What Vincom Shopping Mall does

Vincom Shopping Mall, operated by Công ty Cổ phần Vincom Retail (HOSE: VRE), is Vietnam's largest shopping mall system, running 80+ malls across 40+ provinces under a five-tier portfolio: Vincom Center (premium urban), Vincom Mega Mall (mid-to-high, often co-located within Vinhomes mega-urban developments), Vincom Plaza (community/provincial capitals), Vincom+ (district/rural convenience), and the newly launched Vincom Collection (commercial-town model targeting tourism and mega-urban destinations with a ~300-hectare land bank rolled out 2026–2030). The malls serve as physical retail platforms hosting anchor and in-line tenants across luxury apparel (Dior, Polo Ralph Lauren, Calvin Klein, Lacoste), fast fashion (Uniqlo, Mango, Levi's), F&B (Highlands Coffee, Haidilao, Jollibee), supermarkets (AEON, GO!, Winmart), cinema/entertainment (CGV, AQUAFIELD), and consumer tech (Dyson, Bath & Body Works).

The company runs an enterprise B2B GTM (leasing, advertising sales, event-hall rental) alongside a direct-to-consumer channel via the My Vincom loyalty programme and the V-App super-app. Revenue is generated through subscription-recurring retail-space leasing (primary), event-hall rental, in-mall advertising, member data monetization via My Vincom/V-App, capital-recycling through selective asset divestiture (e.g., Vincom Center Nguyễn Chí Thanh, Oct 2025), and — under Vincom Collection — joint operations and investment-led development with brand partners. Pricing is quote-based, not publicly disclosed, with multi-year enterprise contracts.

Backed by Vingroup (parent), VRE is a HOSE-listed large-cap with strong cash flow (planned VND 2,300 billion FY2026 cash dividend), and has stated intent to expand its retail ecosystem into Asia in 2026. Strategic positioning leverages the Vinhomes-Vincom synergy to deliver captive residential footfall inside mega-urban developments, creating a defensible tenant-acquisition value proposition unmatched by regional peers.

Name

Vincom Shopping Mall

Legal name

Công ty Cổ phần Vincom Retail

Website

https://vincom.com.vn

Company type

Public

Founded year

2012

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Vincom Shopping Mall (Vincom Retail, HOSE: VRE) operates Vietnam's largest shopping mall system — 80+ malls across 40+ provinces under five tiered brands (Vincom Center, Mega Mall, Plaza, Vincom+, Vincom Collection) — leasing space to global and domestic retail, F&B, cinema and entertainment tenants.

Ownership category

akta.pro rank

Product category

Retail Real Estate — Shopping Mall Operations

NAICS

Home Centers (44411)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Downtown/Urban Flagship Traditional Department Stores (CRAGAAAG)

Keywords

• Shopping mall operations
• Retail real estate leasing
• Commercial property management
• Mall advertising sales
• Event hall rentals

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices18 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Retail Space Leasing (Thuê mặt bằng): Core revenue stream from leasing retail/f&B/service space within Vincom malls to anchor tenants and brand operators on long-term leases. A dedicated leasing contact ([email protected] / 094 755 6886) handles leasing inquiries, with a multi-tier mall portfolio (Center, Mega Mall, Plaza, Vincom+) enabling differentiated rent per tier.
2. Event Hall Rental (Thuê sảnh sự kiện): Vincom rents out event halls across its nationwide mall network to brands and organisers, offering access to large captive footfall in central locations with professional services.
3. Advertising Sales (Thuê quảng cáo): Vincom monetises in-mall advertising inventory, with a dedicated advertising-rental partner channel on the corporate website.
4. Investment-Led Development & Joint Operations: The new Vincom Collection line offers flexible partnership models to domestic and international brands including leasing, joint operations, and investment-led development — indicating capital participation, joint-venture income and asset-sale/divestment revenue in addition to rent.
5. Asset Disposal / M&A Income: Vincom Retail generates occasional capital income from divesting mall assets (e.g., October 2025 transfer of Vincom Center Nguyễn Chí Thanh to Bảo Quân Trading-Investment-Service Co., Ltd) as part of its investment-strategy rotation.
6. My Vincom / V-App Member Data Monetisation: Member-based programme ('My Vincom', 'V-App super-app') drives repeat footfall, member-level promotions and tenant customer-acquisition value-add.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels9 records

Core offering

Vincom Shopping Mall develops, leases and operates a national network of tiered shopping centers across Vietnam under five product lines: Vincom Center (premium urban), Vincom Mega Mall (super-regional, mid-to-high), Vincom Plaza (community), Vincom+ (neighborhood convenience), and the newly launched Vincom Collection (mega-urban / tourism commercial town). The company sells and leases retail space, in-mall advertising and event-hall inventory to enterprise tenants, and drives consumer footfall through the My Vincom loyalty program and V-App super-app.

Differentiator

Problem solved

Functional benefit

Brands

• Vincom Center: Premium shopping mall line located in prime, high-density urban areas of major Vietnamese cities such as Hanoi and Ho Chi Minh City; positioned as a symbol of trend and modern lifestyle, hosting leading domestic and international brands.
• Vincom Mega Mall
• Vincom Plaza
• Vincom+
• Vincom Collection
• My Vincom
• VinClub

Products and services

• Vincom Center (Premium Urban Mall Line) Premium shopping center line located in prime, high-density urban districts of Vietnam's largest cities (Hanoi and Ho Chi Minh City), targeting fashionable, upscale customers with domestic and international brands. Positioned as a symbol of trend leadership and contemporary style. Includes Vincom Center Bà Triệu, Phạm Ngọc Thạch, Metropolis, Trần Duy Hưng, Landmark 81, and Đồng Khởi.
• Vincom Mega Mall (Super-Regional Mall Line) Large-scale, modern-format shopping centers built within major mixed-use Vinhomes urban developments, targeting mid- to upper-tier customers. Houses hundreds of international brands and millions of SKUs alongside entertainment, F&B and service zones; positioned as an international-standard experience destination. Includes Vincom Mega Mall Times City, Royal City, Ocean Park, Ocean City, Smart City, Grand Park, Thảo Điền, and Royal Island.
• Vincom Plaza (Community Mall Line) Mid-format shopping centers positioned as community gathering and shopping focal points in young cities and in non-central districts of Hanoi and Ho Chi Minh City. Brings modern consumer culture to secondary urban areas and provincial capitals. Includes Vincom Plaza Imperia (Hai Phong), Hùng Vương (Cần Thơ), and Ngô Quyền (Đà Nẵng).
• Vincom+ (Neighborhood Convenience Retail Line) Smallest-format, friendly, convenience-focused neighborhood retail line serving residents in districts, small towns and townships where the retail market is still developing. Locations include Nam Long, Quận 2, Sky Center, Ninh Hòa, Cam Ranh, Phan Rang, Long Thành, Chí Linh, Kỳ Anh, Phú Thọ, Tĩnh Gia, Nam Đàn, Thái Hòa, Sa Đéc, Uông Bí.
• Vincom Collection (Commercial Town Line) Next-generation multi-experience commercial town brand line developed within Vinhomes' mega-urban developments and key tourism destinations across Vietnam. Fifth product line of Vincom Retail; offers domestic and international brand partners three flexible engagement modes (leasing, joint operations, or investment-led development) for mixed-use commercial and service land bank of ~300 hectares rolled out 2026-2030.
• Vincom Mall Leasing Service (Thuê mặt bằng) Enterprise B2B retail and F&B space leasing service inside Vincom's nationwide mall network to anchor tenants and brand operators on long-term leases. Includes differentiated rent per mall tier (Vincom Center, Vincom Mega Mall, Vincom Plaza, Vincom+) and is handled by a dedicated leasing team via [email protected] and hotline 094 755 6886.
• Vincom Event Hall Rental Service (Thuê sảnh sự kiện) Rental of event halls, central atriums and outdoor public spaces across Vincom's nationwide mall network to brands, agencies and organisers for product launches, brand activations, festivals and national ceremonies. Contact: [email protected].
• Vincom In-Mall Advertising Sales (Thuê quảng cáo) Sale and rental of in-mall advertising inventory (digital signage, atrium banners, escalator wraps, etc.) to brand advertisers across Vincom's nationwide mall network, via a dedicated 'Thuê quảng cáo' partner portal.
• Vincom Collection Joint-Operation and Investment-Led Development Service Flexible partnership service offering domestic and international brand partners three engagement modes — leasing, joint operations, or investment-led development — within Vinhomes mega-urban developments and tourism destinations across Vietnam's ~300-hectare Vincom Collection land bank rolled out 2026-2030.
• My Vincom Loyalty Programme and V-App Super-App Consumer-facing loyalty programme and super-app integrating member benefits, promotions, store directories, lifestyle utilities and member pricing across the Vincom mall network. Drives repeat footfall, member-level promotions and tenant customer-acquisition value-add.

Quantifiable outcome

• ~300-hectare commercial and service land bank for Vincom Collection rollout across multiple key provinces and cities, phased 2026–2030.
• +4 more outcomes

Named customers23 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

14 partnerships are on record, tiered flagship / core, mid / supporting and minor / campaign.

• GO! hypermarket (Central Retail)flagship / coreStrategic or Co-development Partner · 20 May 2026GO! hypermarket officially opened at Vincom shopping malls on 20.05.2026 — the first time GO! has entered Vincom's TTTM system. The simultaneous launch spanned multiple Vincom malls (Vincom Center Bà Triệu, Vincom Mega Mall Smart City, Vincom Center Metropolis, etc.). Marketed as a strategic anchor addition to the grocery-anchor lineup.
• Vingroup / Vincom Retail (VRE) — Asia Expansion Planflagship / coreStrategic or Co-development Partner · 24 April 2026Vincom Retail (VRE) publicly stated its intent to expand its retail ecosystem to Asia ('Vincom Retail muốn mở rộng hệ sinh thái bán lẻ ra châu Á', campaign period 23.04.2026 – 30.06.2026). Signals a strategic step beyond Vietnam, leveraging the Vingroup platform to internationalise the mall and tenant ecosystem.
• AEON (Japan)flagship / coreStrategic or Co-development Partner · 25 April 2025AEON opened its Trung tâm Bách hóa tổng hợp & Siêu thị (General Merchandise Store & Supermarket) at Vincom Mega Mall Ocean City on 25.04.2025, marking the first AEON at a Vincom mega-mall. Vincom's press materials frame this as proof that Vincom Mega Mall Ocean City is a 'next-generation retail destination' that is drawing leading international retailers to Vietnam. AEON Beta is also an anchor at Vincom Mega Mall Smart City.
• VinClub (30+ leading brands in Vincom TTTM)mid / supportingGTM or Marketing Partner · 12 December 2024'VinClub hợp tác với hơn 30 thương hiệu hàng đầu trong hệ thống TTTM Vincom' — Vincom's member loyalty programme VinClub partnered with 30+ leading brands inside Vincom's TTTM network (campaign period 12.12.2024 – 31.12.2026). Drives footfall and cross-brand promotions for My Vincom members.
• Vinhomes (Vingroup)flagship / coreStrategic or Co-development PartnerVinhomes is the sister-company mega-urban real-estate developer within the Vingroup ecosystem. Vincom's mega-mall strategy is tightly integrated with Vinhomes developments — Vincom Mega Mall Times City, Royal City, Ocean Park, Ocean City, Smart City, Grand Park, Royal Island and Vincom Plaza Imperia are all co-located inside Vinhomes residential projects. The new 'Vincom Collection' commercial-town line (launched January 2026) is explicitly positioned as the retail/commercial component inside Vinhomes' mega-urban developments and tourism destinations, with a ~300-hectare land bank to be rolled out 2026–2030.
• CGV Cinemas (CJ CGV)flagship / coreChannel Partner/ Reseller/ DistributorCGV is the cinema anchor tenant across virtually the entire Vincom mall network (CGV Cinemas listed at Vincom Mega Mall Ocean City Tầng 3, Vincom Center Bà Triệu Tầng L6, Vincom Center Metropolis Tầng 3, Vincom Center Trần Duy Hưng Tầng 5, Vincom Center Phạm Ngọc Thạch, etc.). Co-marketing partnership includes the free live broadcast of the A80 parade to 29 Vincom CGV locations (02.09.2025) and joint movie-première launches (MAYBE I DO, OPPENHEIMER).
• Highlands Coffeemid / supportingGTM or Marketing PartnerHighlands Coffee is a recurring anchor F&B partner at Vincom malls, including Vincom Plaza Hùng Vương where Highlands ran a Tết 2026 promotion offering a free Trà Sen Vàng (Size L) to Highlands DI app members. Highlands Coffee is also an anchor tenant at Vincom Mega Mall Ocean City (Tầng L1) and Vincom Center Phạm Ngọc Thạch. Vincom's 'Khai trương Highlands Coffee tại Vincom Plaza Bảo Lộc' (05.06.2026) confirms ongoing expansion partnership.
• Polo Ralph Laurenmid / supportingGTM or Marketing Partner'Khai niên thịnh vượng cùng điểm hẹn mới của Polo Ralph Lauren tại Vincom Center Đồng Khởi' — Polo Ralph Lauren opened a new flagship store at Vincom Center Đồng Khởi as part of a Tết 2026 launch campaign (06.01.2026 – 31.12.2026), co-marketed with Vincom.
• Domestic and international retail brands (Vincom Collection co-investment partners)flagship / coreStrategic or Co-development PartnerVincom Collection (launched 29.01.2026 by Vincom Retail JSC) explicitly invites domestic and international brands to enter via three flexible modes — leasing, joint operations, or investment-led development — within Vinhomes mega-urban developments and tourism destinations. Initial phase covers nearly 300 hectares across multiple provinces and cities, rolled out 2026–2030.
• AQUAFIELD OCEAN CITYmid / supportingStrategic or Co-development PartnerAQUAFIELD OCEAN CITY is an entertainment anchor tenant at Vincom Mega Mall Ocean City (Tầng L2), integrated into the mega-mall experience alongside CGV, Bingxue, Highlands Coffee, Jollibee and other brands.
• CALIFORNIA Fitness & Yoga / Elite Fitnessmid / supportingChannel Partner/ Reseller/ DistributorCALIFORNIA Fitness & Yoga Centers operates at Vincom Center Trần Duy Hưng (Tầng 3) and Elite Fitness operates at Vincom Center Phạm Ngọc Thạch (Tầng 7) — fitness anchor tenants that drive recurring weekday and weekend footfall.
• Dior / Christian Diormid / supportingGTM or Marketing PartnerChristian Dior operates a flagship store at Vincom Center Bà Triệu (Tầng 1) and runs multi-Vincom co-marketing campaigns including the 'Dior Backstage Glassy Glow Stick & Airflash Mist' launch (05.06.2026 – 05.07.2026) and 'Happy Father's Day 2026 – Dior Sauvage' (19.06.2026 – 19.07.2026).
• Uniqlo (Fast Retailing)mid / supportingGTM or Marketing PartnerUniqlo operates anchor stores across Vincom Center Bà Triệu, Phạm Ngọc Thạch, Metropolis and Trần Duy Hưng with co-marketing campaigns including 'Tuần lễ cảm ơn', seasonal sales, and the sustainability initiative 'Cùng UNIQLO hạn chế túi giấy dùng một lần' (with Vincom Center Metropolis, 13.04.2026 – 13.06.2026).
• Lacosteminor / campaignGTM or Marketing PartnerLacoste 2026 'Life Is A Beautiful Sport' multi-mall campaign running across Vincom locations (28.05.2026 – 31.07.2026). Co-branded campaign partnership.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Saigon Centre / Keppel Land Vietnam: Saigon Centre is a major premium mixed-use retail and office complex in central Ho Chi Minh City operated by Keppel Land. It competes directly with Vincom Center Đồng Khởi and Landmark 81 for premium/luxury international anchor tenants (Dior, Uniqlo, etc.) and high-end shopper footfall in HCMC.
• AEON Mall Vietnam: AEON Mall Vietnam operates large-scale suburban shopping malls across Vietnam (AEON Mall Bình Tân, AEON Mall Long Biên, AEON Mall Hà Đông, etc.). Despite AEON being an anchor tenant inside Vincom Mega Mall Ocean City, AEON Mall Vietnam is a direct competitor targeting mid-to-high income shoppers with a different mall format and own-brand anchor (AEON supermarket).
• Lotte Mall Vietnam (Lotte Property): Lotte Mall is a Korean-owned retail real-estate developer operating large-format malls in Vietnam (Lotte Mall West Lake Hanoi, Lotte Mall Hà Đông, etc.). It competes directly with Vincom Mega Mall for international fashion, F&B and entertainment anchor tenants and serves overlapping urban Vietnamese consumer segments.

Broad incumbents

• Central Retail Vietnam (Central Group / GO! / Big C): Central Retail is a Thai-owned multi-format retailer (department stores, hypermarkets including GO! and Big C, electronics) with extensive Vietnam presence. GO! hypermarket is also a Vincom anchor tenant, but Central Retail operates its own mall and standalone retail real-estate that overlaps with Vincom Plaza / Mega Mall trade areas.
• CapitaLand (Singapore) — CapitaLand Mall Trust / CapitaLand Vietnam: CapitaLand is a major Asian retail real-estate owner-operator (CapitaLand Mall Trust) with a Vietnam presence (e.g., Vincom Center Bà Triệu joint venture historically, and other Hanoi / HCMC projects). Comparable as a large, established, multi-format retail real-estate platform operating across Asia — relevant for VRE's stated Asia expansion benchmark.
• SM Prime Holdings (Philippines): SM Prime is the largest mall operator in the Philippines, owning and operating 80+ shopping malls under SM Supermalls, plus residential and commercial developments. Directly comparable as a publicly-traded, integrated retail-real-estate-and-residential conglomerate with a national mall network anchored by sister-company residential developments — analogous to Vincom + Vinhomes.
• Central Pattana (Thailand): Central Pattana is Thailand's largest retail-property developer and operator, part of the Central Group. Comparable to Vincom as a publicly-listed retail real-estate company running tiered mall brands (CentralWorld, CentralPlaza, Central Festival), with strong anchor relationships and nationwide coverage — a regional benchmark for Vincom's multi-brand mall portfolio strategy.

Regional players

• Robinsons Land (Philippines): Robinsons Land is a Philippine diversified real-estate developer with a national mall portfolio (Robinsons Galleria, Robinsons Place, etc.) plus office, residential, and hospitality. Comparable as a publicly-listed retail real-estate operator with a tiered mall portfolio targeting urban and provincial Vietnamese-style trade areas; operates in a different geography (Philippines vs Vietnam).
• Sunway Malls (Sunway REIT, Malaysia): Sunway REIT operates a network of regional and community malls in Malaysia (Sunway Pyramid, Sunway Velocity, Sunway Carnival) co-located with Sunway City townships. The Sunway City + Sunway Mall model parallels the Vinhomes + Vincom integration thesis; regional rather than direct Vietnam competition.

Emerging players

• Megaworld Corporation (Philippines): Megaworld is a Philippine integrated township developer with retail components inside its residential townships (e.g., Lucky Chinatown, Venice Grand Canal). Analogous to the Vincom Collection + Vinhomes township-embedded mall model: shopping destinations built directly inside residential mega-projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLYYfu8TXq5jHBd6oBhrxyA
• Facebookfacebook.com/vsm
• Instagraminstagram.com/vincomshoppingmall/?hl=en
• LinkedInlinkedin.com/company/vincomretail

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vincom Shopping Mall