What Seres Group does

Seres Group (赛力斯集团股份有限公司) is a Chongqing-headquartered new energy vehicle manufacturer founded in 1986 and publicly dual-listed on the Shanghai (601127.SH) and Hong Kong (09927.HK) exchanges following a HK$14.016 billion IPO in November 2025. It operates a multi-brand portfolio: the AITO premium intelligent NEV line co-developed with Huawei (M5/M6/M7/M8/M9 priced RMB 250K–600K+), the DFSK export-oriented brand delivering right-hand-drive and left-hand-drive models to 70+ countries from facilities in Indonesia and Vietnam, the AIVA AI-native mainstream brand launched in June 2026 targeting the RMB 100K–200K segment via a deconsolidated subsidiary, and the Blue Electric mass-market brand. The group has more than 20,000 employees globally and FY2025 revenue of RMB 165.05 billion (+13.7% YoY) with net profit of RMB 5.96 billion.

Core technology is anchored on the proprietary Magic Cube Technology Platform 2.0 — an AI-driven modular architecture supporting both BEV and EREV powertrains and designed for L4-level embodied intelligence evolution — and the fifth-generation SERES Super Range Extension System, which holds 37.5% market share in China (#1) with 44.8% peak thermal efficiency. Smart cockpit and autonomous-driving capabilities are sourced from Huawei (HarmonyOS, Qiankun ADS) for AITO and from ByteDance Volcano Engine (Doubao LLM) and DeepRoute.ai for AIVA, supplemented by proprietary AI云控 energy management and AI云智检 predictive maintenance. Manufacturing centers on the Chongqing Super Factory with 3,000+ robots, 100% automated key processes, digital-twin quality control, and CATL's first battery production line operating inside the facility.

Revenue is generated almost entirely through one-time hardware sales of new energy vehicles (BEV and EREV passenger and commercial vehicles), with pricing tiers spanning RMB 100,000 to RMB 600,000+. Distribution combines AITO brand user centers, Huawei retail stores in shopping malls, and an international dealer network of more than 1,000 outlets; the customer base spans Chinese premium NEV buyers, Southeast Asian RHD market consumers, Middle East luxury buyers via Abu Dhabi Motors, and commercial/fleet operators. No software subscription tiers have been disclosed.

Name

Seres Group

Legal name

赛力斯集团股份有限公司

Website

https://seres.cn

Company type

Public

Founded year

1986

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Seres Group is a Chinese dual-listed new energy vehicle manufacturer operating the AITO premium brand (with Huawei), DFSK export brand, and AIVA AI-native mainstream brand, generating RMB 165 billion in FY2025 revenue from premium BEV and EREV passenger vehicles sold across China and 70+ international markets.

Ownership category

akta.pro rank

Product category

New Energy Vehicles (Passenger Electric and Extended-Range SUVs)

NAICS

Other Engine Equipment Manufacturing (333618)

SIC

Engines & Turbines (3510)

akta.pro primary industry

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

akta.pro secondary industry

Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG)

Keywords

• New energy vehicles
• Extended range electric vehicles
• Premium intelligent SUVs
• Electric vehicle manufacturing
• Automotive technology platforms

Headquarters

HQ city

Chongqing

HQ country

China

HQ region

Asia

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Energy Vehicle Sales: Seres generates the majority of revenue through the manufacture and sale of new energy vehicles under the AITO, DFSK, and Blue Electric brands. Vehicle types include pure electric (BEV) and extended-range electric (EREV) passenger vehicles spanning the premium (AITO M5/M6/M7/M8/M9), mainstream (AIVA, Landian), and commercial/export (DFSK) segments. Revenue reached RMB 165.05 billion in 2025.
2. Extended Range System / Powertrain Component Sales: Seres sells its proprietary super range extension systems and powertrain components to other automakers. The range extension business achieved 37.5% market share in China in 2025, ranking #1 in the industry, with partnerships with 20+ industry partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Seres Group is a technology-based automobile company that develops, manufactures, and sells new energy vehicles (pure electric and extended-range hybrid passenger vehicles) under the premium AITO brand co-developed with Huawei, the DFSK brand for global markets, and the AIVA AI-native brand. The company also sells proprietary range-extender powertrain systems to other automakers, holding 37.5% market share in China's range extender segment. Operations span R&D, intelligent manufacturing (Super Factory with 3,000+ robots), and global distribution across 70+ countries.

Product overview

Seres Group is a Chinese luxury new energy vehicle (NEV) manufacturer that operates a multi-brand portfolio with proprietary core technology platforms. Its flagship premium brand AITO (问界), co-developed with Huawei, spans five SUV series (M5, M6, M7, M8, M9) covering the CNY 200,000–700,000+ price range, featuring the HarmonyOS smart cockpit and Huawei Qiankun intelligent driving system. Supporting this is the proprietary SERES Magic Cube Technology Platform (魔方技术平台) — a modular AI-driven architecture for L4-level embodied intelligence — and the SERES Super Hybrid System (超级增程系统), China's #1 range extender technology by market share (37.5% in 2025). AITO Intelligent Safety (智能安全) adds satellite communication, active safety, and privacy protection. AITO participates in the IONCHI premium charging network alongside BMW and Mercedes-Benz. Commercial and entry-level needs are served by DFSK (东风小康), exporting right-hand-drive and left-hand-drive NEVs to 70+ countries. The AIVA (AI-native) brand, launched in June 2026, targets the 100,000–200,000 yuan mainstream market using ByteDance's Doubao LLM and DeepRoute.ai for driving intelligence, with SERES retaining a 32.96% stake. SERES also entered the embodied AI sector with the Xiaosai humanoid robot (June 2026), extending its AI capabilities beyond vehicles.

Differentiator

Problem solved

Functional benefit

Brands

• AITO (问界): Premium intelligent luxury NEV brand co-developed with Huawei, featuring HarmonyOS smart cockpit and advanced driver assistance systems
• DFSK
• Saidou (赛杜/沙都)
• Blue Electric (蓝电汽车)

Products and services

• AITO M9 Luxury Flagship SUV Full-size luxury flagship SUV priced RMB 500,000+ targeting high-net-worth individual consumers; AITO M9 has dominated the 500,000+ yuan segment for 21 consecutive months with 280,000+ cumulative deliveries and features HarmonyOS smart cockpit and Huawei Qiankun ADS intelligent driving.
• AITO M8 Large Family SUV Large flagship SUV priced RMB 400,000-500,000 targeting family users; ranked #1 in the 400,000 yuan segment with over 180,000 cumulative deliveries, preferred flagship model for many family users.
• AITO M7 Mid-size Family SUV Mid-size family SUV priced RMB 300,000-400,000; AITO's flagship volume model with accumulated deliveries exceeding 450,000 units.
• AITO M6 Smart Energy SUV New smart energy SUV priced RMB 250,000-300,000 targeting young family users; features 896-line dual-optical-path image-level LiDAR, HUAWEI SOUND 21-speaker audio system; secured over 10,000 confirmed orders within 15 minutes of debut and 60,000 pre-orders within 24 hours.
• AITO M5 Entry Premium SUV Entry-level premium SUV in the AITO lineup starting around RMB 250,000 targeting young professional buyers seeking their first smart vehicle.
• AITO V9 / Shangjie Z9 Luxury SUV Luxury SUV priced from RMB 219,800 to RMB 669,800; pre-orders for the V9/Z9T duo exceeded 80,000 units at launch.
• DFSK E5 PLUS Plug-in Hybrid (Right-Hand Drive) Right-hand-drive PHEV featuring SERES Super Hybrid System with up to 1,200 km WLTP combined range, 5mm-wave radars, 22 sensors, and multilingual infotainment supporting Traditional Chinese, Thai, Indonesian, Malay, and Vietnamese languages; manufactured in Indonesia and Vietnam for Southeast Asian RHD markets.
• AIVA ME7 AI-Native Sedan AI-native mainstream sedan priced RMB 100,000-200,000; first mass-production AIVA brand model using ByteDance's Doubao large language model for the smart cockpit and DeepRoute.ai for autonomous driving.
• SERES Xiaosai Humanoid Robot SERES' first humanoid robot featuring embodied AI with visual recognition, autonomous greeting, and voice interaction capabilities; extends Seres' AI capabilities beyond vehicles into embodied robotics, built on partnership with ByteDance's Volcano Engine.
• SERES Super Hybrid / Range Extender Powertrain System (B2B Component Sales) Proprietary extended-range powertrain technology sold to other automakers with 44.8% thermal efficiency, 3.65 kWh/L oil-to-electricity conversion rate, 90% reduction in noise perception frequency, and 15% reduction in combined fuel consumption; #1 market share in China at 37.5% in 2025.

Quantifiable outcome

• AITO M9 ranked #1 in 500,000+ yuan segment for 21 consecutive months with 280,000+ cumulative deliveries
• +7 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability8 records

Feature6 records

Partnerships

Ten partnerships are on record, tiered strategic, minor, major and flagship / core.

• DeepRoute.aistrategicTechnology or Integration · 3 June 2026DeepRoute.ai is expected to provide ADAS (Advanced Driver Assistance System) solutions for Seres's new AIVA brand, replacing Huawei's Qianyun autonomous driving system. This represents a strategic technology diversification away from Huawei dependency in the autonomous driving domain.
• IONCHI (BMW-Mercedes-Benz-AITO JV)strategicStrategic or Co-development Partner · 21 April 2026AITO joined IONCHI, the premium EV charging joint venture originally between BMW and Mercedes-Benz, as an equal 33.3% shareholder alongside both German automakers. The partnership aims to accelerate IONCHI's rollout target of 1,000+ high-power charging stations across 100+ Chinese cities by end of 2026. Transaction subject to regulatory approval.
• Abu Dhabi Motors (Performance Plus Motors)strategicChannel Partner/ Reseller/ Distributor · 6 February 2026Abu Dhabi Motors, a premium luxury car dealership group with 40 years of experience in the UAE, signed a strategic distribution partnership with AITO in February 2026. ADM will handle sales, delivery, after-sales service, and brand experience center operations in the UAE, marking AITO's first export foothold outside China. Vehicles arrived at Dubai port ahead of the official launch.
• CITIC GroupminorStrategic or Co-development Partner · 29 December 2025Seres Group and CITIC Group signed a comprehensive strategic cooperation agreement covering integrated financial services, automotive supply chain, internationalization, and strategic emerging industries. The partnership aims to build a 'industry + finance + service' collaborative development model.
• Tsinghua UniversityminorStrategic or Co-development Partner · 28 November 2025Seres and Tsinghua University established the Battery Innovation Technology Joint Research Center in November 2025. The center aims to breakthrough next-generation battery key technology challenges and build a 'theory-technology-product' innovation model for China's NEV industry.
• ByteDance Volcano EnginestrategicTechnology or Integration · 9 October 2025Seres Phoenix (a Seres subsidiary) partnered with ByteDance's Volcano Engine for embodied AI technology development. The collaboration focuses on multi-modal cloud-edge collaborative robot decision-making, control, and human-machine augmentation technologies. This partnership reduces Seres's reliance on Huawei for AI and smart cockpit technology, as Volcano Engine provides the Doubao LLM for AIVA's smart cockpit instead of HarmonyOS.
• Harbin Institute of TechnologyminorStrategic or Co-development Partner · 29 July 2025Seres Group and Harbin Institute of Technology co-founded the Intelligent Vehicle Joint Innovation Research Institute in July 2025, focusing on AI, three-dimensional transportation and ecology, and advanced power systems. The institute will conduct joint research, talent cultivation, and graduate student co-training.
• AIVA (formerly Landian Technology)majorStrategic or Co-development Partner · 1 May 2025Seres restructured its Landian Technology subsidiary through a RMB 6.67 billion capital increase, bringing in state-backed Chongqing Shaci Zhiyuan (34.5% stake), CATL's Wending Investment (9.89%), Bojun Technology, and Xingyu Shares. Seres's stake reduced to 32.96%, deconsolidating the entity. The brand was relaunched as AIVA in June 2026 with an AI-native vehicle strategy, using ByteDance's Doubao model for smart cockpit and DeepRoute.ai for autonomous driving. AIVA targets the RMB 100,000–200,000 mainstream market.
• CATL (Contemporary Amperex Technology)flagship / coreStrategic or Co-development Partner · 27 August 2022Seres and CATL signed a deepening strategic cooperation agreement in August 2022, with AITO vehicles to exclusively use CATL batteries for five years and new models to feature CATL's Qilin battery. In December 2023, the partnership expanded to ultra-fast charging, battery safety, and joint overseas market development. In June 2025, CATL established its first Chongqing production base inside Seres's Super Factory ('factory within factory' model), enabling localized battery supply for AITO models. In April 2026, Seres joined CATL's integrated charging and battery-swapping network alongside five other automakers targeting 4,000 stations by end of 2026.
• Huaweiflagship / coreStrategic or Co-development Partner · 1 January 2021Seres and Huawei established a landmark cross-sector partnership in 2021, jointly creating the AITO premium NEV brand. Huawei provides HarmonyOS smart cockpit, Qiankun ADS autonomous driving system, and sales channel access through its retail store network. Seres handles manufacturing and vehicle engineering. The partnership expanded to investment in Shenzhen Yinwang (Chongqing 引望) in August 2024 with Seres acquiring 10% stake. This is Seres's most strategically important partnership, responsible for the majority of its revenue through AITO brand sales.

Scale indicators19 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Tesla: Tesla is the global BEV leader and a benchmark for premium smart EVs (Model X/Y in China's RMB 250K–500K segment). Direct competitor to AITO in China's premium NEV market and globally; both compete on intelligent driving, brand prestige, and software-defined vehicle roadmap.
• Geely Auto Group: Geely operates multiple NEV brands including Zeekr, Polestar, Lynk & Co., and Galaxy across premium and mainstream segments. Both Geely and Seres are vertically integrated Chinese automakers pursuing premium NEV positioning and global expansion (Geely owns Volvo/Polestar; Seres operates AITO and DFSK globally).
• BYD: BYD is China's largest NEV manufacturer across mass-market and premium segments (Han, Tang, Yangwang, Denza). Both compete in China's NEV market with vertical integration (BYD in batteries/electronics, Seres in powertrains/smart manufacturing), and both sell range-extender/hybrid variants alongside BEVs.

Direct peers

• NIO: NIO is a premium Chinese BEV maker (ET5/ET7/ES6/ES8/ES9) targeting high-net-worth urban consumers with strong service and battery-swap ecosystem. Competes with AITO in the RMB 300K+ premium segment and pursues intelligent driving and AI-cockpit differentiation similar to Seres' Huawei partnership strategy.
• Leapmotor: Leapmotor is a fast-growing Chinese NEV startup (C01/C10/C16) targeting mainstream and premium segments with extended-range and BEV options, strong technology partnerships (Stellantis joint venture for global expansion), and a comparable focus on intelligent driving and vertical integration.
• XPeng: XPeng is a Chinese smart EV maker (G6/G9/P7+) known for advanced ADAS and technology-forward positioning. Competes with AITO in the mid-to-premium smart EV segment, and like Seres pursues aggressive AI/defining intelligence roadmap and international expansion (Europe).
• Li Auto: Li Auto is the closest direct peer to Seres/AITO—both Chinese NEV makers specializing in premium extended-range electric SUVs (EREV) targeting family buyers. Li Auto pioneered the EREV category with the L7/L8/L9 lineup, directly competing with AITO M7/M8/M9 in the RMB 300K–500K segment, and also pursues intelligent driving partnerships and premium brand-building.
• Chery Automobile: Chery is a Chinese automaker that, like Seres, partnered with Huawei to launch the Luxeed (智界) premium NEV brand—a direct AITO competitor using HarmonyOS/Qiankun ADS. Chery also exports extensively through the DFSK peer brand positioning and competes in mainstream and premium NEV segments.

Regional players

• Great Wall Motor: Great Wall Motor is a major Chinese SUV/pickup maker with the WEY and Tank premium brands and emerging NEV lines. Operates similar global manufacturing and export footprint (Thailand, Brazil) to Seres/DFSK and competes in China's premium SUV segment with AITO.

Emerging players

• BAIC BluePark (Huawei Stelato/Shenlan JV partner): BAIC's Arcfox/Stelato brand is a Huawei HIMA partner producing premium NEVs (e.g., Stelato S9) using HarmonyOS and Qiankun ADS—directly competing with AITO on the same technology stack. Comparable as a Chinese state-affiliated automaker pursuing premium NEV positioning via Huawei partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seres Group