What Rex does

Rex (Rex LLC), founded in 2018 and headquartered in Austin, Texas, is a privately-held, founder-led operator that combines a real estate investment platform with a portfolio of ten AI-driven real estate technology ventures. Its real estate division holds $5B+ in assets under management, including 19,000+ apartment homes across 19 metropolitan areas in 6 sun belt and mountain west states, Hotel Ella (a 47-room historic boutique hotel acquired during Covid for ~$26.7M and slated for expansion to 213 rooms at a projected cost exceeding $100M), Arena Hall, and office properties in Austin and Dallas.

Its technology division is built on a mobile-first, API-driven architecture with distinct code bases for each product, and includes JobCall (AI assistant for property management), CredBuild (rent-payment credit reporting), Proofup (AI-driven fraud detection and income verification), PayUp (rent and vendor payments), GetDone (maintenance operations), BillRoute (AI invoice automation), InsurePro (business insurance), OwnProp (blockchain-based fractional real estate investment for accredited investors), IDCore (AI vendor compliance), and TenantPort (resident portal). Rex holds nine patents pending in real estate technology and has run AI R&D since 2017, with NLP, anomaly detection, and process automation as the primary AI modalities. Voice recognition and an AI concierge are also deployed inside Hotel Ella's rooms.

The business model is a hybrid of asset-backed real estate operations and a multi-product SaaS stack, with revenue generated from rental income and asset appreciation on multifamily and commercial properties; subscription and per-transaction fees across the ten tech products; insurance commissions via InsurePro; transaction fees and tokenization economics through OwnProp with a $1,000 minimum for accredited investors; and hotel operations including rooms, food and beverage, events, and premium amenities. Customer segments include property management companies and owners (B2B SaaS), accredited real estate investors (tokenization), apartment residents and hotel guests (use-case consumers), and insurance buyers. Founder and CEO Peter Rex leads strategy, product, and capital allocation, with an Executive Chairman role across investment and management businesses, and reported 600+ teammates across Austin, Dallas, and the broader US footprint.

Name

Rex

Legal name

Rex LLC

Website

https://rex.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

251–500 employees

Short description

Rex (Rex LLC) is an Austin-based, founder-led operator combining a $5B+ real estate portfolio (19,000+ apartments across 19 metros and Hotel Ella) with ten AI-driven SaaS products serving property managers, accredited investors (via OwnProp tokenization), and insurance buyers.

Ownership category

akta.pro rank

Product category

Real Estate Technology

NAICS

Real Estate and Rental and Leasing (53), Software Publishers (51321)

SIC

Real Estate Dealers (For Their Own Account) (6532), Lessors Of Real Property, Nec (6519), Services-Computer Programming Services (7371)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Real estate technology
• Property management software
• Multifamily housing
• Blockchain tokenization
• Fraud detection software

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices3 records

Markets served

Offering type

Software

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tech Product Subscriptions: Multiple SaaS products (JobCall, CredBuild, ProofUp, PayUp, GetDone, BillRoute, InsurePro, IDCore, TenantPort) generating recurring subscription revenue from property managers and real estate operators
2. Real Estate Investment Returns: Rex acquires and manages multifamily properties, hotels, and office buildings generating rental income and asset appreciation. Currently manages 19,000+ apartments and $5B+ under management
3. Insurance Premiums: InsurePro platform generates commissions from business insurance placements
4. Tokenization Transaction Fees: OwnProp platform charges transaction fees for tokenized real estate investments, with $1,000 minimum investments and plans to democratize access
5. Hotel Operations: Hotel Ella generates revenue from hotel rooms, food and beverage, events, and premium amenities. Historical revenue was $6.8M in 2019

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Rex operates a real estate and technology ecosystem across two main divisions. The Tech Ventures division consists of 10 distinct AI-driven SaaS products (JobCall, CredBuild, Proofup, PayUp, GetDone, BillRoute, InsurePro, OwnProp, IDCore, TenantPort) that target property managers, vendors, and the real estate ecosystem. The Real Estate division holds and manages 19,000+ multifamily apartments across 19 metro areas in 6 states ($5B+ under management), operates Hotel Ella boutique hotel in Austin, and owns office properties in Austin and Dallas.

Product overview

Rex is a tech, real estate, and investment ecosystem operating through two main divisions: Tech Ventures (10 distinct AI-driven products) and Real Estate (portfolio of multifamily apartments, hotels, and commercial properties). The Tech Ventures portfolio includes a vertical stack of real estate technology products spanning property management (JobCall), maintenance operations (GetDone), resident services (TenantPort, PayUp, CredBuild), compliance and risk (IDCore, InsurePro), financial automation (BillRoute), identity verification (Proofup), and blockchain-based real estate investment (OwnProp). The Real Estate division manages 19,000+ apartment homes across the Sun Belt and Mountain West, operates Hotel Ella in Austin, Arena Hall as a leadership events venue, and office spaces in Dallas and Austin.

Differentiator

Problem solved

Functional benefit

Products and services

• JobCall AI assistant for property management that enables property managers to automate tasks and communications.
• CredBuild Credit reporting tool that helps property management companies boost on-time rent payments by reporting tenant payment history.
• Proofup AI-driven fraud detection and income verification tool for rental applications.
• PayUp Payment solution for vendors, property managers, and property owners to streamline rent and payment collection.
• GetDone Operating system for maintenance operations, managing work orders and maintenance workflows for property managers.
• BillRoute AI-powered invoice automation tool for processing and managing invoices for vendors and property managers.
• InsurePro Business insurance platform offering configurable and transparent insurance products for the real estate industry.
• OwnProp Blockchain-based platform enabling accredited investors to buy and sell tokenized real estate, democratizing real estate investment access with a $1,000 minimum investment.
• IDCore AI-powered vendor compliance platform that protects businesses from risk through automated vendor verification.
• TenantPort Resident portal enabling rent payments, work order submission, and rent reporting for tenants.
• Real Estate Investment Portfolio Multifamily and commercial real estate holdings including 19,000 apartments across 19 metro areas in 6 states, hotel properties, and office buildings, with $5B+ under management.
• Hotel Ella Historic 47-room boutique hotel in Austin, TX with high-end amenities and technology features including voice recognition and AI concierge, with planned expansion to 213 rooms.
• Arena Hall Premier leadership space in Austin repositioned as a community-based hub for events, thought leadership, and curated tenants.

Quantifiable outcome

• 19,000+ apartments under management
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

One partnership is on record.

• Texas Blockchain CouncilcoreStrategic or Co-development Partner · 10 March 2022Peter Rex joined Texas Blockchain Council as advisor to the Real Estate and Tokenization group. Partnership aims to advance Texas as blockchain leader and promote real estate tokenization. TBC is industry association behind blockchain legislation in Texas. Partnership supports Texas Blockchain Summit events and policy development.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• RealT: Tokenized real estate platform offering fractional ownership of income-producing properties on-chain. Direct comparison to Rex's OwnProp on product model and target user, though RealT focuses more heavily on individual investors and a wider property universe.

Direct peers

• Offerpad: Direct home buyer/seller using technology to streamline residential transactions. Tech-first, operationally-driven residential real estate company similar in model to Rex's integration of tech with real estate ownership.
• Opendoor: Technology-driven residential real estate company that buys, sells, and operates homes at scale using data and automation. Highly comparable to Rex's thesis of applying proprietary tech to traditional, fragmented real estate workflows.
• Compass: Tech-enabled real estate company combining an agent/brokerage network with proprietary software. Comparable to Rex in pairing AI/ML tech investment with real estate operations, though Compass focuses on brokerage where Rex focuses on ownership and management.
• Buildium: Property management SaaS for residential portfolios. Comparable to Rex's PM tech stack on go-to-market and product category, though smaller scale and more SMB-focused.
• AppFolio: Cloud-based property management software serving landlords and property managers. Direct comparison to Rex's TenantPort, GetDone, BillRoute, and other PM SaaS products in functionality and target customer.

Broad incumbents

• Mid-America Apartment Communities: Multifamily REIT with a footprint heavily concentrated in the sun belt—the same geographies Rex favors. Provides a public-market comparable for assessing cap rates, rent growth, and operating margins relevant to Rex's apartment portfolio.
• Keller Williams Realty: Largest real estate franchise network in the US, with heavy technology investment in agent productivity and transaction tools. Comparable to Rex as a tech-forward, founder-led real estate franchise model, but at vastly different scale and orientation.
• Yardi Systems: Established enterprise property management software platform serving large multifamily and commercial operators. Comparable to Rex's PM SaaS suite but with a much broader incumbent footprint across asset classes and geographies.
• Invitation Homes: Public REIT owning and operating a large portfolio of single-family rental homes in sun belt markets. Comparable to Rex's multifamily/sun belt strategy as a public-markets reference point for portfolio economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rexteams
• LinkedInlinkedin.com/company/rexteams

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex