ZLINE Kitchen and Bath
- Company typePrivate
- Founded2007
- HeadquartersReno, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
ZLINE Kitchen and Bath firmographics
Firmographics- Name
- ZLINE Kitchen and Bath
- Legal name
- Z Line Kitchen and Bath, LLC
- Website
- https://zlinekitchen.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
ZLINE Kitchen and Bath industry classification
Industry- Product category
- Luxury Kitchen and Bath Appliances
- NAICS
- Electronics and Appliance Retailers (449210), Electronics and Appliance Retailers (4492), Major Household Appliance Manufacturing (33522)
- SIC
- Household Appliances (3630), Electric Housewares & Fans (3634)
- akta.pro primary industry
- Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF)
- akta.pro secondary industries
- Kitchen Gadgets & Tools Retail (CRACADAB), Kitchen & Bath Accessories & Hardware (Pulls, Hinges, Organizers) Retail (CRAIAFAI)
Keywords
Where ZLINE Kitchen and Bath is headquartered
LocationHeadquarters
- HQ city
- Reno
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ZLINE Kitchen and Bath business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Appliance Sales: Primary revenue from selling luxury kitchen appliances including professional ranges, cooktops, wall ovens, microwaves, range hoods, refrigeration, dishwashers, and plumbing fixtures. Products sold through multi-channel distribution including retailers and direct e-commerce.
- Plumbing Fixtures: Revenue from kitchen faucets, sinks, bath faucets, shower systems, hardware, and accessories. Part of the broader kitchen and bath product ecosystem.
- Appliance Packages & Bundles: Bundled kitchen appliance packages offering cost savings of 10-20% compared to individual purchases, targeting builders and homeowners undertaking kitchen renovations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level range hoods |
| Unit Pricing | Pay-as-you-go | Mid-range range hoods |
| Unit Pricing | Pay-as-you-go | Premium Autograph Edition |
| Unit Pricing | Pay-as-you-go | Appliance bundles |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels5 records
ZLINE Kitchen and Bath product offering
Product offeringCore offering
ZLINE Kitchen and Bath designs, manufactures, and distributes a full line of luxury kitchen and bath appliances marketed as "attainable luxury," including professional ranges, rangetops and cooktops, range hoods, wall ovens, microwaves, refrigeration, dishwashers, kitchen and bath plumbing fixtures, and cookware and knives. Products are sold primarily through national retailers (Lowe's, Home Depot, Wayfair, Costco, Best Buy, Amazon) and specialty dealers, with direct-to-consumer e-commerce through zlinekitchen.com.
Product overview
ZLINE Kitchen and Bath is a luxury kitchen and bath appliance brand offering an industry-leading catalog of kitchen appliances and plumbing fixtures positioned as 'attainable luxury.' The product portfolio centers on major kitchen appliance categories: Professional Ranges (gas, dual fuel, and induction configurations including Paramount Induction Ranges and ranges featuring DuoPro™ dual-function burners), Rangetops & Cooktops, Wall Ovens, Microwaves, and the full refrigeration suite spanning Freestanding, Built-In, Column, Undercounter, Wine & Beverage, and Ice Makers. The cooking ventilation line includes Range Hoods with specialized sub-brands like CrownSound™ (with integrated audio) and DuraMount™ (patented insert mounting system). Dishwashers are offered in standard and panel-ready configurations, with the Monument series representing their redesigned flagship. Plumbing products include Kitchen Faucets, Kitchen Sinks, Bath Faucets, and Shower Systems. Cookware and Knives round out the lifestyle offerings. The product line is organized around branded collections including Autograph Edition (premium finishes like Champagne Bronze and Polished Gold), Marino Collection (contemporary design), Touchstone (undercounter refrigeration), Studio Collection (compact spaces), Outdoor Compatible Appliances, and Panel Ready Appliances. The company sells primarily through authorized retailers including Home Depot, Lowe's, Wayfair, and Costco, with showrooms for in-person shopping.
Differentiator
Problem solved
Functional benefit
Brands
- Autograph Edition: The ultimate expression of attainable luxury featuring finishes like Champagne Bronze, Polished Gold, Matte Black, and Stainless Steel.
- Marino Collection
- DuoPro™
- DuraMount™
- CrownSound™
- Monument Series
- Touchstone Collection
- Studio Collection
- Helix Appliance Handles
- Palisades Plumbing
Products and services
- Professional Ranges Professional-style ranges offered in gas, dual fuel, and induction configurations providing pro-grade cooking performance at attainable luxury price points for residential kitchens.
- Rangetops & Cooktops Freestanding and slide-in cooktops and rangetops providing professional cooking surface options for kitchen installations.
- Range Hoods Kitchen ventilation products including wall mount, island mount, under cabinet, and insert options with various finishes and features such as LED lighting and lifetime motor warranties.
- Wall Ovens Built-in wall ovens providing cooking capacity separate from the cooktop surface for flexible kitchen design.
- Microwaves Built-in and over-the-range microwave options for cooking and reheating food.
- Freestanding Refrigeration Counter-depth and standard-depth refrigerators offering high capacity with multiple cooling zones for precise temperature control.
- Built-In Refrigeration Integrated refrigeration designed to blend seamlessly with kitchen cabinetry for a customized look.
- Column Refrigeration Modular column refrigerators and freezers that can be configured side-by-side for customized kitchen installations.
- Undercounter Refrigeration Compact refrigeration units for under-counter installation including beverage coolers and refrigerator drawers.
- Wine & Beverage Refrigeration Specialized refrigeration for wine and beverage storage with temperature zones optimized for different drink types.
- Ice Makers Freestanding ice maker appliances for producing ice in residential settings.
- Dishwashers Dishwashers in panel-ready and standard configurations with features such as 3rd rack loading and multiple wash zones.
- Plumbing Fixtures Plumbing fixtures including kitchen faucets, kitchen sinks, bath faucets, shower systems, bathroom hardware, and accessories such as pot fillers.
- Cookware Cookware including cast iron, nonstick ceramic, and complementary kitchen tools.
- Knives Knife collections including Japanese Damascus knives, Mark Estee signature knives, and steak knives for culinary preparation.
- DuoPro™ Dual-Function Burner Ranges and Rangetops Dual-function burner technology providing full simmer-to-sear capability on every burner, with up to 170,000 BTUs on 48-inch models and Italian-crafted brass burners, available across Paramount Series dual fuel and gas ranges and rangetops.
- Paramount Induction Ranges Freestanding induction ranges featuring an advanced anti-scratch matte cooktop platform, available in 30-inch models with various finishes.
- Autograph Edition Premium Appliance Collection Premium collection offering the ultimate expression of attainable luxury with designer finishes including Champagne Bronze, Polished Gold, Matte Black, and Stainless Steel accents applied across ranges, refrigeration, dishwashers, faucets, and other appliance categories.
- Marino Collection Curated appliance collection rooted in intentional design and thoughtful engineering, balancing contemporary form with everyday performance.
- DuraMount™ Range Hood Inserts Patented range hood insert line using the DuraMount™ mounting system that delivers stronger support for custom range hoods with multiple stud-friendly mounting options for faster installations.
- Monument Dishwashers Redesigned flagship panel-ready dishwasher featuring a 3rd Utensil Rack, Auto Door Open, Bottle Wash, and Floor Timer Display.
- Outdoor Compatible Appliances Appliances designed for outdoor kitchen installations, including grill hoods and outdoor-rated refrigeration, showcased in AJ Madison's new Houston showroom.
- Panel Ready Appliances Appliances designed to accept custom cabinet panels for seamless integration with kitchen cabinetry, including panel-ready dishwashers and refrigeration.
- Studio Collection Curated collection of appliances designed for compact and studio living spaces.
- Touchstone Collection Undercounter refrigeration collection offering design-forward solutions for beverage storage and compact refrigeration needs.
- Kitchen Appliance Packages Bundled packages combining a refrigerator, range, dishwasher, and microwave (and optional hood) with 10–20% savings versus individual purchase, supported by a bundle builder tool and builder discounts.
Quantifiable outcome
- Consumer Reports testing showed ZLINE range performed better than some more expensive competitors
- +2 more outcomes
Companies that use ZLINE Kitchen and Bath
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
ZLINE Kitchen and Bath technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
ZLINE Kitchen and Bath partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- AJ MadisoncorePremium appliance retailer opening new showroom at 2600 Fondren Road in Houston, Texas to showcase integrated outdoor kitchen displays featuring ZLINE and other premium brands. AJ Madison identifies Houston as a leading market for outdoor entertaining driven by climate and barbecue traditions.
- The Range Hood StorecoreAuthorized specialty retailer for ZLINE range hoods and appliances, offering expert consultation and installation services.
- Mike Pyle (HGTV)coreHGTV television personality collaborating with ZLINE through Media Partners program to showcase designer appliances in residential kitchen renovations. Partnership leverages celebrity endorsement to drive consumer awareness and credibility.
- Jessica Davis (Instagram Influencer)minorInstagram influencer collaborating with ZLINE through Media Partners program to showcase products in home design content. Partnership targets social media audiences interested in home renovation and interior design.
- Terri Vaughn (Actress)minorActress who has integrated ZLINE products into home designs through Media Partners program. Partnership extends brand visibility to entertainment industry audiences.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
ZLINE Kitchen and Bath competitors and assessment
Company assessmentDirect peers
- Viking Range: Middleby-owned premium professional-style range, hood, and refrigeration brand. Direct competitor in the pro-style category that ZLINE positions against on price-performance.
- Fisher & Paykel: Premium kitchen and laundry appliance brand with design-forward ranges, cooktops, and column refrigeration. Comparable premium-tier competitor with overlapping product categories and builder/developer channel exposure.
- Thermador: BSH Home Appliances' ultra-premium kitchen brand (ranges, cooktops, hoods, refrigeration, dishwashers). Direct premium-segment competitor that ZLINE explicitly benchmarks against on price and performance.
- Bosch Home Appliances: BSH's premium-mass kitchen appliance brand with strong reputation for dishwashers, ranges, and refrigeration. Competes with ZLINE on quality-per-dollar positioning at slightly different price points across the same retail channels.
- Café (GE Appliances): GE Appliances' premium-styled sub-brand offering customizable finishes (matte black, brushed bronze) on ranges, hoods, and refrigeration. Closest stylistic and price-tier competitor to ZLINE's Autograph Edition finishes across the same major-retail channels.
- Sub-Zero and Wolf: Premium refrigeration (Sub-Zero) and cooking (Wolf) brands owned by Sub-Zero Group. Direct premium competitor across ranges, cooktops, hoods, and refrigeration — and an explicit price/performance benchmark in ZLINE's positioning.
- KitchenAid: Whirlpool-owned mass-premium kitchen appliance brand. Directly comparable to ZLINE in targeting the homeowner seeking professional-style performance and design at accessible price points, with overlapping ranges, hoods, and refrigeration lines sold through the same big-box retailers.
- Cosmo Appliances: Direct-to-consumer-leaning appliance brand with comparable range hood, range, and refrigeration products targeting attainable-luxury buyers, with significant Amazon and Wayfair distribution overlap with ZLINE.
Emerging players
- Forno Appliances: Emerging direct-to-consumer premium-styled appliance brand (ranges, hoods, refrigeration) with similar finishes and price-point strategy to ZLINE, selling through Wayfair, Home Depot, and own site — partial overlap in the attainable-luxury niche.
Broad incumbents
- LG Appliances: Broad-line major appliance manufacturer with pro-style ranges, smart refrigeration, and large retail presence. Competes with ZLINE across all major channels but at broader mass-premium positioning rather than ZLINE's specialty-luxury niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ZLINE Kitchen and Bath social profiles
Digital presenceZLINE Kitchen and Bath financial estimates
Financial estimateRevenue estimate
Valuation estimate
ZLINE Kitchen and Bath leadership team
Management profileNumber of profiles
ZLINE Kitchen and Bath funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ZLINE Kitchen and Bath M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ZLINE Kitchen and Bath
What does ZLINE Kitchen and Bath do?
ZLINE Kitchen and Bath designs, manufactures, and distributes a full line of luxury kitchen and bath appliances marketed as "attainable luxury," including professional ranges, rangetops and cooktops, range hoods, wall ovens, microwaves, refrigeration, dishwashers, kitchen and bath plumbing fixtures, and cookware and knives. Products are sold primarily through national retailers (Lowe's, Home Depot, Wayfair, Costco, Best Buy, Amazon) and specialty dealers, with direct-to-consumer e-commerce through zlinekitchen.com.
Is ZLINE Kitchen and Bath a public or private company?
ZLINE Kitchen and Bath is a private company. It is classified as family owned and is currently operating.
When was ZLINE Kitchen and Bath founded?
ZLINE Kitchen and Bath was founded in 2007. It employs 101 to 250 people.
Where is ZLINE Kitchen and Bath based?
ZLINE Kitchen and Bath is headquartered in Reno, United States, in the North America region.
How does ZLINE Kitchen and Bath make money?
Three revenue lines are on record. Appliance Sales are the primary driver. The others are plumbing Fixtures and appliance Packages & Bundles.
Who are ZLINE Kitchen and Bath's main competitors?
Direct peers on record are Viking Range, Fisher & Paykel, Thermador, Bosch Home Appliances, Café (GE Appliances), Sub-Zero and Wolf, KitchenAid and Cosmo Appliances. Forno Appliances is listed as an emerging player. LG Appliances is listed as a broad incumbent.
Does ZLINE Kitchen and Bath have an API?
No public API is recorded for ZLINE Kitchen and Bath.
What industry is ZLINE Kitchen and Bath in?
ZLINE Kitchen and Bath's product category is Luxury Kitchen and Bath Appliances. Its primary akta.pro industry code is CRACADAF, Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream), with a secondary code of CRACADAB, Kitchen Gadgets & Tools Retail. Its NAICS code is 449210 and its SIC code is 3630.