Calcium+Company

What Calcium+Company does

Calcium+Company is a privately held, full-service healthcare marketing and communications group founded in 2012 and organized as a Pennsylvania LLC (Calcium + Company, LLC). It operates through five specialty divisions: Calcium (full-service pharmaceutical marketing), Amino (dedicated oncology marketing), Vitamin MD (medical communications for pharma, diagnostic, aesthetic, and device companies), PRotein (health and wellness public relations), and Cobalt (strategic consulting and innovation with a focus on data analytics and AI). The firm serves enterprise pharmaceutical, biotechnology, diagnostic, device, and aesthetic clients, including named accounts such as Shield Cancer Screen, Levulan, Zynyz, and Gavreto, and has accumulated industry-recognized oncology launch experience via the Amino division (35+ product launches, 85 brands, 50+ indications of collective experience).

The company's underlying technology and service architecture centers on specialized domain teams rather than a unified software platform; divisions are sold to clients through an enterprise B2B sales motion with senior client-lead coverage (EVP Global Client Lead & Growth) and dedicated managing directors per division. Cobalt represents the firm's push into data analytics and AI-enabled marketing, supported by January 2026 leadership additions and partnerships with Convergence Point Media and market access agency PX3AXS. The firm acquired CSG Health Group in June 2023 to extend its scientific communications capability and integrates medical affairs and commercial marketing workflows under one holding structure.

The business model is professional services revenue generated through project-based engagements with pharmaceutical and healthcare clients, delivered across the lifecycle from pre-launch medical communications through commercial DTC and HCP campaigns. Pricing is quote-based and not publicly disclosed. The firm maintains two offices (245 5th Avenue in New York's Flatiron district and 601 Walnut Street in Center City Philadelphia), employs 101-250 people, and reports an active operating status. It is founder/management-controlled, with no disclosed external institutional or PE/VC backing, and holds CCPA compliance and multiple industry recognitions including the 2024 MM+M Agency 100 and Best Place to Work listings.

Name

Calcium+Company

Legal name

Calcium + Company, LLC

Website

https://calciumco.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Calcium+Company is a privately held, full-service healthcare marketing and communications group serving pharmaceutical, biotech, diagnostic, device, and aesthetic clients through five specialty divisions spanning pharma marketing, oncology, medical communications, public relations, and strategic consulting.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Healthcare Marketing Services: Full-service pharmaceutical marketing agency providing services through specialized divisions: Calcium (healthcare marketing), Amino (oncology), Vitamin MD (medical communications), and PRotein (public relations). Revenue generated through professional services engagements with pharmaceutical and healthcare clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Calcium+Company is a full-service healthcare marketing and communications agency serving pharmaceutical, biotech, diagnostic, medical device, and aesthetic companies. It delivers integrated services across five specialty divisions: Calcium (pharmaceutical marketing), Amino (oncology marketing), Vitamin MD (medical communications), PRotein (health and wellness PR), and Cobalt (strategic consulting with data analytics and AI).

Product overview

Calcium+Company is an award-winning health communications group organized around five specialty divisions: Calcium (full-service pharmaceutical marketing), Amino (oncology marketing), Vitamin MD (medical communications), PRotein (public relations), and Cobalt (strategic consulting and innovation). These divisions work together to provide integrated healthcare marketing solutions across pharmaceutical, biotech, and wellness sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Calcium: Full-service pharmaceutical marketing agency
• Amino
• Vitamin MD
• PRotein
• Cobalt

Products and services

• Calcium Full-service pharmaceutical marketing agency serving pharma brands with insights, ideas, imagination, and innovation across DTC and HCP campaigns.
• Amino Dedicated full-service oncology marketing division focused on story-driven brand building for oncology therapies across HCP and patient audiences.
• Vitamin MD Full-service medical communications division delivering high-value educational solutions and scientific exchange for healthcare professionals across pharma, diagnostic, aesthetic, and device companies.
• PRotein Health and wellness PR division focused on creating standout, credible, and differentiated brand profiles for clients in health and wellness sectors.
• Cobalt Strategic consulting and innovation division focused on data analytics, AI-powered marketing strategies, and integrated commercial strategies for pharmaceutical and biotech clients.

Quantifiable outcome

• 35+ product launches, 85 brands and counting, 50+ indications

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Convergence Point Media (CPM)coreStrategic or Co-development Partner · 7 January 2026Existing strategic partnership mentioned in announcement of Mike Myers hiring. CPM is referenced as part of the company's integrated commercial strategy approach, with the company leveraging strategic partnerships alongside advanced analytics.
• PX3AXScoreStrategic or Co-development Partner · 7 January 2026New market access agency partnership announced alongside Mike Myers hiring. Partnership designed to enhance integrated commercial strategies by combining market access expertise with the company's data analytics and marketing innovation capabilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Harrison and Star: Independent full-service healthcare marketing agency with deep oncology and specialty pharma expertise. Directly comparable in service mix (HCP/DTC creative, medical communications) and target customer base (pharma, biotech). Notably, Harrison and Star is a prior employer of Calcium+Company CEO Judy Capano.
• McCann Health / McCann Torre Lazur: Global healthcare agency network with strong pharma and oncology specialty groups. Directly comparable service mix and pharma/biotech customer base; McCann Torre Lazur is a prior employer of Calcium+Company CEO Judy Capano.
• Wishbone (acquired by DDB): Boutique healthcare creative agency specialized in pharma, biotech, and consumer health. Directly comparable scale and service mix; Wishbone is a prior employer of Calcium+Company CEO Judy Capano.
• Intouch Group: Independent full-service pharma marketing agency with HCP/DTC, medical communications, and oncology experience. Comparable service mix and pharma/biotech customer base at similar mid-market scale.
• AbelsonTaylor: Independent full-service healthcare advertising agency focused on pharma, biotech, and consumer health brands. Comparable service mix, target customer base, and mid-sized independent positioning.
• The Bloc: Independent healthcare creative and communications agency offering brand strategy, medical communications, and omnichannel marketing to pharma/biotech. Comparable service mix and customer base at similar independent-agency scale.
• Palio: Full-service healthcare advertising agency serving pharma, biotech, and medical device clients. Comparable independent-agency scale and service mix; founded by Mike Myers, now Managing Director of Calcium+Company's Cobalt division.

Broad incumbents

• Havas Health & You: Global healthcare communications network offering full-service pharma marketing, medical communications, and consumer health. Comparable in customer base and service breadth, but with significantly larger geographic reach and holding-company scale; a former employer of Calcium+Company's Greg Lewis.
• WPP / Grey Healthcare Group: Global marketing holding company with deep healthcare verticals across creative, media, and data. Comparable in target customer base but with materially larger scale, media buying power, and global footprint; former employer of Calcium+Company's Greg Lewis.

Emerging players

• CrowdPharm: Healthcare marketing agency using crowdsourced creative talent to serve pharma and biotech clients. Comparable customer base and service mix but with a differentiated talent model; co-founded by Mike Myers before joining Calcium+Company.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/calcium-company
• Instagraminstagram.com/calciumandcompany
• Xx.com/calciumus

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Calcium+Company