What Mujjo does

Mujjo is a Dutch direct-to-consumer brand founded in 2011 by Remy Nagelmaeker that designs and sells premium full-grain vegetable-tanned leather accessories for Apple devices. Its core product range spans Full Leather Cases for iPhone (covering iPhone 6 through iPhone 17 series, including Pro, Pro Max, Air, and Wallet variants), MacBook sleeves, AirPods cases, AirTag keychains, MagSafe-compatible wallets, touchscreen gloves, and the Portfolio organizer, with newer extensions into Shield (rugged) and MaizCase (plant-based) lines. Technical differentiation rests on materials science rather than software: proprietary vegetable-tanned leather with aniline oil finishing, Moulded Edge Technology for case durability, and pioneering nanotechnology that imbues leather gloves with full-hand touchscreen conductivity (across fingertips, knuckles, and palms) — a capability most competitors only offer at fingertip level.

The business operates primarily through direct e-commerce on mujjo.com with delivered-duty-paid (DDP) shipping to 55+ countries and multi-currency pricing in USD, EUR, and GBP, complemented by authorized retailers (including Farfetch and Amazon) and a company-owned flagship at 65 Beak Street in London's Soho neighborhood. Pricing is premium-tier unit pricing — Full Leather Cases for iPhone 17 Pro at $59, MacBook Folio Sleeves at $119.90, Touchscreen Gloves €49.90-€89.95 — with the value proposition anchored on craftsmanship, sustainability (B Corp certified in 2024), and a 2-year manufacturing guarantee. Mujjo is bootstrapped and founder-owned, serves consumer (B2C) end-customers exclusively, and has no disclosed institutional investors or external funding; its principal customer segments are design-conscious Apple device users, premium accessory buyers, and cold-climate consumers needing touchscreen-compatible gloves.

Name

Mujjo

Legal name

Mujjo

Website

https://mujjo.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Mujjo is a Dutch bootstrapped D2C brand founded in 2011 that designs premium vegetable-tanned leather cases, sleeves, gloves, and MagSafe accessories for Apple devices (iPhone, MacBook, AirPods, AirTag), selling globally via mujjo.com, retailers, and a London Soho flagship store.

Ownership category

akta.pro rank

Product category

Premium Leather Mobile Device Accessories

NAICS

Luggage and Leather Goods Retailers (45832), Luggage and Leather Goods Retailers (458320), Apparel Accessories and Other Apparel Manufacturing (3159)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Small Leather Goods (Wallets, Cardholders, Keyholders) (CRAKAEAB)

akta.pro secondary industries

Luxury Handbags & Leather Goods (CRAAAFAD), Luxury Leather Goods & Handbags (CRAKAFAB)

Keywords

• Leather phone cases
• Apple device accessories
• Touchscreen compatible gloves
• MagSafe wallet cases
• Premium leather accessories

Headquarters

HQ city

Venlo

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchase of premium leather cases, sleeves, gloves, and accessories through e-commerce and retail channels. Products include iPhone cases, MacBook sleeves, AirPods cases, AirTag keychains, touchscreen gloves, and MagSafe wallets.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Mujjo designs, manufactures, and sells premium full-grain vegetable-tanned leather accessories for Apple devices, including iPhone cases (standard, wallet, and Shield variants for iPhone 6 through iPhone 17), MacBook sleeves, AirPods cases (Echelon line), AirTag keychains (Canopy), MagSafe-compatible wallets, screen protectors, and touchscreen-compatible leather gloves. The company sells primarily direct-to-consumer through mujjo.com with worldwide shipping, supplemented by retail partners and a London flagship store.

Product overview

Mujjo is a Dutch luxury leather accessories brand specializing in premium leather cases and lifestyle products for Apple devices. The product portfolio centers on full-grain vegetable-tanned leather cases for iPhone (ranging from iPhone 11 through iPhone 17 series), with variants including standard Full Leather Cases, Full Leather Wallet Cases (integrating card storage for up to 3 cards), and Shield Cases (rugged protective options). The ecosystem extends to AirPods cases (Echelon line for AirPods 4 and AirPods Pro), AirTag keychains (Canopy), MagSafe-compatible wallets with stand functionality, screen protectors, and the Portfolio professional organizer. Products are unified by sustainable materials including eco-certified leather tanned without harsh chemicals, Japanese microfiber linings, recycled packaging, and carbon-neutral shipping. The company offers a 2-year guarantee and positions itself as Wirecutter's pick for best leather iPhone case.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Leather Case for iPhone 17 Premium full-grain vegetable-tanned leather case for iPhone 17 with raised bezel protection and microfiber lining, designed for individual consumers seeking aesthetic and protective Apple device accessories.
• Full Leather Case for iPhone 17 Pro Premium full-grain vegetable-tanned leather case for iPhone 17 Pro with raised bezel and satin-like microfiber lining, named Wirecutter's Pick for Best Leather iPhone 17 Case.
• Full Leather Wallet Case for iPhone 17 Pro Leather wallet case combining phone protection with card storage for up to 3 cards for iPhone 17 Pro, for consumers seeking minimalist daily carry solutions.
• Full Leather Case for iPhone 17 Pro Max Premium full-grain vegetable-tanned leather case for iPhone 17 Pro Max with 1mm raised bezel protecting the screen.
• Full Leather Wallet Case for iPhone 17 Pro Max Leather wallet case for iPhone 17 Pro Max with integrated card pocket holding up to 3 bank or ID cards.
• Full Leather Case for iPhone Air Premium full-grain vegetable-tanned leather case designed specifically for iPhone Air with minimalist design.
• iPhone 16 Pro Shield Case Protective shield case for iPhone 16 Pro offering enhanced drop protection with rugged design.
• iPhone 16 Pro Max Shield Case Rugged protective shield case for iPhone 16 Pro Max with enhanced durability features.
• MaizCase for iPhone 16 Pro Max Plant-based leather alternative case for iPhone 16 Pro Max with eco-friendly materials, for consumers seeking sustainable accessories.
• Echelon AirPods 4 Case Premium leather case designed specifically for AirPods 4 with secure fit and accessible charging indicator.
• Echelon AirPods Pro (2nd Gen) Case Full-grain leather case for AirPods Pro 2nd generation with precise cutouts and wireless charging compatibility.
• Echelon AirPods Pro (3rd Gen) Case Premium leather protective case for AirPods Pro 3rd generation with secure closure and wireless charging support.
• Canopy AirTag Keychain Leather keychain holder for Apple AirTag providing protection and stylish tracking accessory for individual consumers.
• Full Leather MagSafe Wallet for iPhone MagSafe-compatible leather wallet that magnetically attaches to iPhone 12-17 for secure card storage.
• MagSafe Wallet Stand MagSafe-compatible leather wallet with integrated stand functionality for hands-free viewing.
• iPhone 17 Glass Screen Protector Tempered glass screen protector for iPhone 17 providing edge-to-edge display protection.
• Portfolio Leather Organizer Premium leather portfolio organizer for professional document and card storage, crafted from full-grain leather.
• Touchscreen Leather Gloves Leather gloves with proprietary nanotechnology enabling full touchscreen compatibility across fingertips, knuckles, and palms, for cold climate smartphone users and cyclists.
• Folio Sleeve for MacBook Premium leather folio sleeve for 13-inch MacBook Air and Pro, designed for individual Apple laptop owners seeking protection with a slim profile.

Quantifiable outcome

• 2-year guarantee on all phone cases against manufacturing defects
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor.

• FarfetchminorChannel Partner/ Reseller/ DistributorLuxury fashion marketplace partner distributing Mujjo products internationally, providing access to Farfetch's global customer base of fashion-conscious consumers.
• AmazonminorChannel Partner/ Reseller/ DistributorE-commerce platform partner offering additional shipping options for customers in regions where direct shipping from mujjo.com is unavailable. Products available through authorized Amazon sellers.
• Athanassios BabalisminorStrategic or Co-development PartnerCelebrated industrial designer (co-founder of Shibui.ch) collaborated with Mujjo to create limited edition Wooden Case for MacBook, produced in limited run of 50 cases. Previously won The Dieline Awards (2010) and CWWWR Awards (2015).
• Authorized ResellersminorChannel Partner/ Reseller/ DistributorNetwork of authorized retail partners distributing Mujjo products globally, reaching stores in 55 countries. Products available for order and immediate dispatch through authorized dealer network.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Facebookfacebook.com/mujjostore
• Instagraminstagram.com/mujjostore
• Xx.com/mujjostore
• LinkedInlinkedin.com/company/mujjo

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mujjo