What McCann Health does

McCann Health is a specialized healthcare communications agency operating within the Omnicom Health network, itself a subsidiary of Omnicom Group Inc. (NYSE: OMC). Founded in 1996 and headquartered in Parsippany, New Jersey, with regional headquarters in New York as part of Omnicom Health, the agency employs between 5,001 and 10,000 people and delivers marketing and communications services to pharmaceutical companies, healthcare professionals, and healthcare consumers globally. Its service portfolio spans healthcare professional and consumer advertising, medical communications, market access, and patient engagement.

The agency's core technology centers on AI-powered healthcare communications, specifically hyper-personalization of health marketing campaigns, real-time campaign optimization that moves beyond cookie-based tracking, and sophisticated measurement systems for healthcare communications effectiveness. McCann Health Sistemas Integrales, the Latin America–focused entity, additionally developed a research platform examining AI prompting's influence on patient, HCP, and pharmaceutical industry interactions, published as the 1st LATAM Study of Prompting in Health in June 2026. The agency combines these AI capabilities with human judgment, ethical oversight, and regulatory compliance, reflecting the constraints of healthcare marketing.

McCann Health operates a professional services revenue model, generating income through agency fees, project-based engagements, and retainer arrangements with enterprise pharmaceutical and healthcare clients. Pricing is quote-based and not publicly disclosed, with deal scope determined by project complexity. Distribution is conducted via direct enterprise sales through the broader Omnicom Health network, which provides access to global pharmaceutical accounts across the US, Europe, Asia Pacific, Latin America, and Oceania. The agency is positioned as part of a multi-specialty network that includes sister agencies such as Area 23, Biolumina, RemedyEdge, Olixir, Neon, Propeller, Adelphi, and Snow, enabling cross-sell across healthcare communications disciplines.

Name

McCann Health

Legal name

McCann Health Sistemas Integrales

Website

https://mccannhealth.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

McCann Health is a global healthcare communications agency within the Omnicom Health network, providing AI-enabled marketing, advertising, and medical communications services to pharmaceutical companies, healthcare professionals, and healthcare consumers through enterprise professional services engagements.

Ownership category

akta.pro rank

Product category

Healthcare Marketing Communications

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

Keywords

• Healthcare communications
• Healthcare marketing services
• Pharmaceutical advertising
• Medical communications
• Patient engagement campaigns

Headquarters

HQ city

Parsippany

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Healthcare Communications Services: McCann Health provides healthcare communications services to pharmaceutical companies, healthcare professionals, and related industry clients. The agency generates revenue through agency fees, project-based work, and retainer arrangements for healthcare marketing and communications services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

McCann Health is a healthcare communications agency that provides marketing solutions, advertising, and communications services to pharmaceutical companies, healthcare professionals, and health and wellness brands. The agency operates as part of Omnicom Health's global network, delivering AI-integrated health marketing campaigns, hyper-personalization, real-time optimization, and sophisticated measurement while combining technology with human judgment and ethical oversight. Revenue is generated through agency fees, project-based work, and retainer arrangements.

Product overview

McCann Health operates as part of Omnicom Health, a comprehensive multi-specialty healthcare communications network. McCann Health Sistemas Integrales specifically focuses on healthcare communications across Latin America, collaborating with research partners on AI studies and health marketing initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Communications Services Core agency offering delivering marketing, advertising, and communications services to pharmaceutical companies, healthcare professionals, and health/wellness brands. Revenue generated through agency fees, project-based work, and retainer arrangements.
• AI-Integrated Health Marketing Campaigns Marketing campaign service leveraging AI-powered hyper-personalization, real-time campaign optimization beyond cookie-based models, and sophisticated measurement systems. Combines AI capabilities with human judgment, ethical oversight, and regulatory compliance for healthcare audiences.

Quantifiable outcome

• 62.7% of patients in Latin America use AI for health-related purposes
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ComscorecoreStrategic or Co-development Partner · 22 June 2026McCann Health Sistemas Integrales collaborated with Comscore to publish the 1st LATAM Study of Prompting in Health. Comscore provided data analytics and measurement capabilities for the research initiative examining AI's impact on healthcare interactions across Latin America.
• Altazor IntelligencecoreStrategic or Co-development Partner · 22 June 2026McCann Health Sistemas Integrales partnered with Altazor Intelligence to conduct the 1st LATAM Study of Prompting in Health, examining how AI prompting influences interactions among patients, healthcare professionals, and the pharmaceutical industry.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Ogilvy Health: WPP-owned global healthcare communications network offering creative, medical, and patient engagement services to the same pharma client base as McCann Health, with comparable AI-enabled capabilities and global footprint.
• Publicis Health: Publicis Groupe's dedicated healthcare communications network providing advertising, medical education, and patient solutions to pharma and biotech clients; competes head-to-head with McCann Health on global pharma AOR pitches.
• IPG Health: Interpublic Group's specialized healthcare communications network (including FCB Health, McCann Health's mirror at a different parent) offering full-service creative, media, and medical communications to pharma clients globally.
• Havas Health & You: Havas' integrated healthcare and wellness network serving pharma, biotech, and consumer health clients with creative, media, and patient engagement capabilities comparable to McCann Health's portfolio.
• Syneos Health Communications: Publicis-owned (post-PRG acquisition) clinical and commercial services organization whose communications arm directly competes with McCann Health on pharma marketing and HCP engagement engagements.
• DDB Health: DDB Worldwide's (Omnicom) dedicated health division competing within the same parent group and adjacent to McCann Health for pharma creative briefs and HCP campaigns.
• Saatchi & Saatchi Wellness: Publicis-owned healthcare and wellness creative agency specializing in consumer health and OTC marketing; comparable offering to McCann Health's consumer-health and wellness brand work.
• Patients & Purpose: WPP/Esse Health-affiliated agency specializing in patient engagement and direct-to-patient communications, overlapping with McCann Health's patient engagement and HCP-DTP work.

Emerging players

• The Bloc: Independent, award-winning health creative agency competing with McCann Health on pharma and biotech creative AOR pitches with a strong digital and DTC focus.

Broad incumbents

• Accenture Song: Accenture's creative, marketing, and experience consultancy offering health-industry services as part of a broader portfolio; increasingly competing with traditional health agencies like McCann Health on data-driven pharma transformation engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mccann-health

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McCann Health