Jollibee Food

Name

Jollibee Food

Legal name

Jollibee Foods Corporation

Website

https://jollibeegroup.com

Company type

Public

Founded year

1978

Operating status

Operating

Headcount range

5,001–10,000 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Pasig

HQ country

Philippines

HQ region

Asia

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Company-Owned Restaurant Sales: Revenue from directly operated restaurants across the Philippines and international markets, with systemwide sales reaching Php455.1 billion in 2025. The company operates over 10,000 stores globally across 33 countries through multiple brands.
2. Franchise Royalties and Fees: Revenue from franchising arrangements in the Philippines and internationally. Jollibee offers franchise opportunities in the U.S. with investment requirements of $1.6M-$4.9M per unit. The company's asset-light growth strategy is supported by strong franchise engagement.
3. Food Service and Commissary Sales: Commissary operations supply key ingredients and products to distribution centers. The Cebu commissary serves Jollibee, Chowking, Mang Inasal, Greenwich, Red Ribbon, and Burger King brands across VisMin and select Luzon areas.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Jollibee Foods Corporation operates and franchises a multi-brand portfolio of quick-service restaurant concepts anchored by its flagship Filipino-style Jollibee brand, alongside acquired and partnered brands including Chowking, Mang Inasal, Greenwich, Red Ribbon, Burger King (Philippines), Smashburger, The Coffee Bean & Tea Leaf, Tim Ho Wan, Highlands Coffee, Compose Coffee, and Shabu All Day. Revenue is generated through company-owned store operations, franchise fees and royalties, and a vertically integrated commissary that manufactures and distributes food products to franchisees across 33+ countries.

Product overview

Jollibee Foods Corporation operates a multi-brand, multi-market restaurant portfolio as one of the fastest-growing Asian restaurant companies. The portfolio includes flagship brand Jollibee (Filipino fast food), sub-brands Chowking (Chinese fast food), Mang Inasal (Filipino BBQ), Greenwich (pizza/pasta), Red Ribbon (bakeshop), and Burger King Philippines. International brands include Smashburger and The Coffee Bean & Tea Leaf in the US, Tim Ho Wan (Cantonese dim sum acquired 2025), Highlands Coffee (Vietnam's largest coffee chain), Compose Coffee (South Korean coffee chain), and Shabu All Day (Korean hot pot). The company operates across 33 countries with over 10,000 stores total. The international business is being prepared for potential spinoff and US listing by end of 2027.

Differentiator

Problem solved

Functional benefit

Brands

• Jollibee: Flagship Filipino fast-food brand known for Chickenjoy fried chicken
• Chowking
• Mang Inasal
• Greenwich
• Red Ribbon
• Burger King
• Tim Ho Wan
• Compose Coffee
• Shabu All Day
• Highlands Coffee
• Smashburger
• The Coffee Bean & Tea Leaf

Products and services

• Jollibee Flagship Filipino-style quick-service restaurant brand offering fried chicken (Chickenjoy), burgers, spaghetti, rice meals, and family combo meals targeted at value-conscious families.
• Chowking Chinese Filipino fast-food chain serving Chinese-inspired bowls, dim sum, noodle soups, and rice meals; acquired by Jollibee Foods Corporation in 2000.
• Mang Inasal Filipino fast-casual chain specializing in grilled chicken (inasal), pork barbecue, and unlimited rice meals, targeted at Filipino diners seeking native-style grilled fare.
• Greenwich Pizza and pasta quick-service restaurant chain in the Philippines offering affordable pizza, pasta, and chicken products targeted at families and group diners.
• Red Ribbon Filipino bakeshop chain offering cakes, pastries, and ready-to-eat meals; acquired by Jollibee Foods Corporation in 2005 and now among the largest bakers in the Philippines.
• Burger King Philippines Master franchise for the global Burger King brand in the Philippines, operated by Jollibee Foods Corporation, serving flame-grilled burgers and American-style fast food.
• Smashburger American better-burger fast-casual chain specializing in smashed patty burgers, salads, and hand-spun shakes; majority stake acquired by Jollibee Foods Corporation in 2015 and fully acquired by 2023.
• The Coffee Bean & Tea Leaf Specialty coffee and tea chain offering handcrafted espresso beverages, teas, and light food; acquired by Jollibee Foods Corporation in 2024.
• Tim Ho Wan Michelin-starred Cantonese dim sum brand franchised and operated by Jollibee Foods Corporation in selected Asian markets, offering premium dim sum at accessible price points.
• Highlands Coffee Vietnamese coffee and casual dining chain franchised by Jollibee Foods Corporation, offering Vietnamese-style coffee, espresso beverages, and light meals.
• Compose Coffee South Korean specialty coffee brand operated through a master franchise agreement by Jollibee Foods Corporation, serving specialty espresso-based beverages.
• Shabu All Day Filipino hotpot restaurant concept acquired by Jollibee Foods Corporation, offering casual all-day hotpot dining.
• Jollibee commissary and food manufacturing supply Vertically integrated commissary operations that manufacture, process, and distribute food products, packaging, and supplies to Jollibee-owned and franchised stores across multiple markets.
• Jollibee franchise program Franchise program granting qualified operators the right to open and operate Jollibee-branded restaurants under standardized operating, supply, and brand standards in protected territories.

Quantifiable outcome

• Systemwide sales reached Php455.1 billion in 2025, a record year
• +7 more outcomes

Named customers1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• BPI Direct BanKocoreStrategic or Co-development Partner · 16 June 2026BanKo, the microfinance arm of the Bank of the Philippine Islands, partnered with Jollibee Group Foundation to provide accessible and sustainable financing to Filipino onion farmers under the Foundation's Farmer Entrepreneurship Program (FEP). The collaboration supports farmers in purchasing seeds, fertilizers, equipment, and other farm inputs. To date, the partnership has supported over 200 farmers with aggregate loan releases of Php 24.8 million across San Jose Nueva Ecija, Tagudin Ilocos Sur, and Candon Ilocos Sur. The program offers competitive interest rates and loan terms aligned with crop production cycles.
• Atome PhilippinescoreGTM or Marketing Partner · 18 March 2026Atome, a Singapore-headquartered digital financial services platform, partnered with Jollibee Foods Corporation to enable Atome Card acceptance at over 1,300 Jollibee stores nationwide in the Philippines. Atome has issued over 2 million cards in the Philippines with approximately 80% held by first-time cardholders. The partnership integrates flexible payment options into daily spending and includes promotional campaigns with reward incentives throughout 2026.
• Nutricycle Inc.supportingStrategic or Co-development Partner · 4 April 2025Jollibee Group partnered with Nutricycle Inc. to convert an estimated 1,572 metric tons of food waste annually into nutrient-rich fertilizer using black soldier flies, launched April 4, 2025. The initiative produces approximately 480-960 bags of organic fertilizer annually, with half donated to farmers through the Jollibee Group Foundation's Farmer Entrepreneurship Program and the rest supporting the DENR's National Greening Program.
• QualtricscoreTechnology or Integration · 8 January 2025Jollibee Group entered a global multi-year partnership with Qualtrics to enhance customer experiences across its brand portfolio including Jollibee, The Coffee Bean & Tea Leaf, and Smashburger. The partnership consolidates customer feedback from in-store and digital touchpoints, accelerates issue resolution, and delivers actionable insights to customer-facing teams to support Jollibee Group's global expansion ambitions and goal to rank among the world's top five restaurant companies.
• Philippine Business Coalition for Women Empowerment (PBCWE)supportingStrategic or Co-development Partner · 1 January 2023Jollibee Group partners with PBCWE and the Employers Confederation of the Philippines (ECOP) for anti-sexual harassment training programs, conducting webinars for over 10,000 store teams and employees on the Safe Spaces Act of 2019.
• Veeva SystemssupportingTechnology or Integration · 1 January 2022Jollibee Group partners with Veeva Systems for supplier training and the Food Safety & Quality Risk Management Module powered by Veeva built on FSSC standards for data-driven food safety innovation across global operations.
• First Gen Corporation and PI Energy Inc.supportingStrategic or Co-development Partner · 1 January 2022Jollibee Group partnered with First Gen Corporation and PI Energy Inc. to install over 16,800 rooftop solar panels at its Laguna manufacturing site, generating 9.1 MW of renewable energy and offsetting approximately 23% of local electricity consumption at these sites.
• Island Rescue OrganizationminorStrategic or Co-development Partner · 1 January 2022Jollibee Group partnered with the Island Rescue Organization for animal welfare, having donated 34.7 tons of meat waste in its first year of collaboration as part of the Joy for Tomorrow sustainability agenda.

Scale indicators15 records

Recent moves11 records

Expansion highlights8 records

Direct peers

• Yum China Holdings: Largest restaurant operator in China operating KFC China, Pizza Hut China, and Taco Bell China with ~15,000 stores. Comparable to Jollibee as an Asian-rooted multi-brand QSR with strong regional brand equity and franchise/store expansion model.
• Restaurant Brands International: Owns Burger King, Tim Hortons, Popeyes, and Firehouse Subs globally. RBI is a direct comparable to Jollibee as a multi-brand QSR platform with franchise-driven expansion; Jollibee holds the Burger King Philippines franchise.

Broad incumbents

• Wendy's Company: U.S.-headquartered burger QSR chain with ~7,000 stores globally. Comparable to Jollibee through Smashburger (Jollibee-owned) and competing with Jollibee's U.S. expansion in the burger segment.
• Inspire Brands: Multi-brand restaurant platform (Arby's, Buffalo Wild Wings, Sonic, Dunkin', Jimmy John's, Baskin-Robbins) with 33,000+ locations. Comparable to Jollibee as a multi-brand franchise-led restaurant holding company with portfolio diversification strategy.
• Starbucks Corporation: Largest global coffee chain with 40,000+ stores. Jollibee competes via its coffee portfolio (Highlands Coffee, Compose Coffee, The Coffee Bean & Tea Leaf) and has overlapping geographic presence across Asia-Pacific markets.
• Domino's Pizza: Global pizza delivery chain with ~20,000 stores. Jollibee's Greenwich brand competes in the pizza/pasta segment, making Domino's a relevant comparable for that sub-brand's performance and delivery-channel dynamics.
• Yum! Brands: Multi-brand QSR parent of KFC, Pizza Hut, Taco Bell, and Habit Burger with ~60,000 restaurants globally. Direct comparable as asset-light franchise operator pursuing multi-brand portfolio strategy in similar geographies to Jollibee.
• McDonald's Corporation: Largest global QSR operator with ~40,000+ restaurants across 100+ countries. Directly comparable to Jollibee as a global multi-brand QSR platform with similar franchise-heavy model, though Jollibee is regionally concentrated and culturally distinct.

Emerging players

• Genki Forest / Genki Forest Holdings: Asian beverage and snack conglomerate. Not directly competing but adjacent in the Asian packaged food/beverage space where Jollibee also operates through commissary and bakery (Red Ribbon) channels.
• Mixue Group: Chinese coffee/tea chain that has rapidly scaled to 40,000+ stores primarily across Asia. Featured alongside Jollibee in TIME's Most Influential Companies 2026; competes directly with Jollibee's coffee brands (Compose, Highlands) in mass-market Asian coffee/bubble tea.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jollibeegroup
• LinkedInlinkedin.com/company/jollibee-foods-corporation
• Xx.com/jollibee
• Facebookfacebook.com/jollibeephilippines

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A9 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jollibee Food