AdGrid Media
A SaaS-based programmatic advertising platform that enables publishers to self-manage their ad stack without developer resources, offering a no-code Wrapper, rich media templates, syndication tools, a 500+ domain brand-safe Marketplace, and SSP integration.
- Company typePrivate
- Founded2020
- HeadquartersScarsdale, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AdGrid Media does
AdGrid Media, Inc. is a SaaS-based programmatic advertising platform founded in 2020 and headquartered in New York, targeting publishers who need to self-manage their ad stack without dedicated engineering resources. Its modular product suite centers on a Wrapper that exposes hundreds of real-time controls over header bidding and programmatic demand through a no-code dashboard, supplemented by Rich Media templates (polls, surveys, shoppable video, expandable ads, gamified units with drag-and-drop builder and Dynamic Creative Optimization), a Syndication module distributing inventory across 200+ vetted publishers, a Self-Serve Marketplace providing access to over 500 brand-safe domains with audience targeting, and an AdGrid SSP delivered as a Prebid.js pre-bid adapter connecting publisher inventory to premium demand. A WordPress plugin extends installation to long-tail CMS-based publishers, and a free Safetag integration addresses brand safety compliance.
The company operates a hybrid go-to-market motion: a sales-led, full-serve tier offering dedicated Slack channels, support portals, and weekly consulting for enterprise publishers, alongside a product-led self-serve tier for smaller publishers. Revenue is generated primarily through low flat-fee SaaS subscriptions tied to average yearly volume, with an additional transaction-based component from Marketplace impressions and spend. Beyond publishers, AdGrid sells to advertisers and agencies—particularly through The Voices Marketplace (launched January 2023 with Infinity Partnerships), which focuses on multicultural audiences including BIPOC, LGBTQIA+, and Hispanic populations. Customer evidence includes Motorsport Network (110% revenue lift reported by Global Head of Programmatic Jeremy Zimmerman) and EBONY via LoveToKnow Media (doubled monthly spend reported by Senior Director Programmatic Operations Andrea Cassidy Rego), with broader case studies showing 232% and 994% revenue increases for other publishers. The company maintains NMSDC and Black Owned certifications, supporting supplier diversity positioning.
Strategically, AdGrid has assembled a broad demand-side partner ecosystem including 33Across, Xandr, OpenX, Magnite, PubMatic, SpotX, TripleLift, Index Exchange, Yahoo DSP, and Amazon APS, alongside brand safety and contextual partners such as Integral Ad Science, GumGum, and Media.net. Its value proposition—developer-free controls, transparent flat-fee economics, brand-safe multicultural inventory, and a unified platform spanning wrapper, rich media, syndication, marketplace, and SSP—targets the structural pain points publishers face with opaque ad networks, brand safety keyword lists that disadvantage minority-owned publishers, and engineering-intensive stack management.
AdGrid Media firmographics
Firmographics- Name
- AdGrid Media
- Legal name
- AdGrid Media, Inc.
- Website
- https://adgrid.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- A SaaS-based programmatic advertising platform that enables publishers to self-manage their ad stack without developer resources, offering a no-code Wrapper, rich media templates, syndication tools, a 500+ domain brand-safe Marketplace, and SSP integration.
- Ownership category
- akta.pro rank
AdGrid Media industry classification
Industry- Product category
- Programmatic Advertising Technology
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where AdGrid Media is headquartered
LocationHeadquarters
- HQ city
- Scarsdale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AdGrid Media business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Fees: AdGrid charges a low flat fee based on average yearly volume for their Wrapper SaaS solution. Available as both full-serve (managed) and self-serve options. The model is designed to be extremely cost-efficient for publishers.
- Programmatic Advertising Revenue: AdGrid fills impressions with programmatic using features geared for self-serve ad professionals. Revenue is generated through the SSP and pre-bid adapter connecting publishers to demand sources.
- Marketplace Transactions: Monthly charges based on actual impressions and spend for marketplace advertising. Publishers and advertisers can buy on brand-safe domains with audience targeting.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Self-Serve SaaS - Low flat fee based on yearly volume |
| Subscription | Annual | Managed/Full-Serve - Dedicated support and consulting |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
AdGrid Media product offering
Product offeringCore offering
AdGrid Media operates a publisher-first SaaS platform for programmatic advertising management. Its core offering, the Wrapper, gives ad operations professionals hundreds of real-time controls to manage their ad stack without developer resources, with integrated Google Analytics and Google Ad Manager (DFP) reporting. The company also runs a Self-Serve Ad Marketplace across 500+ brand-safe domains, an AdGrid SSP via Prebid.js, and the Voices Marketplace focused on multicultural (BIPOC, LGBTQIA+, Latinx) audiences, available as both self-serve and full-serve (managed) SaaS.
Product overview
AdGrid Media is a publisher-first programmatic advertising platform offering a modular SaaS architecture. The core platform includes the Wrapper for programmatic management and the Marketplace for brand-safe inventory access. Add-on modules include the SSP Prebid Adapter, Rich Media Templates, Syndication Module, and WordPress Plugin. The Voices™ Marketplace is a specialized initiative targeting multicultural audiences. The platform is available as self-serve or managed/full-serve, serving publishers and advertisers with tools for inventory management, rich media advertising, audience extension, and transparent monetization.
Differentiator
Problem solved
Functional benefit
Brands
- The Voices™ Marketplace: A multicultural digital advertising marketplace that enables brands to effectively align with BIPOC, LGBTQIA+, and Hispanic audiences at scale through proprietary data-driven methods.
Products and services
- Wrapper A programmatic management SaaS providing hundreds of real-time controls to manage the ad stack without developer resources. Features dynamic native ad injection, real-time performance control, and detailed Google Analytics and Google Ad Manager (DFP) integration. Available as both self-serve and full-serve (managed) SaaS, targeting publishers and ad operations professionals managing one site or hundreds of sites.
- Marketplace Self-serve ad marketplace giving advertisers and publishers direct access to over 500 brand-safe domains, with audience targeting for BIPOC, Latinx, LGBTQIA+, and other diverse audiences. Includes 13 self-managed rich media units, real-time campaign management, and transparent monthly billing based on actual impressions and spend.
- AdGrid SSP (Prebid Adapter) A publisher-first Supply-Side Platform connecting premium demand to publisher inventory via direct Prebid.js integration. Features direct demand access, transparent auction dynamics, advanced targeting using first-party data, dynamic price floors, brand-safety controls, and support for display, video, native, and rich media formats.
- Voices Marketplace A multicultural digital advertising marketplace that uses proprietary data-driven methods to align brands with BIPOC, LGBTQIA+, and Hispanic audiences through their media consumption lifecycle. Empowers diverse content creators with content management and monetization services, giving brands access to rich media units at scale across diverse publishers. Co-founded with George Mani of Infinity Partnerships.
Quantifiable outcome
- 110% revenue lift for Motorsport Network while page views were down 14%
- +2 more outcomes
Companies that use AdGrid Media
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
AdGrid Media technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature7 records
AdGrid Media partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core.
- Infinity PartnershipscoreCo-founder George Mani from Infinity Partnerships co-founded The Voices Marketplace with AdGrid to solve the problem of scale in multicultural digital advertising. Infinity Partnerships provides strategic direction for the Voices Marketplace initiative.
- 33AcrosscoreSSP partner integrated with AdGrid's platform for programmatic advertising.
- XandrcoreSSP partner integrated with AdGrid's platform for programmatic advertising.
- OpenXcoreSSP partner integrated with AdGrid's platform for programmatic advertising.
- MagnitecoreSSP partner integrated with AdGrid's platform for programmatic advertising.
- PubMaticcoreSSP partner integrated with AdGrid's platform for programmatic advertising.
- SpotXcoreSSP partner integrated with AdGrid's platform for programmatic advertising.
- TripleLiftcoreSSP partner integrated with AdGrid's platform for programmatic advertising.
- Index ExchangecoreSSP partner integrated with AdGrid's platform for programmatic advertising.
- Yahoo DSPcoreDSP partner integrated with AdGrid's platform for programmatic advertising.
- Amazon APScoreDSP/Unified Ad Marketplace partner integrated with AdGrid's platform.
- Integral Ad SciencecoreBrand safety and verification partner integrated with AdGrid's platform.
- GumGumcoreSSP partner integrated with AdGrid's platform for contextual advertising.
- Media.netcoreContextual ad partner integrated with AdGrid's platform.
- SafetagcoreFree brand safety WordPress plugin partnership. Safetag scans content and generates reports of excluded content unique by campaign. AdGrid provides all customers with a free Safetag account.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
AdGrid Media competitors and assessment
Company assessmentDirect peers
- Ezoic: Ezoic is a publisher-focused ad tech and yield optimization platform that uses AI to test layouts and manage programmatic demand, closely mirroring AdGrid's Wrapper and Marketplace approach of giving publishers automated controls over their ad stack.
- Mediavine: Mediavine is a full-service ad management and header bidding provider for independent publishers, competing head-on with AdGrid's self-serve Wrapper and managed-service offering for content-driven sites.
- Snigel: Snigel provides header bidding wrapper, ad optimization, and self-serve monetization tools for publishers, with a comparable focus on developer-free controls and yield improvement.
- Setupad: Setupad offers a header bidding wrapper and monetization services for publishers of all sizes, with self-serve and managed options that compete directly with AdGrid's Wrapper and managed SaaS tiers.
- MonetizeMore: MonetizeMore provides publisher-focused ad optimization, header bidding management, and yield services, overlapping with AdGrid's Wrapper, SSP, and yield-lift value proposition.
- Freestar: Freestar is a publisher ad tech platform offering header bidding, programmatic management, and monetization services, with similar managed-and-self-serve publisher offerings.
Broad incumbents
- Magnite: Magnite is the largest independent sell-side platform and operates at the infrastructure layer that AdGrid's SSP/Prebid Adapter plugs into, making it both a partner and the dominant incumbent in the same space.
- PubMatic: PubMatic is a major independent SSP with end-to-end programmatic supply-side tooling, providing the demand integrations AdGrid routes publishers to while also serving as a competing full-stack option.
- Google Ad Manager: Google Ad Manager is the dominant ad server and SSP combination for publishers and is the platform AdGrid's WordPress plugin and GAM targeting features integrate with, representing the largest incumbent AdGrid must coexist with.
Others
- TripleLift: TripleLift is a native and SSP partner integrated with AdGrid's marketplace, and as a header bidding native ad exchange it is a complementary ecosystem participant rather than a direct wrapper competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
AdGrid Media social profiles
Digital presenceAdGrid Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
AdGrid Media leadership team
Management profileNumber of profiles
Profiles2 records
AdGrid Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AdGrid Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AdGrid Media
What does AdGrid Media do?
AdGrid Media operates a publisher-first SaaS platform for programmatic advertising management. Its core offering, the Wrapper, gives ad operations professionals hundreds of real-time controls to manage their ad stack without developer resources, with integrated Google Analytics and Google Ad Manager (DFP) reporting. The company also runs a Self-Serve Ad Marketplace across 500+ brand-safe domains, an AdGrid SSP via Prebid.js, and the Voices Marketplace focused on multicultural (BIPOC, LGBTQIA+, Latinx) audiences, available as both self-serve and full-serve (managed) SaaS.
Is AdGrid Media a public or private company?
AdGrid Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AdGrid Media founded?
AdGrid Media was founded in 2020. It employs 1 to 10 people.
Where is AdGrid Media based?
AdGrid Media is headquartered in Scarsdale, United States, in the North America region.
How does AdGrid Media make money?
Three revenue lines are on record. SaaS Platform Fees are the primary driver. The others are programmatic Advertising Revenue and marketplace Transactions.
Who are AdGrid Media's main competitors?
Direct peers on record are Ezoic, Mediavine, Snigel, Setupad, MonetizeMore and Freestar. Broad incumbents are Magnite, PubMatic and Google Ad Manager. TripleLift is listed as an others.
Does AdGrid Media have an API?
No public API is recorded for AdGrid Media.
What industry is AdGrid Media in?
AdGrid Media's product category is Programmatic Advertising Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 5418 and its SIC code is 7310.