Northeast Addiction and Mental Health Centre for Holistic Recovery

What Northeast Addiction and Mental Health Centre for Holistic Recovery does

Northeast Addiction and Mental Health Centre for Holistic Recovery (operating as NAM Recovery) is a Calgary-based, registered Canadian not-for-profit and licensed residential addiction treatment provider founded in 2018. The organization delivers addiction and mental health care to individuals and families — particularly South Asian and other marginalized populations in Alberta — through an integrated portfolio of programs: a 6-week live-in residential program (NAM Niwas), a flexible daytime PRP Day/Outpatient Program, a once-a-week recovery program, an Intensive Family Support Program (IFSP), and an Alumni program. Services are delivered in English and Punjabi, with separate residential accommodations for men and women, addressing language and cultural barriers that the organization identifies as central to under-served demand in Alberta.

The clinical core is the proprietary Recovery Diamond Model, a holistic framework that integrates biological, psychological, social, and spiritual domains of care. This is operationalized through an evidence-based therapeutic community paradigm combined with trauma-informed modalities (EMDR, attachment-based therapy, trauma tapping, flash walking, breathwork) and Eastern practices (Kundalini Yoga, yogic vegetarian diet). A multidisciplinary team of physicians, recovery coaches, case managers, and an embedded Research and Data (RAD) team delivers care under founder and Medical Director Dr. Harbir Singh Gill.

The business model is government-anchored and philanthropic: the overwhelming majority of services — including residential room, food, and utilities for NAM Niwas — are funded by Alberta Health Care, with minor administrative fees (CAD $50) and a refundable deposit (CAD $100) charged to inpatients. Supplementary revenue comes from donations through in-person giving, E-transfer, and the Benevity online platform, plus a one-time Health Canada grant of CAD $145,800 in July 2023. NAM Recovery distributes services via direct in-person intake at its single northeast Calgary facility and via Alberta Health Services referrals, while using the NAM Academy YouTube channel as a top-of-funnel education channel. An associated mobile/web application exists as an adjunct support tool.

Name

Northeast Addiction and Mental Health Centre for Holistic Recovery

Legal name

Northeast Addiction and Mental Health Centre for Holistic Recovery

Website

https://namrecovery.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

NAM Recovery is a Calgary-based registered not-for-profit and licensed residential addiction treatment provider serving individuals and families, particularly South Asian and marginalized populations in Alberta, through holistic bio-psycho-social-spiritual programs delivered primarily in English and Punjabi and funded by Alberta Health Services.

Ownership category

akta.pro rank

Product category

Addiction and Mental Health Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Psychiatric and Substance Abuse Hospitals (622210), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090), Services-Health Services (8000)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN), Substance Use Disorder Prevention & Recovery Services (BPAGACAE), Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO)

Keywords

• Addiction treatment services
• Mental health programs
• Residential recovery care
• Holistic healing therapy
• Family support counselling

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Alberta Health Care Funding: Most appointments and services at NAM are covered by Alberta Health Care numbers. Patients are not charged for appointments or services covered under the provincial healthcare plan.
2. Government-Funded Residential Program: NAM Niwas residential program cost including room, food, and utilities is covered and funded by Alberta Health. Minimal charges apply only for administrative fees ($50) and refundable security deposit ($100).
3. Donations and Charity Revenue: NAM is a registered not-for-profit with active charity status (charity number 72535 7313 RR0001). Accepts donations through in-person methods, E-transfer, and online credit card donations via Benevity platform. Corporate client fees may also apply for services not covered by Alberta Health Services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

NAM Recovery delivers holistic, government-funded addiction and mental health treatment through a 6-week licensed residential program (NAM Niwas) and a Personalized Recovery Program (PRP) framework that includes day programs, once-a-week outpatient sessions, an Intensive Family Support Program (IFSP), alumni programming, and recovery coaching. All services are built on the proprietary Recovery Diamond Model integrating biological, psychological, social, and spiritual domains, with service delivery in English and Punjabi for individuals, families, and marginalized populations in Alberta.

Product overview

NAM Recovery offers a single integrated platform centered on its Personalized Recovery Program (PRP) framework, supported by multiple delivery modes. The core offerings include NAM Niwas (a 6-week residential treatment program), PRP Day/Outpatient Programs (flexible daytime healing with PRP 1 weekly sessions and PRP 2 intensive programs), NAM Once-a-Week Recovery Program, Intensive Family Support Program (IFSP), and Alumni Program. Additional services include Recovery Coaching and Counselling, and NAM Academy (YouTube-based educational curriculum). All programs are delivered using the Recovery Diamond Model, which addresses biological, psychological, social, and spiritual facets of addiction, mental health, and chronic pain.

Differentiator

Problem solved

Functional benefit

Brands

• NAM Niwas: NAM's 6-week residential treatment program providing low-cost housing for individuals struggling with addiction, focusing on marginalized populations. Includes room, food, utilities, individual and group therapy, coaching, breathwork, and journaling in a supportive recovery home with yogic vegetarian meals.
• NAM Academy
• PRP (Personalized Recovery Program)
• NAM Academy Online

Products and services

• NAM Niwas Residential Program A 6-week licensed live-in residential treatment program providing low-cost housing for individuals struggling with addiction, focusing on marginalized populations. Services include individual and group therapy, coaching, breathwork, journaling, and yogic vegetarian meals, delivered using the Recovery Diamond approach and the evidence-based therapeutic community paradigm. Room, food, and utilities are covered by Alberta Health; only a $50 admin fee and $100 refundable security deposit apply.
• PRP Day Program (Outpatient Program) A flexible daytime healing option based on NAM's Recovery Diamond approach, offering individualized coaching, group support, breathwork, journaling, and tapping while clients live at home. Includes PRP 1 (weekly sessions in Punjabi and English) and PRP 2 (intensive 6-week Monday-Friday program). Funded by Alberta Health and free of cost to eligible participants.
• NAM Once-a-Week Recovery Program A flexible weekly recovery program designed for individuals managing personal or work responsibilities while in recovery, run over 6 weeks. Funded by Alberta Health and free of cost to eligible participants.
• Intensive Family Support Program (IFSP) An educational program for family and friends of individuals with addiction, teaching families how to function as a therapeutic community to support their loved ones' recovery. Funded by Alberta Health and free of cost to eligible participants.
• Alumni Program Ongoing support program for former NAM clients, held every Thursday from 6:00 PM to 7:30 PM, designed to maintain recovery connections after program completion.
• Recovery Coaching and Counselling Multidisciplinary team delivers one-on-one recovery coaching and counselling using self-efficacy-based methods and techniques to foster clients' self-connection and gradual self-reliance in managing recovery. Covered by Alberta Health Care.

Quantifiable outcome

• 55% to 70% of clients achieve sobriety within 12 months, depending on addiction type
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Alberta Health ServicescoreStrategic or Co-development PartnerNAM Recovery operates as a licensed residential addiction treatment initiative under Alberta Health Services. Most services are covered by Alberta Health Care numbers. The organization maintains regulatory compliance with provincial healthcare standards and receives government funding for residential treatment programs. NAM is the only licensed addiction treatment provider in Alberta specializing in culturally competent care.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Renascent Foundation: Renascent is a Canadian not-for-profit operating residential and outpatient addiction recovery programs across Ontario with a multi-week format and family programming. Directly comparable as a Canadian charity running licensed residential treatment with publicly-funded clientele.
• The Newly Institute: Newly operates outpatient mental health and trauma programs across Alberta and Western Canada with intensive day programs. Comparable as an Alberta-based provider offering day-program-style recovery and trauma-focused care adjacent to NAM's outpatient arm.
• Cedars at Cobble Hill: Cedars operates a private residential addiction treatment facility in British Columbia with a defined-length program and family/aftercare components. Comparable in being a single-site Canadian residential rehab offering multi-week programs.
• Edgewood Health Network (EHN Canada): EHN operates a network of residential and outpatient addiction and mental health treatment facilities across Canada, including Bellwood Health Services and Homewood Health Centre. It is one of the largest private Canadian addiction treatment operators and the most direct comparator for NAM's residential plus outpatient model.
• Canadian Centre for Addictions (CCFA): CCFA operates private residential addiction treatment programs in Ontario with a holistic, multi-modal treatment philosophy. Comparable in delivering residential SUD care with a defined duration program and complementary outpatient services.

Emerging players

• Punjabi Community Health Services (PCHS): PCHS is a Calgary-based not-for-profit delivering culturally and linguistically appropriate health, family, and addiction services to the South Asian community. Directly comparable as the most obvious Punjabi-serving community peer, though PCHS is broader than just addiction treatment.

Broad incumbents

• Homewood Health Centre: Homewood is one of Canada's largest private mental health and addiction treatment providers, operating inpatient and outpatient programs under EHN. Broader and more established than NAM but serves a similar clinical population across residential and outpatient modalities.
• Alberta Health Services — Addiction & Mental Health: AHS is the provincial public system that both funds NAM and operates its own addiction medicine clinics, detox beds, and residential programs in Calgary. Most relevant incumbent comparator for funding flows, referral pathways, and competing internal capacity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCfw82Kk7Sib_B2ZY5i0IQkg
• Facebookfacebook.com/namrecovery

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northeast Addiction and Mental Health Centre for Holistic Recovery