The Newly Institute

What The Newly Institute does

The Newly Institute (legal entity: The Newly Institute Inc.) is a Canadian privately held operator of medically-assisted mental health, addiction, and chronic pain clinics headquartered in Calgary, Alberta. The company runs a network of five physical clinics — Calgary (flagship), Edmonton, Fredericton, Kelowna, and Halifax — plus a virtual service line covering Ontario. Its core offering is an Intensive Outpatient Program (IOP) that compresses approximately 120 hours of therapy and complementary training into a four-week bio-psycho-social-spiritual treatment model, alongside an Addictions Outpatient Program, a Flexible Outpatient Program for working patients, individual therapy, occupational therapy, family education, and medically managed therapies including ketamine.

The treatment modality stack includes Accelerated Resolution Therapy (ART), EMDR, Dialectical Behavioural Therapy (DBT), Acceptance and Commitment Therapy (ACT), mindfulness and resilience training, sleep education, and chronic pain wellness. A multidisciplinary clinical team of psychiatrists, psychologists, occupational therapists, registered nurses, kinesiologists, and addiction physicians delivers care under one roof — a structural feature that supports coordinated care plans but also implies heavy per-site fixed cost in clinician headcount. The technology stack is conventional: standard healthcare clinic operations with an Electronic Medical Record implementation in progress for physician referrals; no proprietary software product, algorithm, or AI/ML system is described.

Revenue is generated on a fee-for-service basis (payable at time of service) with insurance accepted and documentation provided for reimbursement. A second revenue channel comes from institutional referral contracts with WorkSafeBC, the Royal Canadian Mounted Police (BC), and the Workers' Compensation Board of Nova Scotia, which direct claimants — particularly first responders, veterans, and injured workers — into the clinics. Distribution combines direct-to-consumer intake (online booking, self-referral, content marketing, community open houses) with institutional referral pipelines; Ontario is served virtually only, suggesting a deliberate low-capex bridge into a sixth province.

Name

The Newly Institute

Legal name

The Newly Institute Inc.

Website

https://thenewly.ca

Company type

Private

Operating status

Operating

Short description

The Newly Institute operates a Canadian network of medically-assisted mental health, addiction, and chronic pain clinics whose flagship is a four-week, 120-hour Intensive Outpatient Program delivered by multidisciplinary teams, serving self-pay individuals and institutional referrals including WorkSafeBC, the RCMP, and provincial workers' compensation boards.

Ownership category

akta.pro rank

Product category

Mental health treatment services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Outpatient Substance Use Treatment Programs (IOP/PHP/OP) (HLAFACAF), Outpatient Mental Health & Counseling Clinics (HLAFABAC)

Keywords

• Mental health treatment
• Intensive outpatient programs
• Addiction recovery services
• Chronic pain management
• Psychotherapy clinic

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Mental Health Treatment Services: The Newly Institute generates revenue by providing fee-for-service mental health, addiction, and chronic pain treatment programs. Payment is expected at time of service unless other arrangements are made in advance. The organization accepts insurance and provides documentation for reimbursement.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Newly Institute operates a network of physical and virtual mental health clinics across Canada delivering medically managed Intensive Outpatient Programs and individual therapy for anxiety, depression, PTSD, trauma, addiction, and chronic pain. The signature Intensive Outpatient Program compresses approximately 120 hours of therapy into a four-week intensive schedule, combining bio-psycho-social-spiritual treatment with evidence-based modalities such as ART, EMDR, DBT, ACT, and ketamine treatments where clinically indicated.

Product overview

The Newly Institute is a mental health service provider offering a comprehensive suite of therapeutic programs and services. The core offering is the Intensive Outpatient Program (IOP), a 4-week intensive treatment condensing approximately 120 hours of therapy designed for rapid resolution of mental health conditions. This is complemented by a Flexible Outpatient Program for those with work commitments, and various specialty programs including Mental Health Core IOP and Addictions Outpatient Program. The institute provides individual therapy and occupational therapy as foundational services, along with Medically Assisted Therapy (including ketamine treatments) and Family Therapy as supporting programs. Treatment modalities include Accelerated Resolution Therapy (ART), EMDR, Dialectical Behavioural Therapy (DBT), Acceptance and Commitment Therapy (ACT), Mindfulness Training, Sleep Education, and Chronic Pain Wellness. Specialized referral programs serve First Responders, Veterans, Workers Compensation clients, Healthcare Professionals, and those on Short/Long Term Disability, with Return to Work Services integrated into treatment. The institute also offers a New Year, Newly You wellness program and Annual Mental Health Check-ups for ongoing support.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Core Intensive Outpatient Program (IOP) A four-week intensive outpatient program for adults with mental health conditions including PTSD, trauma, anxiety, and depression, delivering approximately 120 hours of therapy and complementary training using evidence-based modalities (ART, DBT, EMDR) and medically managed ketamine when clinically indicated. Designed for individuals seeking rapid symptom resolution faster than traditional weekly therapy allows.
• Addictions Outpatient Program An intensive outpatient program specifically designed for addiction treatment and recovery support, integrated with the institute's interdisciplinary clinical team and evidence-based therapeutic modalities.
• Flexible Outpatient Program A four-week program offering similar evidence-based treatments to the Intensive Outpatient Program but designed for individuals who must balance work and life commitments while undergoing treatment.
• Individual Therapy One-on-one therapy sessions with a skilled therapist providing personalized treatment plans for various mental health concerns, available as a standalone service or integrated with the outpatient programs.
• Occupational Therapy Services supporting individuals in building practical strategies to improve daily functioning, manage mental health challenges, and move toward sustainable return-to-work and lifestyle goals, with availability in person in select clinics and virtually across Ontario.
• Medically Assisted Therapy Medically managed therapy including ketamine treatments for mental health conditions, delivered within the institute's supervised clinical model and integrated with broader treatment plans where clinically indicated.
• Family Education Programming Educational group program for family members and loved ones to learn about trauma, mental health effects, and how to support those in treatment.
• Physiotherapy Physical rehabilitation services supporting recovery and wellness, integrated into the chronic pain outpatient program and available at the Kelowna clinic which was the first to staff an on-site physiotherapist.
• Maintenance Sessions Ongoing support sessions for continued mental health maintenance after initial treatment has been completed, available as drop-in sessions across clinic locations.
• Annual Mental Health and Wellbeing Check Up Yearly mental health assessment to monitor wellbeing and identify emerging concerns, provided as a preventive service across clinic locations.
• New Year, Newly You A six-week wellness program available at the Calgary clinic, designed to help participants achieve and sustain lifestyle goals with support from Occupational Therapists and Kinesiologists.
• Chronic Pain Wellness Program An outpatient program addressing chronic pain conditions and their mental health impacts, integrated with physiotherapy and the institute's interdisciplinary team; first formally offered at the Kelowna clinic in July 2024.
• Collaborative Care A multi-disciplinary care model combining various therapeutic modalities and expertise of the mental healthcare team, providing coordinated treatment planning across psychiatry, psychology, occupational therapy, nursing, and kinesiology.
• First Responders Program A specialized referral-based mental health program for first responders including paramedics, firefighters, and police officers, integrating EMDR, trauma processing, and return-to-work planning for operational stress injuries and PTSD.
• Veterans Program Specialized mental health services for military veterans and active personnel dealing with trauma, PTSD, and operational stress injuries, supported by clinic staff with prior experience working with Veterans Affairs Canada and the Department of National Defense.
• Workers Compensation Services Mental health treatment services for individuals with workplace psychological injuries covered under workers' compensation schemes, delivered under formal contracts with WorkSafeBC and the Workers' Compensation Board of Nova Scotia.
• Healthcare Professionals Program Intensive outpatient mental health care specifically designed for healthcare workers experiencing burnout, vicarious trauma, and moral injury from exposure to work-related trauma and emotional burdens.
• Return to Work Services Integrated support helping individuals return to sustainable employment through occupational therapy and tailored education, delivered alongside mental health treatment for disability recipients and workers' compensation claimants.
• Short Term / Long Term Disability Program Mental health treatment for individuals on short or long term disability leave, designed to facilitate sustained return to work through coordinated clinical care and occupational therapy.

Quantifiable outcome

• Approximately 120 hours of therapy and complementary training delivered over four weeks
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• WorkSafeBCcoreOthersWorkSafeBC awarded The Newly Institute contracts to serve injured workers in British Columbia. The Kelowna clinic was awarded these contracts and provides mental health treatment programs to workers' compensation claimants in the Okanagan region.
• Royal Canadian Mounted Police (RCMP)coreOthersThe Newly Institute was awarded a contract to provide mental health services to RCMP personnel in British Columbia, extending its specialized first responder treatment programs to federal police.
• Workers' Compensation Board of Nova ScotiacoreOthersThe Workers' Compensation Board of Nova Scotia awarded The Newly Institute a contract to treat individuals dealing with gradual onset psychological injuries, including those related to bullying and harassment in the workplace, at the Halifax clinic.
• Veterans Affairs CanadaminorOthersThe Fredericton clinic manager has specialized experience working with Veterans Affairs Canada, Department of National Defense, and the Royal Canadian Mounted Police in a specialized mental health clinic setting, suggesting a history of serving veteran populations.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bellwood Health Services: Bellwood Health Services is a Toronto-based private mental health and addiction treatment provider offering intensive outpatient, day treatment, and residential programs. Comparable to The Newly as a Canadian intensive outpatient mental health and addiction clinic operator serving similar patient populations including professionals and first responders.
• Homewood Health: Homewood Health is one of Canada's largest mental health and addiction service providers, operating residential treatment, outpatient programs, and Employee Assistance Program (EAP) services nationwide. Comparable to The Newly on its multi-modality outpatient mental-health offerings, addiction programming, and engagement with institutional/federal payer contracts.
• Edgewood Health Network (EHN Canada): EHN Canada operates a national network of inpatient and outpatient mental health and addiction treatment facilities across Canada, including specialized trauma, PTSD, and concurrent disorders programs. It is the most directly comparable Canadian clinic-network peer to The Newly on the combination of intensive outpatient programs, addiction treatment, and institutional/workers' compensation payer mix.

Broad incumbents

• Canadian Centre for Addiction and Mental Health (CAMH): CAMH is Canada's largest mental-health and addiction teaching hospital, providing specialized outpatient, inpatient, and research programs. Comparable to The Newly on the addiction and mental-health service delivery model, though it operates as a public hospital at significantly broader scope and scale.
• TELUS Health (TELUS Health Care Centres): TELUS Health operates a broad suite of employer- and government-funded health services across Canada, including mental-health benefits, EAP, virtual care, and specialty health clinics. Comparable to The Newly as a Canadian incumbent that delivers mental-health services to large institutional clients, though at vastly broader scale and as part of a diversified health portfolio.
• LifeWorks (Morneau Shepell): LifeWorks is a Canadian-headquartered global leader in employee wellbeing, mental-health, and EAP services now part of Sun Life. Comparable to The Newly as a large Canadian incumbent delivering mental-health and disability-management services to institutional clients and workers' compensation boards, though as part of a much broader benefits platform.

Emerging players

• Lyra Health: Lyra Health is a US-based mental-health care benefits platform providing in-person and virtual therapy, including specialized programs for trauma, depression, and addiction to employer clients. Comparable to The Newly on intensive specialized mental-health programming for institutional clients, though at much larger scale, broader geographic reach, and technology-enabled delivery.
• Modern Health: Modern Health is a US-based mental-health and wellbeing platform providing therapy, coaching, medication management, and specialized programs to employer clients. Comparable to The Newly as an emerging institutional mental-health platform offering diverse modalities and specialized populations, though delivered primarily through a digital infrastructure rather than physical clinics.
• Spring Health: Spring Health is a US-based global mental-health benefits platform offering employer-sponsored access to therapy, coaching, and specialized programs including high-acuity care. Comparable to The Newly as an emerging mental-health platform targeting employer and institutional client segments with specialized programming, though operating at much larger scale and digital-first.
• MindBeacon (now part of LifeWorks): MindBeacon is a Canadian provider of structured internet-delivered cognitive behavioural therapy (iCBT) for mental health conditions including anxiety and depression. It overlaps with The Newly on mental-health outpatient treatment delivery and Canadian institutional payer relationships, though it differentiates through a fully digital modality rather than in-person intensive programs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/thenewlyinstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Newly Institute