Liquipel
Liquipel, headquartered in Irvine, California, designs and markets screen protectors, wall chargers, and charging cables under the Powertek, Simple, and Safeguard sub-brands, selling to consumer end-users via DTC e-commerce and major U.S. retail and carrier partners.
- Company typePrivate
- Founded2011
- HeadquartersSanta Ana, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Liquipel does
Liquipel is a privately held consumer electronics accessories company headquartered in Irvine, California (at 18500 Von Karman Ave, Suite 500), that develops and markets mobile device accessories under multiple sub-brands. The firm sells screen protectors, wall chargers, and charging cables primarily to consumer end-users through its own e-commerce storefront and through official distribution partnerships with six major U.S. retailers and carriers: Walmart, Verizon, AT&T, Best Buy, Target, and T-Mobile.
The company's core proprietary product is its Liquid Glass Screen Protector featuring Nano-Shock Technology, which creates a molecular bond with the device screen to deliver 9H sapphire hardness and up to 20x greater scratch resistance compared to uncoated glass. Liquipel's product portfolio is organized across Powertek (fashion-forward chargers and cables with distinct collections including Carbon, Corduroy, Glow in the Dark, Cleartek, and a Minecraft limited-edition collaboration), Simple (essential power and screen protection accessories), instaProtek (an app-based warranty management platform combining analytics, automated product reviews, and product guarantee administration), and Safeguard. Charging products are rated at 20W Power Delivery for USB-C PD ports and 18W for USB-A, with cables offered in 5-6ft lengths across USB-A to Lightning (MFi-certified), USB-A to USB-C, and USB-C to USB-C configurations.
The firm operates a product-led, hardware-sales revenue model with unit-based pricing between approximately $9.88 and $16.99 and no subscription component. Distribution combines Shopify-based direct-to-consumer sales with retail and carrier channels, supported by social media, email newsletters, press releases, and celebrity-driven brand campaigns. Liquipel was founded in 2011, originated with pioneering waterproof smartphone coating technology, and has subsequently pivoted toward screen protection and charging accessories. The firm has appeared on the Inc. 5000 list of fastest-growing private companies for three consecutive years (2020-2022), reporting 207% revenue growth for the 2021 cycle, and is led by CEO and Co-Founder Sam Winkler alongside Co-Founder and President Danny McPhail, Co-Founder and COO Kevin Bacon, and CTO Farsheed Atef.
Liquipel firmographics
Firmographics- Name
- Liquipel
- Legal name
- Liquipel
- Website
- https://liquipel.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Liquipel, headquartered in Irvine, California, designs and markets screen protectors, wall chargers, and charging cables under the Powertek, Simple, and Safeguard sub-brands, selling to consumer end-users via DTC e-commerce and major U.S. retail and carrier partners.
- Ownership category
- akta.pro rank
Liquipel industry classification
Industry- Product category
- Consumer Mobile Accessories
- NAICS
- Communication and Energy Wire and Cable Manufacturing (33592), Current-Carrying Wiring Device Manufacturing (335931)
- SIC
- Electronic Components & Accessories (3670)
- akta.pro primary industry
- Mobile Device Accessories (Cases, Screen Protectors, Mounts) (CRACALAH)
- akta.pro secondary industries
- Wall Chargers (AC Adapters) (CRACATAA), Charging Cables & Connectors (USB-C/Lightning/Micro-USB, Adapters) (CRACATAE), Power Delivery & Fast-Charging Accessories (GaN, PD/QC, PPS) (CRACATAI)
Keywords
Where Liquipel is headquartered
LocationHeadquarters
- HQ city
- Santa Ana
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Liquipel business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Hardware Product Sales: One-time sales of mobile accessories including screen protectors, charging cables, and wall chargers through e-commerce and retail channels.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Screen Protectors |
| Unit Pricing | Pay-as-you-go | Wall Chargers |
| Unit Pricing | Pay-as-you-go | Charging Cables |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels5 records
Liquipel product offering
Product offeringCore offering
Liquipel designs, manufactures, and sells consumer mobile device accessories including nano-coated Liquid Glass screen protectors (9H sapphire hardness), 20W Power Delivery wall chargers, and braided charging cables across multiple themed collections such as Carbon, Cleartek, Corduroy, Glow in the Dark, and a Minecraft limited edition. The products are marketed under the Powertek, Simple, and instaProtek sub-brands and sold direct-to-consumer online and through major retailers including Walmart, Verizon, AT&T, Best Buy, Target, and T-Mobile, with lifetime warranty support delivered through the instaProtek app-based platform.
Product overview
Liquipel is a mobile accessories company offering a portfolio of charging and protection products under multiple sub-brands. The core product lines include Powertek (fashion-oriented chargers and cables), Simple (essential power accessories), and instaProtek (warranty management platform). The main product categories are screen protectors (Liquid Glass with 9H hardness nano-coating technology), wall chargers (20W-38W with USB-C PD and USB-A ports in various designs), and charging cables (USB-A to Lightning, USB-A to USB-C, USB-C to USB-C in 5-6ft lengths). Specialty collections include Glow in the Dark, Corduroy texture, Minecraft collaboration, and various aesthetic designs. Products are available at major retailers including Walmart, Verizon, AT&T, Best Buy, Target, and T-Mobile, with lifetime warranties backed by the instaProtek platform.
Differentiator
Problem solved
Functional benefit
Brands
- Powertek: Where fashion meets technology. Powertek brings style and function with trendy and unique designs to match your personal style.
- Simple
- instaProtek
Products and services
- Liquipel Liquid Glass Screen Protector Nano-coated glass screen protector with 9H sapphire hardness offering up to 20x scratch protection versus uncoated glass, using Nano-Shock Technology that creates a molecular bond with the device screen. Universally compatible with mobile devices including all iPhone models, sold at $9.99 with a 12-month warranty.
- Powertek Carbon Design 20W Dual-Port Wall Charger 20W dual-port wall charger with USB-C Power Delivery and USB-A ports featuring a carbon fiber-inspired texture design, delivering fast, efficient charging in a compact form factor with multiple color options.
- Powertek Cleartek 20W Dual-Port Wall Charger 20W USB-C PD and 18W USB-A dual-port wall charger capable of powering devices up to 50% in 30 minutes. Lightweight and portable for home, office, or travel, available in six colors.
- Powertek Corduroy 20W Dual-Port Wall Charger 20W PD 3.0 USB-C wall charger with a velvety soft-touch corduroy design, dual USB-C and USB-A ports, premium high-performance materials, and available in multiple colors.
- Powertek Carbon Design USB-A to Lightning Charging Cable MFi-certified 6ft USB-A to Lightning cable with carbon design texture and tangle-resistant construction, supporting fast charge 2.1A for iPhone, iPad, and AirPods.
- Powertek Carbon Design USB-A to USB-C Charging Cable 6ft USB-A to USB-C charging cable with carbon design texture for a premium look and added grip, featuring tangle-resistant construction for reliable performance.
- Powertek Carbon Design USB-C to USB-C Charging Cable 6ft USB-C to USB-C cable supporting up to 60W fast charging with Power Delivery chargers, featuring the signature carbon design texture for premium look and tactile grip.
- Powertek Cleartek USB-A to Lightning Charging Cable MFi-certified 6ft braided nylon Lightning cable for iPhone, iPad, and iPod with durable braided nylon design for long-lasting performance, available in six colors.
- Powertek Cleartek USB-A to USB-C Charging Cable Premium 6ft braided nylon USB-A to USB-C cable with high-quality USB-C chips for reliable fast charging, compatible with smartphones, tablets, and laptops.
- Powertek Cleartek USB-C to USB-C Charging Cable 6ft braided nylon USB-C to USB-C cable with high-quality USB-C chips for reliable fast charging, available in six colors.
- Powertek Corduroy USB-A to Lightning Charging Cable 6ft USB 2.0 corduroy-textured cable with 480 Mbps data transfer speed, soft velvety texture, and fast charge 2.4A Apple certification.
- Powertek Corduroy Collection Premium soft-touch corduroy-textured mobile accessories including a 20W PD 3.0 USB-C wall charger and 6ft tangle-free cables with 480 Mbps data transfer speeds, available in USB-A to Lightning, USB-A to USB-C, and USB-C to USB-C configurations.
- Powertek Glow in the Dark Collection Luminous accessories made with glow-in-the-dark materials, including a 20W PD 3.0 USB-C charger (38W total output, 20W USB-C PD + 18W USB-A) and 5ft tangle-free cables. Dual-port design, 480 Mbps data transfer, available in Light Blue and Light Green.
- Powertek x Minecraft Limited Edition Collection Limited-edition collaboration collection featuring iconic Minecraft character and block designs on a 20W PD 3.0 USB-C dual-port charger and 6ft cables. Supports 480 Mbps transfer speeds in USB-A to Lightning, USB-A to USB-C, and USB-C to USB-C variants.
Quantifiable outcome
- Up to 20x more scratch protection compared to uncoated glass screen
- +4 more outcomes
Companies that use Liquipel
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Liquipel technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Liquipel partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and flagship.
- WalmartcoreMajor retail partner with dedicated Liquipel brand page on Walmart.com. Primary distributor for Liquipel screen protectors including products with included protection plans. Products available both in-store and through Walmart's online marketplace.
- VerizoncoreOfficial carrier partner selling Liquipel mobile accessories through Verizon retail locations. Partnership reflects trust and excellence as an official partner.
- AT&TcoreOfficial carrier partner selling Liquipel mobile accessories through AT&T retail locations. Partnership reflects trust and excellence as an official partner.
- Best BuycoreOfficial retail partner distributing Liquipel mobile accessories through Best Buy stores and online. Partnership reflects trust and excellence as an official partner.
- TargetcoreOfficial retail partner distributing Liquipel mobile accessories through Target stores and online. Partnership reflects trust and excellence as an official partner.
- T-MobilecoreOfficial carrier partner distributing Liquipel mobile accessories through T-Mobile retail locations. Partnership reflects trust and excellence as an official partner.
- Steve AokiflagshipCelebrity collaboration with renowned DJ and producer Steve Aoki. Partnership generated major buzz and helped redefine limits of innovation and creativity, merging realms of technology, music, and style.
- Pharrell WilliamsflagshipCollaboration with iconic music producer Pharrell Williams. Partnership was headline-making and about redefining limits of innovation and creativity, merging technology with music and style.
- MinecraftflagshipLimited edition collection collaboration featuring iconic Minecraft characters and designs (Creeper, Enderman, Grass Block, Pig, Steve). Products include wall chargers and cables designed as collector's items, bringing Minecraft universe into everyday tech accessories.
- instaProtekcoreApp-based customer experience platform combining Intelligent Analytics, Automated Real Time Product Reviews, Product Guarantee/Warranty Management, and nationwide coverage. Powers warranty registration and claim processing for Liquipel products.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Liquipel competitors and assessment
Company assessmentDirect peers
- Anker Innovations: Anker is the largest direct competitor in charging accessories—wall chargers, USB-C and Lightning cables, and power banks—sold through Amazon, Walmart, and Best Buy. Directly comparable product portfolio, customer base, and retail-channel strategy to Liquipel's Powertek line.
- Belkin: Belkin is a long-established mobile accessories competitor offering chargers, cables, screen protectors, and wireless charging sold through Verizon, AT&T, Best Buy, and Walmart. Direct overlap with Liquipel's product mix and carrier/retail distribution model.
- Spigen: Spigen designs and sells phone cases, screen protectors, and charging accessories direct-to-consumer and through major retailers. Comparable customer base (smartphone users) and overlapping product categories (screen protection, charging).
- OtterBox: OtterBox is a leading consumer device-protection brand offering cases, screen protectors, and charging accessories through carrier stores and major retailers including Verizon, AT&T, T-Mobile, and Best Buy—directly overlapping Liquipel's distribution footprint.
- Aukey Technology: Aukey competes head-on with Liquipel in 20W+ USB-C PD wall chargers, USB-C/Lightning cables, and power banks, sold at similar price points through Amazon and Walmart. Closely comparable product spec and value proposition.
- RAVPower: RAVPower manufactures and sells PD wall chargers, USB-C cables, and power banks at price points directly comparable to Liquipel. Strong overlap in product specifications (20W+ PD, USB-C to USB-C) and target customer.
Broad incumbents
- Mophie (ZAGG): Mophie, owned by ZAGG, is a broader mobile-accessories incumbent offering power banks, wireless charging, and cases across major retailers and carriers. Competes with Liquipel's full Powertek and Simple line, with greater scale and brand recognition.
Emerging players
- Casetify: Casetify is a fashion-forward phone case and accessories brand competing in the same aesthetic-driven, lifestyle-positioned segment as Liquipel's Powertek line, with comparable premium pricing and celebrity/influencer-driven marketing.
- PopSockets: PopSockets sells lifestyle mobile accessories (grips, cases, wallets) emphasizing fashion and personalization through licensed collaborations. Adjacent competitor targeting the same younger, design-conscious consumer that Powertek targets.
- ESR: ESR offers cases, screen protectors, and wireless/wired charging accessories at value-to-mid price points through Amazon and major retailers, with comparable product breadth and customer demographic to Liquipel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Liquipel social profiles
Digital presenceLiquipel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liquipel leadership team
Management profileNumber of profiles
Profiles4 records
Liquipel funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liquipel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liquipel
What does Liquipel do?
Liquipel designs, manufactures, and sells consumer mobile device accessories including nano-coated Liquid Glass screen protectors (9H sapphire hardness), 20W Power Delivery wall chargers, and braided charging cables across multiple themed collections such as Carbon, Cleartek, Corduroy, Glow in the Dark, and a Minecraft limited edition. The products are marketed under the Powertek, Simple, and instaProtek sub-brands and sold direct-to-consumer online and through major retailers including Walmart, Verizon, AT&T, Best Buy, Target, and T-Mobile, with lifetime warranty support delivered through the instaProtek app-based platform.
Is Liquipel a public or private company?
Liquipel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Liquipel founded?
Liquipel was founded in 2011. It employs 11 to 50 people.
Where is Liquipel based?
Liquipel is headquartered in Santa Ana, United States, in the North America region.
How does Liquipel make money?
One revenue line is on record: hardware Product Sales.
Who are Liquipel's main competitors?
Direct peers on record are Anker Innovations, Belkin, Spigen, OtterBox, Aukey Technology and RAVPower. Mophie (ZAGG) is listed as a broad incumbent. Emerging players are Casetify, PopSockets and ESR.
Does Liquipel have an API?
No public API is recorded for Liquipel.
What industry is Liquipel in?
Liquipel's product category is Consumer Mobile Accessories. Its primary akta.pro industry code is CRACALAH, Mobile Device Accessories (Cases, Screen Protectors, Mounts), with a secondary code of CRACATAA, Wall Chargers (AC Adapters). Its NAICS code is 33592 and its SIC code is 3670.