Clapper
- Company typePrivate
- Founded2020
- HeadquartersPlano, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
Clapper firmographics
Firmographics- Name
- Clapper
- Legal name
- Clapper Media Group, Inc.
- Website
- https://clapperapp.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Clapper industry classification
Industry- Product category
- Social Media Platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Generalist Short-Form Video Social Platforms (MPACAHAA)
- akta.pro secondary industries
- Live Audio Q&A, Coaching & Mentorship Platforms (MPACAEAI), Creator Monetization & Tipping Platforms (MPACABAE)
Keywords
Where Clapper is headquartered
LocationHeadquarters
- HQ city
- Plano
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Clapper business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations
Revenue model
- Gifts: Creators receive virtual gifts from fans on videos, Lives, and Radios. Gifts convert to diamonds, then to real cash. Direct monetization from audience support.
- Clapper Shop: Creators open storefronts on their profiles to sell merchandise, digital products, shout-outs, or anything they create. No follower threshold and no listing fees.
- Fam Tiers: Monthly subscription tiers (up to 3) built into the platform, similar to Patreon. Creators earn recurring subscription revenue from their most loyal fans.
- Paid Group Chats: Creators can charge a monthly fee for access to exclusive Group Chats. Earns recurring income from dedicated community members.
- DM Tipping: Fans can send tips directly through direct messages anytime. Simple, always-on way to receive community support.
- Shop Live: Live streaming commerce feature allowing creators to sell products during livestreams with external shop links and fully open live streaming capabilities.
- Affiliate Marketing: Creators can promote products authentically and earn commissions through affiliate marketing on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free tier - all core features unlocked from day one |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Clapper product offering
Product offeringCore offering
Clapper is a creator-first social media platform for adults 17+ that combines short-form video posting (up to 10 minutes), live streaming, audio-only Radio rooms, Group Chats, and community spaces within a single ad-free mobile app. The platform distinguishes itself by offering every feature unlocked from day one with no follower threshold, paired with multiple built-in monetization streams (virtual Gifts, an integrated Clapper Shop, subscription Fam Tiers, Paid Group Chats, DM Tipping, Shop Live, and Affiliate Marketing). It also ships native generative-AI video creation tools that let users produce 4-8 second AI videos from text or photos directly inside the app.
Product overview
Clapper is a unified creator-first social media platform for adults 17+, launched in 2020 and headquartered in Dallas, Texas. The platform positions itself as an ad-free alternative to traditional social platforms with an equal opportunity algorithm and multiple monetization options available from day one without follower thresholds. The core platform encompasses short-form video (up to 10 minutes with built-in editing), live streaming (Solo, PK Battles, Multi Lives with up to 8 creators), Radio (audio-only rooms with up to 20 speakers and 2,000 listeners), Group Chats, and Clapback (opinion feature). The product suite includes integrated monetization tools: Gifts (virtual gifts converting to diamonds and cash), Clapper Shop (e-commerce for merch and digital products), Fam Tiers (subscription tiers similar to Patreon), DM Tipping, and Paid Group Chats. Community features include Clapper Clubs (dedicated niche community spaces), Profile Tags, and the Nearby feature. The platform also offers a native AI video generation tool for creating 4-8 second AI videos from text or photos, along with built-in editing tools. Revenue withdrawal options include ACH Transfer, PayPal, and USDT crypto.
Differentiator
Problem solved
Functional benefit
Products and services
- Clapper Platform Creator-first ad-free social media platform combining short-form video (up to 10 minutes), live streaming (Solo, PK Battles, Multi Lives), audio-only Radio rooms, Group Chats, Clapper Clubs, and integrated commerce/monetization tools for adult creators and their fans.
- Fam Tiers (Creator Subscriptions) Patreon-style monthly subscription tiers built into Clapper, allowing creators to offer up to three recurring-revenue tiers to reward loyal fans and convert audience support into predictable income.
- Paid Group Chats Subscription-based group messaging service within Clapper that lets creators charge a monthly fee for access to exclusive Group Chats, generating recurring revenue from their most dedicated community members.
- Native AI Video Generation Tool Generative AI feature inside the Clapper app that creates 4-, 6-, or 8-second AI videos directly from text prompts or photos without third-party applications, enabling creators to transport themselves into new settings or scenarios.
- Clapper Clubs Dedicated community spaces within Clapper built around niche interests, with public discovery, multi-format posting, community-led conversations, and creator-owned spaces such as Fitness, Music, Gaming, Comedy, Politics, and Cooking.
Quantifiable outcome
- Creators can earn up to $3,000 per month on the platform
- +3 more outcomes
Companies that use Clapper
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Clapper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature9 records
Clapper partnerships and signals
Strategic signalScale indicators8 records
Recent moves9 records
Expansion highlights6 records
Clapper competitors and assessment
Company assessmentDirect peers
- Lomotif: Short-form video and social platform with music-driven editing features and creator monetization. Comparable product surface area (video editing, community building, global availability).
- Clubhouse: Live audio conversation platform that defined the live-audio social category. Clapper Radio (up to 20 speakers / 2,000 listeners) is a directly comparable audio-room product within Clapper's broader social platform.
- Triller: Direct TikTok alternative short-form video social platform with creator monetization, AI editing, and music focus. Closest model-comparable competitor given shared 'TikTok alternative' positioning.
- Clash (by Swell Entertainment): Short-form video platform built specifically as a TikTok alternative focusing on authentic creators and community. Direct head-to-head in the 'creator-first, no-shadow-ban' niche that Clapper also targets.
Broad incumbents
- Instagram Reels: Meta's short-form video product baked into Instagram. Comparable creator monetization, audience scale, and editing tools; Clapper positions against Reels on ad-free, equal-opportunity algorithm, and mature-audience tolerance.
- X (Twitter) Spaces: X's integrated live audio rooms feature. Comparable as a live-audio, multi-speaker social product; competes for similar mature-audience community use cases that Clapper Radio addresses.
- TikTok: Category-defining short-form video social platform with global reach. Directly comparable product (short-form video, livestreaming, creator monetization) and the platform whose regulatory status drives Clapper's primary growth wedge.
- YouTube Shorts: Google's short-form video product overlayed on YouTube. Same product category (UGC short video) with monetization via YouTube Partner Program; Clapper competes for creator mind-share and migration.
Emerging players
- Cameo: Creator-side monetization platform for personalized video shout-outs sold to fans. Comparable revenue mechanic to Clapper's Shop/SHOUT-OUTS offering; illustrates the market Clapper is absorbing.
- Patreon: Subscription/creator monetization platform used by hundreds of thousands of creators. Comparable because Clapper's Fam Tiers is a built-in Patreon equivalent; overlapping monetization that Clapper is trying to capture inside its ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Clapper social profiles
Digital presenceClapper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Clapper leadership team
Management profileNumber of profiles
Profiles1 record
Clapper funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Clapper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Clapper
What does Clapper do?
Clapper is a creator-first social media platform for adults 17+ that combines short-form video posting (up to 10 minutes), live streaming, audio-only Radio rooms, Group Chats, and community spaces within a single ad-free mobile app. The platform distinguishes itself by offering every feature unlocked from day one with no follower threshold, paired with multiple built-in monetization streams (virtual Gifts, an integrated Clapper Shop, subscription Fam Tiers, Paid Group Chats, DM Tipping, Shop Live, and Affiliate Marketing). It also ships native generative-AI video creation tools that let users produce 4-8 second AI videos from text or photos directly inside the app.
Is Clapper a public or private company?
Clapper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Clapper founded?
Clapper was founded in 2020. It employs 11 to 50 people.
Where is Clapper based?
Clapper is headquartered in Plano, United States, in the North America region.
How does Clapper make money?
Seven revenue lines are on record. Gifts are the primary driver. The others are clapper Shop, fam Tiers, paid Group Chats, DM Tipping, shop Live and affiliate Marketing.
Who are Clapper's main competitors?
Direct peers on record are Lomotif, Clubhouse, Triller and Clash (by Swell Entertainment). Broad incumbents are Instagram Reels, X (Twitter) Spaces, TikTok and YouTube Shorts. Emerging players are Cameo and Patreon.
Does Clapper have an API?
No public API is recorded for Clapper.
What industry is Clapper in?
Clapper's product category is Social Media Platform. Its primary akta.pro industry code is MPACAHAA, Generalist Short-Form Video Social Platforms, with a secondary code of MPACAEAI, Live Audio Q&A, Coaching & Mentorship Platforms. Its NAICS code is 516210 and its SIC code is 7372.