Buddi

What Buddi does

Buddi is a UK-based technology company that develops and supplies electronic monitoring solutions for the criminal justice sector globally. The company's product architecture consists of the Eagle proprietary web-based monitoring software platform paired with a modular hardware family branded Smart Tag, which spans GPS ankle monitoring, alcohol monitoring (AlcoTag), RF curfew monitoring, domestic abuse perpetrator tracking, and biometric identification solutions. Supporting applications include Eagle Mobile and Eagle Installer for Android and iOS, enabling field-deployed monitoring and installation recording. The platform is designed for centralised, real-time tracking, compliance enforcement, and reporting across multi-agency supervision operations, with stated capabilities spanning both in-facility and community-based monitoring environments.

The company operates a B2B go-to-market selling directly to criminal justice authorities — including police forces, prisons, probation services, and local government agencies — across Europe, the United States, Latin America, and Asia Pacific. Revenue is generated through a combination of hardware device sales and subscription-based monitoring services, with contracts negotiated on a quotes-based basis and no publicly disclosed pricing. Buddi is incorporated as Buddi Limited in England, UK, with its headquarters in Rickmansworth, Hertfordshire, an additional returns/device processing facility in Norwich, and active AIM market investor relations infrastructure supporting capital markets engagement. In March 2026, Buddi entered a technical cooperation agreement with Actall Corporation to integrate its RF tag signals into Actall's HubSens location engine, targeting the North American corrections market.

Name

Buddi

Legal name

Buddi Limited

Website

https://buddi.co.uk

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Buddi is a UK-based electronic monitoring technology company that supplies proprietary hardware (Smart Tag family) and software (Eagle platform) to criminal justice authorities globally, including police, prisons, probation, and local government agencies across Europe, the Americas, and Asia Pacific.

Ownership category

akta.pro rank

Product category

Electronic Monitoring Systems for Criminal Justice

akta.pro industry

PRIMARYBPAKANAF

Electronic Monitoring & Community Corrections Services (Ankle Monitoring, Probation Support)

Business & Public Services/Security & Investigations Services/Corrections, Detention & Prisoner Transport Services

Keywords

• Electronic monitoring systems
• Offender tracking technology
• GPS ankle monitoring
• Criminal justice software
• Remote monitoring hardware

Headquarters

HQ city

Rickmansworth

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Electronic Monitoring Hardware and Software Solutions: Buddi generates revenue through the sale of electronic monitoring hardware (Smart Tag family devices) and associated software platforms (Eagle) to criminal justice authorities. The company offers subscription-based monitoring services alongside device sales, with solutions tailored to client requirements including GPS monitoring, alcohol monitoring, RF monitoring, and domestic abuse monitoring.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Buddi develops and supplies electronic monitoring hardware and software solutions for the criminal justice sector. Its core offering is the Eagle web-based monitoring platform paired with the Smart Tag hardware family, providing real-time GPS, alcohol, RF curfew, biometric, and domestic-abuse monitoring of offenders for police, prisons, probation, and government authorities globally. The company also operates a consumer personal alarm and monitoring service.

Product overview

Buddi is a platform-plus-modules architecture offering a comprehensive electronic monitoring and offender management solution for the criminal justice sector. The core offering consists of the Eagle proprietary web-based monitoring software platform paired with the Smart Tag modular hardware family (including GPS monitoring tags, AlcoTag for alcohol monitoring, RF monitoring tags for curfew compliance, and biometric monitoring solutions). Additional modules include Eagle Mobile and Eagle Installer mobile applications for Android and iOS, providing on-the-go monitoring and installation management capabilities. The platform enables real-time tracking, compliance monitoring, and data management for law enforcement and correctional agencies globally.

Differentiator

Problem solved

Functional benefit

Brands

• Smart Tag: Proprietary hardware device family for offender monitoring including GPS, alcohol, RF, and domestic violence monitoring capabilities
• Eagle
• AlcoTag
• Eagle Mobile
• Eagle Installer

Products and services

• Eagle Monitoring Platform Proprietary web-based monitoring software platform that enables real-time centralised tracking, management, and compliance enforcement of monitored individuals for criminal justice authorities.
• Smart Tag GPS Monitoring Solution Advanced GPS ankle monitoring device delivering live tracking with rapid communication and intelligent analysis for real-time precision monitoring of offenders in the community.
• AlcoTag (Alcohol Monitoring) Compact device combining GPS tracking with alcohol monitoring, featuring atmospheric alcohol compensation and near real-time reporting of non-compliance for offender supervision.
• Smart Tag RF Monitoring Solution RF-based curfew compliance monitoring system delivering precise, real-time curfew enforcement with instant violation alerts to authorities.
• Domestic Abuse Monitoring Solution Monitoring solution providing 24/7 tracking of domestic abuse perpetrators, delivering reliability for authorities and reassurance for victims.
• Biometric Monitoring Solution Non-worn monitoring solution using randomised identification prompts to provide continuous, reliable monitoring with the security of a worn device.
• Eagle Mobile Application Android and iOS mobile application providing many Eagle desktop features in a compact mobile form, with secure biometric verification and full mapping capabilities.
• Eagle Installer Application Android and iOS mobile application providing a simple system for fitting and recording equipment installation, with built-in installation recording tools.
• Buddi Personal Alarm and Monitoring Service Consumer-facing personal alarm and monitoring service providing users with a dashboard, tracking, and emergency response capabilities for personal safety.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

One partnership is on record.

• Actall CorporationcoreTechnology or Integration · 17 March 2026Actall Corporation and Buddi announced a technical cooperation agreement to integrate inside-facility and community-based custody tracking capabilities. A successful technical evaluation completed in Q4 2025 confirmed the feasibility of receiving Buddi RF tag signals into Actall's HubSens location engine. The companies will formalize their collaboration through a Memorandum of Understanding and begin structured testing to operationalize the integration across both indoor and outdoor custody environments. The initial rollout will target North American corrections and justice markets, with applications including inmate movement tracking, staff safety, and forensic health operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• SCRAM Systems: Specialises in continuous alcohol-monitoring (anklet-based) for courts and probation, overlapping with Buddi's AlcoTag alcohol-monitoring product line.
• Soberlink: Remote alcohol-monitoring vendor focused on handheld breathalyser devices with cloud reporting; competes with Buddi's AlcoTag in the alcohol-monitoring segment.

Direct peers

• Attenti (formerly 3M Electronic Monitoring): Global electronic-monitoring vendor (owned by Apax Partners) offering GPS, RF, and alcohol-monitoring solutions to corrections and probation agencies; one of Buddi's most direct international competitors.
• Sentinel (Capita): UK-based electronic-monitoring services provider (part of Capita) supplying GPS offender tags and monitoring services to the Ministry of Justice; competes directly with Buddi in its home UK market.
• Track Group: US-listed offender-monitoring vendor offering GPS and RF ankle-monitoring devices plus a software platform; competes head-to-head with Buddi for criminal-justice agency contracts in North America and internationally.
• BI Incorporated (Liberty Mutual): Major US provider of electronic-monitoring equipment and community-corrections services owned by Liberty Mutual; a long-standing direct competitor to Buddi in GPS and RF offender monitoring.
• Corrisoft: US-based community-corrections technology vendor offering GPS monitoring, case management, and offender-engagement tools; overlaps with Buddi on the software and integrated-monitoring side.
• Securus Technologies: One of the largest US providers of electronic-monitoring and offender-management solutions, including GPS ankle tags and monitoring platforms, directly competing with Buddi's Smart Tag and Eagle stack.

Regional players

• Equivital / CamNtech: UK-based wearable biosensor and remote-monitoring company with overlap to Buddi's biometric and health-monitoring capabilities, though primarily serving research, defence, and occupational-safety markets.

Others

• Actall Corporation: In-facility real-time location system (RTLS) vendor whose HubSens platform is now integrating Buddi RF tags; a partner rather than competitor, and a useful proxy for the in-facility tracking market Buddi is entering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/buddi
• Xx.com/wearebuddi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Buddi