsorship Packages: Culturally fluent branded content and analysis with customizable sponsorship opportunities targeting U.S. Latino soccer fans.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Nueva Network creates and distributes bilingual audio content to U.S. Hispanic audiences across a multi-platform footprint that includes a 600+ station terrestrial radio network, national syndication of exclusive talent-branded programs, digital audio streaming, podcasts, social media content, and experiential programs. It monetizes these audiences by selling advertising and customizable branded-content sponsorships to brands and agencies seeking authentic, in-culture reach to U.S. Hispanic consumers. First-party audience data underpins advanced behavioral, demographic, language, contextual, location, time-of-day, and retargeting capabilities across all channels.

Product overview

Nueva Network is a fastest-growing independent multi-platform audio media company offering end-to-end solutions to effectively target the U.S. Hispanic market. The company operates as a platform-plus-modules architecture comprising: a 600+ station Radio Network reaching 97% of U.S. Hispanic markets; National Syndication of exclusive audio influencer programs across 600 stations in 114 markets; Digital Audio streaming services; a Podcast Platform with flagship shows like the Alex 'El Genio' Lucas Show (20M listeners, 1.2M downloads/episode) and Stephanie 'Chiquibaby' (20M listeners, 4M social followers); Experiential Programs; and Audience Targeting & Data capabilities including the Hispanic Audience Accelerator developed with AdGrid. The portfolio also includes talent-branded shows such as Jimena Aguilar en Vivo, Álvaro Morales 'El Brujo', Linda Cavazos & Alex Loe, and Heriberto Murrieta, plus VIVO Sports: After Party (a social live streaming platform for Latino soccer fans) and the bilingual podcast 'Mujeres Create'. The company is 100% minority-owned, launched in 2021.

Differentiator

Problem solved

Functional benefit

Brands

• Mujeres Create: Bilingual podcast empowering Latina women to lead, create, and thrive
• VIVO Sports: After Party

Products and services

• Alex 'El Genio' Lucas Show Nationally syndicated morning drive radio show (Mon-Fri 6A-10A) airing on 82 stations across 42 markets focused on community empowerment and motivation, reaching 20M national radio listeners with 1.2M social followers and 1.2M downloads per episode. Sold to advertisers and sponsors seeking mass Hispanic morning-drive reach.
• Stephanie Himonidis 'Chiquibaby' Radio Show Nationally syndicated entertainment and lifestyle radio show covering fashion, entertainment news, and trending topics for Latina audiences, airing 6A-10A on 82 stations across 42 markets, reaching 20M radio listeners with 4M social followers.
• Jimena Aguilar en Vivo Syndicated radio program covering fashion, entertainment, and trending topics, expanded into 7 major U.S. markets via a partnership with Latino Media Network, reaching 64K+ social followers across platforms. Sold as exclusive syndication inventory for advertisers targeting Hispanic audiences.
• Álvaro Morales 'El Brujo' Sports Show Nationally syndicated sports analysis show on 82 stations across 42 markets featuring sharp takes and big personalities, positioned as Total Sports Authority for Latino audiences and sold to sports advertisers.
• Linda Cavazos & Alex Loe 'The Big Countdown' Nationally syndicated music and sports countdown show on 82 stations across 42 markets where music and sports intersect, offering advertisers adjacent access to music- and sports-engaged Hispanic listeners.
• Heriberto Murrieta Sports Show Nationally syndicated sports analysis show on 82 stations across 42 markets delivering smart analysis, fierce debate, and pure Latino sports passion, sold to advertisers seeking engaged Hispanic sports fans.
• Mujeres Create Podcast Transformational bilingual podcast empowering Latina women to lead, create, and thrive, produced and distributed by Nueva Network as part of its premium bilingual podcast portfolio.
• VIVO Sports: After Party Creator-led social live streaming platform for U.S. Latino soccer fans delivering 50+ live post-game shows tied to the 2026 Summer of Futbol, distributed across Twitch, TikTok, YouTube, and Facebook, sold to advertisers and sponsors as customizable, brand-safe inventory for 18-34-49 Latino soccer enthusiasts.
• Radio Network Multi-platform audio network comprising 600+ radio stations across the top 100 U.S. DMAs, reaching 97% of the U.S. Hispanic market through terrestrial radio coverage and sold to advertisers as turnkey Hispanic audio reach.
• National Syndication Exclusive national syndication of trusted audio-influencer programs across 600 stations in 114 markets, delivering a 50 million fans addressable audience to advertisers and sponsors.
• Digital Audio Streaming Digital audio streaming and content distribution services enabling targeted delivery of Hispanic audio content and advertising across all streaming devices, sold as digital audio inventory with language and behavioral targeting.
• Podcast Platform Premium podcast content production and distribution platform featuring bilingual shows and flagship syndicated programs with 1.2M+ downloads per episode, sold to advertisers as branded-content and sponsorship inventory for Latino podcast audiences.
• Experiential Programs Live event and experiential marketing programs that connect brands authentically with U.S. Latino audiences through in-person activations and cultural events, sold to advertisers as part of integrated Hispanic media campaigns.
• Hispanic Audience Accelerator Culture-driven precision audience targeting platform co-developed with AdGrid that brings targeted, culturally-driven strategies to at-scale digital growth for U.S. Hispanic audiences, combining Nueva Network's audio reach with AdGrid's targeting capabilities for advertiser campaigns.

Quantifiable outcome

• 600+ radio stations covering 97% of U.S. Hispanic market
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Seven partnerships are on record, tiered flagship, core and minor.

• Purpura Cow MediaflagshipStrategic or Co-development Partner · 9 April 2026Joint launch of VIVO Sports: After Party, a creator-led social live streaming platform for U.S. Latino soccer fans, scheduled to begin April 15th. Platform delivers 50+ live post-game shows tied to the 2026 Summer of Futbol, hosted by Jorge Ramos, Fernando Fiore, and Peter Fraga.
• Creator Sports NetworkflagshipStrategic or Co-development Partner · 9 April 2026Joint launch of VIVO Sports: After Party social live streaming platform for U.S. Latino soccer fans. Distributed across Twitch, TikTok, YouTube, and Facebook with culturally fluent content targeting 18-34-49 Latino soccer enthusiasts.
• Brilla MediaflagshipStrategic or Co-development Partner · 9 April 2026Joint launch partner for VIVO Sports: After Party platform targeting U.S. Latino soccer fans with culturally fluent content, analysis, and customizable sponsorship opportunities.
• AdGridcoreTechnology or Integration · 11 December 2025Launched Hispanic Audience Accelerator with AdGrid to enhance digital growth through culture-driven strategies. Combines Nueva Network's audio reach with AdGrid's targeting capabilities for precision marketing at scale.
• Latino Media NetworkcoreChannel Partner/ Reseller/ Distributor · 4 December 2025Jimena Aguilar en Vivo expanding into 7 major markets via Latino Media Network. Nueva Network announced addition of Jimena Aguilar to its exclusive syndication, affiliation & sales portfolio.
• MinivelacoreGTM or Marketing Partner · 2 December 2025Partnership with Minivela, a vertical shorts platform targeting U.S. Hispanic and Latin American markets. Nueva Network's partnership is expected to enhance distribution, sales, and advertiser reach, supporting content development and scalability. Minivela reflects bilingual, bicultural experiences through original content.
• CRIT (Children's Rehabilitation Institute)minorGTM or Marketing Partner · 2 December 2025Nueva Network collaborates with CRIT for a national radiothon supporting children in need, broadcasting live from the Children's Rehabilitation Institute in San Antonio.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Entravision Communications: Operates one of the largest Spanish-language radio station groups in the U.S., targeting Hispanic audiences across multiple DMAs. Directly comparable as a radio-led Hispanic media company; notably, multiple Nueva Network executives (Chairman Carlos Moncada, Senior Advisor Jeffery Liberman, President Jose Mateo, Network Sales Planner Maria Castillo) previously held leadership roles at Entravision.
• Spanish Broadcasting System (SBS): Owns and operates Spanish-language radio stations and digital audio properties serving U.S. Hispanic audiences. Closely mirrors Nueva Network's core proposition of national Spanish-language audio reach, including radio, streaming, and live events.
• Latino Media Network: U.S. Hispanic-focused radio network that distributes and sells content across multiple markets. Currently a channel partner for Nueva Network (Jimena Aguilar expansion into 7 markets) and a directly comparable affiliate-based Hispanic audio distribution business.

Broad incumbents

• iHeartMedia: Largest U.S. radio operator with broad Spanish-language programming and a national digital audio, podcast, and event footprint. Comparable as a multi-platform audio incumbent with Hispanic audience monetization; differs in scale and broad-portfolio (English-dominant) orientation.
• TelevisaUnivision: Dominant Spanish-language media company in the U.S. and Mexico spanning TV, radio, and digital. Relevant as a Hispanic audience platform with audio offerings and is significantly larger; competes for the same multicultural ad budgets.
• Cumulus Media / Westwood One: Major U.S. radio broadcaster and audio network with syndicated programming and podcast distribution. Comparable on the audio syndication and ad-sales mechanics; less Hispanic-specialized than Nueva Network.
• Emmis Communications: Diversified radio broadcaster and digital media operator with multicultural programming. Comparable on audio distribution and ad-sales; overlapping executive alumni (Jose Mateo and Benjamin Finley held roles at Emmis).

Emerging players

• Pulpo Media: Hispanic-focused digital advertising and content company with audio and connected-TV inventory. Comparable as a culturally fluent digital ad-sales platform targeting U.S. Latino audiences, complementing Nueva Network's digital audio capabilities.
• HCode Media: Audience-targeting and media company specializing in U.S. Hispanic and Latin American markets. Comparable as a data-driven Hispanic audience targeting partner; converges with Nueva Network's first-party data and Hispanic Audience Accelerator proposition.

Regional players

• Prisa (Cadena SER): Spanish-language radio and audio network headquartered in Spain with growing U.S. Hispanic content ambitions. Comparable as a Spanish-language radio syndicator serving Hispanic diaspora audiences; primarily non-overlapping geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nueva-network

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nueva Network