Quigley-Simpson

Name

Quigley-Simpson

Legal name

Quigley-Simpson

Website

https://quigleysimpson.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Marketing and Advertising Services

NAICS

Advertising Agencies (54181), Media Buying Agencies (54183), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creative Concepting & Campaign Development (BPAFAEAD)

akta.pro secondary industry

Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)

Keywords

• Integrated marketing services
• Brand strategy
• Media planning buying
• Creative services
• Marketing analytics

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated Marketing Services: Quigley-Simpson generates revenue through providing integrated brand and demand marketing services including brand strategy, creative, media planning and buying, analytics, and demand generation. The agency blends creativity with measurable performance methodologies.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

Quigley-Simpson is a fully integrated brand-performance marketing agency that delivers brand strategy, creative services, media planning and buying, analytics, and demand generation to enterprise and mid-market clients. It combines deep brand expertise with AI-enabled solutions (such as the AI Discoverability and Visibility offering and the CAMP programmatic marketplace) to drive measurable ROI across the customer journey.

Product overview

Quigley-Simpson is an independent, fully integrated marketing agency that unites brand and demand marketing. The agency offers a comprehensive suite of services including Brand Solutions, Demand Solutions, Marketing Investment Optimization, Growth Strategy, Creative Services, and Media, Analytics & Data. The portfolio includes specialized offerings including an AI Discoverability and Visibility Offering (launched June 2026) that helps brands optimize presence across AI systems; DRTV Ecosystem Management for direct-response television; Shoppable TV integration; CAMP (Cultural Accelerator Marketplace) for diverse audience targeting; and NFT Marketing Services. The agency is supported by its affiliate Gantic for programmatic marketplace solutions. The company combines deep brand expertise with AI-enabled solutions to deliver lasting impact for clients.

Differentiator

Problem solved

Functional benefit

Brands

• The Continuum: Thought leadership platform on brand and demand marketing.
• GANTIC

Products and services

• Brand Solutions Strategic services connecting brand affinity to customer needs, including brand strategy, creative development, and brand positioning across channels for enterprise and mid-market clients.
• Demand Solutions Performance marketing services focused on moving customers from interest to action, including performance media, search, social, and programmatic activation for brand clients.
• Marketing Investment Optimization Media analytics and investment management services maximizing efficiency by aligning message and media for optimal ROI across paid channels.
• Growth Strategy Strategic consulting services driving results throughout the customer journey with data-informed planning and execution.
• Creative Services Full-service creative development including advertising creative, content production, and design across traditional and digital channels for brand clients.
• Media, Analytics and Data Integrated media planning, buying, and analytics services including CTV, streaming, programmatic, social, and search with advanced attribution and measurement.
• AI Discoverability and Visibility Offering A strategic marketing service designed to help brands improve how they are discovered, understood, referenced, and recommended across AI assistants, large language models, search engines, and digital media environments. Combines communications, content, creative, media, analytics, and optimization with five core pillars: Content, Credibility, Connections, Coverage, and Calibration.
• DRTV Ecosystem Management Comprehensive direct-response TV ecosystem approach aligning strategy, offer and product messaging, media, consumer experience, testing, analytics, and CRM for optimal campaign performance.
• Shoppable TV Interactive TV commerce solution enabling viewers to discover and purchase products shown in programming through QR codes and AI-powered object recognition that correlates video content to retail catalogs.
• CAMP (Cultural Accelerator Marketplace) First-of-its-kind programmatic solution using first-party audience, contextual, and cognitive data through curated publishers to reach diverse audiences efficiently. Features MAVEN-Certified Status, cookieless targeting, Alternative ID support (Ramp ID, UID 2.0), and 400+ direct-to-publisher relationships.
• NFT Marketing Services Comprehensive NFT support including education, strategy development, artist collaboration, and promotion for brands exploring Web3 engagement opportunities.

Quantifiable outcome

• High-performance acquisition system driving 2X growth for Simply Business
• +1 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability8 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and supporting.

• MagnitecoreTechnology or Integration · 11 August 2021Quigley-Simpson selected Magnite as preferred sell-side platform (SSP), committing multimillion dollars to gain scaled access to programmatic CTV and omnichannel inventory. The partnership combines elements of TV upfront buying with programmatic capabilities, creating greater efficiencies for both buy and sell-side. Quigley-Simpson was recognized as pioneering a market-first direct-response approach to OTT.
• GANTICcoreStrategic or Co-development PartnerGANTIC is a Quigley-Simpson affiliate that developed CAMP (Cultural Accelerator Marketplace), a first-of-its-kind programmatic solution. Quigley-Simpson leverages GANTIC's technology to help brands deliver on media diversity goals through first-party audience, contextual, and cognitive data targeting.
• TVSquaredsupportingTechnology or IntegrationQuigley-Simpson partners with TVSquared as their DRTV attribution and measurement platform of choice. TVSquared provides both probabilistic and deterministic models that assign response data to individual airings with a high degree of accuracy.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Deutsch (Deutsch Inc.): IPG-owned full-service creative and media agency with similar brand+performance integration. Operates as part of a holding-company portfolio but with comparable service mix and client profile.
• Droga5 (Accenture Song): Accenture Song-owned creative agency with brand and performance integration; competes for the same enterprise client roster but operates as part of a much larger global network.
• Wieden+Kennedy: Large, established independent creative agency with strong brand-building credentials serving global enterprise clients; comparable in service scope but substantially larger scale.

Direct peers

• 72andSunny: Independent creative-led agency with brand and demand capabilities, similar multi-vertical enterprise client base, and comparable size tier to Quigley-Simpson.
• RPA (RPA: USA): Independent, LA-based full-service advertising agency with comparable brand+performance integration model and similar enterprise client roster including financial services and CPG.
• GALE: Independent, mid-sized business agency combining creativity, data, and media with similar customer roster and brand-led/demand-driven positioning. Direct peer in independent full-service space.
• Horizon Media: Largest US independent media agency with strong CTV, programmatic, and data capabilities. Direct competitor in the independent full-service/media space serving similar enterprise client profiles.
• PMG: Independent digital-first agency combining media, creative, and technology with proprietary platforms. Directly comparable on AI-enabled marketing, performance media, and enterprise client mix.
• Hearts & Science: Omnicom-owned agency built on data-driven, audience-first media planning with strong CTV and performance orientation; a direct competitor in the integrated brand-performance space.
• Good Apple: Mid-sized independent full-service agency with similar brand+demand integration and enterprise client focus, comparable in size and service scope to Quigley-Simpson.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/quigley-simpson-heppelwhite-inc-234537570041781
• LinkedInlinkedin.com/company/quigley-simpson/mycompany
• Instagraminstagram.com/quigley_simpson
• Xx.com/quigley_simpson

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Quigley-Simpson