What souKare does

souKare, founded in 2017 and headquartered in Dubai (Shop R2, XL Tower, Business Bay), is an online pharmacy and health technology platform operating as Soukare Pharmacy LLC under a Dubai Health Authority pharmacy license (License 757066). The platform is built on OpenCart ecommerce technology and sells four core product categories — contact lenses (corrective and colored/cosmetic, across daily through yearly replacement schedules from 30+ brands including Acuvue, Air Optix, Biofinity, Bella, Anesthesia and Solotica), pharmacy products (prescription and OTC medicines, including chronic disease, pediatric, and cold/cough SKUs), vitamins and supplements (across formulas, single vitamins, minerals, herbs, probiotics, and fish oil), and personal care (dermatologist-recommended brands such as CeraVe, La Roche-Posay, Bioderma, Avene, Vichy). Technical features include a prescription upload system accepting Emirates ID-linked and paper prescriptions, an insurance integration workflow that submits claims directly to insurers, multi-currency checkout (AED, USD, GBP, EUR, KWD, BHD, OMR), and region-specific storefronts for Dubai, the rest of the UAE, and a dedicated Saudi Arabia store.

The company sells direct-to-consumer through its own ecommerce storefront on a primarily transaction-based unit-pricing model (AED 42 to AED 980+ per product), with subscription-style refill functionality for contact lenses and recurring medications supported by reminder notifications. Distribution is built around speed: 90-minute express delivery in Dubai, free next-day delivery across the UAE above AED 100, 3-5 day delivery to GCC markets, and 5-7 day international express shipping for contact lenses to over 100 countries. Marketing relies on the website's prescription workflow, a 13+ article health blog, email newsletters with refill reminders, and a customer service operation staffed 7am-11pm daily via phone, WhatsApp, and email. Customer service is cited at souKare.com and operated under Faraz Khan as founder and CEO.

souKare has raised approximately $2.8 million in disclosed funding across 2018-2022 from backers including Sheraa Sharjah (seed), Damn Ventures and Dtec Ventures (2020), Oraseya Capital, and Oqal, indicating a capital-efficient, founder-led growth profile. The company is privately held with 11-50 employees and no public revenue disclosure. Expansion moves to date have been organic rather than acquisitive: a Saudi Arabia localized store launched in 2023, broader geographic shipping coverage, and incremental SKU expansion into health accessories. No M&A, partnerships, or strategic alliances are disclosed.

Name

souKare

Legal name

Soukare Pharmacy LLC

Website

https://soukare.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

souKare is a Dubai-based, DHA-regulated online pharmacy and health tech platform selling contact lenses, prescription and OTC medicines, vitamins, supplements, and personal care products, with 90-minute Dubai delivery and shipping across the UAE, Saudi Arabia, and 100+ countries.

Ownership category

akta.pro rank

Product category

Online Pharmacy and Health E-commerce

NAICS

Pharmacies and Drug Retailers (456110), Optical Goods Retailers (45613)

SIC

Retail-Drug Stores And Proprietary Stores (5912), Ophthalmic Goods (3851)

akta.pro primary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Online pharmacy
• Contact lens retail
• Vitamins supplements
• Prescription delivery
• Personal care ecommerce

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Contact Lens Sales: Retail sales of corrective and colored contact lenses from top brands including Acuvue, Air Optix, Bella, Biofinity, Dailies, and specialty lenses. Products available in daily, weekly, monthly, quarterly, half-yearly, and yearly replacement schedules.
2. Vitamins & Supplements Sales: Retail sales of vitamins, supplements, minerals, herbs, formulas, and multivitamins from brands including Solgar, Now Foods, Nature's Bounty, Centrum, and Sunshine Nutrition.
3. Online Pharmacy Services: DHA-regulated online pharmacy providing prescription and OTC medicines with prescription upload and verification. Includes cold/cough medication, chronic disease medications, children's medicine, and health accessories.
4. Personal Care Products: Sales of personal care items including bath/body, face care, hair care, baby care, mother care, oral care, cosmetics, and hygiene products from brands like Avene, Bioderma, CeraVe, Cetaphil, and La Roche-Posay.
5. Refill/Repeat Orders: Reorder and refill functionality for contact lenses and ongoing medications with reminder notifications when running low.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

souKare operates an online pharmacy and health/wellness ecommerce storefront selling contact lenses (corrective and colored), DHA-regulated prescription and OTC medicines, vitamins and supplements, and personal care products. The platform supports prescription upload via Emirates ID, insurance claim processing, and multi-currency checkout, with 90-minute express delivery in Dubai and next-day delivery across the UAE.

Product overview

souKare is an online healthcare e-commerce platform operating as a DHA-regulated online pharmacy, offering a comprehensive range of health and wellness products. The platform provides Contact Lenses (corrective prescription and colored/cosmetic lenses), Pharmacy (prescription and OTC medicines), Vitamins & Supplements, and Personal Care products. The core offering centers on contact lenses from major brands (Acuvue, Dailies, Biofinity, Bella, Anesthesia) with extensive variety across replacement schedules (daily to yearly) and specialty types (toric, multifocal). The pharmacy service enables prescription uploads with Emirates ID and insurance claims submission. The business model emphasizes rapid delivery (90-minute service in Dubai, next-day across UAE) and serves customers in UAE, Saudi Arabia, and internationally (GCC and worldwide for contact lenses).

Differentiator

Problem solved

Functional benefit

Products and services

• Contact Lenses

Quantifiable outcome

• 90-minute delivery in Dubai for pharmacy and contact lens items
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Aster Pharmacy: One of the largest pharmacy chains in the UAE with a broad online pharmacy offering. Directly comparable to souKare as a licensed UAE-based retailer selling prescription medicines, supplements, personal care, and health products online with home delivery.
• Life Pharmacy: Major UAE pharmacy chain with an established e-commerce platform selling prescription and OTC medicines, supplements, and personal care. Closely comparable on category mix, regulatory model, and consumer delivery in the UAE.
• BinSina Pharmacy: Long-standing UAE pharmacy chain with online ordering and home delivery. Directly competes with souKare in licensed prescription dispensing, OTC, vitamins, and personal care within the UAE.
• 800 Pharmacy: UAE-based licensed online pharmacy offering prescription and OTC medicine delivery across Dubai and the wider UAE. Closely matches souKare on regulatory positioning, delivery-led value proposition, and product mix.

Regional players

• Nahdi Medical Company: Largest pharmacy chain in Saudi Arabia with growing online pharmacy operations. Comparable as a regulated pharmacy retailer in the GCC, operating in souKare's largest adjacent market where souKare currently cannot sell prescription medicines.

Broad incumbents

• Noon: Major Middle East e-commerce platform expanding into pharmacy, health, and wellness categories. Comparable as an inventory-led online retailer with multi-country UAE/KSA reach that competes with souKare on assortment and delivery speed for health SKUs.
• talabat: Region's leading on-demand delivery platform that has expanded into pharmacy and health product delivery across UAE, Kuwait, Saudi Arabia, and other GCC markets. Comparable on rapid-delivery positioning targeting the same time-sensitive health shopping behavior.
• Amazon Pharmacy: Global e-commerce incumbent operating a regulated online pharmacy service in the US and select international markets. Comparable as a prescription-and-OTC online retailer with deep assortment, logistics scale, and insurance integration — a long-term competitive reference point for souKare's model.
• PillPack (Amazon Pharmacy): Subscription-based pharmacy service focused on chronic medication refills, dose packaging, and insurance integration. Comparable to souKare's recurring-refill and insurance claim features for prescription medicine customers.
• Walgreens: Large US pharmacy retailer with online pharmacy, contact lens retail, supplements, and personal care. Comparable across souKare's category mix (Rx, OTC, optical, beauty, wellness) and serves as a benchmark for how a multi-category health retailer can be structured.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/soukareuae
• Facebookfacebook.com/soukareuae

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about souKare