CannTrust
CannTrust is a Toronto-based, publicly traded Canadian licensed cannabis producer founded in 2014 that cultivates and sells medical and recreational cannabis products to consumers within Canada's regulated legal cannabis market.
- Company typePublic
- Founded2014
- HeadquartersToronto, Canada
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What CannTrust does
CannTrust is a Canadian licensed cannabis producer founded in 2014 and headquartered in Toronto, Canada. The company cultivates, produces, and sells cannabis products for both medical and recreational consumers within Canada's legal cannabis framework established under the Cannabis Act. CannTrust generates revenue primarily through cannabis product sales in the legal Canadian market, operating as one of the licensed producers competing in a regulated industry with limited unlicensed competition.
The company is publicly traded, listing on the Canadian Securities Exchange under the ticker TRST and on the OTCMKTS under CNTTF. CannTrust has raised over $127 million across multiple funding rounds since 2014, with the majority concentrated in 2017 and 2018 during the Canadian cannabis sector expansion. Kenzoll's Marshall Fields has served as a recurring financial partner across funding rounds, including a 2022 capital infusion of approximately $4.3 million. The company maintains a headcount of 101-250 employees based in Toronto.
CannTrust's leadership has experienced turnover, with co-founder Norman Paul serving as a director while the CEO role has transitioned from Greg Guyatt to interim CEO Robert Marcovitch. Brad Rogers holds the President and COO position and Randy Daigneau serves as VP of Operations. The reported financials show significant volatility, with operating income swinging from positive to deeply negative across reporting periods, raising concerns about operational sustainability. CannTrust does not publicly disclose detailed product line information, pricing, or customer segmentation in available source data, limiting visibility into commercial specifics.
CannTrust firmographics
Firmographics- Name
- CannTrust
- Website
- https://canntrust.ca
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- CannTrust is a Toronto-based, publicly traded Canadian licensed cannabis producer founded in 2014 that cultivates and sells medical and recreational cannabis products to consumers within Canada's regulated legal cannabis market.
- Ownership category
- akta.pro rank
CannTrust industry classification
Industry- Product category
- Cannabis Products
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833), Pharmaceutical Preparations (2834)
- akta.pro primary industry
- Dual-License Cannabis Dispensaries (Adult-Use + Medical) (CRANAFAC)
Keywords
Where CannTrust is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
CannTrust business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel
Revenue model
- Cannabis Product Sales: CannTrust operates as a cannabis producer, generating revenue through the cultivation, production, and sale of cannabis products to consumers in the legal cannabis market.
CannTrust product offering
Product offeringCore offering
CannTrust is a Canadian licensed producer of medical and recreational cannabis. The company cultivates, processes, and distributes cannabis products to consumers and patients, including dried flower, oils, capsules, and other cannabis-derived formats.
Product overview
CannTrust is a cannabis producer. The company is publicly traded on the OTCMKTS exchange under the ticker symbol CNTTF. No specific product details, brand names, or service offerings are available in the source data.
Differentiator
Problem solved
Functional benefit
Companies that use CannTrust
Customer profileIdeal customer profiles1 record
CannTrust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
CannTrust partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
CannTrust competitors and assessment
Company assessmentDirect peers
- Aleafia Health: Canadian cannabis producer with medical, wellness, and adult-use offerings, plus clinic network. Comparable to CannTrust in combining medical and recreational channels under Canadian licensure.
- OrganiGram Holdings: Canadian licensed producer focused on dried flower, pre-rolls, vapes, and edibles. Comparable mid-cap LP directly competing with CannTrust in the Canadian recreational and medical markets.
- Village Farms International: Vertically integrated Canadian cannabis producer leveraging greenhouse cultivation expertise. Comparable to CannTrust as a Canadian LP with cultivation-led operations and public listing.
- Canopy Growth Corporation: One of Canada's largest federally licensed cannabis producers operating across medical, recreational, and international markets. Directly comparable to CannTrust as a Canadian LP with multi-product portfolios and public listing.
- Aurora Cannabis: Canadian licensed cannabis producer with cultivation, processing, and medical/recreational distribution. Direct peer to CannTrust in scale, regulatory framework, and product breadth.
- Decibel Cannabis Company: Canadian licensed producer of premium cannabis flower, pre-rolls, and concentrates. Comparable to CannTrust as a smaller Canadian LP competing in the recreational market.
- Auxly Cannabis Group: Canadian cannabis company with branded consumer products and licensed cultivation assets. Comparable to CannTrust as a small-cap Canadian LP with multi-format product strategy.
- Cronos Group: Canadian licensed cannabis producer with branded recreational and medical offerings. Comparable to CannTrust in regulatory positioning, public listing, and product mix.
- Tilray Brands: Canadian-headquartered global cannabis producer with medical and consumer-facing brands. Comparable to CannTrust as a federally licensed Canadian producer pursuing international and medical channels.
Broad incumbents
- Sundial Growers: Canadian cannabis producer with cultivation, processing, and consumer product lines. Comparable to CannTrust as a publicly traded Canadian LP with overlapping product categories.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
CannTrust social profiles
Digital presenceCannTrust financial estimates
Financial estimateRevenue estimate
Valuation estimate
CannTrust leadership team
Management profileNumber of profiles
CannTrust funding detail
Funding detailFunding overview
Funding rounds7 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CannTrust M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CannTrust
What does CannTrust do?
CannTrust is a Canadian licensed producer of medical and recreational cannabis. The company cultivates, processes, and distributes cannabis products to consumers and patients, including dried flower, oils, capsules, and other cannabis-derived formats.
Is CannTrust a public or private company?
CannTrust is a public company. It is classified as public and is currently operating.
When was CannTrust founded?
CannTrust was founded in 2014. It employs 101 to 250 people.
Where is CannTrust based?
CannTrust is headquartered in Toronto, Canada, in the North America region.
How does CannTrust make money?
One revenue line is on record: cannabis Product Sales.
Who are CannTrust's main competitors?
Direct peers on record are Aleafia Health, OrganiGram Holdings, Village Farms International, Canopy Growth Corporation, Aurora Cannabis, Decibel Cannabis Company, Auxly Cannabis Group, Cronos Group and Tilray Brands. Sundial Growers is listed as a broad incumbent.
Does CannTrust have an API?
No public API is recorded for CannTrust.
What industry is CannTrust in?
CannTrust's product category is Cannabis Products. Its primary akta.pro industry code is CRANAFAC, Dual-License Cannabis Dispensaries (Adult-Use + Medical). Its NAICS code is 325411 and its SIC code is 2833.