Name

Contra

Legal name

Contra App

Website

https://contra-app.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. In-App Purchases: Free-to-play mobile game model with in-app purchases for premium currency, gold, weapons, and armor upgrades. Players can earn bitcoins as rewards and use virtual currency to acquire weaponry that guarantees better survivability and firepower

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Contra App operates the contra-app.com website as a content and information platform centered on the Contra video game franchise, with the primary focus on Contra Returns — a free-to-play mobile re-launch of Konami's 1987 run-and-gun shooter available on iOS and Android. The game features 8 playable characters, multiplayer PvP and PvE modes, weapon and armor progression systems, and in-app purchases for premium currency, gold, weapons, and armor.

Product overview

Contra is a mobile game portfolio built around the classic 1987 Contra franchise. The primary offering is Contra Returns, a modernized mobile version of the original Konami run-and-gun shooter that preserves the classic side-scrolling gameplay while adding contemporary features including multiplayer PvP battles, new characters, expanded weapon systems, and enhanced graphics. The product targets mobile gamers in Europe, North America, and Latin America.

Differentiator

Problem solved

Functional benefit

Products and services

• Contra Returns

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• KonamicoreOEM/ Whitelabel/ Licensing Partner · 1 January 1987Konami is the original Japanese game creator that developed the Contra franchise, initially as a coin-run arcade game and subsequently as a video game launched in February 1987. The Contra Returns mobile game leverages the original Contra IP under licensing arrangement, transporting the original Contra IP into mobile platforms while maintaining core elements including original characters (Lance Bean and Bill Rizer), original game settings, and soundtrack. The new version retains much of the original essence with modern twists.

Scale indicators1 record

Recent moves4 records

Expansion highlights2 records

Direct peers

• Zynga: Mobile-focused free-to-play game publisher with a portfolio approach spanning casual, mid-core, and licensed IP titles. Zynga's model of leveraging recognizable IPs for mobile monetization directly parallels the Contra Returns licensing strategy.
• Scopely: Mobile game publisher (Monopoly GO, Marvel Strike Force, Stumble Guys) that licenses major entertainment IPs for free-to-play mobile games. Closely comparable business model of licensed-IP mobile gaming with multi-region rollouts.

Broad incumbents

• Garena (Sea Limited): Publisher of Garena Free Fire, one of the largest mobile battle royale shooters, especially in Latin America and Southeast Asia. Geographic overlap with Contra Returns' Latin America launch makes Free Fire a direct competitor.
• Tencent: Publisher of PUBG Mobile and owner of Riot Games. As the dominant mobile shooter publisher globally, Tencent is the principal competitive benchmark for free-to-play shooter unit economics and live ops execution.
• Konami: Original creator and IP holder of the Contra franchise. Konami publishes its own mobile games (e.g., Yu-Gi-Oh!, eFootball) and is the licensor whose IP enables Contra Returns, making it both the upstream rights holder and a peer in mobile game publishing.
• Activision Blizzard (King): Major mobile game publisher behind Call of Duty Mobile, Candy Crush (King), and Diablo Immortal. Competes directly with Contra Returns for mobile shooter share while demonstrating the scale of live ops free-to-play mobile gaming.
• HoYoverse (miHoYo): Publisher of Genshin Impact, Honkai: Star Rail, and other live-service mobile games with gacha monetization and character progression. Comparable freemium monetization, character-collection systems, and PvE/PvP structure to Contra Returns.
• Nexon: Asian-originated publisher of free-to-play mobile shooters and action games (e.g., the Counter-Strike Online series adaptations). Comparable in licensed-IP mobile shooter publishing and cross-region distribution.
• NetEase: Major Chinese mobile game publisher with global titles including action shooters and licensed IPs. Represents both a potential regional competitor and a model for cross-region licensed IP mobile publishing.

Regional players

• VNG Corporation: Southeast Asian mobile game publisher and operator with strong presence in Vietnam and emerging Latin America distribution. A peer for cross-regional mobile game distribution and emerging-market rollout strategy.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/ContraApp
• Facebookfacebook.com/contraapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Contra