imre

What imre does

IMRE, LLC is a Baltimore-headquartered, private-equity-backed marketing communications agency founded in 1992 by Dave Imre as an LGBTQ-founded independent firm. The company operates as a performance-driven Agency of Record (AOR) for enterprise healthcare and consumer brands, delivering integrated marketing services across brand strategy, omnichannel marketing, social, media, creative, experience design, earned media, data and analytics, and content production. Its client base includes major pharmaceutical and biotech companies (Amgen, Johnson & Johnson, AstraZeneca, Labcorp, EMD Serono, Zoetis, Bausch + Lomb, and several rare disease and oncology specialists) alongside consumer brands such as John Deere, NFL, STIHL, and T. Rowe Price.

The agency delivers its services through a unified suite of capabilities rather than a packaged software product. Its proprietary technology stack centers on an AI-enabled omnichannel marketing framework built on research, strategy, and real-time data that creates personalized brand experiences across the customer journey. Supporting this framework are an always-on Data Management System with real-time dashboards and insights, Gen AI creative platforms integrated into campaign concepting and execution, and a dedicated microsite at imre.ai featuring a "Conversation Converter" tool. The agency also maintains an in-house content studio with full pre- and post-production capabilities including 3D animation, mixed reality (AR + VR), and motion graphic design.

IMRE generates revenue through full-service AOR retainer engagements as well as project-based work, with pricing negotiated per engagement scope rather than publicly disclosed. Its go-to-market approach is direct enterprise sales targeting marketing directors, CMOs, and brand leaders at pharmaceutical, biotech, medical device, and consumer companies. The agency operates from three U.S. offices (Baltimore HQ, New York, Philadelphia) and maintains media partnerships with Meta, Google, TikTok, Doximity, Everyday Health, and PulsePoint to support omnichannel execution. The company is consistently ranked in the MM+M Agency 100 list of top North American healthcare agencies and has received multiple PM360 ELITE 100 designations from 2023 through 2025.

Name

imre

Legal name

IMRE, LLC

Website

https://imre.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

251–500 employees

Short description

IMRE is a private-equity-backed, Baltimore-based creative agency operating as an Agency of Record for enterprise healthcare and consumer brands. It delivers AI-enabled omnichannel marketing, creative, media, and content production services through AOR retainer and project-based engagements.

Ownership category

akta.pro rank

Product category

Healthcare Marketing & Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Public Relations Agencies (541820)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Integrated Advertising (Brand + Performance + Media) (BPAFAAAA), Reputation Management & Online PR (BPAFADAN)

Keywords

• Healthcare marketing services
• Creative agency services
• Omnichannel marketing campaigns
• Public relations agency
• Brand strategy consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Agency of Record (AOR) Services: Full-service agency retainer engagements providing comprehensive marketing services including strategy, creative, media, social, and analytics for healthcare and consumer brands. Engagements range from full AOR to companion agency partnerships.
2. Project-Based Engagements: Individual project engagements for specific campaigns, brand launches, or specialized services. Provides flexibility for clients seeking targeted support rather than full-service relationships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Imre is a performance-driven creative agency providing integrated marketing communications services for enterprise healthcare and consumer brands. The agency delivers full-service Agency of Record (AOR) engagements as well as companion agency partnerships, covering brand strategy, omnichannel marketing, social, media, creative, experience design, earned media, data and analytics, and content production. It combines progressive performance marketing with brand-building creativity, targeting critical decision moments for HCP, patient, caregiver, and consumer audiences.

Product overview

Imre is a performance-driven creative agency offering a unified suite of integrated marketing services rather than a modular software platform. The agency provides comprehensive capabilities including Brand Strategy, Omnichannel Marketing (AI-powered), Social, Media, Creative, Experience Design & Development, Earned, Data & Analytics, and Content Production & Editorial. Services are delivered through multidisciplinary teams combining progressive performance marketing with brand-building creativity, targeting healthcare and life sciences brands as well as consumer brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Imre Creative Agency Services (Agency of Record) Full-service Agency of Record (AOR) engagement providing comprehensive marketing services — brand strategy, omnichannel marketing, social, media, creative, experience design, earned media, data & analytics, and content production — for enterprise healthcare and consumer brands seeking accelerated launches and high-impact growth.
• Brand Strategy Insight-driven brand and go-to-market strategy built on empathetic understanding of HCP, patient, caregiver, and consumer audiences, leading to person-centered creative campaigns and omnichannel pull-through.
• Omnichannel Marketing AI-powered omnichannel framework built on research, strategy, and real-time data to create personalized brand experiences that move customers along their journey, with integrated media strategy, campaign optimization, and data-driven decision making.
• Social Media Marketing Organic and paid social content strategy, brand activations, deployment, community management, and social listening — a legacy practice defined by category firsts and community building.
• Media Planning and Buying Media strategy, integrated media planning and buying, hands-on campaign set-up, optimization and reporting, paid media measurement, targeting, digital remarketing strategy, and media budget management.
• Creative Services Breakthrough creative incorporating traditional craft capabilities with emerging Gen AI platforms, including brand storytelling, creative strategy, campaign concepting and execution, creative direction, copywriting, art direction, and graphic design.
• Experience Design & Development User experience design and research, user interface design, website design and development, banner ad strategy and design, mobile apps, CRM strategy, and email design.
• Earned Media & Public Relations Audience and channel exploration, narrative development, editorial and content creator identification and vetting, multidimensional activation, media relations, influencer campaign development, medical meeting support, executive communications, and earned-led creative execution.
• Data & Analytics Always-on data specialists employing real-time dashboards and insights through the agency's Data Management System to inform omnichannel strategy and enable swift, continuous client engagement decisions.
• Content Production & Editorial In-house content studio providing integrated pre- and post-production services including talent scouting, directing, cinematography, photography, motion graphic design, 3D animation, sound editing/mixing, mixed reality (AR + VR), plus editorial fact-checking for HCP, patient, caregiver, consumer, and corporate audiences.

Quantifiable outcome

• Multiple PM360 award wins including Pharma Choice Social Media Winner (2023, 2024), Trailblazer Social Media Winner (2023)
• +2 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Klick Health: Largest independent healthcare-focused agency in North America, offering creative, media, data, and technology services to pharma and biotech clients. Directly comparable to IMRE as an independent, healthcare-specialized AOR competitor without holding-company ownership.
• Fingerpaint: Independent, employee- and PE-backed healthcare marketing agency offering integrated creative, media, and analytics services. Closely comparable to IMRE in size, independence, healthcare specialization, and PE-backed structure.
• CDM (CDMP): Healthcare-focused creative agency within the Omnicom network serving pharma, biotech, and consumer health. Tracy Zuto previously held roles at CDM, and CDM competes with IMRE for healthcare AOR engagements.
• H4B Chelsea (Havas): Havas's flagship healthcare creative agency, co-founded by Christian Bauman, IMRE's current CCO. Closely comparable as a midsize healthcare creative specialist within a global network — IMRE effectively competes with H4B Chelsea for healthcare creative AOR mandates.

Broad incumbents

• Ogilvy Health: Global healthcare marketing arm of WPP serving pharma, biotech, and consumer health clients. IMRE's new CEO Nadine Lafond was previously Chief Client Officer at Ogilvy Health, making it a direct talent and client-overlap competitor.
• TBWA\WorldHealth: Global healthcare creative network within the Omnicom TBWA group serving pharma clients. IMRE's CSO Paulina De la Riva previously worked at TBWA, and the two compete directly for healthcare AOR assignments.
• Havas Health: Global healthcare communications network within Havas. IMRE's CCO Christian Bauman co-founded H4B Chelsea (Havas's flagship healthcare creative shop), establishing direct talent and capability overlap with IMRE.
• McCann Health: Global healthcare marketing network within IPG McCann serving pharma, biotech, and consumer health. Direct peer for healthcare AOR work; Paulina De la Riva previously held a role at McCann.
• Wunderman Thompson Health: Healthcare arm of Wunderman Thompson (WPP) providing brand, CRM, and digital services to pharma clients. Tracy Zuto (IMRE EVP, Executive Creative Director) previously held roles of increasing responsibility at Wunderman Thompson.
• FCB Health New York: Healthcare creative agency within IPG's FCB network serving pharma and biotech clients. Multiple IMRE leaders (Tracy Zuto, CEO Nadine Lafond began career at FCB) overlap with FCB Health, making it a direct talent and competitor overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imre
• LinkedInlinkedin.com/company/imre
• Instagraminstagram.com/imreagency
• Xx.com/imre

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about imre