California Fitness & Yoga

What California Fitness & Yoga does

California Fitness & Yoga is Vietnam's largest health and wellness chain, operating 37+ owned clubs across Ho Chi Minh City, Hanoi, Da Nang, Khanh Hoa, Dong Nai, Binh Duong, Vung Tau, and Can Tho. Founded in 2007 and operated under parent Fitness & Lifestyle Group Vietnam (FLG Vietnam), the company has served over 500,000 cumulative members across an 18+ year operating history. Service offerings span gym access, yoga (70+ disciplines), 50+ group exercise formats (including Lesmills-licensed Body Combat, Body Jam, RPM, SH'Bam and proprietary CaliDrumfit/CaliStep), personal training via NASM-certified Health Coaches, RXPilates with Exbody posture analysis, HYPOXI body-contouring technology, Kickfit & MMA, ProPhysio rehabilitation, and Califresh nutrition beverages.

The company runs a multi-brand portfolio addressing distinct price tiers: California Fitness & Yoga (core), California Centuryon (luxury flagship, ranked among the four most luxurious gyms in Asia), California Diamond, California Active (budget), plus wholly-owned HYPOXI and Califresh sub-brands and partner brand Vita Clinic. Distribution is direct-to-consumer through physical clubs plus an online portal (fit.cali.vn) and outbound phone/marketing. The 2025-launched Cali Life mobile app, integrated with the Live Well Together affiliate program on Zalo Mini App, represents the company's first owned digital member platform.

Revenue is generated primarily through recurring subscription memberships across four core tiers — GOLD (single club, ~$20-$40/month USD-equivalent), PLATINUM (regional, ~$36/month), PREMIER (national, ~$40/month), and DIAMOND (premium national with guest pass, ~$52/month) — plus premium VVIP Iconic and Centuryon memberships at ~$4,200/year USD-equivalent, ancillary personal training, HYPOXI services, and in-club Califresh F&B. DUES monthly plans carry a 12-month minimum commitment with auto-renewal, providing predictable recurring revenue. The company is privately held with no disclosed venture or private equity rounds, suggesting growth has been funded organically within the FLG group.

Name

California Fitness & Yoga

Legal name

Công Ty TNHH Trung Tâm Thể Dục Thể Hình & Yoga California

Website

https://cali.vn

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

California Fitness & Yoga is Vietnam's largest health and wellness chain, operating 37+ clubs nationwide under parent FLG Vietnam, offering integrated fitness, yoga, group exercise, personal training, and nutrition services to over 500,000 cumulative members across multiple price tiers.

Ownership category

akta.pro rank

Product category

Fitness Centers & Health Clubs

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Power Yoga & Athletic Yoga Conditioning (HSADACAG)

Keywords

• Fitness club memberships
• Yoga instruction services
• Personal training programs
• Group exercise classes
• Wellness center services

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Subscriptions: Monthly and annual membership fees across multiple tiers (Gold, Platinum, Premier, Diamond, VVIP Iconic, Centuryon). Membership includes access to gyms, group classes, and various club facilities.
2. DUES Membership (Monthly Installment): Recurring monthly payment model with minimum 12-month commitment. Automatic renewal every 30 days through credit card.
3. Personal Training Services: One-on-one training with certified Health Coaches, including ProPhysio, corrective exercise, and specialized programs.
4. HYPOXI Technology Services: Vacuum compression technology for fat reduction, offered as specialized service at select locations.
5. Califresh Juice Bar & Beverages: In-house healthy beverage and nutrition bar serving members at clubs.
6. Live Well Together Affiliate Program: Commission-based referral program where members earn commissions for referring new members to monthly or annual membership plans.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

California Fitness & Yoga operates a chain of 37+ premium fitness and yoga clubs across Vietnam, selling recurring membership subscriptions (Gold, Platinum, Premier, Diamond, VVIP Iconic, Centuryon) that grant access to gyms, group classes, yoga, and club amenities. Members additionally purchase specialized services including NASM-certified personal training, HYPOXI vacuum-compression fat reduction, RXPilates with Exbody posture analysis, ProPhysio rehabilitation, and a premium F&B experience through Califresh juice bars.

Product overview

California Fitness & Yoga is Vietnam's largest health and wellness brand offering a comprehensive fitness ecosystem. The company operates on a platform-plus-modules architecture with core gym/yoga services, proprietary training programs, premium club brands, a mobile app, and affiliated brands. The portfolio includes multiple membership tiers (GOLD, PLATINUM, PREMIER, DIAMOND, ICONIC), specialized training programs (Yoga, Dance, Group X, RXPilates, HYPOXI, Kickfit & MMA), premium club concepts (California, Diamond, Centuryon, California Active), a member mobile app (Cali Life), and food/beverage service (Califresh). The company serves members across 37+ clubs nationwide with services spanning physical fitness, nutrition, and mental wellness.

Differentiator

Problem solved

Functional benefit

Brands

• California Centuryon: Premium luxury fitness center voted as one of the four most luxurious gyms in Asia, offering 5-star facilities including hydraulic pools, therapeutic pools, Jacuzzi, sauna, personal training, and exclusive amenities at prime locations in Ho Chi Minh City and Hanoi.
• Cali Active
• HYPOXI
• Califresh

Products and services

• California Fitness & Yoga Standard Membership Core fitness and yoga membership sold across Gold, Platinum, Premier and Diamond tiers, giving individual consumers access to gym facilities, group classes and standard club amenities across single, regional, national or premium national geographic zones.
• California Centuryon Premium luxury fitness sub-brand offering 5-star facilities including hydraulic pools, therapy pools, Jacuzzi, sauna, and personal training for elite members at flagship Saigon Centre and Hanoi locations.
• Cali Active Budget-friendly fitness club sub-brand providing lower-priced monthly memberships for price-sensitive consumers, currently anchored at the Trường Sơn location.
• HYPOXI Fat Reduction Technology Service Specialized fat-reduction service using patented Australian vacuum compression technology combined with light exercise and nutrition, sold as an add-on service to members seeking targeted body contouring.
• RXPilates Personalized Training Personalized Pilates-based training program that uses Exbody posture and musculoskeletal analysis to generate individualized training roadmaps for individual members.
• ProPhysio Physiotherapy & Rehabilitation Physiotherapy and rehabilitation service delivered through the ProPhysio brand, available to individual members at California Fitness & Yoga locations.
• Cali Life Mobile App Member-exclusive mobile application for class booking, check-in, fitness journey tracking and points redemption, available to California Fitness & Yoga members.
• Califresh Juice Bar & Nutrition Service In-house healthy beverage and nutrition service operating as juice bars and cafes inside California fitness clubs across Vietnam.
• Live Well Together Affiliate Program (Sống Khỏe Cùng Nhau) Affiliate referral program that pays members commissions for introducing new members to California Fitness & Yoga monthly or annual training packages, distributed through the Zalo Mini App platform with tiered reward levels.
• Monthly Training Package (Gói Tập Tháng / DUES Membership) Online-only monthly installment membership product requiring a minimum 12-month commitment and automatic credit card renewal, purchased via the fit.cali.vn digital portal.

Quantifiable outcome

• Over 500,000 members have chosen California for fitness journey
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• LesmillscoreTechnology or IntegrationLicensed Lesmills group exercise programs including Body Combat, Body Jam, RPM, SH'Bam. Over 50 Lesmills-licensed classes offered monthly with new versions updated regularly.
• HYPOXIcoreStrategic or Co-development PartnerAustralian vacuum compression technology for fat reduction combined with light exercise and nutrition. HYPOXI method burns fat 3x more effectively. Offered as exclusive brand at select California locations.
• Centuryon Partner Gym Network (400+ gyms)coreChannel Partner/ Reseller/ DistributorGlobal network of 400+ partner gyms accessible to Centuryon premium members. Enables international fitness access for traveling members.
• Vita ClinicminorStrategic or Co-development PartnerPartner for premium skincare and body treatments. Centuryon members receive exclusive offers convertible at Vita Clinic. Part of the FLG ecosystem of wellness brands.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Anytime Fitness: Global 24/7 franchise fitness chain with extensive Asia-Pacific footprint. Competes on accessibility, subscription model, and standardized member experience with similar mid-tier pricing targeting mass-market wellness consumers.
• Virgin Active: Premium international fitness club chain operating across Asia (Thailand, Singapore, etc.). Direct comparable on premium positioning, luxury facilities, comprehensive class programming, and high-tier subscription model targeting affluent urban consumers.
• Gold's Gym: Global premium fitness franchise with presence across Asia. Competes on international brand recognition, group class programming, and mid-premium subscription tiers — directly overlapping CFYC's positioning in the premium gym category.
• Getfit Vietnam: Vietnamese-based fitness club operator with multi-location presence in HCMC and Hanoi. Direct competitor offering comparable gym, group class, and personal training services to similar consumer segments at competitive price points.
• Fitness First: International premium fitness club chain operating in Vietnam and across Asia. Comparable mid-to-premium subscription model, multi-tier memberships, group exercise classes, and personal training services targeting similar urban professional members.

Broad incumbents

• Planet Fitness: US-based low-cost fitness chain. Provides competitive context on budget fitness model at massive scale — relevant benchmark for CFYC's Cali Active brand and pricing strategy at the entry tier.
• Equinox: US-based ultra-premium fitness operator. Comparable on luxury positioning (Centuryon tier), high-end amenities, premium pricing, and aspirational brand-building — represents the global benchmark CFYC's premium tier emulates.
• Basic-Fit: Europe's largest low-cost fitness chain. Comparable on subscription model and scale efficiency, but positioned at the opposite value tier (budget) — illustrates the competitive pressure from below on CFYC's mid-tier Cali Active brand.

Others

• Les Mills International: Global content licensor for group exercise programming (Body Combat, RPM, etc.). Core technology supplier and content partner to CFYC — comparability is in the content-program ecosystem rather than direct service competition.

Regional players

• Yoga Plus: Vietnamese yoga studio chain operating primarily in HCMC. Direct competition in the yoga discipline segment that comprises a core part of CFYC's offering, but with a more focused single-discipline studio model rather than full-service fitness.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CaliFitnessYogaVN
• Facebookfacebook.com/cfycvn
• LinkedInlinkedin.com/company/californiafitness
• Instagraminstagram.com/cfycvn
• TikToktiktok.com/@cali.vn

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Fitness & Yoga