Lomotif
Lomotif is a consumer-facing short-form video-sharing social networking platform founded in 2014 and based in San Francisco, serving individual creators and viewers. The company is privately held and led by co-founder and CEO Paul Yang.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
What Lomotif does
Lomotif is a short-form video-sharing social networking platform founded in 2014 and headquartered in San Francisco. The firmographic profile describes the company as a consumer-facing service aimed at democratizing video creation, implying a creator- and viewer-side product with social and editing functionality. The co-founders are Paul Yang, who serves as co-founder and CEO, and Xiu Loh, listed as co-founder. The company has been privately held since inception, with no disclosed parent company, subsidiaries, or public-ticker status.
The platform's underlying technology stack is not documented in the available source material — no core technology field is populated and no proprietary features are listed. Capital formation has been limited to three early-stage funding rounds recorded in the source data: a 2016 round with TNF Ventures, and two February 2018 rounds with K3, Two Culture Capital, and Cyber Creation Ventures (CCV). Headcount is reported in the 51-100 range. Notably, the lomotif.com domain in the scraped web content resolves to TeePublic-style print-on-demand merchandise and unrelated PGBET gambling content rather than to the video platform described in firmographics, signaling either a domain transition, brand disassociation, or data anomaly that materially complicates any read on the company's current operating state.
Lomotif's go-to-market is implicitly direct-to-consumer via mobile app distribution; no B2B channels, enterprise sales motion, named advertisers, or partnership channels are disclosed. Pricing and monetization mechanics are not publicly disclosed, which is broadly consistent with ad-supported and freemium consumer social-app economics but precludes any precise revenue or ARR triangulation from the available evidence.
Lomotif firmographics
Firmographics- Name
- Lomotif
- Legal name
- TP Apparel LLC
- Website
- https://lomotif.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Lomotif is a consumer-facing short-form video-sharing social networking platform founded in 2014 and based in San Francisco, serving individual creators and viewers. The company is privately held and led by co-founder and CEO Paul Yang.
- Ownership category
- akta.pro rank
Lomotif industry classification
Industry- Product category
- Short-form video sharing platform
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- akta.pro primary industry
- Generalist Short-Form Video Social Platforms (MPACAHAA)
- akta.pro secondary industries
- Short-Form Video Creation, Editing & Templates Apps (MPACAHAE), Short-Form User-Generated Video Platforms (MPACABAB)
Keywords
Where Lomotif is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Markets served
Lomotif business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales
Revenue model
- E-commerce product sales: Print-on-demand sales of t-shirts, apparel, accessories, and home goods. Revenue generated from individual consumer purchases through the online storefront.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Lomotif product offering
Product offeringCore offering
Lomotif operates a video-sharing social networking platform that enables users to create, edit, and share short-form videos. The platform focuses on democratizing video creation by providing accessible video tools to individual users, positioning it as a consumer-facing short-video social network.
Product overview
Lomotif is a print-on-demand merchandise platform offering designs across multiple product categories. The core platform enables users to browse and purchase custom-printed items. The product portfolio consists of Adult Apparel (t-shirts, hoodies, sweatshirts, tank tops), Kids Apparel, Accessories (hats, stickers, phone cases, totes), and Home Goods (mugs, tapestries, wall art, pillows). The platform appears to support design themes and artist collections as product variants.
Differentiator
Problem solved
Functional benefit
Products and services
- Lomotif Video-Sharing Social Networking Platform A consumer-facing short-form video platform that allows individual users to capture, edit, and share videos within a social networking environment. The platform is targeted at everyday creators rather than professional editors, with the stated mission of democratizing video creation.
Companies that use Lomotif
Customer profileSegments1 record
Ideal customer profiles1 record
Lomotif technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Lomotif partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights1 record
Lomotif competitors and assessment
Company assessmentRegional players
- Josh (VerSe Innovation): Josh is an Indian short-form video platform with regional language creator tools, comparable to Lomotif in product scope and target market overlap. It represents a regional peer in the same category.
- MX TakaTak (MX Media): MX TakaTak is an India-focused short-form video platform that served a regional market adjacent to Lomotif's emerging-market footprint. It is comparable as a regional short-form video competitor with creation and social features.
Broad incumbents
- TikTok (ByteDance): TikTok is the dominant global short-form video social platform, with billions of users and an integrated creation toolset. It is the primary competitive incumbent against which any short-form video platform like Lomotif must position.
- Instagram Reels (Meta): Instagram Reels is Meta's short-form video offering inside Instagram, leveraging an existing billions-scale social graph. It competes directly for creator time and audience attention with independent platforms like Lomotif.
- YouTube Shorts (Alphabet): YouTube Shorts is Alphabet's short-form video product layered on top of YouTube's creator ecosystem and monetization infrastructure. It is a direct competitor to Lomotif for both viewers and creator monetization.
Direct peers
- Likee (BIGO Technology): Likee is a short-form video creation and sharing platform popular in Southeast Asia, India, and emerging markets — geographies where Lomotif has historically focused. It is one of the closest direct comparables in product and target market.
- Dubsmash: Dubsmash was a short-form video creation and lip-sync app with a similar creation-tooling emphasis as Lomotif, later acquired by Reddit. It is a comparable historical direct peer in the short-form video creation space.
- Triller: Triller is an AI-powered short-form video social platform focused on music-driven content creation. It targets the same creator-and-viewer short-form video use case as Lomotif and competes for similar demographic segments.
- Vigo Video (ByteDance): Vigo Video was a ByteDance short-form video app targeting emerging markets with creation-focused tools. It is a comparable direct peer to Lomotif in both product positioning and target geographies.
- Snack Video (Kuaishou): Snack Video is a Kuaishou-owned short-form video app targeting emerging markets (SEA, South Asia, MENA). It is a direct peer competing in the same geographies and use cases as Lomotif.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Lomotif social profiles
Digital presenceLomotif financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lomotif leadership team
Management profileNumber of profiles
Profiles2 records
Lomotif funding detail
Funding detailFunding overview
Funding rounds3 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lomotif M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lomotif
What does Lomotif do?
Lomotif operates a video-sharing social networking platform that enables users to create, edit, and share short-form videos. The platform focuses on democratizing video creation by providing accessible video tools to individual users, positioning it as a consumer-facing short-video social network.
Is Lomotif a public or private company?
Lomotif is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lomotif founded?
Lomotif was founded in 2012. It employs 51 to 100 people.
Where is Lomotif based?
Lomotif is headquartered in San Francisco, United States, in the North America region.
How does Lomotif make money?
One revenue line is on record: E-commerce product sales.
Who are Lomotif's main competitors?
Regional players on record are Josh (VerSe Innovation) and MX TakaTak (MX Media). Broad incumbents are TikTok (ByteDance), Instagram Reels (Meta) and YouTube Shorts (Alphabet). Direct peers are Likee (BIGO Technology), Dubsmash, Triller, Vigo Video (ByteDance) and Snack Video (Kuaishou).
Does Lomotif have an API?
No public API is recorded for Lomotif.
What industry is Lomotif in?
Lomotif's product category is Short-form video sharing platform. Its primary akta.pro industry code is MPACAHAA, Generalist Short-Form Video Social Platforms, with a secondary code of MPACAHAE, Short-Form Video Creation, Editing & Templates Apps. Its NAICS code is 51621.