AJ Madison
AJ Madison is a privately held, omnichannel appliance retailer serving consumers and trade professionals (builders, designers, contractors) with 20,000+ SKUs from 150+ premium brands through five US showrooms and a nationwide e-commerce platform, plus a Pro Trade program and Kitchen Design Collective community.
- Company typePrivate
- Founded2001
- HeadquartersBrooklyn, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What AJ Madison does
AJ Madison is a privately held, vertically focused appliance retailer founded in 2001 and headquartered in Brooklyn, New York. The company sells home and kitchen appliances through an integrated omnichannel model: a nationwide e-commerce platform at ajmadison.com carrying more than 20,000 SKUs across 150+ premium brands (Sub-Zero, Wolf, Cove, Miele, Bosch, KitchenAid, Fisher & Paykel, JennAir, Viking, LG, Samsung, GE), plus five physical showroom locations spanning the Northeast (Brooklyn), Mid-Atlantic (Tysons Corner, VA), Southeast (Atlanta and Miami), and Southwest (Houston). Product categories span washers and dryers, refrigerators, cooking appliances, dishwashers, outdoor kitchens and grills, air conditioners, sinks and faucets, and smart-home connected appliances across budget, premium, and luxury tiers priced from approximately $500 to over $20,000.
The company serves two primary customer segments: individual consumers purchasing appliances for personal residential use, and trade professionals (builders, contractors, interior designers, architects) sourcing appliances for client projects and multi-unit developments. The Pro Trade program offers preferred pricing, vendor rebates, dedicated account support, and direct-to-site delivery. Revenue is generated primarily through one-time appliance sales, with complementary revenue from white-glove delivery and installation services, trade program transaction fees, and Allstate-branded extended protection plans. AJ Madison differentiates through curated breadth, expert sales assistance across both physical and digital channels, financing options (15-month special financing), free shipping on most items, and value-add services spanning consultation through installation.
Distribution and customer experience are the core operational competencies rather than proprietary technology. The technology stack centers on the e-commerce platform with live chat support, order tracking, accessibility features, and rebate management. Marketing spans content (buying guides, product specifications), social media, email/VIP promotions, seasonal sales events (Black Friday, flash sales, closeouts with up to 65% off), and trade community engagement through The Kitchen Design Collective partnership with Luxe Interiors + Design. The company operates without disclosed institutional investment, has no parent company, and shows no M&A history, indicating organic growth since founding.
AJ Madison firmographics
Firmographics- Name
- AJ Madison
- Legal name
- AJ Madison Inc.
- Website
- https://ajmadison.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- AJ Madison is a privately held, omnichannel appliance retailer serving consumers and trade professionals (builders, designers, contractors) with 20,000+ SKUs from 150+ premium brands through five US showrooms and a nationwide e-commerce platform, plus a Pro Trade program and Kitchen Design Collective community.
- Ownership category
- akta.pro rank
AJ Madison industry classification
Industry- Product category
- Home Appliance Retail
- NAICS
- Electronics and Appliance Retailers (449210), Electronics and Appliance Retailers (4492)
- SIC
- Retail-Radio, Tv & Consumer Electronics Stores (5731)
- akta.pro primary industry
- Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)
- akta.pro secondary industries
- Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers) (CRACACAG), Consumer Electronics & Appliances Online Retailers (CRAFADAD), Built-In & Integrated Appliance Retail (Built-In, Panel-Ready, Compact) (CRACACAH)
Keywords
Where AJ Madison is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
AJ Madison business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Appliance Sales: Primary revenue stream from selling major home appliances including refrigerators, washers/dryers, cooking appliances, dishwashers, outdoor kitchen equipment, and air conditioners. Products range from budget-friendly core tier to luxury appliances. Revenue generated through one-time product transactions with various financing options available.
- Delivery & Installation Services: White-glove delivery and professional installation services complement appliance sales, providing end-to-end service from point of purchase through installation. Services include direct-to-site delivery, white-glove service, and haul-away of old appliances.
- Trade Program Membership: Pro trade program offering preferred pricing, exclusive rebates, and dedicated support to builders, contractors, and designers. Revenue generated through volume-based trade purchases with vendor rebate incentives from appliance brands.
- Extended Protection Plans: Allstate appliance protection plans offered as add-on extended warranties for purchased appliances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Core/Budget Tier Appliances |
| Unit Pricing | Pay-as-you-go | Premium Tier Appliances |
| Unit Pricing | Pay-as-you-go | Luxury Tier Appliances |
| Unit Pricing | Multi-year contract | Trade/Pro Program Pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
AJ Madison product offering
Product offeringCore offering
AJ Madison is an appliance retailer that sells over 20,000 SKUs from more than 150 premium brands through a national e-commerce platform (ajmadison.com) and five physical showrooms. The offering spans major home appliances (refrigerators, washers/dryers, cooking, dishwashers), outdoor kitchen equipment, luxury appliances, and smart home appliances, complemented by white-glove delivery, professional installation, 15-month financing, manufacturer rebates, and a Pro Trade Program for builders, contractors, and designers.
Product overview
AJ Madison is an appliance retailer operating a unified e-commerce platform complemented by five physical showroom locations. The core offering is the online appliance store featuring over 20,000 SKUs from more than 150 premium brands including Bosch, Cafe, Electrolux, Fisher & Paykel, GE Profile, JennAir, KitchenAid, LG, Miele, Monogram, Samsung, Speed Queen, Sub-Zero/Wolf/Cove, and Viking. The product portfolio spans major appliance categories: washers and dryers, refrigerators, cooking appliances (ranges, cooktops, wall ovens), dishwashers, outdoor kitchens and grills, air conditioners, sinks and faucets, and small appliances. Additional services include a PRO Trade Program for builders and contractors offering exclusive pricing and rebates, a Kitchen Design Collective for designer collaboration, appliance financing options (15 months special financing), a comprehensive rebate center, and kitchen appliance package deals. The company operates showrooms in Brooklyn (NY), Miami (FL), Atlanta (GA), Washington DC (VA), and Houston (TX).
Differentiator
Problem solved
Functional benefit
Brands
- AJMadison Pro: Trade program offering preferred pricing, vendor rebates, dedicated support, and nationwide direct-to-site delivery for builders, contractors, designers, and architects.
Products and services
- AJ Madison Online Appliance Store
- AJ Madison Pro Trade Program Trade-exclusive membership program offering preferred pricing, vendor rebates, dedicated support, nationwide direct-to-site delivery, and access to the full 20,000+ SKU catalog across 150+ brands for builders, contractors, designers, and architects.
- Appliance Financing Flexible consumer financing program with 15 months special financing to spread the cost of appliance purchases across an extended term.
- Rebate Center Centralized hub for manufacturer rebates on appliances from brands including GE, Bosch, LG, Samsung, Fisher & Paykel, JennAir, Miele, Cafe, KitchenAid, and GE Profile, with discounts up to $4,000 on qualifying kitchen packages.
- Kitchen Appliance Packages Bundled appliance sets combining refrigerators, ranges, dishwashers, microwaves, and other major appliances at discounted package pricing, available across budget, premium, and luxury brand tiers.
- Showroom Experience Centers Physical showroom locations in Brooklyn (NY), Miami (FL), Atlanta (GA), Tysons Corner (VA), and Houston (TX), totaling tens of thousands of square feet, featuring 20,000+ SKUs from 150+ premium appliance brands and staffed by experienced appliance experts for consultation and hands-on product evaluation.
- Outdoor Kitchens & Grills Curated selection of outdoor cooking appliances including grills, outdoor kitchen equipment, and BBQ gear from premium brands like Lynx, Wolf, Hestan, DCS, Viking, Coyote, and ZLINE.
- Luxury Appliances Premium and luxury appliance offerings spanning refrigeration, cooking, dishwashing, and kitchen suites from Sub-Zero, Wolf, Cove, Miele, JennAir, Viking, La Cornue, and True, with up to 65% off available on closeout items.
- Smart Home Appliances Wi-Fi-enabled and smart appliances with remote diagnostics, AI technology, and Home Connect integration from brands like Bosch, LG, and Samsung, designed for connected home ecosystems.
- White-Glove Delivery and Professional Installation White-glove delivery, direct-to-site shipping, professional installation, and haul-away services for purchased appliances across the contiguous United States, offered free on most appliances.
- Allstate Appliance Protection Plans Extended warranty coverage offered in partnership with Allstate for major home appliances purchased from AJ Madison.
Quantifiable outcome
- 2.5 million+ customers served in DC Metro area alone
- +2 more outcomes
Companies that use AJ Madison
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
AJ Madison technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
AJ Madison partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, flagship, major and minor.
- Luxe Interiors + DesigncoreCollaborative initiative called The Kitchen Design CollectiveTM connects AJ Madison with design professionals through Luxe Interiors + Design. The program spotlights designers through print and digital features, showroom displays, and engaging online content, offering a platform to showcase work and elevate presence in the industry.
- Sub-Zero, Wolf and CoveflagshipPremium luxury appliance brand partnership featuring dedicated showroom displays and special brand experiences at AJ Madison locations. Sub-Zero, Wolf, and Cove products are prominently featured as premium offerings across all showrooms.
- BoschmajorMajor appliance brand partnership with rebate programs offering up to $4,000 savings on kitchen packages. Bosch products featured prominently in sales events and Black Friday promotions.
- MielemajorPremium German appliance brand with kitchen package promotions offering up to 10% savings. Featured extensively in closeout sales and luxury appliance sections.
- Fisher & PaykelmajorPremium appliance brand partnership with rebate programs offering up to 15% savings on packages. Products prominently featured including dishwashers, refrigerators, and cooking appliances.
- Design Professionals (Trade Community)coreNetwork of designers, architects, and custom home builders engaged through Pro trade program. The Kitchen Design Collective provides networking events, CEU-accredited seminars, and designer showcase opportunities.
- AllstateminorExtended protection plans provider offering appliance coverage programs. AJ Madison offers Allstate appliance protection plans as an add-on service for purchased appliances.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
AJ Madison competitors and assessment
Company assessmentDirect peers
- Yale Appliance: Massachusetts-based appliance retailer with showrooms and e-commerce offering a similar multi-brand premium appliance selection, serving both consumers and trade professionals in the Northeast.
- P.C. Richard & Son: Long-standing Northeast appliance and electronics retailer with physical showrooms and broad brand selection, serving comparable consumer and trade customers in overlapping geographies.
- AppliancesConnection: Online-only major appliance retailer based in New York offering a deep multi-brand catalog with nationwide delivery, directly competing with AJ Madison's e-commerce channel.
- US Appliance: Online retailer specializing in home appliances with broad brand assortment and nationwide shipping, competing in the same DTC specialty appliance category as AJ Madison.
Broad incumbents
- Home Depot: National big-box home improvement retailer carrying major and small appliances alongside tools, hardware, and home improvement categories, competing substantially on price and convenience.
- Lowe's: National home improvement retailer with broad appliance assortment across price tiers and installation services, competing with AJ Madison on selection and project-level solutions.
- Best Buy: National consumer electronics retailer with a major appliance category (including Pacific Sales kitchens), competing across smart home appliances, premium brands, and same-day delivery.
- Ferguson Enterprises: Plumbing and appliance distributor with showrooms serving trade professionals and homeowners, comparable in B2B trade focus and premium appliance category, though broader in plumbing/HVAC.
Regional players
- Abt Electronics: Midwest-based appliance and electronics retailer with a flagship showroom and e-commerce platform, comparable in multi-category premium appliance selection and white-glove delivery.
Emerging players
- Build.com (now part of Ferguson): Online home improvement retailer specializing in appliances, faucets, and fixtures with pro trade focus—now part of Ferguson—competing with AJ Madison in the trade/DTC appliance e-commerce space.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AJ Madison social profiles
Digital presenceAJ Madison financial estimates
Financial estimateRevenue estimate
Valuation estimate
AJ Madison leadership team
Management profileNumber of profiles
Profiles4 records
AJ Madison funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AJ Madison M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AJ Madison
What does AJ Madison do?
AJ Madison is an appliance retailer that sells over 20,000 SKUs from more than 150 premium brands through a national e-commerce platform (ajmadison.com) and five physical showrooms. The offering spans major home appliances (refrigerators, washers/dryers, cooking, dishwashers), outdoor kitchen equipment, luxury appliances, and smart home appliances, complemented by white-glove delivery, professional installation, 15-month financing, manufacturer rebates, and a Pro Trade Program for builders, contractors, and designers.
Is AJ Madison a public or private company?
AJ Madison is a private company. It is classified as unknown and is currently operating.
When was AJ Madison founded?
AJ Madison was founded in 2001. It employs 101 to 250 people.
Where is AJ Madison based?
AJ Madison is headquartered in Brooklyn, United States, in the North America region.
How does AJ Madison make money?
Four revenue lines are on record. Appliance Sales are the primary driver. The others are delivery & Installation Services, trade Program Membership and extended Protection Plans.
Who are AJ Madison's main competitors?
Direct peers on record are Yale Appliance, P.C. Richard & Son, AppliancesConnection and US Appliance. Broad incumbents are Home Depot, Lowe's, Best Buy and Ferguson Enterprises. Abt Electronics is listed as a regional player. Build.com (now part of Ferguson) is listed as an emerging player.
Does AJ Madison have an API?
No public API is recorded for AJ Madison.
What industry is AJ Madison in?
AJ Madison's product category is Home Appliance Retail. Its primary akta.pro industry code is CRACACAA, Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves), with a secondary code of CRACACAG, Outdoor & Specialty Major Appliance Retail (Outdoor Kitchens, Grills, Ice Makers). Its NAICS code is 449210 and its SIC code is 5731.